I Monetised A YouTube Channel In Just 45 Days
Summary
TLDRThis video script details a creator's journey to monetize a new YouTube channel from scratch, reaching 725,000 views in four months without leveraging any pre-existing audience. The success was achieved by following seven key rules: proving oneself without external validation, focusing on creating valuable content, allowing YouTube's algorithm to find the right audience, ensuring every upload offers clear value, making videos clickable with compelling titles and thumbnails, maintaining a consistent upload schedule, and creating content that genuinely resonates with viewers on an emotional level.
Takeaways
- 😀 The speaker monetized a new YouTube channel from zero subscribers to 725,000 long-form views in 4 months using only browse traffic.
- 🔒 They did not inform any pre-existing audience or use personal resources, ensuring the growth was organic and based on content quality.
- 📈 The channel's growth was achieved by following seven simple rules focused on creating value for the audience and optimizing content for YouTube's algorithm.
- 🙅♂️ Not revealing the channel to friends or family was crucial to avoid biased engagement metrics and to genuinely test the content's appeal to a broader audience.
- 🎯 The importance of creating content that provides clear value to viewers was emphasized, suggesting consistency in content theme to retain viewer interest.
- 📝 The speaker stressed the significance of crafting clickable titles and thumbnails that resonate with a wide audience and spark curiosity.
- 📊 Understanding the 'Total Audience Metric' (TAM) is key to creating titles and thumbnails that appeal to a broad audience without alienating potential viewers.
- ⏰ Consistent uploading is more valuable than sporadic high-quality releases, as it allows for continuous learning and improvement based on past content performance.
- 🎥 The first few seconds of a video are critical; they should reiterate the value proposition and engage the viewer, ensuring they stay for the content.
- 🗣️ The speaker advocates for a 'zero fluff' policy, urging creators to cut unnecessary parts that do not add value to the viewer's experience.
- 💌 To truly grow, content must evoke an emotional response from viewers, making them feel something that resonates with them and the content's theme.
Q & A
How many views did the YouTube channel achieve in the first month?
-The YouTube channel achieved 177,000 views in the first month.
What was the total number of views in the second month for the channel?
-In the second month, the channel had a total of 158,000 views.
How many long-form views did the channel have after four months?
-After four months, the channel had 725,000 long-form views.
What is the significance of using browse traffic to grow a YouTube channel?
-Using browse traffic, also known as getting viewers from the YouTube homepage, is considered the most powerful form of traffic because it indicates that the content is appealing enough for viewers to click and engage without any prior promotion or existing audience.
Why did the creator choose not to inform anyone about the new channel?
-The creator chose not to inform anyone to prove the effectiveness of their strategies without relying on pre-existing audiences, to stay motivated by creating rather than views, and to avoid artificially inflating views and subscriptions with people who may not be genuinely interested in the content.
What are the three major reasons behind not promoting the channel to friends, family, or Discord servers?
-The three major reasons are to prove the creator's success and strategies, to stay motivated by creating quality content rather than seeking views, and to prevent killing the channel's organic growth by not artificially inflating engagement with uninterested parties.
What is the actionable tip for allowing YouTube to find the right audience?
-The actionable tip is to let YouTube do its job by not artificially inflating views or subscriptions and focusing on creating good content that will naturally attract the right audience.
What does the creator mean by 'good content' and how does it relate to viewer value?
-The creator refers to 'good content' as content that consistently offers value to the viewer with every upload. It's about what the viewer can gain from the content, not what the creator can gain from the channel.
Why is it important to consider the total audience metric (TAM) when creating video titles and thumbnails?
-Considering the total audience metric ensures that the video appeals to the largest possible audience interested in the topic, rather than alienating potential viewers by focusing on niche aspects or personal branding.
What are the three rules for making a video clickable?
-The three rules for making a video clickable are: 1) Create a compelling title that resonates with the audience, 2) Design a thumbnail that is engaging and reflects the content, and 3) Ensure the total audience metric is considered to not unnecessarily limit the potential viewership.
How does the creator suggest structuring the first 15 seconds of a video to engage viewers?
-The creator suggests structuring the first 15 seconds to reiterate the value promised by the title and thumbnail, hook the viewer, and pay off the click without asking for likes or subscriptions, ensuring the viewer feels immediately engaged and that their time won't be wasted.
What is the 'zero fluff policy' mentioned in the script?
-The 'zero fluff policy' refers to the practice of removing any unnecessary content or filler from a video that doesn't contribute to the value or engagement for the viewer, ensuring the video is concise and focused on the original value that attracted the viewer.
Why is consistent video uploading important for growth?
-Consistent video uploading is important for growth because it allows creators to set and respect deadlines, which in turn enables them to learn from each upload and improve more quickly, rather than spending excessive time perfecting fewer videos.
How does the creator suggest making viewers feel something through the content?
-The creator suggests making viewers feel something by being authentic and passionate about the content, focusing on topics that genuinely interest the creator, and evoking emotions through strong opinions and engaging storytelling.
Outlines
🚀 Monetizing a New YouTube Channel with Organic Growth
The speaker details their journey of monetizing a new YouTube channel from zero subscribers to 725,000 long-form views in just four months, without leveraging any pre-existing audience or external help. They emphasize the importance of proving success independently and the value of organic growth. The speaker shares seven rules for achieving this, highlighting the significance of not seeking external views or subscribers to ensure genuine engagement and YouTube's algorithmic favorability. The focus is on creating content that provides value to viewers and allowing YouTube to naturally find and engage the right audience.
🎯 Crafting Clickable Content with High Viewer Engagement
This paragraph delves into the importance of creating clickable videos by focusing on three key elements: title, thumbnail, and total audience metric (TAM). The speaker stresses the need to understand the target audience and craft content that appeals to their interests and needs. They discuss the concept of click-through rate (CTR) and how it varies with different niches and videos, using examples to illustrate the importance of a large TAM. The speaker also advises on avoiding self-promotion in titles and thumbnails, and instead focusing on the value offered to viewers. The goal is to create a compelling first impression that hooks viewers and keeps them engaged throughout the video.
📈 Maximizing Viewer Retention and Consistent Content Release
The speaker emphasizes the importance of front-loading engagement in videos by reiterating the value proposition established by the title and thumbnail within the first few seconds of the video. They advocate for a 'zero fluff' policy, suggesting that creators should remove any unnecessary content that doesn't add value to the viewer experience. The speaker also discusses the benefits of consistent content release, arguing that it allows for faster learning and improvement compared to sporadic, perfection-focused uploads. They encourage creators to set and adhere to deadlines to maintain a regular upload schedule, which is crucial for growth and audience engagement.
🌟 Eliciting Emotional Responses to Strengthen Viewer Connection
In this final paragraph, the speaker discusses the power of evoking emotional responses from viewers to foster a strong connection and retention. They argue that creating content with passion and authenticity is key to making viewers feel something, which in turn encourages them to engage with the content and the channel. The speaker shares their personal experiences, highlighting how their passion for indie games and helping others has contributed to the success of their channel. They conclude by encouraging creators to identify topics they are genuinely passionate about to create content that resonates with viewers on an emotional level.
Mindmap
Keywords
💡Monetize
💡Subscribers
💡Long-form videos
💡Browse traffic
💡Click-through rate (CTR)
💡Total audience metric (TAM)
💡Engagement
💡Retention rate
💡Consistency
💡Passion
Highlights
Monetized a new YouTube channel from zero subscribers to 725,000 long-form views in 4 months using only browse traffic.
Grew the channel without leveraging any pre-existing audience or external promotion.
Emphasized the importance of proving success through evidence, not just advice.
Highlighted the need for creators to be motivated by creating, not just by views or subscribers.
Argued that informing a pre-existing audience can negatively impact the channel's organic growth.
Stressed the importance of letting YouTube's algorithm find the right audience for the content.
Outlined the necessity of creating content that offers clear value to the viewer.
Discussed the concept of 'total audience metric' and its role in video discoverability.
Shared tips for creating clickable video titles and thumbnails that resonate with a wide audience.
Explained the significance of click-through rate (CTR) and its relation to video impressions.
Provided actionable advice on structuring video content to deliver on the promise made by the title and thumbnail.
Advocated for a 'zero fluff' policy to maintain viewer engagement and retention.
Highlighted the benefits of consistent video uploads for rapid learning and improvement.
Discussed the importance of creating content that elicits an emotional response from the audience.
Shared personal experiences to illustrate the impact of passion on content creation and viewer connection.
Offered actionable tips for designing thumbnails that attract viewers and align with the video's content.
Encouraged creators to focus on their passion and authenticity to create impactful content.
Transcripts
I monetized a brand new YouTube channel
from zero subscribers in just six long
form videos across 44 days I ended month
one with 177,000 views month two total
at 158,000 views and as of writing this
video right now 4 months in I have
725,000 long form views spread across 14
uploads I did all of this without
telling a single person or pre-existing
audience about the channel completely
faceless and I did it entirely using
browse traffic AKA I got viewers from
the YouTube homepage to click my video
which is the most powerful form of
traffic and no I didn't use my resources
to hire anyone I did every single part
of these videos alone I came up with the
ideas filmed edited scripted made
thumbnails all of it by myself I did
this by following seven simple rules and
I'm going to break these rules down for
you today counter on screen let's go
straight away rule one I need to admit
that I didn't tell anyone or any
pre-existing audiences about this
channel for my own benefit and you
shouldn't tell anyone about your your
channel for the same reason or risk
really holding yourself back and hurting
the channel the first of three major
reasons is that I had to prove to myself
and to you guys who watch this education
content that I'm not like other
Educators I am not sitting here telling
you how to grow without any evidence of
success outside of this channel the same
as when I taught you how to make shorts
I showed you that I had 26 million short
views the same as when I showed you how
to grow on Twitch I had 150 average
viewers and now I'm telling you how to
grow a brand new YouTube channel and
I've monetized it in just six videos the
second second major reason I didn't tell
anyone is I had to prove to myself I was
motivated by creating not by desperately
wanting views or wanting Subs anyone can
beg family friends Discord servers and
pre-existing audiences to go and
subscribe to their new project and then
well release videos it's so much more
impressive to have nobody absolutely
zero attention on the channel and still
consistently upload weekly the third and
most important reason if I had told
anyone if I had told you guys here or
friends family other streamers Discord
servers I would have completely killed
build the channel before it even started
you see you guys are new creators your
one goal watching this video is to learn
how to create better content if I told
you right now go subscribe to that
channel and then linked it you would go
there subscribe or you would go over
there and see the videos but you
wouldn't engage with them naturally you
wouldn't next time you see one on the
homepage click it which would mean it
would have a low click-through rate and
those who did click it wouldn't watch it
for long because they subscribed not out
of actual interest in the content but
simply out of a feeling of I have to
support this person which makes YouTube
say hey even this guy's core audience
doesn't like the videos it's a bad video
this exact same thing is happening to
you when you ask for follow subs or
promote your videos to friends families
or random Discord servers if you didn't
tell a single soul and all you did was
upload a well packaged and engaging
video which I'll cover what I did to do
that soon then YouTube needs to read the
title the description the metad DAT of
the video and then test that video to
audiences from that test it learns who
likes the video and will re recommend
that video to more people like that
person if you get desperate and try to
skip this step you will just hurt
yourself actionable tip time let YouTube
do its job let YouTube find your
audience don't be desperate don't try to
inflate your subs or views with people
who don't care about your content just
focus on making good content and Let the
Right audience find it well what the
hell does that mean what is good content
well good content starts entirely with
your idea you've likely heard this a
thousand times but it isn't just in
relation to one video need to step away
from what you can gain as a Creator what
value you're going to get from the
channel and think about what value you
can offer a viewer consistently with
every upload dank pods does headphone
reviews in the same simple honest and
fast style every upload coffeezilla
exposes scams and the Dark Side of
Internet influences with every single
upload and I decided I would do short
funny but in-depth game reviews every
single upload out of these three
examples the value of each is incredibly
clear viewers get recommendations for
headphones viewers learn how to spot and
avoid scams viewers get good game
recommendations what is also clear is
that none of these three examples are
going to stray from their value none of
us are going to upload a vlog of us in
Japan one week a random Mouse unboxing
the next or some barely edited stream
highlight of us playing Roblox you've
got to remove your ego and realize that
as unknown creators nobody cares about
you or me when someone is scrolling
through YouTube home they need to click
the video because it offers them value
I'll cover how I did that in a second so
stay tuned but I want to to make this
really clear I am not saying to only
ever do one thing I'm not saying Niche
down and never try new things I'm saying
to think of an audience think of viewers
and what do they need what do they want
and what you can give them if they watch
your video of you unboxing a new mouse
and giving First Impressions and then go
to your channel and try to watch more
content like that but find it's full of
unedited gameplay and stream highlights
they're going to be dissatisfied let
down disappointed and leave so
actionable tip consider what topic you
think you can bring value to people with
despite yourself nobody cares about your
basic Let's Plays your Vlogs or your
personality driven content yet they need
value so ask yourself why would someone
care about this upload now once you have
your value for example like I did with
quick funny in-depth game reviews we
need to actually make them clickable
there are three rules I use to make a
video clickable and if I follow them
correctly I've been managing to get
between 10 to 15% CTR and you're
probably thinking wow is that that good
my tiny Dead channel gets that why
aren't I growing everybody gets CTR
incredibly wrong they set specific
numbers as a goal overall but every
Niche and every video is actually
different in your head a big CTR is good
but my biggest video on this channel has
over 3 million views and a 2.3%
click-through rate theoretically 2.3% is
a terrible click-through rate but it's
also my best video so why is the CTR so
bad well plain and simply it has 82.5 5
million impressions aka the video has
been shown
82.5 million times to potential viewers
which of these three ctrs would you want
on your video 100 views out of 1,000
Impressions AKA a 10% CTR 10 views of 30
Impressions AKA a 33% CTR or 3 million
views of 82.5 million impressions AKA a
2.3% CTR it's a pretty simple answer the
3 million views obviously so why did it
still do so well well that brings us to
the three rules of title thumbnail and
Tam this video had a very large t or
total audience metric the title is 32
easy tips to grow from zero viewers on
Twitch the total audience of this video
is every single twitch streamer trying
to grow they desire easy tips they can
achieve today they want a lot of them
and most importantly they want no
barrier for entry which is why zero
viewers is key if I draw a series of
circles you can see the outside one is
the largest audience and that is all
streamers if the title had been how to
get twitch partner suddenly you lose a
huge section of your audience who don't
care about that yet that's too hard
that's too far away you go from Millions
to a few thousand people who are
interested it's a smaller Circle when we
create a video idea title and thumbnail
we need to consider our Tam and avoid
unnecessarily cutting off huge sections
of our our potential audience two of my
favorite examples of this is when I
covered the steel series Alias and steel
series sonar release I could have titled
it steel series Alias review but nobody
knows what the Alias was and why it
mattered to them so instead I titled it
steel series just solved streamer audio
for free suddenly we go from this tiny
Niche circle of people interested in
this unknown microphone to appealing to
almost every streamer and then also
raising a question of how did they solve
it how is it free if it's so good and
the viewer needs to click to find out
that video got 100,000 views if we look
at the gaming Niche call me Kevin does
something really powerful with his games
because he often plays things nobody
knows about if nobody knows about it he
isn't going to put the game in the title
because that would lower the Tam so
instead he writes the best free steam
game takes place entirely on your
desktop what he has done there is make
his Tam every single steam user every
gamer who wants good games every gamer
on a budget and he has raised so many
questions why is it good how is it free
how does it take place in your desktop
and that's right users then need to
click it to answer these questions this
is a creator with 3.5 million
subscribers and a decade of experience
who isn't using his face to sell his
content because he knows he can reach a
larger Audience by focusing on all steam
users rather than just call me Kevin
fans so why are you putting your face in
your thumbnails why are you focusing on
your personality when even the largest
creators aren't doing that so actionable
tip time when creating ideas for videos
you need to remove your ego and yourself
from your titles thumbnails and ideas
think like your viewers think like your
audience and think about your total
audience metric do people want to click
on let's play haes 2 episode 69 of
course not I don't know you I don't know
if you're good at haes I don't even know
if you're going to be a fun person to
watch and most importantly I haven't
seen the other 68 episodes but I would
probably click on the most anticipated
sequel in gaming is here because I don't
need to know who who you are I don't
need to know what haes is I just need to
be a gamer interested in seeing what the
most anticipated sequel actually is and
when I do click your intro needs to
perfectly reiterate and pay off what
your title and thumbnail said it needs
to hook and engage me promise me you're
not wasting my time if I click a video
called the state of indie horror games
where the thumbnail shows me the most
recognizable horror mascot and the word
boring then you better instantly address
that which is what Stella J does once
part time in August 2014 Five Nights at
Freddy's and PT are released 4 days
apart AAA Studios kind of do their own
thing but this would Mark the beginning
of two very distinct categories in the
indie horror scene mascot horror and
good horror this branch is so boring
those 15 seconds set up the entire
premise of the video they reiterate the
title and they make a statement that
you're either going to 100% agree with
or 100% disagree with either way by the
15sec Mark you are completely engaged
there is no hi welcome back to my
channel no big title singers no asking
for subs or begging for likes just some
great music a fantastic script and
subtitles perfectly done so that you're
constantly engaged and reading the
content it looks intense and dramatic or
over edited but it isn't it's addressing
your click before slowing down and
covering the topic through the rest of
the video it's front loing engagement
actionable tip make sure your title your
thumbnail and your Tam are structured so
that you know who your audience is what
value you're giving them and why they
clicking then make sure the first 5 15
and 30 seconds of your video reiterate
that value and pay off that click and
please give your audience value and
don't ask for Value from them by begging
for likes and Subs early this heavily
leans into my zero fluff policy when
you're watching a video back reading a
script or even simply recording ask
yourself does does this matter does this
help the viewers gain value am I
stretching the length of a video for no
reason by doing this if the answer is
yes then you should cut that section if
you line up your video or script and
mark the timeline as point A B C D and F
and then ask yourself if a viewer is
watching do they need the information
they gain from point B to understand or
enjoy Point C or can a viewer go from
point A to point C without missing
anything without having any issues for
the rest of the video if they can then
point B isn't needed when I did this I
found my videos became much shorter
punchier and ended up always being
around the 7 Minute Mark and you know
what my retention rate climbed to 50 or
60% because viewers weren't getting bugs
down in crap that didn't matter I had
stayed on Focus to the original value
the reason they clicked and that meant
they stayed with me as long as possible
actionable tip remove your ego and stop
leaving stuff in because you like the
sound of your own voice don't ask for
Value don't expect viewers to watch you
because you worked hard cut the crap
that doesn't appeal to the reason they
clicked and don't get distracted going
on random tangents next arguably this
will cause a lot of debate but it's
pretty simple you need to release
consistently this isn't because the
YouTube algorithm or whatever will be
nicer to you it's not even because
audiences have the memory of a goldfish
and forget you exist if you only upload
once a month this is entirely because if
you can set a deadline and stick to it
if you make and release an entire video
every week you'll be able to look back
at every upload and ask okay what worked
what didn't work and you will improve so
much faster if you upload 52 videos in a
year where you are able to improve just
a little bit every upload instead of
uploading six videos in a year where you
spent months polishing endlessly for
them to be perfect in your eyes
actionable tip set a deadline and stick
to it the enemy of creativity of success
of YouTube is perfection I hate the term
good enough because people use it to
justify laziness but if you've put in
hard work effort and your heart into
your titles thumbnails and videos but
respect your deadline and say this has
to go out today and you'll always end up
going further than someone who is
constantly pushing a deadline back just
to polish the card a tiny bit more and
now for the most important step of the
entire video if you want to grow you
need to make the viewers your audience
actually feel something a running Trend
through all of these steps if you go
back through is focusing on your
audience and how they feel when Stella
J's video is titled the state of indie
horror games and Freddy Fazbear is there
with the word boring you are damn right
the audience is going to feel something
and click when they click his video he
says mascot horror is boring you're damn
right they're going to feel something
and keep watching when they listen to
his just ification without pausing to
beg for subs or likes when he cracks
jokes they're going to either agree
disagree laugh not laugh but either way
when they make it to the end they have
an impression left on them they are a
different person I've had a lot of
Failed YouTube channels and I've
realized almost all of them failed at
this step I wanted to grow on YouTube
because I wanted to be a YouTuber not
because I was passionate but this
channel stream scheme was successful
because I'm authentic with you I am
passionate about sharing my experience
and helping others grow a little too
much honestly seeing people struggle
me up emotionally and on the new
channel I'm also passionate I'm
passionate about indie games I could
talk about them for hours I have strong
opinions about what is good bad what
genres are overhyped what trends need to
die off and when I talk about those
things it lets viewers feel something
actionable tip you're going to likely
struggle if you're uploading for the
sake of it or uploading content you
don't care about if you aren't
passionate about this if you're not
excited every time you sit down to
create well then you need to go back to
step two and start thinking of ideas ask
yourself what what do you care about
what can you talk about argue about have
opinions on and defend for years to come
once you have that answer you'll be able
to make content that makes viewers feel
something click here to learn more about
how I design thumbnails and here to
become a member of the channel for just
$1 no sponsors no fluff no hassle see
you next week really pleased do become a
member of the channel see you guys next
week bye
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