I built a Marketing Campaign for Iman Gadzhi's $100M Company

Summary

The video script outlines a comprehensive three-tier influencer marketing strategy for Ean Gadzi's drink brand, 'Big Day'. It includes influencer seeding and amplification, high-ticket brand ambassadorships, and influencer event creation for awareness. The speaker, with experience in multi-million dollar campaigns, offers to share a free influencer report and collaborates with Ean for his brand's success, leveraging quality content and strategic partnerships for maximum impact.

Takeaways

• 🚀 Ean Gazi launched his drink brand 'Big Day' in February and is now seeking to scale it with influencer marketing.
• 📈 The speaker's marketing agency is on track to do $4 million in revenue this year, working with major brands like Asus, Ubisoft, and Netflix.
• 💡 The proposed strategy involves a three-tier approach: influencer seeding and amplification, high-ticket brand ambassadors, and hype and event creation.
• 🎁 Seeding involves gifting products to micro and midsize influencers with minimal content control, aiming for 20-30 creators per month.
• 🔍 The focus is on targeting niches related to performance optimization, productivity, and health, leveraging Ean's reputation in these areas.
• 📊 High-quality content from influencers will be repurposed across various channels, including paid ads, to maximize ROI.
• 🤝 High-ticket brand ambassadors are influencers with significant followings and relevance to the brand, who are offered long-term partnerships with performance-based incentives.
• 🎟 Exclusive, application-based creator programs can be established to maintain high standards and exclusivity for brand partnerships.
• 🎉 Influencer events are designed to create FOMO (Fear Of Missing Out) and generate buzz, with carefully crafted experiences and big-name guest lists.
• 📸 Events should be highly shareable on social media, with custom invites and branded experiences to encourage organic promotion by attendees.
• 📹 Utilizing Ean's team, especially talented videographers, to capture high-quality content at events that can be shared with influencers to further amplify brand reach.

Q & A

What is the main objective of Ean Gazi's campaign strategy for his drinks brand?

The main objective is to take the brand to the next level using influencers, after initially marketing it through his personal brand.

What is the annual revenue of the influence marketing agency mentioned in the script?

The agency is expected to do $4 million in revenue this year.

Which brands has the speaker's agency worked with, according to the script?

The agency has worked with brands such as Asus, Ubisoft, Kilo Health, Netflix, and Microsoft.

What is the first part of the three-tier strategy for Ean Gazi's brand?

The first part is influencer seeding and amplification, which involves discovering and partnering with micro and midsize creators for product exchange.

How many creators does the strategy suggest seeding per month?

The strategy suggests seeding about 20 to 30 creators per month.

What type of content partnerships are being proposed with the micro and midsize creators?

The proposed partnerships are product exchange only, with no strict creator briefs or payments involved.

What is the second part of the three-tier strategy?

The second part is high ticket brand ambassadors, which involves building strategic partnerships with larger creators.

What is the significance of 'relevance' when identifying brand ambassadors?

Relevance is crucial as it ensures the creator's content, interests, and audience align with the product and brand values of Big Day.

What is the third part of the three-tier strategy?

The third part is hype and former creation through influencer events, which focuses on creating awareness and FOMO.

How does the strategy plan to leverage Ean Gazi's personal brand and reputation?

The strategy plans to leverage Ean's reputation by assuming that fans and similar creators would be interested in promoting the product due to their admiration for Ean.

What kind of events are suggested in the third part of the strategy?

The suggested events are carefully crafted influencer events with big-name guests, aesthetics, and interactive elements that create shareable social media moments.

How does the strategy plan to extend the value of organic content created by influencers?

The strategy plans to use the organic content in paid and organic channels, whitelisting, and Spark ads to extend its reach and value.

What is the proposed approach for identifying the best partners among the influencers?

The approach involves identifying partners with the highest posting rate, best quality content, and those producing the highest organic sales.

What kind of incentives are suggested for the brand ambassadors?

Incentives include a lower flat fee retainer, profit share, commission, potential equity and investment opportunities, and exclusive offers for their audiences.

How does the strategy plan to create a sense of exclusivity and desirability among influencers?

By creating an invitation-only or application-based creator program with posting and content quality requirements, positioning it as a highly coveted opportunity.

What is the expected outcome of implementing the three-tier strategy?

The expected outcome is increased brand awareness, organic and paid media content generation, and ultimately, sales growth for Big Day.