Whats working on Instagram RIGHT NOW!

Summary

In this video, Jade discusses effective Instagram strategies for businesses and creators, highlighting the use of ManyChat for automation to boost engagement and sales. She emphasizes the importance of leveraging Instagram's algorithm through strategies like comment-to-DM links, optimizing for sends and views, and utilizing new features. Jade also touches on the resurgence of carousels, the impact of emotional content, and the trend of behind-the-scenes (BTS) authenticity, providing actionable tips to enhance Instagram presence.

Takeaways

• 📈 Instagram has seen significant changes in the past year, impacting what strategies work best for business owners and creators.
• 🤖 Using automations to drive engagement, grow audiences, and even expand email lists is a current effective strategy on Instagram.
• 📸 A popular automation example involves prompting users to comment on a post to receive a direct link to a product, which boosts post visibility to Instagram's algorithm.
• 🛠 ManyChat is an approved third-party app by Meta that can automate interactions on Instagram, helping to increase engagement and sales.
• 🔢 Instagram now emphasizes 'sends' and 'views' as key metrics for content performance, indicating how well content is received by the audience.
• 🆕 Leveraging new Instagram features and story stickers, such as 'Add Yours,' can significantly increase the reach of content.
• 🎉 Triggering emotions in audience through content is crucial for performance and potential virality, with surprise and joy being particularly effective.
• 🚫 Rage bait, content designed to provoke negative emotions like disgust or fear, is prevalent but discouraged due to its manipulative nature.
• 🎬 Behind-the-scenes (BTS) content is thriving, offering a more authentic look into the process behind the final product.
• 📹 Authentic, unedited, and raw content is gaining traction on Instagram, a shift from the platform's previous preference for highly produced aesthetics.
• 🔄 Carousels are experiencing a resurgence in effectiveness, with Instagram increasing the number of frames in a carousel to 20, offering more engagement opportunities.

Q & A

What is the main topic of the video script?

The main topic of the video script is discussing strategies and trends that are currently effective for business owners and creators on Instagram.

What is the role of ManyChat in the context of the video?

ManyChat is an approved third-party app by Meta that is highlighted in the video for its ability to automate engagement, grow audiences, and improve content performance on Instagram.

What is the significance of the 'comment for link' strategy mentioned in the script?

The 'comment for link' strategy is significant because it leverages Instagram's algorithm to increase the visibility of a post by generating a high number of comments, which signals to the algorithm that the content is well-received by the audience.

What is the average click-through rate (CTR) when using ManyChat according to the video?

According to the video, the average click-through rate when using ManyChat is 46%, which is significantly higher than the standard CTR of 1% when including a link in a bio.

Which two metrics does Instagram consider most valuable for content performance?

Instagram considers 'sends' (shares) and 'views' as the two most valuable metrics for content performance.

What is the impact of using new Instagram story stickers on content reach?

Using new Instagram story stickers can significantly increase the reach of stories, potentially reaching 10 times more people than usual, as Instagram promotes content using new features to encourage wider adoption.

Why is focusing on triggering emotions in content creation important on Instagram?

Focusing on triggering emotions in content creation is important because it increases the likelihood of the content being shared, engaging a wider audience, and potentially going viral, as emotional content tends to resonate more with viewers.

What does the acronym 'BTS' stand for in the context of the video?

In the context of the video, 'BTS' stands for 'Behind The Scenes,' referring to content that shows the process or the backstory of what is typically only shown as a final product.

How has the trend of raw, authentic, unedited content influenced Instagram?

The trend of raw, authentic, unedited content has influenced Instagram by making this type of content more popular and engaging, as it offers a more genuine and relatable experience to the audience.

What has contributed to the resurgence of carousels on Instagram?

The resurgence of carousels on Instagram is attributed to a shift in presentation, with creators incorporating more personal photos and annotations, as well as the influence of TikTok, which has reinvented the carousel format and made it fun and engaging again.

What change has Instagram made to the carousel feature that could impact content performance?

Instagram has officially increased the amount of frames in a carousel from 10 to 20, providing more opportunities for engagement and increasing the chances of audience interaction with the content.