How to Use ChatGPT for Social Media Marketing
Summary
TLDRIn this instructional video, the presenter demonstrates how to effectively use Chat GPT for crafting social media posts. They begin by opening Chat GPT in an incognito window to avoid search bias, then proceed to log in and navigate the platform. The focus is on creating a post for a new course about Chat GPT, with the aim of generating excitement. The presenter guides viewers through the process of creating prompts, adjusting the tone and persona for different outcomes, and emphasizes the importance of white space for readability. They conclude by showing how to refine the post to address the audience's pain points and create multiple versions for social media marketing.
Takeaways
- đ The speaker is demonstrating how to use Chat GPT in an incognito window to avoid influence from frequently searched terms.
- đ It's important to open the correct Chat GPT application, either chat.openai.com or openai.com, to ensure authenticity.
- đ The speaker has a subscription to Chat GPT, which allows access to additional features and versions beyond the free version.
- đ Chat GPT is frequently updated with new features, emphasizing the dynamic nature of the tool.
- đ The process begins with creating a prompt for Chat GPT to understand the user's intention for generating content.
- đ The speaker uses Chat GPT to write a Facebook post about a course on Chat GPT, highlighting the tool's content creation capabilities.
- đ Chat GPT requires specific information to generate targeted content, such as the speaker's identity and the purpose of the post.
- đ The tool can adjust its output based on additional input, such as changing the persona or tone of the generated content.
- đ The speaker emphasizes the importance of 'white space' in social media posts for readability and quick understanding.
- đ Chat GPT can generate multiple versions of a post to provide options and variety for social media marketing.
- đŻ The final takeaway is about the effectiveness of addressing the audience's pain points in social media posts to engage and attract them.
Q & A
What is the purpose of opening Chat GPT in an incognito window?
-The purpose of opening Chat GPT in an incognito window is to avoid the influence of frequently searched terms on the search results, ensuring that the correct Chat GPT application is accessed.
Why is it important to verify the website when opening Chat GPT?
-It is important to verify the website to ensure that the user is accessing the genuine Chat GPT application and not one of the many imitations that may appear in search results.
What does the speaker intend to do with Chat GPT?
-The speaker intends to use Chat GPT to write social media prompts, specifically a post for Facebook about a course on Chat GPT.
What is a 'prompt' in the context of Chat GPT?
-A 'prompt' in the context of Chat GPT is a set of instructions or a script that guides the AI in generating a specific type of content or response.
How does the speaker address the issue of character limits on social media platforms?
-The speaker suggests that Chat GPT can convert a longer post into a format suitable for platforms with character limits, such as Twitter.
What is the significance of 'white space' in social media posts?
-White space refers to the empty areas between text in a post, which helps in making the content easily readable and scannable, especially important for quick consumption on social media.
How does the speaker evaluate the effectiveness of Chat GPT's responses?
-The speaker evaluates the effectiveness by checking if the responses are addressing the user's needs and goals, and by providing clear and concise information that can be easily adapted for different social media platforms.
What is the speaker's strategy for enhancing the engagement of the social media post?
-The speaker's strategy involves rewriting the post to include a problem-solution approach, directly addressing the audience's pain points to create a sense of urgency and relevance.
How does the speaker use Chat GPT to create multiple versions of a post?
-The speaker provides Chat GPT with a refined prompt and asks it to generate several versions of the post with similar themes and objectives, but with varied wording and structure.
What is the final step the speaker takes in the script?
-The final step the speaker takes is to copy and paste the entire transcript and the generated social media posts to share with the audience, demonstrating the process and results of using Chat GPT.
What does the speaker imply about the process of creating content with Chat GPT?
-The speaker implies that creating content with Chat GPT is an iterative process that involves refining prompts and evaluating outputs to achieve the desired result.
Outlines
đ Introduction to Chat GPT
The speaker begins by demonstrating how to access Chat GPT in an incognito window to avoid personalized search results. They emphasize the importance of navigating directly to openai.com to ensure the correct application is used. The speaker already has a subscription and proceeds to log in, highlighting the constant updates and new features of Chat GPT. They choose to use Chat GPT 3.5 by default but mention the availability of Chat GPT 4 for paid users. The first task is to write a social media post for Facebook, and the speaker guides the audience on how to create prompts for Chat GPT to generate content. The speaker also discusses the ability to adjust the post's tone and persona, and the importance of tailoring the message for different social media platforms, such as Twitter, by condensing the message to fit character limits.
đ Crafting Social Media Posts with Chat GPT
The speaker continues by showing how to refine a social media post using Chat GPT. They start with a basic prompt about creating a course on Chat GPT and generating excitement on social media. The AI provides a friendly and engaging post, but the speaker seeks to make it more concise and problem-solving by introducing the concept of 'white space' and asking Chat GPT to rewrite the post with more clarity and directness. The revised post addresses the audience's pain points and offers a solution, which is an effective marketing strategy for social media. The speaker also mentions the potential verbosity of Chat GPT's outputs and how to manage it by refining the prompts and asking for more white space in the content.
đŻ Enhancing Social Media Engagement with Targeted Posts
In the final paragraph, the speaker focuses on enhancing social media engagement by creating targeted posts that address the audience's problems. They use Chat GPT to generate several versions of a post that introduces an upcoming course, emphasizing the pain points of the target audience and offering a solution. The speaker demonstrates how to ask Chat GPT to create multiple versions of a post with a consistent theme and drive, which can be easily copied and pasted for use on social media platforms. The goal is to create a conversation and build trust with potential customers, ultimately leading them into a sales funnel. The speaker concludes by sharing the entire process and results with the audience, providing a practical example of how to use Chat GPT for social media marketing.
Mindmap
Keywords
đĄIncognito Window
đĄChat GPT
đĄSubscription
đĄSocial Media Prompts
đĄPersona
đĄWhite Space
đĄMarketing Funnel
đĄSales Invitation
đĄCharacter Limit
đĄProblem-Solving
đĄContent Creation
Highlights
Introduction of the process to open Chat GPT in an incognito window to avoid influence from frequently searched terms.
Emphasis on ensuring the correct Chat GPT app is opened by navigating to chat.openai.com or openai.com.
Mention of the constant updates and new features being added to Chat GPT.
Explanation of the difference between the free and paid versions of Chat GPT, with the paid version offering more capabilities.
Demonstration of how to write a social media post using Chat GPT by providing a prompt.
The importance of creating a prompt to guide Chat GPT in generating content.
Example of generating a Facebook post about a course on Chat GPT to create excitement.
The ability to convert a Facebook post into a Twitter tweet with character limitations in mind.
Customizing the persona of the post, such as a successful author inviting students to a sneak preview.
Providing feedback to Chat GPT to refine the generated post according to the user's needs.
The challenge of wordiness in Chat GPT outputs and the need for conciseness in social media marketing.
Introduction of the concept of 'white space' in social media posts for better readability and engagement.
Rewriting the post to address the reader's problem and creating a call to action.
The strategy of using Chat GPT to generate multiple versions of a social media post with similar themes.
The effectiveness of Chat GPT in creating engaging and problem-solving social media content.
Final demonstration of copying and pasting the generated content for practical use.
Transcripts
[Music]
okay let's get started I'm going to open
up chat GPT in an incognito window so
that you are not bothered by my
frequently searched terms and I'm going
to do that by typing in chat GPT and
then open AI whoops that was open and
the reason I want to do that is because
I want to make sure that I'm opening up
the open AI chat GPT not all of the
search results are actually going to be
the app that we want see there's a lot
of different people sort of jumping on
that bandwagon so I want to make sure it
is either
chat.openai.com or even openai.com so
I'm just going to choose
open Ai and I land on the introducing
chat GPT which is really super cool and
for you if you do not have a
subscription and you haven't signed in
before you would choose try Chachi PT
and it's going to ask you to
um you know just provide some login
credentials I already have a
subscription so I'm going to log in and
then I'm going to show you all of the
coolness that is in Chachi PT
and here we are on my landing page and I
have to tell you that this changes very
frequently chat GPT is constantly being
updated and also new features there's a
ton of stuff that's constantly being
added here so I'm just going to choose
the okay let's go and you can see that
by default I'm landing on the chat PT
3.5 and I just want to tell you that if
you have the free version this is
probably the only version that you are
allowed to use I have the paid version
so I can choose chat pt4 which it says
is our most capable model and great for
tasks but for us and for this class
because I'm not sure if you're in the
four version or the free version I will
CH I will continue to use the uh lower
see it says available for free and plus
users now
started
let's just Dive Right In and our first
exercise is going to be about writing
social media prompts and I'm just going
to type in write a post for my Facebook
now I'm asking it to write a post for my
Facebook and immediately it replies to
me and it also right here creates a chat
in the upper left hand corner but of
course
chat GPT knows it doesn't know enough
about what I want to write to actually
create the post
so the first thing that I need to do is
I need to create a prompt you can think
of it like a script like you're telling
somebody how to behave and I'm going to
tell Chachi PT that I am writing a
course about chatgpt and I want to
create some excitement about the course
with a Facebook or social media post so
I'm going to say I am creating
oops a little typo there
what a difference right look at that so
first I told it what I am who I am and
what my intention is and it immediately
provided me with this great post that I
could copy and paste into any social
media well any social media that allows
this many characters which brings up my
next point
if you're limited to characters let's
say you're creating tweets or Twitter or
something I can tell it to convert that
post to a Twitter tweet
and then scroll down and there's my
Twitter Tweet now
there's a couple of things that you and
I
may not want you may not want all of
these symbols you may want to be more
specific you may want to be more
friendly you may want to be more
conversational
the other thing that you can do is you
can ask chatgpt to have a specific
persona
so let's see how different
this post would be if it was created by
a very successful author and course
developer inviting current
students into a sneak preview or a sneak
peek right so I'm just going to change
my prompt change the script
but first I want to let Chachi PT know
that it's doing a great job and that
what it's providing is exactly what I
want so I'm going to say great
please rewrite
okay so you can see this script is
changing the
output is by providing chat GPT with
more input about my goal and who they
are so I'm just going to choose enter
and we so the original prompt provided
us with hey friends I'm thrilled to
share I've been working on something
truly special a comprehensive course
about chat GPT the incredible AI
language model by openai are you curious
and you can see it's very friendly but
it's also
um kind of
you know fun I'd say let's see what my
new prompt has
oh so I now I have an exclusive sneak
peek alert as the creator of the wildly
successful Chachi PT Mastery course
that's me I'm thrilled to give my
amazing students an early Glimpse now I
feel like this is fun I feel like this
is activating but it's very wordy and
what it doesn't do is appeal to if I
were marketing expert I would say I'm
not solving the student's problem right
up front I'm not engaging the reader in
why they should continue to read by
solving a problem so I'm just going to
ask Chachi PT to rewrite this one more
time
okay
so let's see how this changed your time
saving solution is here an exclusive
sneak peek for my incredible students
hey there champions of productivity as
the creator of the wildly successful
blah blah blah I understand the
Relentless struggle of juggling tasks
and battling against
I still feel like this is very wordy and
that is one of the problems with chat
GPT so what I can do is I can just copy
this portion and I can ask a chat GPT to
turn this into
a the the social media post and I'm
going to do that now and I'm also going
to introduce a term called White space
so white space is all of that area in
between the writing and the words that
allows somebody to quickly read what it
is this seems very wordy to me and
there's a lot of words in order to get
to the point where they click a button
to get access to something so I'm just
going to rewrite this and ask Chachi PT
to add more white space
look at the difference of this
struggling with the Daily Grind nine to
five squeezing your dreams dry
introducing your time Escape time
Mastery Fusion my upcoming course
tailored to your pain unshackle from
time famine fuel your side hustle save
cash too and let's break chains together
so what Chachi PT has done here is
completely revisioned the post and
really brought it down to addressing the
issue and solving the problem doesn't
tell you how it's going to solve the
problem doesn't give any of that
information but that's not a bad thing
because when it comes to social media
marketing you really want people to step
into
your sales invitation which is a funnel
designed to gain trust right where you
are creating a conversation in with
people interested in what you have to
offer and the way that this particular
post is introducing that offer is by
addressing their very painful problem
now it may look like I have typed just
as much in that social in that prompt
for chat GTP as as Chachi TP provided
but look at the difference between what
I typed I just kind of typed sentences
and I said here's what I want and then
Chachi PT took what I wrote
and created something more
and now that's exactly what I want and
if that's the tone and if that's the the
idea of what I want then I'm going to
ask it to now create several posts
similar to that and let's do it this way
so I'm going to say great
and now it's actually creating five more
versions similar with the same
um
drive with the same idea and I know I
know that is so awesome and you can
literally copy this and paste this
I know I know so what I'm gonna do right
now is I'm going to copy and paste this
entire stream and I'm going to provide
that to you so that you can see exactly
what I've written I'm not going to start
up here well I can start up here I'll
start up here exactly what I've written
to get to this very incredibly
motivating positive marketing tool a
social media post
thank you
foreign
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