These Facebook Ads Creatives Convert LIKE CRAZY in 2024

Summary

In this video, the speaker discusses effective ad creatives for 2024, emphasizing a shift from user-generated content (UGC) to educational, trust-building, and social proof-based formats. They highlight the educational grid image, listicle image, carousel ads, and press ads as top performers. The speaker also advises on creating 'Golden Nugget' testimonials, memorable and specific reviews that stand out. Canva's AI tools, like Magic Media and Magic Resize, are recommended for creating these ads, with a 45-day free trial offered for Canva Pro.

Takeaways

• 📈 **Educational Grid Image**: The speaker is excited about this ad format as it focuses on education and trust-building, resembling organic posts rather than direct sales.
• 🔍 **AI in Canva**: Canva's AI technology, particularly the Magic Media tool, is highlighted for its ability to generate images based on textual descriptions, aiding in ad creation.
• 📊 **Us Versus Them Ads**: These ads are effective for customers familiar with a brand and its competitors, helping them decide between options.
• 📝 **Listicle Image Ads**: Despite concerns about text density, these ads are making a comeback, offering value through informative content.
• 🔄 **Carousel Ads**: Performance has improved as fewer brands use them effectively. The speaker advises allowing Facebook to optimize the order of slides for dynamic presentation.
• 📰 **Press Ads**: These are becoming less effective due to legal issues with publications, and the speaker suggests finding alternative formats for social proof.
• 🏆 **Golden Nugget Testimonials**: These are standout reviews that are memorable, specific, or taboo, and they significantly impact potential customers.
• 🛠️ **Canva Pro's Background Remover**: A useful feature for ad creators to enhance images without manual editing.
• 📐 **Aspect Ratio Templates**: Canva offers templates that make it easy to create ads for different aspect ratios, streamlining the design process.
• 📈 **Trends in Meta Ads**: Text-heavy ads are becoming more prevalent on Meta platforms, suggesting a shift towards ads that educate or inform.

Q & A

What is the main focus of ad creatives in 2024 according to the transcript?

In 2024, ad creatives are focusing more on education, trust building, and social proof rather than user-generated content (UGC).

What is the significance of the educational grid image ad creative mentioned in the transcript?

The educational grid image ad creative is significant because it adopts a content-first, education-based approach that doesn't directly aim for a sale, resembling an organic post and potentially reaching a new audience.

How does the Us Versus Them ad creative benefit brands?

The Us Versus Them ad creative is beneficial for brands that are already familiar to the target audience, helping them decide between the brand and its competitors.

What does the transcript suggest about the effectiveness of UGC ads?

The transcript suggests that UGC ads are not as effective as they used to be because customers are becoming more aware of paid creators and are quick to identify advertising.

What is the advantage of using Canva's Magic Media tool as described in the transcript?

Canva's Magic Media tool allows users to type in a description of what they want to see, and the tool will automatically create that, making the ad creation process easier and more efficient.

Why is the listicle image format still effective according to the speaker?

The listicle image format is still effective because it can contain a lot of text, which provides value and education to the user, and the 25% text rule has not been enforced by Facebook for a long time.

What is the key to successful carousel ads as discussed in the transcript?

The key to successful carousel ads is to include a variety of formats such as Us Versus Them, feature point out, testimonials, and statistics, and to allow Facebook to optimize the order in which the slides appear.

Why are press ads potentially being retired according to the transcript?

Press ads may be retired because more publications are asking for rights or payment for their use, or asking brands to take them down, creating a legal gray area.

What are Golden Nugget testimonials as described in the transcript?

Golden Nugget testimonials are special, memorable, and stand out from typical reviews. They often contain specific data, are humorous, or touch on taboo subjects, and are highly specific to the individual providing the testimonial.

How does Canva's Magic Switch feature simplify the ad creation process?

Canva's Magic Switch feature simplifies the ad creation process by allowing users to quickly change ad aspect ratios, such as from a 1:1 to a 9:16, with just a click of a button.

What is the speaker's recommendation for business owners looking to test ad creatives?

The speaker recommends business owners to use Canva's templates for various ad formats such as Us Versus Them, ingredient callouts, statistics, and testimonials to quickly test different ad creatives.