AYALA CORP Zobel AVP

Invest in the Philippines

9 Oct 201609:10

Summary

TLDRThis transcript narrates the 175-year history of Ayala Corporation, highlighting its pioneering ventures in the Philippines since 1834. From establishing the country's first distillery and bank to innovations in real estate, telecommunications, and banking, Ayala's growth is marked by bold decisions, strategic partnerships, and groundbreaking developments. The company’s vision is to create a better future for Filipinos by empowering them through opportunities in various industries. With a commitment to progress, Ayala continues to shape the nation’s landscape, striving to make dreams once deemed impossible a reality.

Takeaways

📅 Ayala's story began in 1834 when two men took a risk by investing in a startup business called Casa Rojas in the Philippines.
🏗️ The company established the country's first distillery and ventured into agriculture, significantly contributing to the local economy.
🏦 Ayala's participation in the banking industry revolutionized the financial landscape, printing the first Philippine banknotes in 1912 through El Banco Español Filipino.
🌆 Ayala invested in real estate early on, purchasing vast tracts of land, one of which later became known as Makati, now a business hub in the Philippines.
🛠️ The company pioneered major industries such as public transportation, insurance, and real estate development, especially during the early 1900s.
📡 In 1973, Ayala entered the telecommunications sector by investing in Globe Mackay, which later became Globe Telecom, transforming communications in the country.
🚗 Strategic partnerships, such as the one with Mitsubishi, allowed Ayala to diversify its operations into automotive and manufacturing industries.
💳 Ayala introduced the first automated teller machine (ATM) network in the Philippines, revolutionizing the banking experience for the public.
🚰 The successful bid for Manila Water in 1997 marked Ayala's venture into public utilities, improving water and sewage services for millions of Filipinos.
💡 Over its 175-year history, Ayala has consistently driven innovation and progress across industries, empowering Filipinos and shaping the nation's future.

Q & A

What is the main message of Ayala's 175-year history?
-The main message is that Ayala's success is not only about anticipating the probable future but also imagining what is possible, driven by strategic thinking, innovation, and bold vision.
When did Ayala's story begin, and what were the initial challenges?
-Ayala's story began in 1834 when the Philippines was a fledgling economy. Only a few companies were willing to invest in the country, but Ayala's founders took the risk to establish a business.
What were some of the early achievements of Ayala?
-Ayala established the Philippines' first distillery, ventured into agriculture, and played a pivotal role in the banking industry by contributing to the founding of El Banco Español-Filipino, which printed the first Philippine banknotes.
How did Ayala influence the development of Makati?
-Ayala influenced Makati's development through Joseph R. McMicking's visionary plan, which transformed the area into the country's premier business center by setting new standards in residential and commercial development.
What role did Ayala play in the telecommunications industry?
-Ayala's entry into telecommunications began in 1973 with its investment in Globe Mackay Cable and Radio Corporation, which eventually led to the formation of Globe Telecom, revolutionizing communication in the Philippines.
How did Ayala innovate in the banking sector during the 1980s?
-Ayala introduced the Express Teller, the nation's first automated teller machine (ATM) network, which significantly improved the convenience of banking for Filipinos.
What was Ayala's first venture into public utilities, and why was it significant?
-Ayala's first venture into public utilities was through its successful bid for the Manila water and sewage concession in 1997, establishing Manila Water Company. This marked the company's commitment to providing essential services to a broader population.
What guiding principles have driven Ayala's growth over the years?
-Ayala's growth has been driven by strategic thinking, innovation, and a commitment to creating a future where progress impacts the lives of all Filipinos. The company's social initiatives and partnerships have also played a crucial role in its success.
How has Ayala contributed to Filipino society beyond business achievements?
-Beyond business, Ayala has empowered Filipinos by fostering innovations that make everyday life easier, such as improved communication, banking, and public services, and by supporting initiatives that help every Filipino dream bigger.
What is Ayala's vision for the future, and how does it aim to achieve it?
-Ayala's vision is to create a nation where every child has a bright future, every family has a home, and everyone can pursue their dreams. The company continues to strive toward this goal through relentless innovation, strategic investments, and a commitment to social progress.

Outlines

00:00

📜 The Founding of Ayala: A Visionary Start

This paragraph introduces Ayala's journey, beginning in 1834 when the Philippines was a budding economy with few investors. Two visionary men took a bold risk to start Casa Roma, led by Antonio Roja and Antonio de Ayala. The company quickly established itself in the local economy, setting up the country’s first distillery and entering the agricultural sector. However, Ayala’s major influence came through its involvement in banking, where it played a pivotal role in printing the first Philippine banknotes as part of El Banco Español Filipino de Isabel II. By 1912, the bank was renamed the Bank of the Philippine Islands (BPI). Ayala's early decisions, including the acquisition of land far from Manila's center, demonstrated the company’s foresight and willingness to challenge conventional thinking.

05:01

🚀 Ayala's Bold Ventures and Resilience

The paragraph describes Ayala's expansion in the early 20th century, highlighting key enterprises such as the country’s first public transportation system, the first Filipino-owned insurance company, and real estate developments. The company’s entrepreneurial spirit was temporarily hindered during World War II, but it rebounded afterward. Notably, Joseph R. McMicking’s master plan in the 1950s and 60s transformed Makati into a business hub, setting a framework for future developments. By the 1970s, Ayala’s strategic thinking and bold vision enabled the company to expand beyond its original domains. The company ventured into telecommunications with an investment in Globe Mackay Cable and Radio Corporation, which evolved into Globe Telecom, revolutionizing communication in the Philippines. Partnerships, such as the one with Mitsubishi, were crucial for diversification into the automotive and manufacturing sectors.

🏦 Innovating Banking and Communication

Ayala continued to innovate in the 1980s, introducing the first automated teller machine (ATM) network in the Philippines, Express Teller, making banking more convenient. The company also embraced the emerging technology of wireless communication through Globe Telecom, making it possible for Filipinos to stay connected like never before. In 1997, Ayala made a successful bid for Manila’s water and sewage concession, establishing Manila Water Company, Ayala’s first public utility. This marked a commitment to provide essential services to a wide range of Filipinos. With a focus on social initiatives, Ayala’s companies have worked to empower every Filipino to dream bigger in an increasingly interconnected world. The company’s 175-year history reflects a relentless drive to innovate and improve the lives of the Filipino people through strategic investments and groundbreaking services.

🌟 Ayala’s Vision for a Better Tomorrow

Ayala’s history is marked by continuous growth and innovation that has positively impacted the lives of Filipinos. Today, Ayala’s businesses are strategically aligned to seize emerging opportunities and foster national progress. The company envisions a future where every Filipino has the chance for a brighter future, with access to homes, opportunities to pursue dreams, and a belief in their ability to shape their destiny. Despite challenges, Ayala’s unwavering commitment to its vision demonstrates that what seems impossible today can be made possible through bold actions, strategic planning, and a belief in a better tomorrow. The story of Ayala is a testament to the power of dreaming big, working hard, and staying true to a vision of progress for all.

Mindmap

Keywords

💡Ayala

Ayala is the central company highlighted in the script, representing a longstanding Philippine conglomerate. The video details its 175-year history, showcasing its transformation from a startup in the 1800s into a major player in industries like banking, real estate, telecommunications, and public utilities. Ayala symbolizes entrepreneurship, innovation, and the drive to create a brighter future for the Philippines.

💡Innovation

Innovation is a recurring theme, depicting Ayala's role in introducing groundbreaking ideas and technologies to the Philippines. From the establishment of the country's first distillery and banking systems to introducing ATMs and wireless communication through Globe Telecom, innovation is presented as a catalyst for the company's success and its contribution to national progress.

💡Banking

Banking is a core area of Ayala’s early involvement in the Philippine economy, notably through its participation in establishing El Banco Español Filipino de Isabel II, which printed the first Philippine peso bills. This marked a significant moment in Philippine financial history, showing how Ayala contributed to modernizing the country’s banking system.

💡Real Estate

Real estate is one of the sectors where Ayala played a transformative role, particularly with the development of the Makati area into a business district. This development not only boosted urban progress but also set new standards in commercial and residential real estate in the Philippines, influencing the nation’s infrastructure and economy.

💡Telecommunications

Telecommunications is another key sector where Ayala made an impact, particularly through its investment in Globe Telecom. The script highlights how this move revolutionized communication in the Philippines, making wireless technology accessible to millions and contributing to the modernization of the country's communication infrastructure.

💡Public Utilities

Public utilities, particularly through the acquisition of Manila Water in 1997, showcase Ayala's expansion into essential services. This move was critical in improving water supply and infrastructure in Metro Manila, reflecting the company’s commitment to improving public services and enhancing the quality of life for Filipinos.

💡Entrepreneurship

Entrepreneurship is at the heart of Ayala’s story, beginning with its founders’ decision to invest in the Philippines during a time when the country was a fledgling economy. The script emphasizes the risks and vision of Ayala's early leaders, who laid the groundwork for what would become a major conglomerate, inspiring future generations to pursue bold business ventures.

💡Legacy

Legacy is a central theme in the video, as Ayala's 175-year history is framed as a testament to its enduring impact on the Philippines. The script reflects on the company’s long-term contributions to various industries, illustrating how it has shaped the nation’s economic and social landscape over multiple generations.

💡Community Development

Community development is highlighted in Ayala’s real estate ventures, particularly with the master plan of Makati, which was designed not just as a business district but as a complete community. This reflects Ayala's commitment to creating environments that foster urban progress and improve the quality of life for Filipinos.

💡Vision for the Future

Vision for the future is a driving concept behind Ayala’s actions throughout the script. The company is portrayed as always looking ahead, not only anticipating market trends but also imagining what is possible for the nation. Ayala’s investments in education, housing, and public services exemplify its commitment to building a future where every Filipino can pursue their dreams.

Highlights

Ayala's story began in 1834, during a time when the Philippines was a fledgling economy, and two men founded Casa Roja's, a startup business.

Ayala established the first distillery and ventured into agriculture, gaining a foothold in the economy.

Ayala's participation in the banking industry, particularly through El Banco Español-Filipino, changed the financial landscape of the Philippines.

In 1912, El Banco Español-Filipino was renamed Bank of the Philippine Islands (BPI), marking a significant development in local banking.

Ayala purchased a vast tract of land thought to be marginally productive, which later became known as Hacienda de San Pedro.

Ayala spearheaded the development of the first Filipino-owned insurance company and established residential projects around Manila.

Despite setbacks during the Pacific War, Ayala's real estate business was revitalized by Joseph McMicking's master plan, which transformed Makati into a business hub.

In the 1970s, Ayala set new standards in residential and commercial development, making Makati the business center of the Philippines.

In 1973, Ayala entered telecommunications by investing in Globe Mackay, which would later evolve into Globe Telecom.

Partnerships with international companies like Mitsubishi diversified Ayala's enterprises into automotive and manufacturing industries.

In 1980, BPI introduced the Express Teller, the nation's first automated teller machine (ATM) network, revolutionizing banking convenience.

Ayala's innovations in wireless communication through Globe Telecom revolutionized how Filipinos stay connected.

In 1997, Ayala successfully won the bid for Manila Water, marking its first public utility company, which transformed water services in Metro Manila.

Ayala's social initiatives focus on empowering Filipinos to dream bigger and improve their lives through business and innovation.

With 175 years of history, Ayala continues to create a future where progress touches the life of every Filipino, focusing on home ownership, education, and opportunities.