Steal These 4 Cold Email Openers Word-For-Word To Get Clients In 2025

Summary

This video addresses common mistakes in client outreach and offers practical advice on how to improve. The speaker criticizes ineffective cold emails that rely on compliments, calling them needy and low-value. Instead, they present four powerful email openers: ‘I Know You’re Busy,’ ‘I Noticed,’ voice notes, and the ‘Copy Comedian’ opener, each designed to be direct, personal, and engaging. The video promises actionable tips to help viewers secure clients, offering free resources to further enhance their outreach efforts. With humor and insight, the speaker guides viewers to elevate their cold outreach game.

Takeaways

• 😀 Starting your outreach with a compliment can make you appear needy and low-value, which often leads to being ignored by potential clients.
• 😀 A successful outreach strategy should avoid trying to suck up to prospects and instead provide value in a direct, genuine manner.
• 😀 The first effective email opener is the 'I know you're busy' approach, which shows understanding of the prospect's time and leads into your pitch.
• 😀 Personalizing your outreach with specific references to the prospect’s activities (like a pet or work) makes the message more engaging and relevant.
• 😀 Another effective opener is the 'I noticed' approach, where you point out a specific issue (like email deliverability problems) in a short and direct manner.
• 😀 Business owners often don't have time to read long emails, so keeping your message concise is essential for success.
• 😀 Voice notes are an excellent way to make your outreach feel personal and genuine, especially on platforms like Instagram.
• 😀 Avoid sounding robotic in voice notes; they should be spontaneous and unique to each recipient.
• 😀 The 'Copy Comedian' opener involves humor and creativity, such as funny images or playful messages, to catch the prospect's attention.
• 😀 Playful and witty messages, like the 'Copy Comedian' approach, can be highly effective in making a memorable first impression.
• 😀 Offering free resources, like templates and DM scripts, can further build trust and add value to your outreach efforts.

Q & A

Why does the speaker believe that most people fail at getting clients?

The speaker believes that the main reason people fail at getting clients is because their outreach strategy is ineffective. Specifically, they often start with compliments or overly flattering messages that come across as insincere or needy.

What is the problem with starting outreach messages with compliments?

Starting outreach messages with compliments makes the sender appear needy and low-value. It comes across as if the sender is trying to gain favor to get something in return, which most business owners can recognize, leading to them ignoring or ghosting the outreach.

What is the 'I Know You're Busy' email opener, and why is it effective?

'I Know You're Busy' is an email opener that acknowledges the recipient’s likely busy schedule in a casual, light-hearted way. This opener is effective because it shows empathy for the recipient's time while also grabbing their attention with humor.

How can you make the 'I Know You're Busy' opener more personalized?

To personalize this opener, you can research the recipient’s activities or interests and reference them specifically. For example, mentioning something like their pet or a hobby they’re likely engaged with at the moment adds a personal touch.

What does the 'I Noticed' email opener focus on?

The 'I Noticed' opener focuses on pointing out a specific issue or opportunity related to the recipient's business. For instance, it might highlight a problem with their lead magnet or email deliverability, offering a helpful solution.

Why is brevity important in outreach emails?

Brevity is crucial because business owners often have limited time to read through emails. If an email isn’t concise and quickly gets to the point, it’s likely to be ignored. Keeping outreach emails short makes it easier for recipients to digest the message and act on it.

What is the advantage of sending voice notes in outreach on platforms like Instagram?

Voice notes are advantageous because they are more personal and direct than text-based messages. They help the sender stand out from the many automated messages on social media and provide a more human touch, making it easier to build trust.

How can voice notes become less effective or come across as insincere?

Voice notes can become ineffective if they sound robotic or rehearsed. If the message feels scripted or like it's being sent to everyone, it loses its personal touch and can seem insincere, defeating the purpose of sending it.

What is the 'Copy Comedian' opener and how does it work?

'Copy Comedian' is an email opener where the sender uses humor, such as a funny photoshopped image or playful content, to grab the recipient’s attention. It works by breaking the ice in a light-hearted way, making the recipient more likely to engage with the message.

Why does the speaker suggest using humor in outreach?

Humor is effective because it can disarm the recipient and create a memorable interaction. It helps the sender stand out from the flood of standard, formal outreach messages and makes the recipient more likely to respond, as humor is engaging and relatable.