$9.6M UGC Facebook Ad Creation Process Revealed

Summary

In this video, Justin, founder of PID Advertising, offers an in-depth look at the process behind creating effective user-generated content (UGC) ads. He shares insights on leveraging AI for research and scripting, specifically using the GPT-40 model, to develop a comprehensive UGC brief. The video demonstrates how to transform research into engaging ad scripts, showcasing the journey from concept to final product, and emphasizes the importance of context, creative strategy, and post-production editing in crafting high-converting ads for e-commerce brands.

Takeaways

• 😀 Justin, the founder of PID advertising.com, shares the process of creating and analyzing a $9.6 million annual ad spend on management ad processes.
• 🔍 The agency uses an AI model called 'gbd 40' for research and scripting, which they find superior to other models like Claude for these specific tasks.
• 📚 The process involves feeding the AI with a mix of owned and market research data to extract key information about the brand, product, and target audience.
• 📝 The AI is given detailed context and specific questions to generate a User-Generated Content (UGC) brief, which includes hooks, product mentions, and a script.
• 🎬 The UGC script is crafted to resonate with the target persona's desires and pain points, incorporating product features and benefits into a storytelling format.
• 📈 The script creation process includes generating multiple variations to test different hooks and messaging to find the most effective ad.
• 📋 The final script is provided to a content creator with detailed instructions, including the tone, scenes, and call to action.
• 📹 Post-production involves editing the content to ensure pacing, animations, music, and transitions are optimized for high conversion rates.
• 📊 Monthly analysis of all top ads includes documenting their performance and identifying patterns and learnings to improve future ad strategies.
• 📝 The importance of the data fed into the AI is emphasized, as it directly impacts the quality and effectiveness of the generated content.
• 🚀 For e-commerce brands with a monthly revenue above $50,000, PID advertising.com offers consultation and a mentorship program for growth.

Q & A

What is the main focus of the video presented by Justin?

The main focus of the video is to demonstrate the process of creating and analyzing a year's worth of ad spend, specifically showing how to go from ad creation to analysis using AI for research and scripting in the context of online marketing.

Who is Justin and what is his role in the video?

Justin is the founder of PID advertising.com, an online marketing growth firm. In the video, he serves as the presenter, guiding viewers through the process of managing a large ad spend and the use of AI in ad creation.

What is the total annual ad spend that Justin's company manages?

Justin's company manages over $9.6 million a year in ad spend.

What AI model does Justin mention using for research and scripting in the video?

Justin mentions using the GPT-40 model for research and scripting, as it was found to be better for these tasks compared to other models like Claude and CLAW.

What is the difference between owned data and market research data as mentioned in the video?

Owned data is information that the brand owner has and has communicated to the agency, such as through onboarding forms or analytics. Market research data is publicly available information gathered from competitors' websites, reviews, and product descriptions.

What is a UGC brief and how is it used in the video?

A UGC (User-Generated Content) brief is a document that outlines the instructions and context for creating content. In the video, it is used to bundle research into a brief that is then sent to a content creator to produce a final product based on the research.

What is the purpose of creating multiple hooks for the UGC script in the video?

The purpose of creating multiple hooks is to provide different introductory ideas for the script and to have variations that can be tested to find the most effective hook for the ad.

How does Justin describe the importance of editing in the creation of a high-converting UGC ad?

Justin emphasizes that editing is crucial as it involves fixing the pacing, ensuring good animations, music, and transitions, turning the fundamentally sound script into a high-converting UGC ad.

What is the final step in the process after creating the UGC ad, as described in the video?

The final step is the analysis process, where they review each ad's performance, noting patterns and learnings to inform future ad creation and improve ad effectiveness.

What invitation does Justin extend to viewers who are e-commerce brand owners?

Justin invites e-commerce brand owners with a monthly revenue above $50,000 to book a call with his team at PID advertising.com for further assistance.

What alternative does Justin offer for those who are not yet at the $50,000 monthly revenue mark?

For those not yet at the $50,000 monthly revenue, Justin offers consulting through their Ad Engine Consulting mentorship program.