Freshmarx Food Supply Chain Animated Video

Avery Dennison

3 Aug 202007:10

Summary

TLDRAvery Dennison's Fresh Marks offers innovative solutions to enhance food industry efficiency and traceability. Using RFID technology, they create digital identities for food products, ensuring transparency from source to consumer. This system improves inventory management, reduces errors, and increases labor efficiency. It also facilitates quicker recalls and enhances sustainability, providing real-time supply chain visibility and improving customer trust through accessible food provenance information.

Takeaways

📈 Market challenges are pushing food service providers to track and move inventory efficiently, ensuring food safety and addressing consumer concerns about food provenance and waste.
🌐 Avery Dennison's Fresh Marks offer an ecosystem of solutions aimed at enhancing food process flow management across the supply chain, focusing on traceability, labor efficiency, food safety, and sustainability.
🌱 The 'first mile' solutions by Avery Dennison help producers create digital identities for their products, using RFID technology to trace food from source to consumer.
📦 RFID technology is used to capture information printed on shipping labels, which is then transmitted to the cloud for secure and accessible data throughout the supply chain.
🔍 Growers benefit from improved traceability, transparency, and visibility, as well as reduced shipping errors and automatically generated records for farm inspectors.
🛒 Food processors can track the transformation from raw food to packaged food, maintaining transparency and enabling accurate recalls and optimized shipping.
🏢 Distribution centers use RFID to track food efficiently, reducing labor hours and improving inventory accuracy, leading to supply chain transparency and reduced chargebacks.
🏪 In retail, RFID technology enhances supply chain visibility, allowing for quick and accurate scanning of inbound shipments, and better communication within the supply chain.
🍽️ Restaurants and grocery stores can leverage cloud-based applications for managing order accuracy, replenishment, expiration, temperature, and task tracking, leading to safer food and reduced waste.
🏡 Consumer demand for food transparency is high, and RFID technology allows for real-time inventory tracking and provides consumers with easy access to food's origin, nutrition, and recall information.

Q & A

What are the market challenges driving food service providers to improve their operations?
-Market challenges include tracking and moving inventory efficiently, ensuring food safety, enabling quicker and more accurate recalls, and addressing consumer perception around food provenance and waste.
How does Avery Dennison's Fresh Marks solution enhance food process flow management?
-Avery Dennison's Fresh Marks solution enhances food process flow management by offering an ecosystem suite of solutions that enable food providence and traceability, increase labor efficiency and food safety, and promote sustainability.
Why is the ability to trace food from source to consumer important?
-Traceability is important for maintaining transparency, ensuring food safety, and meeting regulatory requirements. It also helps in quick and accurate recalls and improves consumer trust.
What is a 'digital twin' and how does it help in traceability?
-A 'digital twin' is a globally unique digital identity for a product that includes both product master data and key attributes like lot number, harvest date, and location. It is created using RFID technology to capture and transmit information to the cloud, ensuring secure and accessible data throughout the supply chain.
How does RFID technology benefit growers in the supply chain?
-RFID technology benefits growers by improving traceability, transparency, and visibility, reducing shipping errors, and automatically generating records for farm inspectors.
What are the benefits for food processors when tracking and tracing food transformation?
-Benefits include increased inventory visibility, accurate recalls, optimized traceable outbound shipping, and maintaining transparency in the food supply chain.
How do distribution centers benefit from RFID solutions?
-Distribution centers benefit from RFID solutions by achieving supply chain transparency, reducing labor hours, improving inventory accuracy, and eliminating slow and error-prone manual labeling and scanning processes.
How does RFID technology impact supply chain visibility in retail environments?
-RFID technology enables real-time visibility of shipments, allowing stores and distribution centers to quickly identify and address inconsistencies, improving communication and efficiency throughout the supply chain.
What advantages does RFID technology offer in terms of food safety and inventory management in kitchens?
-RFID technology helps kitchens automate manual processes, ensuring food safety, increasing productivity, and achieving traceability, which are crucial for maintaining sustainable operations and meeting regulatory compliance.
How does Avery Dennison's Fresh Marks solution cater to consumer demand for food transparency?
-Fresh Marks solutions provide consumers with visibility into the food supply chain story, including provenance, expiration, recalls, and sustainability information, enhancing brand loyalty and consumer confidence.
What are the benefits of Avery Dennison's Fresh Marks solutions for both consumers and brands?
-For consumers, it offers transparency and peace of mind, while for brands, it leads to increased loyalty and trust, as well as optimized processes in a connected supply chain.

Outlines

00:00

📈 Enhancing Food Supply Chain Efficiency with RFID Technology

The script discusses the challenges faced by the food industry in tracking and managing inventory, ensuring food safety, and addressing consumer concerns about food provenance and waste. Avery Dennison's Fresh Marks offers intelligent solutions that enhance process flow management along the supply chain. These solutions focus on traceability, labor efficiency, food safety, and sustainability. They help in meeting government regulations and brand mandates. The technology includes creating digital twins for products using RFID to capture and transmit information to the cloud, ensuring secure and accessible data. Benefits for growers include improved traceability, transparency, and reduced shipping errors. For processors, it aids in tracking the transformation of raw food to packaged goods, while distribution centers can use RFID for efficient tracking and inventory management. The technology also helps in reducing labor hours and improving inventory accuracy.

05:00

🛒 Empowering Consumer Trust and Brand Loyalty through Transparency

The second paragraph emphasizes the growing consumer demand for food transparency and the need for reliable processes in retail to track inventory and provide traceability. RFID technology is highlighted as a game-changer in the supply chain, enabling real-time tracking and visibility of inventory for store managers. It facilitates quick and accurate recalls and allows consumers to access detailed information about their food's origin and journey through the supply chain. The technology also enhances the customer experience by providing instant access to ingredient, nutrition, recall, expiration, pricing, and sustainability information. Furthermore, RFID enables frictionless and contactless checkout processes, which are faster than traditional barcode-based self-checkout. The script concludes by noting that brands that provide more information on their labels can increase consumer loyalty and confidence, and Freshmark's solutions help achieve these goals by harnessing shared data across the food industry supply chain.

Mindmap

Keywords

💡Traceability

Traceability refers to the ability to track the history, location, or application of items throughout the supply chain. In the context of the video, traceability is crucial for ensuring food safety, enabling quicker and more accurate recalls, and addressing consumer concerns about food provenance and waste. The script mentions that Avery Dennison's solutions enhance traceability by creating digital identities for food products, which include product master data and key attributes like lot number, harvest date, and location.

💡Inventory Management

Inventory management is the process of overseeing and controlling the stock of goods within a business. The video emphasizes the need for efficient inventory management in the food industry to track and move inventory effectively. Avery Dennison's Fresh Marks solutions are highlighted for their role in improving process flow management along the supply chain, which is essential for reducing complexity in meeting regulatory requirements and enhancing food safety.

💡RFID Technology

RFID, or Radio Frequency Identification, technology is used for自动识别和追踪带有电子标签的物品。In the video, RFID is central to creating digital twins for food products, capturing information printed on shipping labels, and transmitting it to the cloud for secure and accessible tracking throughout the supply chain. This technology is also used to automate and verify the receipt of multiple cartons and products with high accuracy, thus saving labor hours and improving inventory accuracy.

💡Digital Twin

A digital twin is a digital replica of a physical object or system, which can be used to monitor and predict the performance of the physical asset. In the context of the video, digital twins are created for food products using RFID technology. This includes both product master data and key product attributes, allowing for continuous traceability from source to consumer and enhancing transparency and efficiency in the supply chain.

💡Food Safety

Food safety involves preventing foodborne illness and ensuring the overall safety of food products. The video underscores the importance of food safety in the supply chain, with Avery Dennison's solutions helping to increase labor efficiency and food safety by providing traceability and real-time data access. This contributes to quicker and more precise recalls, which is vital for protecting consumers.

💡Sustainability

Sustainability in the context of the video refers to practices that support environmental responsibility, social equity, and economic viability in the food industry. Avery Dennison's solutions promote sustainability by helping to reduce food waste, optimize resource use, and support the tracking of food from source to consumer, which aligns with growing consumer demand for environmentally friendly and ethically sourced products.

💡Supply Chain Transparency

Supply chain transparency means having clear visibility into the processes and practices involved in the production and distribution of goods. The video discusses how Avery Dennison's Fresh Marks solutions enhance supply chain transparency by providing real-time data on the location and status of food products, which is crucial for efficient operations and building consumer trust.

💡Cloud Storage

Cloud storage is a service that allows data to be stored and accessed remotely over the internet. In the video, cloud storage is mentioned as a key component of the traceability system, where information captured by RFID technology is transmitted and stored. This ensures that data is secure, accessible, and can be used for tracking and managing the food supply chain.

💡Food Waste

Food waste refers to the discarding or spoilage of food, which is a significant issue in the food industry. The video highlights the role of technology in reducing food waste by improving inventory visibility and accuracy, which helps in better planning and management of food resources, thus aligning with the broader goal of sustainability.

💡Consumer Perception

Consumer perception is the way consumers view and interpret products, services, or brands. The video emphasizes the importance of addressing consumer perception around food provenance and waste. By providing traceability and transparency through technology, companies can enhance consumer trust and satisfaction, which is essential for brand loyalty and market competitiveness.

💡Frictionless Checkout

Frictionless checkout refers to a seamless and contactless payment process, often facilitated by technology. The video mentions that RFID technology enables frictionless checkout, making the process quicker and more efficient than traditional barcode scanning. This not only improves the customer experience but also supports the broader theme of technological innovation in the food industry.

Highlights

Market challenges are driving food service providers to track and move inventory efficiently.

Solutions need to be adaptable, flexible, sustainable, and resilient.

Avery Dennison's Fresh Marks offer intelligent food industry solutions for process flow management.

The ecosystem suite enables food providence, traceability, and increased labor efficiency.

RFID technology is used to create globally unique digital identities for food products.

Digital twins include product master data and key attributes like lot number, harvest date, and location.

RFID technology captures information printed on shipping labels and transmits it to the cloud.

Benefits to growers include improved traceability, transparency, and reduced shipping errors.

Food processors can track the transformation from raw food to packaged food using RFID.

RFID technology increases inventory visibility and optimizes traceable outbound shipping for processors.

Distribution centers use RFID to track food through their facility for supply chain transparency.

RFID technology reduces labor hours and improves inventory accuracy in distribution centers.

In stores, RFID technology enables real-time visibility of shipments and reduces chargebacks.

Cloud-based applications provide transparency for order accuracy, replenishment, and task tracking.

RFID technology in kitchens automates manual processes for food safety and sustainability.

Specially engineered labeling solutions address unique challenges in food service environments.

Consumer demand for food transparency is driving the need for reliable inventory tracking and traceability.

RFID-enabled products provide up-to-date inventory visibility and facilitate quick recalls.

Consumers can access detailed food information, including origin, nutrition, and recall data, in-store.

RFID technology offers a frictionless checkout process, faster than barcode-based self-checkout.

Avery Dennison's Fresh Marks solutions enhance customer experience and brand loyalty through traceability.