Why your shorts keep performing poorly

Summary

The video script offers advice for creators struggling with low views on their shorts. It emphasizes the importance of objectivity in content creation, recognizing flaws, and improving based on viewer retention and engagement stats. It also suggests making content broadly appealing and using hashtags to find an audience. The script addresses posting frequency, avoiding shadowbanning, and acknowledges the unpredictable nature of the algorithm, especially for new channels, advocating for time and consistency to overcome initial challenges.

Takeaways

• 🔍 Be Objective: To improve your content, view it objectively as if you were a viewer and not the creator.
• 👀 Identify Flaws: Look for flaws in your videos by comparing them to the content you enjoy watching and by analyzing viewer statistics like retention and scroll-through rate.
• 📈 Broad Appeal: Make content that is appealing to a wide audience, even if your niche is specific.
• 🌐 Use Hashtags: Utilize hashtags to help find your initial audience, especially when starting out.
• 🎥 Quality Content: Regardless of niche, focus on creating high-quality content that can be enjoyed by everyone, including those outside your niche.
• 📅 Posting Frequency: Avoid posting too often; once or twice a day is recommended to maintain viewer interest without overwhelming them.
• ⏰ Scheduling Posts: Initially, avoid scheduling posts and instead post manually to gauge viewer engagement and preferences.
• 📹 Alter Footage: If re-uploading content, alter it in some way to avoid being flagged by the algorithm for duplicate content.
• 🔮 Algorithm Volatility: Understand that the algorithm can be unpredictable, especially at the beginning of a channel, and views may fluctuate.
• 🚀 Consistency: Be consistent with your posting schedule and content quality to overcome initial volatility and grow your channel.
• 📈 Growth Over Time: Recognize that growth in views and subscribers may take time, but with quality content and consistency, it is achievable.

Q & A

What is the primary issue the speaker addresses in the script?

The primary issue addressed is the struggle of getting views on short videos due to the algorithm not promoting the content effectively.

Why does the speaker suggest that content creators may be biased in evaluating their own content?

The speaker suggests that content creators may overlook flaws in their videos because they become too familiar with them or have a biased positive view since they are the creators.

What is the first step the speaker recommends to objectively evaluate one's content?

The first step recommended is to imagine consuming the content as an average viewer, comparing the quality of the content one makes to the content they watch on a regular basis.

According to the speaker, what can be a sign that your content may not be as good as you think?

A sign could be that if you wouldn't stop to watch your own short if you weren't the creator, especially if you're struggling to get views.

What method does the speaker propose to get an unbiased opinion on the content?

The speaker proposes asking people you know to look at your content and provide feedback on how to improve, or by looking at the stats yourself, such as retention and scroll-through rates.

Why is it important to make content broadly appealing according to the script?

It's important to make content broadly appealing to reach a wide range of people, even those outside of your niche, to increase the chances of your content being viewed and shared.

What does the speaker suggest about the use of hashtags for short videos?

The speaker suggests that hashtags are a good way to find an initial audience for your shorts, especially when you haven't yet established a core audience.

What website does the speaker recommend for generating hashtags for short videos?

The speaker recommends using 'rapid tags', a website that generates tags for your content.

What posting details does the speaker advise to check to avoid hurting views on short videos?

The speaker advises not to post more than twice per day, not to schedule posts for the first few weeks, and to alter footage if it has already been posted elsewhere to avoid being flagged by the algorithm.

What does the speaker say about the unpredictability of the algorithm at the beginning of posting on a new channel?

The speaker says that at the beginning, the algorithm can be volatile, with views being unpredictable, but emphasizes that this period doesn't last and consistency will eventually lead to growth.

What is the speaker's final advice for content creators who are struggling with views?

The final advice is to focus on making great content, be consistent, and understand that the algorithm's initial unpredictability will pass as the channel grows.