Copy This Facebook Ads Strategy, It'll Blow Up Your Business

Summary

In this video, the speaker reveals the strategy that led to a 400% growth in a brand within just 90 days. The process is built around a two-campaign approach focused on new customer acquisition, using Facebook ads. It emphasizes creating tailored prospecting CBO campaigns, scaling with top-performing ads, and iterating on those ads for better performance. The key to success lies in aggressively increasing ad spend on high-performing ads and continuously optimizing based on data. The speaker also highlights the power of AI-generated user-generated content (UGC) for scaling further.

Takeaways

• 😀 Focus on scaling new customer acquisition to drive significant growth. This was the core strategy behind a 400% business increase in 90 days.
• 😀 Use a prospecting CBO campaign to target only net new customers. Exclude existing customers and engage audiences to avoid wasting ad spend.
• 😀 Create multiple creative packs and launch new creatives consistently. This helps the algorithm optimize spend and find the best-performing ads.
• 😀 Implement a scale campaign with top-performing ads. This helps ensure that ad spend is allocated to ads that already generate results.
• 😀 Gradually increase spend on top-performing ads, pushing them into a scale campaign. Don't throw unproven ads into this campaign.
• 😀 Use a combination of broad targeting and exclusions to ensure your ads are only shown to new customers, not existing ones.
• 😀 Identify the best ads by analyzing spend and incremental return on ad spend (ROAS). Focus on the ads with the highest return for new customers.
• 😀 Graduating ads into a scale campaign should happen every two weeks. Duplicating top ads ensures the best-performing ads receive maximum visibility.
• 😀 Iterating on top-performing ads by changing core elements, such as the model or product variation, can significantly boost performance.
• 😀 Be aggressive when scaling. Increase your ad spend drastically when performance is good, as this can result in massive growth and higher ROI.

Q & A

What is the strategy that led to a 400% growth in just 90 days?

The strategy involved focusing on new customer acquisition through two primary campaigns: a prospecting CBO campaign and a scaling campaign. The brand excluded existing and engaged customers to drive new customer traffic to the site and increased ad spend significantly to scale the business.

How did the brand achieve such a significant increase in sales without heavy discounting?

The brand grew their sales by 377% in gross sales without massive discounting. Only 10% of their total sales were attributed to discounts. Instead, the growth was driven by scaling ad spend on high-performing ads, focusing on acquiring new customers at break-even returns.

What were the key metrics that indicated success in the campaign?

Key metrics included a 440% growth in total sales, 377% increase in gross sales, 368% rise in total orders, and a modest 10% discount rate on a total of $200,000 in sales. These figures demonstrated steady growth and a highly effective strategy for scaling the brand.

How did the brand manage to scale their ad spend so aggressively?

The brand's aggressive scaling was enabled by increasing their ad spend from $23,000 to $84,000 over the quarter, a 260% increase. This was made possible by finding top-performing ads and using those ads in a targeted scale campaign while continuing to nurture them for maximum return.

What is the significance of the prospecting CBO campaign?

The prospecting CBO campaign's key focus was driving new customer traffic by excluding all existing and engaged customers. By continuously testing new creatives and segmenting them into packs, the campaign was able to minimize the learning impact while optimizing ad spend toward the best performing ads.

What are the main components of a scale campaign?

A scale campaign focuses on distributing spend to only the best-performing ads. It involves setting up a simple, broad-targeting campaign with one ad set and using top-performing creatives from the prospecting campaign. Exclusions for existing customers are added to ensure only new customers are targeted.

How do you identify the best-performing ads for scaling?

To identify top-performing ads, the campaign is sorted by spend, and the attribution window is expanded to see which ads are driving incremental new customers. Ads with a better-than-average cost per purchase or return on ad spend are selected for the scaling campaign.

What is the 'graduation process' for top-performing ads?

The 'graduation process' involves duplicating the top-performing ads from the prospecting campaign into the scale campaign. This ensures that the ads retain their social proof (comments, shares) and continue to perform well in the new campaign.

Why is it important to avoid pausing high-performing ads in other campaigns?

Pausing high-performing ads in other campaigns can disrupt the algorithm, causing a decline in overall account performance. The goal is to continue using the best ads from various campaigns and not interfere with successful strategies while scaling.

What role do iterations play in scaling ads?

Iterations allow you to create variations of top-performing ads to expand their reach and effectiveness. By changing key elements like text, models, product variations, and angles, you can enhance the performance and keep the campaign fresh, driving higher returns.