Stop Wearing Fragrance Wrong (How To Apply Cologne The Right Way)

Summary

This video script offers an in-depth guide on the proper application of cologne, highlighting common mistakes like rubbing it in and creating a mist cloud. It emphasizes the importance of allowing fragrances to develop through their top, middle, and base notes naturally. The guide provides tips on when and how to apply cologne, discusses various concentrations, and advises on testing fragrances before committing to them. It also touches on the topic of layering fragrances and the significance of choosing scents that complement one's natural body chemistry.

Takeaways

• 🙅 Avoid rubbing in your cologne as it mixes oils and disrupts the natural dissipation of the fragrance's notes.
• 🎼 Understand the progression of top, middle, and base notes in a fragrance, similar to movements in a piece of music.
• 💧 Avoid the 'mist cloud' application to prevent wasting more than half of the fragrance on the surroundings instead of your body.
• 🚿 Apply cologne on a clean body, preferably in the morning right after showering, allowing about 5-10 minutes for other skincare routines.
• 🔬 Be aware of the distance from the skin when spraying; it varies with atomizer quality, with high-end brands allowing for a greater distance.
• 👌 Start with a conservative application, remembering that 'less is more' to avoid overwhelming others with your scent.
• 📦 Consider the concentration of your fragrance, with varying levels from eau fraiche to parfum indicating the strength and longevity.
• 👃 Always test a fragrance on your skin before committing to a full bottle, as individual body chemistry affects how it smells.
• 👕 Choose where to apply your cologne wisely, with the chest area being a good go-to for projection, and the back of the neck for a scent trail.
• 👔 Be cautious with applying cologne to clothing due to potential staining, but it can help the fragrance last longer.
• 🌞 Select fragrances that match the season, with lighter scents for summer and heavier ones for winter to complement the weather and mood.

Q & A

What is the first mistake most people make when applying cologne?

The first mistake is rubbing the cologne into the skin, which mixes the oils on the skin with the oils in the fragrance, preventing it from dissipating naturally.

Why is it important to not rub cologne into the skin?

Not rubbing cologne allows the fragrance to develop naturally, enabling the wearer to experience the top, middle, and base notes in sequence, as the perfumer intended.

What is a 'linear fragrance' and how does it differ from a 'multidimensional fragrance'?

A 'linear fragrance' is one that smells the same from the beginning to the end, while a 'multidimensional fragrance' has distinct top, middle, and base notes that evolve over time.

What is the correct way to apply cologne according to the video?

The correct way is to apply cologne in the morning after showering and waiting for about 5 to 10 minutes, spraying it at a distance of 3 to 6 inches from the skin, depending on the atomizer quality.

Why should one avoid the 'mist cloud' method when applying cologne?

The 'mist cloud' method is wasteful as more than half of the cologne ends up on the floor instead of on the body.

What is the difference between eau fraiche, cologne, EDT, eau de parfum, and parfum in terms of concentration?

Eau fraiche has 1% to 3% fragrance oil, cologne 2% to 5%, EDT 5% to 15%, eau de parfum 15% to 20%, and parfum can range from 20% to 40% fragrance oil concentration.

Why is it recommended to test a fragrance before committing to a full bottle?

Testing a fragrance before committing helps to ensure it suits the wearer's body chemistry and personal preference, avoiding the disappointment of a fragrance that doesn't work well with the individual.

What is the general rule for applying cologne in terms of quantity?

The general rule is 'less is more', suggesting one to three sprays in the chest area for most fragrances, to avoid overwhelming others with the scent.

What are some recommended areas to apply cologne on the body for optimal scent projection and sillage?

Recommended areas include the chest, wrists, back of the neck, and sometimes the arms or even the hair, depending on the occasion and desired effect.

Can you apply cologne on clothing instead of skin, and what are the considerations?

Yes, you can apply cologne on clothing for a longer-lasting scent, but be cautious of potential staining and test the cologne on a small, inconspicuous area of the fabric first.

What is the concept of 'sillage' in the context of fragrances?

Sillage refers to the scent trail that a fragrance leaves behind as the wearer moves, which can be desirable in certain social settings like a bar or event.

What are some tips for choosing a fragrance for office use?

For office use, choose a fragrance that is versatile, not too strong or overpowering, and without animalistic or high sex appeal notes, to ensure it does not offend colleagues.

What is the significance of choosing your own fragrance instead of wearing one given as a gift?

Choosing your own fragrance allows you to select a scent that complements your natural body chemistry and personal taste, increasing the likelihood of enjoying and feeling confident in the fragrance.

How should one approach wearing fragrances in different seasons?

Fragrances should be chosen based on the temperature and mood of the season. Lighter, fresher fragrances are suitable for summer, while heavier, richer scents are more appropriate for winter.

What is the stance on wearing unisex or women's fragrances for men?

There is no inherent gender to a fragrance; men can wear any scent they find appealing, including unisex or women's fragrances, as long as it suits their personal taste.

Why is it suggested to wear fragrance daily, and how can one manage the cost?

Wearing fragrance daily can enhance mood and self-confidence. To manage cost, one can opt for popular or clone versions for everyday wear and reserve more expensive fragrances for special occasions.

Are there any health concerns associated with overusing fragrances?

While there are no reports of fragrance overdoses, it's advised not to apply fragrance excessively, as it is applied to the skin, and moderation is key.

How can one determine if it's necessary to reapply fragrance during the day?

To determine if reapplication is needed, one should take a break and then reevaluate the scent's presence, as the nose can become accustomed to the fragrance over time, a phenomenon known as 'nose blind'.

What are some solutions for reapplying fragrance when on the go?

Travel atomizers or purchasing fragrances in smaller, more portable sizes like 50 ml bottles can make it convenient to reapply fragrance throughout the day.

Can fragrances be layered, and what are some considerations when doing so?

Fragrances can be layered, but it's a complex practice best suited for those with experience. Lighter fragrances are typically worn during the day and heavier ones in the evening, avoiding layering the opposite way due to the lasting power of darker fragrances.

How should one approach layering fragrances with moisturizers or conditioners?

If using strongly scented moisturizers or conditioners, allow them to dissipate for about 15 to 30 minutes before applying fragrance. Alternatively, one can switch to unscented products to avoid overpowering the fragrance.

Outlines

00:00

💧 Avoid Common Fragrance Application Mistakes

The script starts by addressing the common mistake of rubbing in cologne, which mixes skin oils with the fragrance, preventing natural dissipation. It uses the analogy of music to explain how disrupting the top, middle, and base notes can alter the intended scent experience. The importance of allowing a fragrance to evolve over time is emphasized, with a focus on the artistry behind complex fragrances like Black Orchid. The video promises to guide viewers on the proper application of cologne to fully appreciate the fragrance's depth.

05:01

🌫 Avoid the Mist Cloud: Fragrance Application Tips

This paragraph discusses the wasteful 'mist cloud' method of applying cologne and suggests personal rules for application. The speaker shares their routine of applying cologne in the morning after a shower, waiting for a short period post-shower to ensure even distribution. The importance of the atomizer's quality in determining spray distance is highlighted, with advice on how to apply splash fragrances carefully to avoid overuse. The paragraph also touches on the varying concentrations of fragrances, from eau fraiche to parfum, and their implications for application.

10:04

🚫 Fragrance Misconceptions and Testing

The speaker warns against using fragrances without personal testing, sharing a personal anecdote about an overpowering fragrance experience. They emphasize the importance of understanding fragrance projection and longevity, advocating for the 'less is more' approach. The paragraph also advises on the appropriate amount of sprays for different occasions and the significance of considering others' comfort in scent-sensitive environments. The correct areas for applying cologne are suggested, along with tips for creating a scent trail or 'sillage'.

15:07

👔 Fragrance and Clothing: When and How

This section explores the question of applying cologne to clothing, cautioning against staining and the need for testing. It suggests spraying on clothing for longer-lasting fragrance, with recommendations on specific areas like the chest, back of the neck, and even suit wrist areas. The speaker also discusses the concept of 'sillage' and how to enhance it through clothing application, reiterating the need to understand the strength of the fragrance being used.

💼 Office Fragrance Etiquette and Versatility

The script addresses the topic of wearing fragrances in a professional office setting, emphasizing the need for versatile and non-offensive scents. It contrasts strong, attention-grabbing fragrances suitable for nightlife with more subtle options appropriate for the office environment. The importance of choosing a fragrance that complements and does not overpower is stressed, with examples of suitable office fragrances provided.

🌟 The Impact of Fragrance on Performance and Confidence

The speaker introduces the concept of performance-enhancing colognes, which are designed to boost confidence and commitment through scent conditioning. They share their journey of creating such fragrances at Mission Fragrances and invite viewers to explore these unique products. The paragraph discusses how certain fragrances can influence mood and performance, suggesting that they can serve as a tool for personal enhancement.

🔍 Choosing Your Signature Scent: Personalization and Seasonality

The paragraph encourages viewers to trust their sense of smell in choosing a fragrance that complements their natural body chemistry. It advises against relying on scent strips and instead trying fragrances on the skin. The speaker also touches on the idea of having a signature scent and the importance of considering seasonal variations in fragrance choice, with examples of fragrances suitable for different times of the year.

🌞 Seasonal Fragrance Selection and Unisex Options

The script discusses the impact of temperature and seasonal feelings on fragrance choice, suggesting lighter, fresher scents for summer and deeper, richer ones for winter. It also challenges the notion of gender-specific fragrances, advocating for the freedom to wear any scent that appeals to the individual, regardless of marketing labels. The paragraph provides examples of unisex and women's fragrances that can be enjoyed by men.

💧 Daily Fragrance Use and Reapplication

The speaker advocates for daily fragrance use to enhance mood and personal enjoyment. They address concerns about the cost of fragrances and suggest rotating through a collection or using more affordable alternatives for daily wear. The paragraph also covers the topic of reapplying fragrance, cautioning against 'nose blindness' and recommending travel-sized bottles for convenience.

🤝 Layering Fragrances and Products

The final paragraph delves into the advanced topic of layering fragrances, offering advice for those looking to experiment with combining scents. It provides guidance on the sequence of applying lighter and heavier fragrances and touches on the interaction between fragrances and other scented products like moisturizers. The speaker shares personal opinions on the layering of scents and the importance of giving each fragrance time to settle on the skin.

Keywords

💡Cologne

Cologne refers to a type of fragrance typically associated with men, though the term is sometimes used interchangeably with perfume or fragrance. In the context of the video, cologne is the main subject, discussing its proper application and the nuances of wearing it. The script mentions 'Eau Sauvage,' a classic Dior fragrance, to illustrate how rubbing it in can disrupt the intended progression of scent notes.

💡Fragrance Notes

Fragrance notes are the different layers of scents that make up a perfume or cologne. They are categorized into top notes, middle (or heart) notes, and base notes, each releasing at different times as the fragrance wears. The video emphasizes the importance of allowing these notes to evolve naturally rather than mixing them by rubbing the fragrance into the skin.

💡Atomizer

An atomizer is a device that disperses a liquid, such as fragrance, into a fine mist. The script discusses the importance of the atomizer's quality, with higher-end bottles having better atomizers that allow for even spraying at a distance, which is crucial for proper application of the fragrance.

💡Concentration

The concentration of a fragrance refers to the percentage of fragrance oil in the mixture. The video script explains various concentrations, from eau fraiche to parfum, and how they affect the strength and longevity of the scent. Understanding concentration helps in deciding how much fragrance to apply.

💡Sillage

Sillage is the scent trail left behind when someone wearing fragrance moves through an area. The video mentions that certain application areas, like the back of the neck, can enhance sillage, making the fragrance more noticeable to others.

💡Projection

Projection in the context of fragrance refers to how far the scent travels away from the wearer. The script notes that some fragrances may have high sillage and projection, which can be desirable in certain social settings but not in others, like an office environment.

💡Mistake - Rubbing In

Rubbing in the fragrance is highlighted as a common mistake in the script. It explains that this action mixes the skin's oils with the fragrance, preventing the natural release of scent notes. The video advises to avoid this to appreciate the full experience of the fragrance as intended by the perfumer.

💡Mistake - Mist Cloud

The 'mist cloud' refers to the act of spraying fragrance into the air and walking through it, which the video script advises against due to the waste of product. It suggests that a more controlled application method is better to ensure the fragrance is applied effectively.

💡Unisex Fragrance

Unisex fragrances are scents that are not specifically targeted towards one gender and can be worn by anyone. The video script challenges the notion of gender-specific fragrances and encourages viewers to wear what they enjoy, regardless of marketing labels.

💡Layering Fragrances

Layering fragrances involves wearing multiple scents at once to create a unique combination. The script warns that this can be complex and generally advises against it for beginners, but suggests that a lighter fragrance in the morning can be followed by a heavier one later in the day.

💡Nose Blind

Nose blind is a phenomenon where one becomes accustomed to a scent to the point where they can no longer detect it. The video script mentions this as a reason why people might think they need to reapply fragrance, when in fact, they might just need to give their sense of smell a break.

Highlights

Rubbing in cologne mixes skin oils with fragrance, preventing natural dissipation of scent notes.

Fragrances have a progression of top, middle, and base notes, which should be experienced in order.

Applying cologne correctly allows for the natural experience of a fragrance's complexity.

Avoid the 'mist cloud' application to prevent waste and ensure cologne application on body.

Apply cologne on a clean body post-shower, waiting for about 5-10 minutes.

Spray cologne at a distance of 3-6 inches, depending on atomizer quality.

Higher-end colognes have better atomizers for even application.

Splash colognes have weaker concentrations and should be applied carefully.

Cologne concentration varies and affects the strength and longevity of the scent.

Test a fragrance before committing to it to ensure it suits you.

Less is more when applying cologne; aim to be discovered, not announced.

Apply cologne to pulse points like the chest and wrists for moderate projection.

Sillage refers to the scent trail left behind, and can be enhanced by applying cologne to the back of the neck or hair.

Consider spraying cologne on clothing for longer-lasting scent, especially for stronger fragrances.

Choose a versatile cologne for the office that isn't too strong or offensive.

Unisex and women's fragrances can be worn by men if they enjoy the scent.

Wear fragrance daily for mood enhancement and personal enjoyment.

Colognes are not dangerous, but moderation is key to avoid overwhelming others.

Use travel atomizers or smaller bottles for easy reapplication of cologne throughout the day.

Layering fragrances can be complex; start with a lighter scent in the morning and a heavier one later.

Allow time for moisturizers and conditioners to dissipate before applying cologne to avoid overpowering the scent.

Transcripts

How To Apply Your Cologne The Right Way [0:00:00]  

[sound effect] So, the first  

mistake most people make when applying a  fragrance is they rub it in. [sound effect]  

Now, I get why people do this. Maybe they’re  testing the fragrance, they want to put it  

on various parts of the body, but they don’t want  to put too much on. They want to spread it out.  

And to be transparent, personally, I did this for  years. The problem though is when you’re rubbing  

in the fragrance, you’re mixing the oils on your  skin with the oils in the fragrance and you’re not  

allowing the fragrance to dissipate naturally. So, why is this an issue? Well, let’s take the  

classic Dior fragrance, Eau Sauvage, made by the  perfumer, Roudnitska, masterpiece right here.  

He designed this in a way so that you would  smell the top notes, the middle notes,  

and the base notes in that order. When you rub the fragrance,  

you’re basically mixing up the notes. I mean,  think about it if it was a piece of music. It  

definitely wouldn’t sound the same, right? Now, I know some of you guys are saying, “Oh,  

that’s a relatively linear fragrance.” So, let’s  take a more multidimensional fragrance. And,  

by the way, a linear fragrance smells  the same from the beginning to the end.  

But, when we’re talking about multidimensional  fragrances, these are ones that are going to  

have a top, a very clear middle, a very  clear base. And this is naturally as the  

molecules basically as they’re, you know, they’re  moving off and you’re starting to pick them up.  

This is something with Black Orchid, you can  definitely pick up, a complex beautiful fragrance  

that costs hundreds of dollars. If you’re  going to spend good money on a fragrance,  

don’t you want to enjoy it the way that the artist  put it together they wanted to present it to you.  

You’ve got the truffle, you’ve got the  Mexican chocolate, the patchouli. Ooh,  

just, yeah, beautiful fragrance.  Mmm, I can’t get enough of this one.  

But, seriously, gents, there are right and wrong  ways to wear fragrances. And in today’s video,  

I’ve got you covered with the ultimate guide  to how to wear your fragrance properly.  

Are you ready, gents? Let’s do this. [Music]  

So, the second mistake you want to avoid making  when wearing a fragrance is the mist cloud. Now,  

if you’re on a low gravity situation  and you’ve got a clone fragrance and,  

yeah, you have a lot that you’re okay wasting,  yeah, I guess if that’s your habit, go for it.  

But, I think for most of us especially, again,  if you’re spending a lot of money on a great  

fragrance, you don’t want to do the mist  cloud because more than half of that stuff  

does not end up on you, instead it ends up  on the floor and it’s just a big waste.  

Now, specifically, what are my rules for  applying fragrance? Well, first up, I apply  

it in the morning right out of the shower. I like  to apply it on a clean body. I know some people  

use fragrance to cover up their smell.  I do think someone should shower daily.  

That being said, I usually wait about five to ten  minutes after getting out of the shower. This is  

just natural for me. I’ve got my routine. I’m  going to dry off, I’m going to usually shave,  

I’m going to apply lotions, things like  that and then, I apply my fragrance,  

again, usually after about ten minutes. Now, being a bit more specific, let’s talk  

about distance from the skin when you spray.  On average, 3 to 6 inches, but this depends on  

the atomizer. The atomizer is this device right  here at the top. And it takes the fragrance and  

it takes it and pushes it into a mist form. You’re going to find on higher end bottles,  

companies like Dior, they have amazing  atomizers. They spend a lot of money on this. And  

you could be 6 inches away and this thing is  still going to spray evenly on the body.  

Cheaper atomizers from low cost manufacturers,  you’ll find sometimes you got to closer to  

3 inches because they spray really wide and  they are inconsistent. And you want to, again,  

make sure that most of this fragrance  is going where you intend it to go.  

Now, you’re going to find  some old school fragrances,  

these don’t even use atomizers. These are going  to be more of the splash variety. In general,  

these are going to have a weaker concentration. But, don’t let that fool you and be careful with  

this because you could easily put on too  much. I found the best way to apply this  

is simply to hold it onto the hand, turn  the fragrance over and then just dab it on  

a little bit by bit, you can keep adding more. Seriously, you want to be careful with splashing  

because as you can see right here, I am splashing  it all over the place. It easily comes out and,  

yeah, now, my office smells like English Leather. Now, I mentioned concentration, let me explain  

that really quick. And, by the way, there are no  standards, so this is a generalization here. But,  

eau fraiche, this is going to be the lightest  concentration. We’re talking 1% to 3%  

of fragrance oil mixed in with usually alcohol. So, this is going to be something that we’ll  

see a lot of just simple clean aftershaves  colognes. And the alcohol makes sense for  

an aftershave because it was made to be to  clean up cuts. It was a disinfectant first.  

Now, colognes in of themselves are going to  be relatively weak. And when I say colognes,  

perfumes, fragrances, I’m kind of  mixing the words together because I know  

in general in the United States when we’re  talking about a man’s fragrance, we say cologne.  

And besides being a city in Germany, it has a  definition in the fragrance industry which is  

about 2% to 5% concentration. So, again, you have  about 5% fragrance oil mixed in with about 95%  

alcohol. So, it’s going to be about twice  as strong as we see those eau fraiches.  

Next up, we’ve got EDTs and the concentration  here about 5% to sometimes 15%. It’s really all  

over the map. [0:04:57]  

And, by the way, an EDT is not necessarily  going to be even stronger than a cologne  

when it comes to projection and smell. Again,  there’s no standards here, but usually we will  

see a higher concentration of the fragrance oil. Next up, we’ve got eau de parfums at about  

15% to 20%, sometimes a little bit higher. And  then, we see parfums. Again, no standard here,  

20% to sometimes 40%. At that point,  it gets really hard for the atomizer to  

even work with that much oil. But, I will say that, again,  

just because something is a parfum  doesn’t mean it’s going to last longer.  

So then, why did I tell you all that? Because  the next mistake I see a lot of guys make  

is that they blindly use a fragrance without  first having tested it. And I know this because  

I made this mistake with Tobacco Vanille. I was in Lenox Mall with Aaron Marino and  

we’re having a great time, I’m like,  “I’m going to go try a whole bunch  

of fragrances.” I was just starting my  journey. I put on some Tobacco Vanille,  

actually, quite a bit of Tobacco Vanille. We were driving around in his car, he made stop.  

He’s like, “You got to get out and wash some of  that stuff off.” It was way too powerful. I mean,  

I probably sprayed on like five times because, you  know, it was free, it was just the sample. Guys,  

test drive it before you actually commit  to a full bottle or wearing it in public.  

And you can also get the exact opposite.  Like right here, Millesime Imperial by  

Creed, I absolutely love this fragrance,  beautiful, but I could spray this on fifteen times  

and it’s maybe going to last three to four hours  and I’m going to get maybe a foot of projection.  

So, there are some great fragrances  out there that are smell amazing,  

very expensive, but, yeah, you may not get  much projection or much push off from it all.  

And that leads to my next basic rule which  is less is more. I like to be discovered,  

not announced when I walk into a room, even  if I’ve got one of my favorite fragrances  

right here PDM’s Carlisle. I absolutely  love this during the winter.  

But, I have made the mistake of putting on too  much and guess what? When you put on too much,  

you overwhelm people especially if they’re stuck  in a car with you, if you’re going to be flying on  

an airplane. I mean, you got to think of others. If you work in an office environment  

and there is a no scent policy,  which by the way is stupid because  

everything has scent. I mean, literally, you  can’t walk in, your body naturally has a scent.  

That being said, I get where they’re  coming from, they don’t want, you know, to  

give people migraines and you got to be careful  of putting on too much. For me, in general I find  

that one to three sprays in the chest area if  I’m at all concerned if it’s a new fragrance,  

that is the most I’m putting on. And, again, this is in the chest area,  

I’m putting clothing over it, so that’s even  helping to mask it And I like it enough, though,  

for it to last sometimes one spray though.  Right here, Carlisle, I can get away with one,  

maybe two sprays of this because the atomizer  is good and it’s a strong fragrance.  

Acqua di Gio, the new EDP right here, this,  maybe five sprays especially during the  

summer it’s going to project a bit more.  Usually I’m wearing short sleeve shirts,  

I find that I absolutely love this one.  But, again, if I’m going into an interview,  

maybe one to two sprays in the  chest area and that is it.  

Now, specifically, where to apply on the body?  I know I talked about spraying in the chest area  

multiple times. For me, that’s my go-to area if  I want to project a bit more. I’ll spray once  

on each wrist, maybe two times on the  chest, so a total of four sprays.  

If I’m going with, you know, Sauvage  Elixir right here, which is really strong,  

one spray in the chest, half a spray on each  of the wrist. Again, you got to know what  

you’re putting on, have practice wearing this. Other areas, the back of the neck. This is really  

great if you want to leave a trail, basically, a  sillage. Sillage is basically the scent trail that  

you leave. Projection is how it pushes off. So, sillage is really nice if you’re going to  

be at a bar, if you’re going to be in event and  you want women turning their heads saying, wow,  

that guy smells amazing. That back of  the neck is great, also, in the hair.  

I know some people are concerned about it  drying out the hair. I feel this is relatively  

small and the hair just does a  great job of holding the smell.  

If you’re wearing short sleeve shirts and  you’re, again, you’re putting on a bit more,  

it’s a relatively weak fragrance, I  find on the arms as well is great.  

So, again, just right there if you really like  the fragrance, if it’s relatively weak and you’re  

going to be, you know, just simply wearing it for  yourself, you could easily put on ten sprays.  

Now, again, that’s probably too much for the vast  majority of people, so stick with the first rule,  

better to be discovered than announced,  maybe one to two sprays in the chest area.  

But, what about clothing? So, I get this  question a lot and I understand why you need  

to be careful because you don’t want to stain  your clothing, especially if the fragrance a  

lot of them have colors added to them. They will, you know, for white shirt,  

they may leave a slight discoloration. Go ahead  and test it out. But, if you don’t want this to  

touch your skin and I get some people don’t want  that and you want the fragrance to last longer,  

then consider spraying on your clothing. And this great option, again, same areas – chest,  

back of the neck. If you’re wearing a suit,  you could spray it right on the wrist areas  

of the suit, maybe even on the arm, in the  chest area, even the back shoulder area.  

All of these, again, especially if you want to  leave, you know, that intoxicating sillage trail,  

get back to those early rule, understand what  you’re putting on and how strong it is.  

Now, gents, if you’ve ever worn a beautiful  fragrance and nobody gave you a compliment,  

yeah, come on, in solidarity, smash that like  button. Seriously, guys, when you engage with that  

like button, it lets the YouTube gods know that,  hey, this video is worth watching and hopefully  

some more guys will find this video, so that the  world will start to smell better. Wouldn’t that  

be a good thing? [0:10:09]  

Oh, and if I missed anything in today’s  video, let me know in the comments below.  

You guys know I love hearing from you. Now, when applying fragrances, what about rules  

in the office? I talk about that lightly, but for  me the key here is making sure it’s a fragrance  

that is versatile, one that isn’t  going to have a lot of pepper on it.  

I love Viktor&Rolf Spicebomb Extreme.  This is an amazing clubbing fragrance  

when you want to get recognized, but wearing  it into the office, probably a little bit too  

much. Or do you want like animalistic notes  in there? Probably not in the office.  

High sex appeal, Antaeus just beautiful by  Chanel. Not something I’m going to wear into  

the office. However, Prada, this is a powdery  fragrance right here, this is their L’homme.  

This fragrance is a masterpiece, good quality  ingredients. Two sprays in the chest area and  

it’s going to stay close. Perfect for the office. And that’s what you’re looking for is a fragrance  

that’s not going to offend. Maybe a light floral  with a citrus in it, something that’s clean,  

something that, yeah, I mean, unless I guess  you want your secretary to jump on you,  

then definitely, yeah, wear that one right there. Now, gents, as someone talking about fragrances,  

wouldn’t it be cool if there were  performance-enhancing colognes? I’m  

talking about perfumes that when you wore them,  all of a sudden you would feel more confident,  

you would feel more honorable. You would feel  like, hey, I’m going to commit to actually  

doing what I want to do, whether it’d be losing  weight, whether it’d be running a triathlon.  

Guys, guess what? You don’t have  to imagine it, I’ve built them,  

the performance-enhancing colognes over at Mission  Fragrances. So, these are specifically formulated  

to help you get into the zone, to help you reach  peak performance through scent conditioning.  

If this sounds at all interesting, guys, down  in the description of today’s video, I’m linking  

over to Mission Fragrances, where you can learn  more. We’re going to ask for your email address  

and I’m going to send you more information. So, my journey is I collected hundreds of  

fragrances and I love the way that they make  me feel. But, I kept finding all these research  

because I studied the science of style about how  fragrances are proving to do this – do that.  

I mean, even the trucking industry was using  certain notes to keep truckers awake and I’m like,  

“Wait a minute, why isn’t anyone developing  a set of fragrances that are specifically  

formulated to help men reach peak performance?” So, that if you’re a guy giving presentation,  

your boss’ boss, guess what? You wear Courage  because you’ve conditioned yourself to feel  

more courageous when you wear this. Or if you  want to be more honorable when you’re traveling,  

when you just simply want to stand for your  ideals or you want to be more committed,  

again, to accomplishing the goals. Guys, we’ve designed these fragrances in  

a way and there’s a whole course that goes with  this that teaches you how to use them, so that  

you can become the man you know yourself to be. Again, if this at all sounds interesting, check  

out the link down in the description of today’s  video or just type in Mission Fragrances, you’ll  

find us. But, we only launch a few times a year  because I give white glove customer service.  

I want to make sure that I can actually  give live training and I can only run so  

many guys through this. And, again, if this  at all sounds interesting, click on that  

link in the description of today’s video. Now, another mistake I see a lot of guys  

making when it comes to fragrance is that  they don’t choose their own fragrance. They  

get something as a gift and they wear it,  they actually don’t like it that much.  

You’ve got to trust that you can actually  identify scents and fragrances that work  

with your body. This is actually I’ve  got data on this, I’ve read the research.  

Men naturally can pick up what’s going to amplify,  what’s going to work with their natural scent,  

so trust yourself and don’t trust scent strips. Yes, they’re nice, they’re convenient,  

they make it easy. But, you actually need to  put it on your skin and see how it reacts.  

I like it when a guy tries one fragrance, he  gets a sample or maybe he goes into a duty free,  

tries up one on. Don’t try, you know, three  on. I’ve done this, it just doesn’t work. And,  

really, when it comes down to it, even  if you’re using sampling, you know,  

the sticks and stuff like that, they really  once it goes beyond three, you can’t tell the  

difference. Your nose basically is overwhelmed. I know people talk about, oh, just smell some  

coffee or, you know, those coffee beans.  That is not proven, that is a bunch of  

bull. That stuff does not work. There’s a whole  story behind it, you know, where that came from.  

Point being is trust your own nose and find  something that you absolutely love and then,  

you’re going to have what could be a  signature scent, maybe something for the  

season. Let’s talk about that. So, when applying fragrances,  

is there one that you should apply during  the summer, winter, fall, spring?  

Okay. So, all this pertains to basically  temperature and feelings that certain fragrances  

evoke. So, right here, I’ve got, again, the  classic Eau Sauvage. This is going to be a citrus  

light fresh old school fragrance. Definitely  one that, you know, Alain Delon or somebody  

like that will be pulling this thing off. Your grandfather probably would and I think that  

the modern man could wear this and smell  great. Just an amazing fragrance. But,  

this is more geared towards brighter summer  hotter temperatures just because it’s lighter,  

the citrus, the florals, maybe some  of the aromatic notes in this.  

Next up, Giorgio Armani Stronger With You  Intensely. This one right here is perfect  

for winter. Why? It’s going to be deeper,  richer, sweeter, heavier. Just think about  

that. During the winter, you want something that  is going to kind of wrap around you like a hug.  

[0:15:01] That’s exactly what this  

heavier deeper fragrances. But there are other  characteristics because if you’re going out to  

a club during the summer, it’s relatively cool,  this should be a great fragrance to wear. Why?  

Because the ladies in general love fragrances that  are sweeter, that are deeper, that are richer.  

Now, what about wearing unisex  fragrance or women’s fragrances? Guys,  

there is no sex to a fragrance. This is  something marketers made up. You can wear  

anything that you think smells great. In fact, I just did a video talking about  

baseball players and one of them, who is wearing  Victoria Secret and he had great – I mean,  

it was basically a performance-enhancer for him. So, yeah, so I tried Velvet Orchid, a little bit  

too sweet for me. And in general, that’s  what you’re going to find with a lot of  

women’s fragrances. They’re just  too sweet for most men’s taste.  

That being said, Narciso Rodriguez right  here, Oud Musc, this is a unisex fragrance  

that a lot of women were doing reviews  on. And I saw all of them were like,  

it’s too masculine, too strong for me. Just not  something it doesn’t have enough sweetness.  

I’m like, “You know what? I’m going to try this.”  And lo and behold, this thing is absolutely  

beautiful. And I love it because if you’re looking  for a unique fragrance that no one else no other  

guy is going to be wearing, then you bring in  something unisex, it really sets you apart.  

Now, the next question is should you  wear fragrance daily? My answer is  

yes. I love wearing fragrances because  they enhance my mood, they make me feel  

better about myself. I’m wearing them for me. But, I get it, sometimes fragrances are expensive  

and you’re like, okay, special occasions. In  that case, I would say, “You know what? Are  

you going with something popular? Does it have a  clone version that you could wear this, you know,  

Monday through Saturday and then Sundays when  you’re heading to church, then wear your best?  

Or maybe build up a collection, have four  fragrances that you rotate through. At the  

end of the day a 100 ml bottle, you’re going to  get like 1,400 sprays, so even if you’re putting  

this on, you know, three to four sprays a day,  that’s going to give you a full year of use,  

which I would rather go through and continue  to use these things than not use them at all.  

And that brings up important  question, are fragrances actually  

dangerous? Can you overuse them? So, I haven’t heard of anyone  

actually overdosing on fragrances, but I will  say, hey, this is hitting your skin. You know,  

with anything, I mean, water, you can drown  and you could get too much water here.  

It is something that I say don’t go overboard,  don’t go in excess. If you’re worried at all,  

just simply spray on your clothing, put a little  bit less on. Like I said, everything has a smell  

and for me, I want to, you know, we’re all  going to smell, I want to smell good.  

Now, what about reapplying fragrances? So,  the first rule here is have you just gone  

nose blind. That fragrance you put on three  hours ago, I know you can’t smell it now. But  

go for a walk, come back in and smell  yourself. And if you can still smell it,  

it’s just simply you became nose blind. This is very natural thing that our body does,  

so that after, you know, even like 10 to 15  minutes, you become accustomed to a smell,  

so that we’re able to pick up other smells. That being said, you know, having a 200 ml bottle  

of a fragrance is not something it’s easy to  carry around, especially if you’re traveling going  

through airport security. I love travel atomizers.  In fact, I love them so much, I ended up buying  

like a thousand of them with my logo on them. I’m still trying to figure out how to ship these  

out to some of you guys that are  awesome commenters down below.  

Yeah, you know, this right here, really solves the  problem. They’re so easy to use as you can see,  

they’ve got a male a female and  you simply put it together.  

You make love you make it happen and, boom,  you’ve got something that can travel and  

you can spray it throughout the day. Now, if that’s too much work for you,  

just buy a fragrance in a 50 ml bottle. You’re  going pay more per ounce than if you buy bigger  

bottles. But, these are easy to slip into a  pocket or simply travel with and you can pick  

up a couple of them and, boom, problem solved. Now, what about layering fragrances? So,  

this gets a lot more complex and I don’t recommend  it for the guy just starting off. But, in general,  

if you wear a light clean crisp fragrance in the  morning, by afternoon time, most likely you can  

wear a heavier deeper darker fragrance. And this makes sense because if you,  

you know, you wear something to work and then  you want something that you can go out and play,  

you know, to the bars later on. But, don’t go  the opposite because the darker heavier ones last  

longer and they can still overpower these lighter  fragrances even if you apply them, you know,  

eight hours after you applied the heavier one. Now, what about layering with moisturizers and  

conditioners? So, if you’re using a shampoo, if  you’re using a moisturizer that is really strong,  

give yourself a little bit of time. You know,  usually those dissipate after 15 to 30 minutes.  

But, if stick around all day,  you may want to switch to an  

unscented one because, yeah, that stuff is just  probably overpowering and cheap smelling anyway.  

I don’t have a problem with, you know,  even if there’s a little bit of a smell  

from the moisturizer I was using.  Go ahead and put the fragrance on,  

it’s going to I think do – it’s going to  cover it up and do, you know, the layering  

like that, I never really see an issue with. All right, gentlemen, so what video to watch next?  

How about how to make your fragrance last all  day? I just put this one out. It is, again,  

it’s a great video. It’s the ultimate guide.  If you want your fragrance to last all day,  

you’re spending good money and you want to  get all the miles out of it, you can. This  

is the video you want to watch. Boom, click on it. Magically,  

you will go over there. [0:19:50] End of audio