Why Apple Interview Question Answer - Apple Interview Question and Answer (4 Answer Examples)

Summary

This video script offers invaluable advice for job seekers targeting Apple, emphasizing the critical 'Why Apple?' interview question. It introduces the '50-50 rule' for balancing company admiration with personal fit for the role. The speaker provides four distinct strategies to answer this question effectively, including focusing on Apple's products, innovation, shared values, and customer service, particularly relevant for in-store positions. These approaches are designed to help candidates stand out and excel in their interviews.

Takeaways

• 📘 The most crucial question in an Apple interview is 'Why Apple?', which should be answered effectively regardless of the role being applied for.
• 🔄 The '50/50 rule' suggests that the answer should be evenly split between praising the company and how the role aligns with personal skills and aspirations.
• 📱 Answering with a focus on Apple's products and how they resonate with the candidate personally can demonstrate genuine passion and belief in the company's offerings.
• 💼 Emphasizing the fit between the role and the candidate's career goals, skills, and education can highlight the candidate’s suitability for the position.
• 💡 The candidate should showcase their understanding of Apple's innovative nature and express a desire to contribute to its cutting-edge technology.
• 🌟 Highlighting shared values with Apple, such as inclusion and diversity, can differentiate the candidate and show alignment with the company's ethos.
• 🛠 For technical roles, discussing the alignment of the candidate's educational background and technical skills with Apple's innovation can be compelling.
• 🏢 For in-store roles, expressing a passion for Apple's products and a service-oriented personality can demonstrate suitability for customer-facing positions.
• 🤝 The interviewee should be prepared to convey how they would be motivated by the role's tasks, such as solving problems and helping customers find the right products.
• 🔑 Doing thorough research on Apple's values and being able to connect them to personal motivations can showcase preparedness and genuine interest in the company.
• 🚀 Providing a well-structured answer that covers both the company's appeal and the role's fit can significantly differentiate the candidate in the interview process.

Q & A

Why is the 'Why Apple?' question considered crucial for job interviews at Apple?

The 'Why Apple?' question is crucial because it is a common question asked across all roles during Apple interviews. It is expected that candidates answer this question effectively, as it can determine whether they get the job or not.

What is the '50/50 rule' mentioned in the script and how is it applied in answering the 'Why Apple?' question?

The '50/50 rule' is a concept where half of the answer should focus on the company (Apple) and the other half should focus on the specific role being applied for. This balance helps to effectively address the question and showcase a strong fit for both the company and the role.

How can a candidate demonstrate their passion for Apple's products in their interview answer?

A candidate can demonstrate passion by discussing their personal use of Apple products, how they have been inspired by the seamless integration of these products, and their desire to contribute to the creation of such products.

What is the significance of aligning one's career goals with the role at Apple during the interview?

Aligning career goals with the role shows that the candidate has a clear understanding of how the position fits into their professional journey and how they can contribute to Apple's ongoing success.

How can a candidate emphasize their fit for a role as a recruiting manager at Apple?

A candidate can emphasize their fit by discussing their experience, skills, and how they will directly impact the products by finding and working with effective team members.

Why is it beneficial for a software developer to highlight Apple's innovation in their interview answer?

Highlighting Apple's innovation shows that the candidate is not only aware of the company's reputation but also aspires to contribute to its cutting-edge technology and product development.

How can a candidate use Apple's values to differentiate themselves in an interview?

A candidate can choose one of Apple's values that resonates with them, such as inclusion and diversity, and explain how this value alignment motivates them to work for Apple.

What is the importance of showing a strong value alignment with Apple during an interview?

Showing a strong value alignment is important because it demonstrates that the candidate is not only qualified but also shares the company's core principles and is motivated by the same goals.

How can a candidate in a customer-facing role, such as in-store, effectively answer the 'Why Apple?' question?

A candidate in a customer-facing role can effectively answer by discussing their love for Apple's products, their experience as a brand advocate, and their motivation to help customers solve problems and find the right products.

What makes the 'Why Apple?' question a differentiator during group interviews for in-store positions?

A well-crafted answer that goes beyond generic responses and showcases a deep understanding of Apple's values, products, and the candidate's passion for the role can set them apart from other candidates.

What advice does the script give for candidates preparing to answer the 'Why Apple?' question?

The script advises candidates to prepare by understanding Apple's values, aligning their career goals with the role, and being able to articulate their passion for the company's products and innovation.

Outlines

00:00

📱 The Importance of 'Why Apple?' in Interviews

This paragraph emphasizes the pivotal role of the 'Why Apple?' question in job interviews at Apple, regardless of the position applied for. It suggests that interviewers expect candidates to excel in answering this question. The speaker shares past experiences where this question was frequently asked and highlights the importance of preparation. The paragraph introduces the concept of the '50-50 rule' for answering such questions, which involves focusing half on the company and half on the specific role. The speaker then provides an example of how to answer this question by discussing Apple's products and the role of a recruiting manager.

05:01

💡 Embracing Apple's Innovation in Job Interviews

The second paragraph delves into the aspect of Apple's innovation as a reason for wanting to join the company. It provides an example of how a software developer might answer the 'Why Apple?' question, focusing on Apple's reputation for being at the forefront of technology. The speaker advises tailoring the response to align with the candidate's educational background and career aspirations, emphasizing the opportunity to contribute to Apple's innovative culture and the excitement of working with cutting-edge technology.

10:01

🌟 Aligning with Apple's Core Values

This paragraph discusses the importance of aligning with Apple's core values as a strategy to stand out in interviews. It mentions Apple's commitment to values such as accessibility, education, environment, inclusion, diversity, privacy, racial equity, justice, and supplier relations. The speaker suggests selecting a value that resonates personally with the candidate and using it as the basis for the 'Why Apple?' answer. An example is given where the candidate expresses a strong connection to Apple's dedication to inclusion and diversity, illustrating how this value alignment can motivate them to excel in their role at Apple.

🛍️ Customer Service and Product Passion in Apple Stores

The final paragraph addresses how candidates applying for in-store positions at Apple can answer the 'Why Apple?' question. It stresses the importance of showcasing a genuine passion for Apple's products and a service-oriented personality. The example provided talks about being a brand advocate, having personal experience with multiple Apple products, and the desire to serve customers by solving problems and helping them find the right products. The speaker highlights the rewarding nature of this role and how it can differentiate candidates in group interviews.

Keywords

💡Apple

Apple Inc. is a multinational technology company known for its innovative products and services. In the context of the video, Apple is the company for which the interviewee is seeking employment. The script emphasizes the importance of being able to articulate why one wants to work for Apple, highlighting the company's products, innovation, and values as key motivators.

💡Interview

An interview is a formal meeting where a candidate is assessed for a job position. The video script focuses on the criticality of the interview process when applying for a job at Apple, stressing that the ability to answer the 'why Apple' question effectively can be a determining factor in the hiring decision.

💡Qualification

Qualification refers to the credentials, skills, or abilities that make someone suitable for a particular job. The script mentions that regardless of one's qualifications, the 'why Apple' question must be answered correctly to secure a job at Apple, indicating the question's significance.

💡Innovation

Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The video script uses 'innovation' to describe Apple's reputation and the desire of potential employees to contribute to a company known for its innovative products and practices.

💡Values

Values in a corporate context refer to the principles and beliefs that guide an organization's actions and decision-making. The script advises interviewees to align their personal values with those of Apple, such as inclusion and diversity, to demonstrate a cultural fit for the company.

💡Role-specific

Role-specific refers to aspects of a job that are unique to a particular position. The video emphasizes the importance of tailoring the 'why Apple' answer to the specific role one is applying for, ensuring that the response is relevant and demonstrates an understanding of the position's responsibilities.

💡50-50 Rule

The 50-50 Rule, as coined in the script, suggests that a balanced answer to the 'why Apple' question should consist of 50% about the company and 50% about the specific role one is applying for. This rule is presented as a strategy to effectively address the question in an interview.

💡Products

Products are the items or services produced by a company that are offered to the market. The script uses 'products' to illustrate the interviewee's passion for Apple's offerings, such as iPhones, Apple Watches, and MacBooks, as a reason for wanting to work at the company.

💡Recruiting Manager

A recruiting manager is responsible for overseeing the recruitment process within an organization. In the script, the role of a recruiting manager at Apple is used as an example to demonstrate how one might answer the 'why Apple' question by connecting personal passion for the company's products with the specific responsibilities of the role.

💡In-Store Specialist

An in-store specialist is an employee who provides expert advice and assistance to customers within a retail environment. The script mentions this role to illustrate that regardless of the position, from software engineer to in-store specialist, the 'why Apple' question is a critical part of the interview process.

💡Genius Bar

The Genius Bar is a service provided by Apple at its retail stores, where customers can receive technical support and assistance. The script uses the Genius Bar as an example of one of the roles for which the 'why Apple' question would be relevant during the interview process.

💡Marketing

Marketing is the process of promoting and selling products or services. The script includes 'marketing' as one of the various roles for which a candidate might be interviewing at Apple, emphasizing that the 'why Apple' question is applicable across different departments and positions.

💡Differentiator

A differentiator is a factor that sets a product, service, or individual apart from others in a competitive environment. The script suggests that a well-crafted answer to the 'why Apple' question can serve as a differentiator in the interview process, helping the candidate stand out from other applicants.

Highlights

The importance of answering the 'Why Apple?' question correctly during an Apple interview, regardless of the role being applied for.

The '50-50 rule' for answering 'Why Apple?', emphasizing equal focus on the company and the specific role.

Providing four sample answers to effectively address the 'Why Apple?' question.

The first sample answer focuses on passion for Apple's products and how they seamlessly work together.

The second sample answer highlights Apple's innovation and the desire to contribute to its software development.

The third sample answer discusses aligning personal values with Apple's commitment to inclusion and diversity.

The fourth sample answer for in-store roles emphasizes being a brand advocate and the joy of helping customers.

The significance of differentiating oneself through values rather than just education, experience, and skills.

How the '50-50 rule' can help candidates stand out and effectively answer the 'Why Apple?' question.

The role of Apple's product ecosystem in inspiring loyalty and desire to work for the company.

The alignment of a candidate's educational background and skills with the specific role at Apple.

The importance of researching Apple's values and how they can be a key differentiator in an interview.

The strategy of showcasing a genuine interest in Apple's products and services to demonstrate suitability for an in-store role.

The role of customer service and problem-solving skills in making a strong case for working at Apple's retail stores.

The advice on how to tailor the 'Why Apple?' answer to reflect both personal passion and professional fit.

The potential impact of a well-crafted 'Why Apple?' answer on the outcome of a group interview session.

Encouragement and confidence-building for candidates preparing for their Apple interview.

Transcripts

it doesn't matter how qualified you are

how well your interview went

or what it is you specifically do if you

do not get this question right

when you interview with apple you will

not get the job

so it doesn't matter what you do doesn't

matter the role you were interviewing

for whether that's a software engineer

or you're an in-store specialist

genius bar marketing recruiter it

doesn't matter

and every single one of those interviews

they're going to ask you the following

interview question and the expectation

is you crush it

that question is why apple it is

probably the most important interview

question you're going to get asked when

you're interviewing with apple

now i have done a few different how to

land a job with apple

videos and in all of those in the full

guides where i talk about the values and

questions you might answer in the

process

one thing has consistently happened

people have gone into the comments and

they've said to me

ben thank you for that why apple prep

because that was a key

um so time and time again people are

going back and they're saying this was

asked in

every single type of role people are

watching it they're getting that answer

and they're doing well because they are

prepared to answer it

but in my previous videos i've only

talked about the theory i've talked

about the questions and saying hey

this is how you could probably go about

doing that but today i'm doing something

different

i am going to answer it for you i am

actually going to give you four

sample answers and all four of these

will help you

absolutely crush it so stay around to

the end because by the end of this video

you're not just gonna have one two or

three you're gonna have four great ways

to answer the most important interview

question you will get asked as a

potential apple employee

now the first thing i want to talk about

is the 50 50 rule because it is

incredibly important

the 50 50 rule is a rule that i made up

but i specifically made it up when

you're answering interview questions

like this

so anytime a company says to you why

apple or why tesla or why

gm why any company for that matter it

needs to be 50

about the company so it can be a variety

of things

uh that are tied with the with the

company the other 50

it has to be about the role specifically

and if you can do those two things

effectively you will absolutely crush

this interview question

now i'm going to jump into some specific

examples that you can use

during your interview the first example

i'm going to use

is the product answer so this is an

answer in which you talk in the first

half about the products and how you

believe in them

and then the second half you're going to

be talking about the specific role now

in this example

i'm going to pretend like i am applying

for a recruiting manager role

uh because that is what i do but

whatever the role it is that you're

going to be

applying and interviewing for just make

sure you specifically talk about that

role

i would pick a few of the top bullet

points in terms of job responsibility

and speak to those because those are

prominent

activities or responsibilities you're

going to have in the role but

the first answer let's talk about the

products

so i want to work at apple for a few

reasons but one of the things that has

really inspired me to pursue this

opportunity

is i am passionate about the products i

have been using apple products for years

i have had three or four iphones over

the course of my life

i also love the apple watch and i love

the way they seamlessly work together

so working for a company where i am

passionate about the products

and the way they seamlessly work

together to me is something that i would

love to do

it's great to know that you can stand

behind the products that you're working

towards creating

now as a recruiting manager i would feel

a lot of responsibility because i know

that i am directly impacting those

products

i am going out and i am finding those

people i am working with my recruiters

to help them be as effective

as possible and bringing people in so

for right now at this stage in my career

i would love the opportunity to work for

a company i am passionate about

and move into a role that is perfect for

my skills and education and this role

specifically

is in perfect alignment so what i did

there was i talked about the foundation

of why

the products i stand behind them i'm

passionate about them and i'd love to

represent them in the capacity

that i'm interviewing for and then i

talked a little bit about the role

i'll be at a very high level talking

about how this is good

it's a good fit for me i would be

contributing to those products

and for right now for this stage of my

career it is an excellent fit

that's example one now the next thing

i'm going to do is i'm going to give you

example 2

and i'm going to specifically be talking

about innovation so

apple being an incredibly innovative

company

this is an easy one this is low-hanging

fruit but i'll be doing this one as if

i'm a software developer

well i would love the idea of working at

apple and and for a few reasons so first

and foremost

apple to me has always been one of the

most innovative companies

around so as i was going through as i

was getting my degree

it was a company i kept an eye on i've

always been really interested about what

you were doing what you were coming out

with

and the the quality of the software

development

now for me i would love the opportunity

to contribute to that

like i said when i was getting my degree

i was always kind of paying attention to

apple and what apple was doing and the

quality of the products that they were

releasing

this role specifically is in perfect

alignment with what i've gone to school

for and what i got

my internship in a lot of the same

coding languages

um a lot of the the same guidelines

say something better than that um but

it's in perfect alignment

with what i'd like to be doing in my

career so having the opportunity to not

only use the technology i've been going

to school for

but do it for a company like apple which

is so innovative and is always at the

bleeding edge of technology

would be amazing that is why i'm so

interested in working in apple

so there you go um i am not a software

engineer so some of that middle part

about why this specific job

could be good for you you can probably

do that a little bit better

but what i did was i talked about how

innovative the company was and how i've

been watching them for a while

then i talked about how the role was

great for me and it was in strong

alignment to the technology i was

specifically going to school for

and then i finally wrapped up with

saying working with a company on the

bleeding edge of technology

would be perfect and would be motivating

and that's why i'm interested in apple

now the next one is values

um this is another really good one

because when you were

interviewing with apple you're not

typically going to be differentiating

yourself

with your education experience and

skills because everybody who is

interviewing with apple

is smart skilled highly educated

that's almost a wash so one of the ways

that you can differentiate yourself

is on value so they've got a handful of

values they've got accessibility

education environment inclusion and

diversity

privacy racial equity justice and

supplier relations you can find that on

their website but here's my advice when

they ask you why apple

pick out one of these values that means

a lot to you and answer it like that so

why apple well i'm interested in apple

for a variety of reasons this position

i feel is a really good fit for me but

there are a lot of roles out there in

the market that i feel are a great fit

but what i can't find everywhere is a

strong value alignment i would feel with

apple

one of the things i found inspiring when

i was doing my research on apple

was their commitment to inclusion and

diversity i feel like there's not enough

of that in tech

so finding an organization that not only

stands behind that but puts that front

and center on their web page as one of

their values

really speaks to me so again this role

this role is perfect for me this is what

i've been working to in my career for

the last four or five years and i feel i

would be incredibly effective at it

but specifically doing it for apple that

really values inclusion and diversity

i would be extremely motivated to take

this role

so what i did there again was i spoke to

how good of a fit the role is

how i've been working towards that in my

career and then i talked about

inclusion and diversity specifically in

tech because i don't know if they do a

great job of that

yet i know there are a lot of companies

working towards that but specifically

highlighting

their value let's know a few things one

you're in value alignment

two you did the necessary research to

come in and be prepared

not just to do this job but to do this

job for apple and why you are a fit from

a values perspective

that's a really great way to answer this

question now the last example i want to

do here is if you are working in store

because

working in store they're still going to

ask you this question they're going to

ask you this question no matter but

no matter what um but let's say you're

working in store we're gonna do two

things here we're gonna talk about the

company

specifically the products because it

will um i think it goes hand in hand

to the second half of this answer which

is helping people right

because you're going to be in store some

of the things they value is people with

personality

people who are well informed and people

who are approachable

you need to remember that if you were

interviewing in store with apple

um but let's jump into this this example

here

why apple well i'm interested in apple

for a few reasons but

for me um i have always been

a massive fan of the products i happen

to

love my ipad and i have a macbook pro

um in addition to that i also have an

apple watch and an iphone so i feel like

for some time

i've been a brand advocate so getting

the opportunity to do this

for a living and to actually serve apple

in the way i feel that apple's products

have served me

would be incredibly rewarding in

addition to that

i have always been a real service

oriented person who's customer facing

it really invigorates me to help people

with their problems so just from

a role perspective for what i would be

doing on a day-to-day basis

i would find this to be incredibly

motivating to solve problems for people

to have people come to me

and not really know what they need but

for me the expert to be able to guide

them and help them find the product that

is best for them

i would find that to be incredibly

rewarding

and there you go what i did there was i

talked about how you love the products

and see how i specifically said you had

several of them um if you do don't say

that unless you do but if you do have

several of them

speaking to how you have actually gone

out and you've purchased and you believe

in these products and you stand behind

these products

that's going to position you well and

then talking about how you were

motivated

by the specific task you were going to

be doing in the job

and how that would invigorate you give

you energy and you talked about both

solving problems

and helping people identify the right um

products for them which are basically

like two of the main things you might be

doing

um in the store that is a solid way to

answer this question

so there you have it that's why apple

any four of these will probably

absolutely crush it and serve as a

massive differentiator

especially if you're in store if you're

in store and you're doing one of those

group interview sessions

and they ask everybody why apple and

everybody else has a run-of-the-mill

answer but you come out with one of

these quite frankly you could use the

last one but any of the other ones

would probably suffice here too it's

going to be a great way

for you to just separate yourself from

the pack and absolutely crush this

interview question and again if you can

answer

any of these questions with like an a

plus answer

this is the one to do it good luck in

your interview you got this

[Music]

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