De 15 mil para 300 mil de Faturamento em um E-commerce de Padaria | V4 Cases

Summary

The video discusses how a bakery in Belo Horizonte increased its revenue from R$15,000 to over R$300,000 using digital marketing strategies implemented by V4. Initially hesitant due to the bakery's offline success, the team overcame challenges such as delivery delays and product demand. By focusing on key moments like the holiday season and utilizing influencers and targeted campaigns, the bakery expanded its online presence. The project evolved to include a delivery service, showing how businesses can pivot and grow through strategic partnerships and marketing initiatives.

Takeaways

• 💼 The project involved scaling a bakery business from generating around R$15,000 per month to over R$300,000 in revenue by leveraging digital marketing strategies.
• 🏙️ The bakery, located in Belo Horizonte, was traditionally strong in offline sales but lacked an online presence, making it challenging to transition to e-commerce.
• 📈 Initial efforts were focused on building online engagement and awareness, utilizing digital traffic, engagement, conversion, and retention strategies.
• 🍰 Seasonal campaigns, such as Christmas and New Year’s, were used to boost orders, which helped identify opportunities in selling holiday-focused products and resulted in a major sales spike.
• 🚚 A significant issue faced early on was managing the 48-hour delivery time for perishable goods, which was perceived as a challenge but turned into a unique selling point when compared to larger supermarkets’ slower delivery times.
• 🤝 Building trust and aligning expectations with the client was key, as the bakery initially had misconceptions about the speed of digital results based on prior negative experiences.
• 📊 In December alone, with only two months of campaigns, the bakery’s revenue grew from R$32,000 in November to R$152,000 due to effective holiday promotions.
• 🌐 Strategies included email marketing, utilizing existing customer lists, and working with local influencers in Belo Horizonte to boost online visibility.
• 🔄 The bakery adapted quickly by transforming into a hybrid bakery-supermarket model during the COVID-19 pandemic, enabling a broader product range and significant revenue growth.
• 🤗 The success of the project was attributed to the strong partnership and mutual trust between the marketing team and the bakery, evolving the relationship from a traffic management perspective to a strategic business advisory role.

Q & A

What was the initial challenge faced by the bakery when transitioning to digital marketing?

The initial challenge was the bakery’s lack of online presence. While it was a well-established and respected business in the physical space, the owners were unfamiliar with digital marketing, leading to unrealistic expectations about the immediate success of online campaigns.

How did V4 Company identify the potential for growth in the bakery’s business?

The V4 team realized that the bakery had a strong brand offline, but lacked visibility online. By introducing campaigns and leveraging the bakery’s reputable brand, they saw opportunities for growth, especially during high-demand periods like Christmas.

What key product offerings helped the bakery increase its online sales?

The bakery’s offering of Christmas and New Year's Eve dinner packages, including items like cakes, snacks, and full meals, played a crucial role in boosting sales, particularly through pre-orders for holiday events.

What issue arose during the peak Christmas season, and how was it handled?

The Christmas season saw a surge in demand, but the bakery struggled with timely deliveries, especially since all deliveries were scheduled for Christmas Day. This logistical challenge highlighted areas for improvement in the bakery’s internal order management.

How did the V4 Company ensure customer retention after the holiday surge?

To maintain sales after the holiday season, V4 implemented strategies such as targeted email marketing, influencer campaigns, and remarketing. This helped manage customer expectations and maintain consistent engagement beyond the peak periods.

What strategy did V4 use to overcome the skepticism of the bakery owners?

V4 worked closely with the bakery to realign their expectations by showing early results from the campaigns. As revenue steadily increased from 15,000 BRL to over 150,000 BRL within two months, the bakery owners began trusting V4's approach more.

How did V4 Company deal with competitors using the bakery’s brand name in their campaigns?

V4 created a brand protection strategy to prevent competitors from using the bakery’s name in their ads. This included running dedicated campaigns to ensure the bakery’s name was prioritized in search results, protecting its brand from competitors.

What was the impact of working with local influencers and bloggers?

The bakery had been collaborating with local influencers and bloggers, but without clear direction. V4 optimized this strategy by aligning the messaging across all platforms, increasing the bakery's visibility and engagement online.

Why did the V4 team not run shopping campaigns on Facebook or Google?

The bakery’s e-commerce platform lacked certain technical capabilities, such as generating product feeds for dynamic remarketing. This limitation prevented V4 from running shopping campaigns, which could have further boosted sales.

How did V4 Company assist the bakery in expanding its product offering during the pandemic?

During the pandemic, V4 suggested the bakery expand into delivering supermarket items in addition to their bakery products. This pivot helped the bakery surpass 200,000 BRL in monthly revenue by leveraging its existing physical infrastructure and delivery capabilities.