How to Revive a Landing Page for Maximum Sales!

Summary

In this video, the creator embarks on a redesign journey for Savannah's landing page, aiming to elevate its premium look and enhance digital product sales. The overhaul includes a new logo, social proof, a value proposition headline, and a streamlined backend system to qualify leads effectively. The script also introduces an offer stack strategy, featuring a TikTok ads course and an all-access pass, to boost the business's bottom line and attract ideal clients. The video concludes with a demonstration of a sales pipeline that automatically qualifies leads, ensuring the business only works with the right fit.

Takeaways

• 🎨 The importance of a landing page is highlighted, emphasizing that it should look modern and appealing to avoid being perceived as a scam.
• 🚀 The goal of redesigning Savannah's landing page is to make it look premium, boost digital product sales, and integrate a system to determine if potential clients are a good fit for the business.
• 🔍 The redesign process includes removing outdated elements and adding a value proposition to the headline to better communicate what Savannah offers.
• 📈 The script discusses the need to streamline backend operations by deploying a system that captures leads and qualifies them, which is crucial for efficient lead management.
• 👥 Social proof is used effectively in the redesign by including recognizable industry faces, even if they are stock images, to establish credibility and trust.
• 📊 The redesign includes a strategic offer stack, creating a decoy low-level offer to make a higher-tier offer more attractive, which can boost sales and increase profit margins.
• 📝 The script points out the value of taking all discovery calls, even from leads marked as unqualified, as there may be hidden opportunities worth exploring.
• 🔗 The redesigned landing page includes a clear call to action, directing users to either purchase a course or book a discovery call, which is essential for converting visitors into customers.
• 🌐 The use of strategic subheadings and clear, concise messaging is emphasized to effectively communicate the value of Savannah's services and products.
• 📊 The script also touches on the power of creating a business that operates from a position of abundance, allowing for the selection of preferred clients and the charging of premium prices for services.

Q & A

Why is redesigning a landing page important for a business?

Redesigning a landing page is crucial because it can significantly impact the perception of a business. A modern and professional-looking landing page can boost credibility and digital product sales, while an outdated one may lead potential clients to perceive the business as a scam.

What was the goal of redesigning Savannah's landing page?

The goal was to make the landing page look premium, increase digital product sales, and integrate a system to determine if potential clients are a good fit for Savannah's business.

Why were the existing courses not visible on Savannah's main landing page?

The courses were not visible because the original landing page only featured a 'ready to work together' contact button, which led to a form that did not effectively showcase or direct users to the educational offerings.

How does the redesigned landing page address the issue of inquiries getting lost in emails?

The redesigned landing page includes a more streamlined backend operation with a system that captures leads directly from the site and qualifies them, ensuring inquiries are managed effectively and reducing the chance of them getting lost in an email inbox.

What changes were made to the logo and social proof on the redesigned landing page?

The logo was changed to better fit the friendly/luxury vibe of the landing page. Additionally, stock images were used for social proof instead of real client faces, and the existing social platform icons were removed to prevent users from leaving the landing page prematurely.

How does the headline 'Scaling brands with high converting UGC' serve as a value proposition?

This headline serves as a value proposition by clearly communicating the service offered, which is to scale brands using user-generated content that converts well, thus providing immediate value and relevance to potential clients.

What is the significance of the case study section on the landing page?

The case study section is significant as it provides social proof and showcases the success and expertise of Savannah's work. It helps build trust and credibility with potential clients by demonstrating tangible results.

How does the offer stack strategy benefit Savannah's business?

The offer stack strategy benefits Savannah's business by creating a tiered system of offerings that encourage clients to opt for higher-value packages. This not only increases revenue but also allows Savannah to focus on clients who are more aligned with her premium service offerings.

What is the purpose of the discovery form and how does it integrate with the sales pipeline?

The discovery form is used to gather information from potential clients and automatically qualify them based on predefined parameters, such as monthly revenue. It integrates with the sales pipeline by directing qualified leads towards further engagement, while providing Savannah with detailed insights about each lead.

Why is it recommended to take all discovery calls, even from unqualified leads?

It is recommended to take all discovery calls because there may be opportunities with unqualified leads that are not immediately apparent. Sometimes, leads may have selected incorrect options or made mistakes in the form, and a call can provide a chance to understand their actual potential.

Outlines

00:00

🛠️ Landing Page Redesign for Digital Product Sales

The speaker discusses the importance of a landing page that reflects a premium image to avoid being perceived as a scam. They decide to redesign Savannah's landing page to enhance digital product sales and integrate a system to assess the suitability of potential clients. The redesign process involves removing the current logo, which doesn't align with the desired friendly and luxurious vibe, and replacing it with a new one. The old contact form is criticized for not qualifying leads, and the speaker plans to streamline backend operations to manage inquiries more effectively. The speaker also mentions the need to avoid losing leads in email inboxes and the importance of qualifying them before proceeding.

05:02

🎨 Enhancing Trust and Clarity with Design Elements

The speaker continues the redesign process by adding social proof in the form of stock images to establish credibility. They discuss the placement of the headline 'Scaling Brands with High Converting UGC' to clearly communicate the value proposition, which was missing in the original design. The speaker appreciates the existing sub-headline but removes social platform icons to prevent users from being distracted. They also discuss the placement of partnership logos, suggesting they be moved to a less prominent location to avoid competing for attention. The speaker emphasizes the importance of using the 'above the fold' section effectively to establish legitimacy and trust. They also touch on the process section, simplifying it for clarity, and highlight the case studies section, suggesting improvements to keep users engaged on the landing page rather than redirecting them away.

10:02

📈 Creating an Offer Stack to Maximize Revenue and Selectivity

The speaker talks about the strategy of adding a digital product component to a service-based offer, creating an offer stack that encourages the purchase of higher-value packages. They introduce a TikTok Ads Mastery course and an All Access Pass, which bundles multiple courses at a discounted price, effectively making the individual course offer a 'decoy'. The speaker explains how this strategy can increase profits by removing the need for service delivery, thus reducing costs. They also discuss the benefits of working only with clients one truly wants to, by setting the business up to run autonomously and charge a premium for services. The speaker concludes by discussing the booking process for a discovery call, which feeds into a sales pipeline that automatically qualifies leads based on certain criteria, such as monthly revenue. They emphasize the importance of taking all discovery calls, even from unqualified leads, to explore potential opportunities.

Keywords

💡Landing Page

A landing page is a standalone web page, designed specifically for marketing or advertising purposes. It is where traffic is sent to from online ads, search engine results, or other web pages with the goal of converting visitors into customers or leads. In the video, the speaker emphasizes the importance of having an attractive and professional landing page to avoid being perceived as a scam and to boost digital product sales.

💡Premium

Premium refers to a high-quality or superior level of service, product, or experience. In the context of the video, the speaker aims to redesign the landing page to have a premium look and feel, which is intended to convey a sense of quality and trustworthiness to potential clients, thereby enhancing the digital product sales.

💡Digital Product Sales

Digital product sales refer to the process of selling products that are delivered in a digital format, such as online courses, e-books, or software. The video discusses the goal of redesigning the landing page to boost these sales by making the page more appealing and by integrating a system to qualify potential clients.

💡Lead Qualification

Lead qualification is the process of determining whether a lead is likely to become a customer. It involves evaluating leads based on certain criteria to identify those with the highest potential. In the video, the speaker discusses implementing a system to qualify leads automatically, ensuring that the business focuses on potential clients who are a good fit.

💡Backend Operations

Backend operations refer to the administrative and technical processes that occur behind the scenes in a business, such as managing databases, processing transactions, and handling customer inquiries. The video emphasizes the importance of streamlining these operations to improve efficiency and effectiveness, particularly in capturing and qualifying leads.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In marketing, social proof is often used to build trust and credibility, such as displaying testimonials or endorsements from satisfied customers. The video script mentions using social proof on the landing page to enhance its legitimacy.

💡Value Proposition

A value proposition is a statement that communicates the unique value a product or service offers to customers. It explains why a customer should choose one product or service over another. The video discusses the importance of having a clear value proposition on the landing page to attract and engage potential clients.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to encourage users to take a specific action, such as making a purchase, signing up for a newsletter, or booking a consultation. In the video, the speaker critiques the existing CTA and suggests improvements to guide visitors towards the desired actions, such as booking a discovery call.

💡Offer Stack

An offer stack refers to a strategy where multiple products or services are offered at different price points to cater to a range of customer needs and preferences. The video describes creating an offer stack that includes both self-service digital products and high-end service offerings, allowing the business to appeal to a broader audience and increase revenue.

💡Sales Pipeline

A sales pipeline is a tool used by sales teams to manage and track potential sales opportunities from the initial contact through to the close of a sale. The video script outlines the creation of a sales pipeline that automatically qualifies leads based on their revenue and ad spend, helping the business to focus on high-potential clients.

💡Discovery Call

A discovery call is an initial conversation between a salesperson and a potential client to understand the client's needs and determine if there is a good fit between the client's requirements and the services offered. The video mentions setting up a discovery call as part of the qualification process and as a step towards converting leads into customers.

Highlights

The necessity of a landing page that looks premium to avoid appearing as a scam.

The goal to redesign Savannah's landing page to boost digital product sales and integrate a client qualification system.

The critique of Savannah's current landing page for lacking a clear value proposition.

The redesign strategy includes removing social platforms to prevent distraction from the call to action.

The introduction of a new value proposition: 'Scaling brands with high converting UGC'.

The importance of using social proof with recognizable faces in the industry.

The redesign includes a new logo to fit a friendly/luxury vibe, reflecting Savannah's content.

The use of fake social proof with stock images to fill the above the fold section.

The strategy to streamline backend operations by deploying a lead qualification system.

The redesign includes a clear call to action with two buttons directing users to packages or case studies.

The addition of case studies to the landing page to demonstrate credibility and expertise.

The creation of an offer stack to upsell higher value packages and increase the bottom line.

The use of a decoy pricing strategy to make the higher-priced package more attractive.

The integration of a sales pipeline that automatically qualifies leads based on monthly revenue.

The redesign process includes simplifying the hour process section for clarity.

The strategy to always take discovery calls, even from unqualified leads, to uncover potential opportunities.

The final landing page presentation showcasing the new design and features.

Transcripts

you see the reason why you want to have

a landing page is to show people all the

cool you offer but if it looks like

it was made when the internet became a

thing people will think you're a scam I

noed Savannah's landing page could use

some improvements so I decided to

redesign it entirely the goal is to make

it look premium boost her digital

product sales and integrate A system

that can determine if potential clients

are a good fit for her business so get

your popcorn ready because we are going

to dive deep into my thought process and

hopefully you can learn a thing or two

or nothing I mean if you're bored and

got nothing else to do right now you're

more than welcome to stick around anyway

let's get to

it if you look closely she's selling the

same thing she's servicing packaged as a

digital product I didn't want to say

course because everyone in their Grandma

seems to have a problem with other

people selling education these days but

if you're going to complain you might as

well complain about colleges because

they have been banking on education for

decades now speaking of which you can't

find any of these courses on the main

page which was kind of the reason why or

what inspired the idea to redesign this

entire landing page all you can see

right now is a ready to work together

contact button and when you click on

this button it'll prompt you with a form

that only tells you to fill in your name

email website and a message here's the

issue with that I know for a fact that

all of the inquiries that people submit

through this form right here go straight

to the email inbox and the problem with

that is these inquir iies can get lost

in an ocean of emails that we receive on

a daily basis plus there's no way to

qualify the lead submitting these

inquiries in the first place which

brings me to my next Point streamlining

the backend operations of your agency is

a must and the way you do that is by

deploying A system that will not only

capture the leads straight from your

site but also let you know if these

leads are qualified to work with you or

not there are many ways you can qualify

leads but that is completely subjective

and it depends on how operate your

business so all right enough chitchat

I'm going lock in I'm going to redesign

the site create the new offer and create

the system while I'm at it

[Music]

baby this is the finished landing page

and if I'm being honest with you I'm

pretty hyped about how this turned out

let's go from top to bottom so at the

very top we've got the logo the social

Savannah now this isn't the logo she's

using on her current landing page now

the reason why I'm not using this logo

is simply because it just doesn't fit

the whole vibe that I'm going for which

is more of a friendly slash luxury

approach because if you see her content

you would know that she kind of has like

this kind of inviting friendly kind of

vibe going to her that's the code of

what ads work the best for meta and so I

kind of wanted to reflect that within

the landing page without sacrificing the

luxury feel right so or that premium

feel if you will underneath the logo

we've got social proof right here now

none of these faces are real or at least

from any of the clients she's worked

with these are just stock images I found

now if you are going to add any social

proof to the above the fold section and

it's going to include faces you might as

well put all the faces from the people

you've worked with especially if they

are recognized within your industry

underneath the social proof you've got

the headline which is scaling brands

with high converting ugc now if you look

at her current landing page she has no

value proposition whatsoever she just

has hi my name is Savannah Sanchez I'm

not going to say that you can't get away

with it because if you have some sort of

influence or you're recognized within a

certain industry and people know who you

are then you can kind of get away with

it but for the people that don't know

who you are using the first headline to

introduce yourself instead of what you

do for other people can do you more harm

than good which is why changed it to

scaling brands with high converting ugc

now I did like the sub headline that she

has right here I am a meta and Tik Tok

ad creative expert I work directly with

the top e-commerce Brands to get them

top tier ad creatives on a weekly basis

this is actually pretty good I do not

have any complaints about this I did

take away all of these social platforms

because the last thing you want is for

someone to jump inside your landing page

and then go to Instagram and then go to

Twitter and then do everything but go to

the very end which is the call to action

which is the most important part of your

entire landing page underneath the sub

headline we've got two call to action

buttons I'm not going to press on them

because they're going to redirect me to

other places and I want to show you the

rest of the page underneath the buttons

you've got Savannah herself pointing

with her very pixelated fingers to the

headline and the sub headline to get

people to read it and behind her

pixelated fingers you've got two logos

you've got the Tik talk partner logo and

the meta ads partner logo now none of

these are the real logos these are

illustrations I found online and I just

added the partner on both of them to let

people know that she's actually verified

by these companies the reason why I did

this is simply because the logos that

she has over here these badges are so

anesthetically pleasing I did not want

to put this anywhere near this landing

page because it just it it would just

been horrible and now that I'm looking

at this with a fresh set of eyes I would

have probably put both of these

illustrations kind of like at the bottom

right corner here because it's kind of

like fighting for my attention and the

last thing you want is for people

looking everywhere and you don't want

that so I would definitely move these

illustrations and put them at the bottom

right corner here underneath the above

the fold section you've got more social

proof which is another thing that I

would have probably improved here you

want to use as much space as you

possibly can in the above the fold

section to show people that you are

actually legit and the best way to do

that is by showing people these logos

right here so I would have probably put

put them like right here in this section

so that I can see that right from the

get-go that she's worked with blendit

and

snow following the social proof you've

got the hour process now I did not have

the mental bandwidth to come up with a

strategic sub headline but you would

definitely want to put something here

that kind of Dives deeper or kind of

like explains further what the process

is in a short manner kind of like how

this sub headline does for this main

headline now for the process itself I

actually took all of the copy from the

original landing page I did not see any

issues with this at all now I did find

that again too much going on here and I

just decided to simplify it and have it

you know one two three straight up in

your face here's everything you need to

know and that's pretty much

it this is my second favorite section of

the entire site and that is the case

studies now she does have a case study

section on her landing page P but the

issue here is when you click on CK study

it'll redirect you to another site or at

least Tik Tok site the last thing you

want to do is not only redirect someone

out of your current landing page but

then have them scroll all the way to the

bottom and not give them any next steps

to follow now full disclosure I did not

write this case study I had chat GPT

write everything for me just so that I

can show you the entire page with some

examples if you scroll at the very

bottom you can see the cter action right

here now before I explain the cter

action I'm going explain this section

right here so as you can see once you

read the entire thing you have two

options you can either choose a package

if you're ready to go and you know start

working with Savannah or purchase a

course or you can continue reading more

case studies and continue that same Loop

until they decide to move forward with

whatever it is that you're offering

them when you add a digital product

component to your current service-based

offer if you're smart you can create an

offer stack that gets people to purchase

the offer you want them to purchase and

this is where it gets so incredibly

powerful so right now if you look at her

courses she's selling three courses

right now she's got the Tik Tok ads

course the ugc Creator Academy and very

soon she's going to be launching a meta

ads course right so if you go to the

homepage here I added the first offer to

just be the Tik Tok ads Mastery course

now right next to the Tik Tok ads

Mastery I created an all access pass

offer the reason I did this is so that

she can combine all of the lessons that

she's offering within all of her courses

in one package for a special price of

$9.97 now the reason why this is such an

attractive offer is because when you

compare it against the low-level offer

that's only a $250 difference now for

$250 more they are getting access to $16

$100 plus worth of content and education

that they can have access to with one

single payment of $99.97 instead of

paying

$1,650 so what's going to happen here is

the low-level offer becomes a decoy

because why would they pay $750 for only

one course when they can get all 134

plus lessons that are well worth over

$1600 for just $99.97 but we're not done

yet this is where it gets even juicier

this package right here is offering you

the same solution that the core package

offers you the only difference is that

with the service Savannah does it for

you and here you do it yourself but the

end outcome is still the same the only

thing that changes is who does what now

I can assure you that if you want to

work with Savannah she's charging

upwards of $30,000 for these Services

because content is not cheap people

charge a lot of money for this what

you're doing here is you're completely

removing yourself from the Service

delivery now when you remove yourself

from the delivery you're also removing

all the costs associated to deliver that

solution so employees contractors all

these things they're

gone and when you deploy an offer stack

like this to your business not only are

you going to increase the bottom line of

your business but you're also going to

be leaving room for the people that you

actually want to work with because a lot

of people don't work with who they want

to work with like truly because they

need to make ends meet and the worst way

to operate a business is from a position

of lack and you're going to be stuck in

this Loop of lowering your prices

working with people you really don't

like creating an offer like this is

going to allow you to make enough money

so that your business can run on its own

and also allow you to charge a premium

for your services and only take on

people you truly want to work with and

that's how you create a business that

you don't ultimately

hate all right so without further Ado

let's get right to it so if we click on

this book a discovery call button it's

going to redirect you to a discovery

form now all the information that passes

through this form will go directly to

the pipeline and the pipeline will

automatically take all this information

and qualify the leads for me now the

only parameters I gave this pipeline

inside of notion to qualify the leads is

if they are making anywhere over $10,000

per month if they're making any less

than that it's going to give me or mark

them as a not qualified lead if they're

making anywhere over 10 grand per month

they are going to be a qualified lead so

let's go ahead and start filling this up

what is the name of your business Rising

e-commerce what industry is your

business operating in marketing agency

what is your website my current site is

actually not active so I'm just going to

put this one streamlined

system.io what is your current monthly

Revenue I'm going to click on ad are you

currently running ads let's say I am

platforms I'm using Facebook and

Instagram Tik Tok and I think Savannah

runs on Snapchat as well if I'm not

mistaken so I'm just going to put that

there what is your monthly ad spend

let's say I'm spending around 50k per

month and I'm making anywhere near or

let's say it's half a million per month

and we have a healthy 70% margin now uh

let's go ahead and click continue what

goals would you like to achieve I want

to make a million doll per month what do

you believe is the reason why you

haven't been able to reach your goal in

this case I'm just going to type in or

select in this case everything is good

I'm ready to scale let's book a

discovery call let's say I want to book

a call for Wednesday at 1:30 p.m.

schedule event let's go ahead and go

over here to the pipeline and as you can

see I am now inside of the pipeline

marked as a qualified lead and if you

look at the meeting notes right here you

can also access everything that I added

inside of the form so I want to make a

million dollars per month with at least

50% margin and everything is good I'm

ready to scale so we went from

redesigning the entire landing page to

creating a digital product offer and

connecting the entire system to a sales

pipeline that automatically qualifies

all of the leads for you which by the

way I highly suggest you take all

discovery calls doesn't matter if your

leads are qualified or not because

sometimes there are incredible

opportunities that come with working

with unqualified leads always dig deeper

and see why they're unqualified don't

just let a parameter let you know why

you shouldn't work with them because

sometimes they might actually just click

the wrong button or say something that

they didn't mean to say or select an

option that they didn't mean to choose

but they chose it anyway and then your

system marked it as unqualified so

always make sure you take every

Discovery call regardless now I know a

lot of you are going to have burning

questions about the entire system so if

you want to learn more about how the

system works I made a video going over

the entire thing so if you're interested

you can watch this video here