Why KPMG (The Answer That Will Land You An Offer in 2024!)

Summary

This video script offers a detailed guide on how to answer the 'Why KPMG?' interview question. It emphasizes the importance of aligning personal values with KPMG’s core values like integrity and excellence. The script also highlights KPMG’s unique commitment to social responsibility, innovation, and leveraging technology to solve business challenges. Additionally, it encourages candidates to personalize their responses by connecting with employees and considering location-specific motivations, while avoiding generic or superficial reasons like salary or benefits. The script offers tips for deeper research and meaningful connections to KPMG's culture.

Takeaways

• 🎯 KPMG asks why you want to work for them to assess how well you align with their values, similar to how a singer might search for the perfect duet partner.
• 🌍 KPMG stands out among the Big Four accounting firms for its focus on social responsibility and commitment to ethical business practices.
• 💡 KPMG is committed to innovation, particularly through their Ignition Centers, which focus on leveraging technology and data analytics for business transformation.
• 🎓 The KPMG Foundation supports global education and community initiatives, showcasing their commitment to social impact and community support.
• 🧩 When answering 'Why KPMG?', align your personal values with the company’s core values: Integrity, Excellence, Courage, Together, and For Better.
• 💬 Engaging with KPMG employees, whether through coffee chats or LinkedIn, can provide valuable insights into the firm’s culture and help tailor your interview answers.
• 🏙️ You can personalize your response by connecting your desire to work at a specific KPMG office location, citing personal or professional ties to that location.
• 🚩 Avoid superficial reasons like salary, first-class travel, or luxury perks when answering why you want to work at KPMG. Focus on values and culture instead.
• 📚 Mentioning experiences where you demonstrated similar values, such as integrity or problem-solving, can strengthen your interview responses and show a good cultural fit.
• 💼 Consulting at KPMG offers opportunities for professional growth and contributing to impactful projects, especially in social responsibility and innovation-driven areas.

Q & A

Why is it important to answer the 'Why KPMG?' question effectively?

Answering 'Why KPMG?' effectively is crucial because the firm is looking for candidates who align with its values and culture, much like how a successful partnership is built on shared goals. A personalized response demonstrates genuine interest in KPMG and increases your chances of standing out from other applicants.

How does KPMG differentiate itself from other consulting firms?

KPMG sets itself apart by its commitment to social responsibility, a strong emphasis on ethical practices, and leveraging technology for innovative solutions through initiatives like KPMG Ignition Centers. Additionally, KPMG’s focus on education, community development, and sustainability makes it unique.

What role does social responsibility play in KPMG's culture?

Social responsibility is deeply embedded in KPMG’s culture. The firm supports various initiatives through the KPMG Foundation, which provides scholarships and mentorship programs to underserved communities. KPMG also engages in pro bono work to support nonprofit organizations.

What values does KPMG emphasize, and how can you relate them to your personal experience?

KPMG emphasizes values such as integrity, excellence, courage, collaboration, and doing what matters. Relating these values to your own experiences, such as demonstrating integrity in a leadership role or striving for excellence in problem-solving, can make your answer more authentic and compelling.

How can engaging with KPMG employees help in preparing for the interview?

Engaging with KPMG employees through coffee chats, LinkedIn, or recruiting events provides deeper insights into the firm's culture. It helps you understand whether you align with their work style and values, allowing you to tailor your answer to show how you fit in.

Why is it important to connect with the people who work at KPMG?

Connecting with KPMG employees gives you a firsthand understanding of the firm's culture and working environment. It also allows you to demonstrate in your interview that you’ve made an effort to learn about the firm and that you value building relationships with future colleagues.

How can personalizing your connection to a specific KPMG office location strengthen your interview response?

By showing a personal or professional connection to a specific KPMG office, such as family ties or career goals tied to that location, you demonstrate that you’ve done your research and have a genuine interest in working there, making your response more impactful.

What are some red flag responses to avoid when answering 'Why KPMG?'

Avoid responses that focus on material benefits such as first-class flights, luxury hotels, or high salaries. These reasons might be true, but they don’t reflect genuine interest in KPMG’s culture, values, or the consulting profession, which could hurt your candidacy.

What strategies can help you stand out when answering the 'Why KPMG?' question?

To stand out, provide specific examples of how KPMG’s values align with your personal experiences, engage with employees to gain insights into the firm’s culture, and demonstrate genuine enthusiasm for both the company and the location where you want to work.

How does KPMG use technology and innovation to drive business transformation?

KPMG leverages technology and data analytics through initiatives like KPMG Ignition Centers. These centers help clients prototype and test innovative solutions using advanced technologies, playing a crucial role in driving business transformation and innovation.