History of Apple Company | Steve Jobs to Tim Cook [1976-2021]

Summary

Apple, founded on April 1, 1976, by Steve Jobs and Steve Wozniak, revolutionized the tech industry with the Apple I and II. After initial struggles, the launch of the Macintosh and the iMac marked significant milestones. Jobs' return in 1997 steered Apple to new heights with the iPod, iPhone, and iPad. Under Tim Cook, Apple continued its success with Siri and Apple Watch, becoming one of the world's most valuable companies with a market cap of $2.08 trillion as of March 2021.

Takeaways

• 🍏 Apple was founded by Steve Jobs and Steve Wozniak on April 1, 1976, in a garage in Palo Alto, California.
• 🎓 Steve Jobs dropped out of school at 17 and later worked at Atari where he met Steve Wozniak.
• 🌏 Steve Jobs traveled to India to study Buddhism, which influenced his perspective on life and work.
• 💡 The idea for Apple was sparked by the Altair 8800, an early personal computer that needed a programming language to be useful.
• 🚗 To fund their venture, Jobs sold his Volkswagen and Wozniak sold his HP computer.
• 🤝 They initially partnered with Ronald Wayne, who designed the first Apple logo and wrote the Apple I user manual.
• 💼 Apple I computers were sold without a monitor, keyboard, or case until 1977.
• 💹 Apple received its first investment of $92,000, leading to the launch of the successful Apple II.
• 🖥 The Apple III was launched in collaboration with IBM in 1980.
• 📉 The Apple Lisa, the first personal computer with a graphical interface, was a commercial failure due to its high price and limited applications.
• 🔄 Steve Jobs left Apple in 1985 after a conflict with CEO John Sculley and founded NeXT.
• 💼 Steve Jobs returned to Apple as CEO in 1997, steering the company away from bankruptcy.
• 📈 The iMac launched in 1998 was a significant success, selling over 800,000 units in the first five months.
• 🎉 Apple's market capitalization reached $2.08 trillion as of March 15, 2021, making it one of the world's most valuable companies.
• 🔧 Tim Cook took over after Steve Jobs' death in 2011 and continued to innovate, launching products like Siri and the Apple Watch.

Q & A

When was Apple founded and by whom?

Apple was founded on April 1, 1976 by Steve Jobs and Steve Wozniak in a garage in Palo Alto, California.

Why did Steve Jobs drop out of school?

Steve Jobs dropped out of school after only one semester at the age of 17 to explore various courses and find what he wanted to study.

How did Steve Jobs and Steve Wozniak meet?

Steve Jobs and Steve Wozniak met in 1974 when Jobs joined Atari as a video game programmer.

What did Steve Jobs do during his trip to India?

During his trip to India, Steve Jobs studied Buddhism for eight months.

What was the significance of the Altair 8800 in the context of Apple's founding?

The Altair 8800 was a computer that needed to be assembled by customers and had limited functionality until Bill Gates and Paul Allen wrote the BASIC programming language for it. This inspired Steve Jobs to see the potential in making a user-friendly computer, leading to the founding of Apple.

How did Jobs and Wozniak finance the launch of Apple Computer Company?

Jobs sold his Volkswagen car, and Wozniak sold his HP computer to raise the initial capital needed to launch Apple Computer Company.

Who was Ronald Wayne and what was his role in Apple's early days?

Ronald Wayne was a partner who joined Jobs and Wozniak to form Apple Computer Company. He designed the first Apple logo and wrote the Apple I user manual. However, he sold his 10% stake in the company for $800 shortly after its founding.

What was the business model for selling Apple I computers?

Apple I computers were sold without a monitor, keyboard, or case, and Jobs partnered with The Byte Shop to sell 50 units for $666.66 each.

What was the first product that Apple launched with its own monitor?

The Apple II was the first product launched by Apple that came with its own monitor, open architecture, and colorful graphics.

Why did Steve Wozniak leave Apple in 1983?

The script does not provide specific reasons for Steve Wozniak leaving Apple in 1983, but it was during a period of change for the company, including the launch of the Apple Lisa and the hiring of John Sculley as CEO.

How did Steve Jobs' return to Apple in 1997 impact the company?

Steve Jobs' return to Apple as CEO in 1997 marked a significant turning point for the company. He led the development of new products, including the iMac, which sold over 800,000 units in the first five months.

What was the impact of the launch of the iPhone on Apple's profitability?

The launch of the iPhone in 2007 was the most profitable launch in Apple's history, solidifying its position as a market leader in consumer electronics.

How has Tim Cook's leadership continued Apple's success after Steve Jobs' death?

Under Tim Cook's leadership, Apple has continued to thrive financially and introduce revolutionary products like Siri and the Apple Watch. As of March 15, 2021, Apple's market capitalization reached $2.08 trillion.

Outlines

00:00

🍎 The Birth and Evolution of Apple

Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak in a garage in Palo Alto, California. Jobs dropped out of school at 17 and explored various interests before joining Atari as a programmer where he met Wozniak. After traveling to India, Jobs returned to Atari to work on a circuit board for the Breakout game. Inspired by the Altair 8800 and the BASIC programming language developed by Bill Gates and Paul Allen, Jobs and Wozniak decided to create a user-friendly computer. They raised funds by selling personal items and launched Apple with Ronald Wayne. They initially sold the Apple I without a monitor, keyboard, or case. Jobs found a way to sell these computers by partnering with The Byte Shop. Wayne sold his 10% stake for $800 after the company was founded. Apple received its first investment of $92,000 and launched the successful Apple II, followed by the Apple III. Jobs believed in graphical user interfaces and launched the Apple Lisa, which was a commercial failure. Wozniak left Apple in 1983, and Jobs appointed John Sculley as CEO. The Macintosh 128K was launched but faced issues due to its high price and limitations. A conflict between Jobs and Sculley led to Jobs leaving Apple in 1985 to found NeXT. Apple purchased NeXTSTEP for $430 million when Apple was near bankruptcy. Jobs returned as CEO in 1997 and turned the company around with the launch of the iMac. Apple continued to innovate with the opening of retail stores, the introduction of the iPod, and the launch of iTunes. The iPhone and iPad were launched in 2007 and 2010, respectively. Despite Jobs' death in 2011, Tim Cook took over and continued to grow Apple, launching Siri in 2011 and the Apple Watch in 2015. By the end of 2020, Apple's market value was $2.08 trillion.

05:02

🌟 Apple's Cultural Impact

The script concludes by reflecting on Apple's journey from its humble beginnings to becoming a cultural phenomenon. It is likened to a religion, indicating its broad influence that extends beyond its products and the legacy of Steve Jobs. The video invites viewers to subscribe and share, promising more content in upcoming videos.

Keywords

💡Apple

Apple refers to Apple Inc., a multinational technology company that designs, manufactures, and markets consumer electronics, computer software, and online services. In the video, Apple is the central theme as the script narrates the story of its founding, growth, and the impact of its products on the technology industry.

💡Steve Jobs

Steve Jobs was an American entrepreneur and business magnate. He is a key figure in the script as he co-founded Apple with Steve Wozniak and played a pivotal role in the company's early success and innovation. His vision and leadership are highlighted as driving forces behind Apple's revolutionary products.

💡Steve Wozniak

Steve Wozniak, often referred to as 'Woz', is an American electronics engineer, inventor, and programmer who co-founded Apple Inc. with Steve Jobs. In the script, Wozniak is portrayed as the technical genius behind Apple's early computers, such as the Apple I and Apple II.

💡Garage

The term 'garage' in the script refers to the location where Apple was founded, symbolizing the humble beginnings of what would become a technology giant. The garage in Palo Alto, California, is iconic in the narrative of Silicon Valley startups.

💡Apple I

Apple I is the first computer developed by Apple. Introduced in the script as a product sold without a monitor, keyboard, or case, it represents the early stages of personal computing and the beginning of Apple's journey in the computer industry.

💡Byte Shop

The Byte Shop was an early computer retailer that played a role in the script by partnering with Apple to sell the Apple I computers. This partnership was crucial for Apple's initial success, demonstrating the importance of distribution channels for new technology products.

💡Apple II

The Apple II, mentioned in the script, was a highly successful series of personal computers that helped to solidify Apple's position in the market. It was known for its open architecture and colorful graphics, which were innovative features at the time.

💡Graphical User Interface (GUI)

A Graphical User Interface is a way of interacting with electronic devices through graphical icons and visual indicators instead of text-based interfaces. In the script, Steve Jobs' belief in the future of GUIs led to the development of the Apple Lisa, which was the first personal computer with such an interface.

💡Macintosh

Macintosh, or Mac, refers to a series of personal computers designed and marketed by Apple. Introduced in the script as the Macintosh 128K, it was significant for its user-friendly design and was a precursor to modern personal computers.

💡NeXT

NeXT was a company founded by Steve Jobs after he left Apple. The script highlights the development of the NeXTSTEP Operating System, which was later acquired by Apple, illustrating Jobs' continued influence on the technology industry.

💡iMac

The iMac, featured in the script, was a line of personal computers that helped revive Apple's fortunes in the late 1990s. Its distinctive design and consumer-friendly features made it a commercial success and a cultural icon.

💡iPod

The iPod, introduced in the script, was a portable media player that revolutionized the way people listen to music. It was a significant product for Apple, leading to the creation of the iTunes platform and establishing Apple as a leader in digital media.

Highlights

Apple was founded on April 1, 1976 by Steve Jobs and Steve Wozniak in a garage in Palo Alto, California.

Steve Jobs dropped out of school at 17 and explored various courses before joining Atari as a video game programmer.

Steve Jobs traveled to India for eight months to study Buddhism.

Jobs and Wozniak created a circuit board for Atari's Breakout game.

Altair 8800 inspired Jobs to make a computer with Wozniak's help.

Jobs sold his Volkswagen and Wozniak sold his HP computer to fund Apple's launch.

Apple I computers were sold without a monitor, keyboard, or case from 1976 to 1977.

Apple partnered with The Byte Shop to sell 50 Apple I computers for $666.66.

Ronald Wayne sold his 10% stake in Apple for $800 and created the first Apple logo and user manual.

Apple received its first investment of $92,000 one year after its inception.

Apple II was launched with its own monitor, open architecture, and colorful graphics.

Apple III was launched in 1980 in collaboration with IBM.

Steve Jobs launched the Apple Lisa, the first personal computer with a graphical interface, in 1983.

Steve Wozniak left Apple in 1983.

Steve Jobs left Apple in 1985 and founded NeXT.

Apple was on the verge of bankruptcy when Steve Jobs returned as CEO in 1997.

iMac was launched in 1998, selling over 800,000 units in the first five months.

Apple opened its first stores in Virginia and California in 2001.

iTunes was launched in 2003 as the first digital platform to sell music.

iPhone, Apple's first touchscreen phone, was launched in 2007.

iPad, the first tablet that could replace a computer, was launched in 2010.

Steve Jobs died in 2011 and was succeeded by Tim Cook.

Tim Cook launched Siri virtual assistant in 2011.

Apple Watch was launched in 2015.

Apple's net value was $65.34 billion at the end of 2020, with a market capitalization of $2.08 trillion as of March 15, 2021.

Transcripts

Apple was founded on April 1, 1976 by Steve Jobs and Steve Wozniak

in a garage in Palo Alto, California.

At just 17 years old, Steve Jobs dropped out of school after only one semester,

and for a year and a half he took various courses to find out what he would like to study.

In 1974 he joined Atari as a video game programmer,

where he first met Steve Wozniak.

At the same time, Steve decided to travel to India for eight months to study Buddhism.

After returning from this trip,

Steve Jobs worked again for Atari to create a circuit board for the Breakout game.

Also, at that time, Altair 8800 appeared,

a computer that had to be assembled by customers but with which nothing could be done.

That was until Bill Gates and Paul Allen wrote the BASIC programming language

so that rudimentary calculations could be made.

Steve Jobs saw this as an opportunity to make money

and turned to Steve Wozniak who had the knowledge to make a computer.

But to achieve this, they needed money.

So Jobs sold his car, a Volkswagen, and Wozniak sold his HP computer.

With this money, they launched Apple Computer Company on April 1, 1976 through a partnership with Ronald Wayne.

In this way, the three were able to create Apple I computers that they sold for a year

without a monitor, keyboard or case, which have been included since 1977.

Later, Jobs found a way to sell computers.

It has partnered with The Byte Shop to sell 50 Apple I computers for $666.66.

But, unfortunately, the three did not have enough money to deliver the order,

so they contacted a component supplier to give them a credit for 30 days,

and will return the money after the order is delivered.

In terms of profit, Jobs and Wozniak took 45% each,

and Wayne received only 10% of the company's money.

But immediately after the company was founded, Ronald Wayne sold his 10% stake for $800.

He was also the one who drew the first Apple logo and wrote the Apple I user manual.

One year after its inception, Apple Inc. received the first investment: $92,000.

Success was guaranteed, so the Apple II was launched, along with its own monitor,

open architecture and colorful graphics.

Apple II was very successful, so Apple III was not long in coming.

It was launched in 1980 in collaboration with IBM.

With each passing day, the founders of Apple became millionaires.

Steve Jobs became increasingly convinced that the future belonged to computer-friendly graphical user interfaces,

so in 1983 he launched the Apple Lisa,

the first personal computer with a graphical interface.

Subsequently, its commercialization proved to be a failure due to the high price and the limited number of applications.

Steve Wozniak also left Apple in 1983,

and then Jobs put John Sculley, president of PepsiCo, as CEO hoping to grow the company.

So, in 1984, Apple launched the Macintosh 128K, which was successful,

but then dropped dramatically due to the high price, low speed and software limitations.

A conflict ensued between Steve Jobs and John Sculley over the different vision,

and Steve left the company in 1985 and founded NeXT with some of his employees.

Jobs launched here the NeXTSTEP Operating System,

which was later bought by Apple for 430 million dollars.

At the time, Apple was on the verge of bankruptcy, when Steve Jobs returned to lead the company as CEO in 1997.

Since then, the company's fate has changed.

They began development for new products,

and in 1998 launched the iMac which was sold in over 800,000 units in the first five months.

In 2001, the first Apple stores were opened in Virginia and California,

Mac OS X was launched,

the portable product iPod was introduced on the market,

and in 2003 they launched the first digital platform to sells music,

iTunes, which is fast becoming the market leader.

In 2007, Apple made the most profitable launch in its history, the iPhone,

Apple's first touchscreen phone.

Given the success of the iPhone, Apple launched in 2010 the iPad,

the first tablet that could replace a computer.

Unfortunately, diagnosed with pancreatic cancer in 2003,

Steve Jobs died in 2011,

and was taken over by Tim Cook, who had already held executive positions since 2009.

Even though many believed that Steve Jobs' death would mean the end Apple

Tim Cook has proven that Apple can thrive financially

and bring completely new and revolutionary products to market.

In 2011, he launched the Siri virtual assistant,

and in 2015 he launched the Apple Watch.

Right now, Apple is among the most valuable companies in the world,

the company's net value at the end of 2020 was $ 65.34 billion,

and its market capitalization is $ 2.08 trillion as of March 15, 2021.

Now, finding out what Apple's past was and knowing where the company is now positioned,

some compare it to a religion because it is not a single product or a single person.

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