Cold Email for Affiliates? Yes or No?

Summary

In this video, Alex from the Cold Crowd community addresses a question about using cold outreach to sell affiliate offers. He advises against cold emails and DMs for affiliate marketing, as they lack trust-building. Instead, he recommends a long-term approach, creating value and building trust through webinars, training, or communities. Alex suggests offering valuable content to engage prospects and nurture relationships before promoting offers. He emphasizes the importance of giving value (80%) before asking for anything (20%), encouraging the audience to build trust, community, and expertise for better results.

Takeaways

• 📧 The speaker, Alex, advises against using cold email, LinkedIn outreach, or direct messages on social media to sell affiliate offers, especially for beginners.
• 🤝 Affiliate offers typically perform better when there is an established trust with the audience, which cold outreach does not facilitate.
• 🚫 Cold outreach can be perceived as spam and lacks the personal connection necessary to effectively sell products or services.
• 🔍 The speaker mentions an exception to the rule, suggesting that building a community and trust through a series of actions can make cold outreach more effective.
• 💡 An example of building trust is by offering free educational content like webinars or training videos that provide value to the audience.
• 📈 The speaker emphasizes the importance of the Pareto principle in affiliate marketing, advocating for 80% value provision and 20% selling.
• 💼 For beginners, the speaker recommends mastering a skill and offering it as a service rather than jumping into affiliate marketing with cold outreach.
• 💡 Building a community is highlighted as a crucial long-term strategy for trust-building and audience engagement, rather than relying on cold emails.
• 🌟 The speaker suggests that becoming a trusted advisor within a community allows for more effective selling and is a goal to strive for in marketing.
• 📈 The video script underscores the importance of providing value and building trust within a community to achieve success in affiliate marketing and other business ventures.

Q & A

Why does the speaker discourage using cold email or outreach for affiliate offers?

The speaker discourages cold email or outreach for affiliate offers because it lacks the trust necessary for effective conversions. Cold emails come across as spam, and recipients have no relationship with the sender, making it difficult to build credibility and trust in the product being promoted.

What is the importance of building trust when promoting affiliate offers?

Building trust is crucial because it significantly increases conversion rates. When people trust the person promoting a product or service, they are more likely to believe that the solution being offered will address their problems, leading to higher chances of them making a purchase.

What exceptions does the speaker mention for using cold outreach in affiliate marketing?

The speaker mentions that cold outreach could work if it's used to invite people to a valuable educational event, such as a webinar or training. Through these steps, trust can be built, and the audience can start engaging, eventually leading to opportunities for affiliate offers.

What strategy does the speaker suggest for selling affiliate offers effectively?

The speaker suggests building a community and offering valuable content, such as webinars or training videos, to create trust with the audience. Once a relationship is established, the affiliate offers can be introduced as a solution to the audience’s problems.

Why does cold outreach often fail when promoting affiliate offers?

Cold outreach often fails because recipients don’t know who the sender is, so the emails or messages feel impersonal and spammy. Without a relationship or context, it’s hard to convince someone to trust the offer being promoted.

What does the speaker mean by the 'Pareto Principle' in this context?

The speaker refers to the 'Pareto Principle' as an 80/20 approach to content and selling. This means providing 80% value (education, guidance, support) and only 20% promotion or sales. By doing so, the audience receives more value and is more receptive to future offers.

What is the long-term strategy the speaker recommends for affiliate marketing?

The speaker recommends building a community and focusing on providing valuable content over time. This long-term strategy helps create trust and rapport with the audience, which can later lead to more successful affiliate marketing.

How does the speaker suggest you get started if you are new to affiliate marketing?

If new to affiliate marketing, the speaker suggests mastering a skill and offering it as a service. This helps create immediate cash flow. Once you’ve built trust with clients, you can introduce affiliate offers as part of the long-term strategy.

Why does the speaker emphasize building a community?

The speaker emphasizes building a community because it creates a loyal audience that trusts your advice and recommendations. Once you are seen as a trusted advisor, you can sell more effectively, whether it’s services or affiliate offers.

What are some platforms the speaker mentions for building a community?

The speaker mentions various platforms such as email lists, Slack groups, Telegram groups, or even building a community on a BuddyPress or BuddyBoss WordPress site as effective ways to engage and grow a loyal audience.