5 Ways to Grow on Instagram THIS WEEK | Instagram Growth Strategies
Summary
TLDRThis video offers five strategies to grow your Instagram audience and convert them effectively. It highlights leveraging the 'Add Yours' sticker in stories for increased views, using ManyChat for automation and engagement, offering freebies to build a sales funnel and email list, running Instagram profile visits ads for targeted reach, and encouraging more comments for higher algorithmic visibility. The video also emphasizes the importance of real connections over mere numbers and provides a free resource for a professional Instagram profile setup.
Takeaways
- π Leverage the 'Add Yours' sticker in Instagram stories to boost views and engagement, as it is currently being heavily promoted by Instagram.
- πΈ Use popular prompts like 'Post the last photo in your camera roll' or 'Post a roundup from the month you're in' with the 'Add Yours' sticker to engage a wider audience.
- π The 'Add Yours' sticker helps re-engage current followers whose algorithm you may have fallen out of, leading to more feed post interactions.
- π¬ Replace the 'Link in bio' with ManyChat to reduce friction and drive traffic through automated workflows triggered by specific keywords in comments.
- π© Use ManyChat to send automated direct messages with links to resources, increasing engagement and fostering conversations with followers.
- π Offer freebies or lead magnets, such as eBooks or PDFs, to attract new followers and build your email list, leveraging content that aligns with your expertise.
- π£ Run Instagram profile visits ads to drive targeted traffic to your profile, ensuring it is fully optimized with professional details before investing in ads.
- π¬ Focus on increasing comments by using automation tools like ManyChat to create engaging conversations, which signal to Instagram that your content is worth promoting.
- π£οΈ Encourage direct interactions with your audience through comments or DMs, asking questions in captions and engaging with their content to build a genuine community.
- π€ Remember that the goal is to build real connections and a community, not just to increase numbers; focus on the people behind the numbers.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to provide quick tips and tactics for growing an audience on Instagram and converting them into followers or customers.
What is the 'Add Yours' sticker feature on Instagram Stories?
-The 'Add Yours' sticker is an Instagram Stories feature that allows users to create a template with a prompt on a specific topic to encourage others to participate, thereby increasing engagement and visibility.
How can using the 'Add Yours' sticker help in growing an Instagram audience?
-Using the 'Add Yours' sticker can help in growing an Instagram audience by increasing story views, opening up to a new audience through the sticker's popularity, and bringing the account back into the algorithm of current followers.
What is the conversion bonus suggested when using the 'Add Yours' sticker?
-The conversion bonus suggested is to include a product or service in the series of stories with the 'Add Yours' sticker, showcasing behind-the-scenes content or content that represents what followers can expect, to entice them to follow or interact more.
What is ManyChat and how does it help with Instagram growth?
-ManyChat is an automation tool approved by Instagram that allows users to create workflows to drive actions on Instagram, such as increasing engagement and sales, and replacing the link in bio feature with more engaging automation.
How can ManyChat replace the link in bio feature on Instagram?
-ManyChat can replace the link in bio feature by setting up workflows that trigger automated responses and direct messages when users comment with specific keywords, making it easier to drive traffic and engage with followers.
What are freebies or lead magnets in the context of Instagram growth?
-Freebies or lead magnets are valuable resources like ebooks or PDFs that are given away for free to provide value to the audience, with the aim of building a sales funnel, growing the email list, and attracting new followers.
Why are freebies effective in Instagram growth and conversion?
-Freebies are effective because they deliver value to the audience, keep current followers engaged, and attract new followers by showcasing the expertise of the account owner, which can lead to more email list sign-ups and conversions.
What is the importance of running Instagram profile visits ads?
-Running Instagram profile visits ads is important as it is a guaranteed way to reach a target audience, driving more views to the profile, and potentially increasing conversions, provided the profile is set up professionally and is ready to engage with new visitors.
How can getting more comments on Instagram posts help with growth?
-Getting more comments on Instagram posts helps with growth because Instagram uses engagement signals to decide who to share content with and how many people to show it to, so increased comments can lead to more visibility and suggestions of the content to a wider audience.
What is the role of building a real community on Instagram according to the script?
-Building a real community on Instagram is crucial as it helps in creating real connections and relationships with followers, which is more important than just focusing on the numbers. It contributes to a more engaged and loyal audience.
Outlines
π Leveraging the 'Add Yours' Sticker for Instagram Growth
The first paragraph introduces a series of quick tips for growing and converting an Instagram audience. The key focus is on using the 'Add Yours' sticker in Instagram Stories, a feature that allows users to create prompts encouraging others to participate. The sticker is part of a trend that boosts story views, as Instagram prioritizes these in the stories feed. The strategy involves tapping into popular stickers and creating engaging prompts, which not only introduces the account to new audiences but also re-engages current followers. The paragraph suggests incorporating product or service showcases in these story series to increase conversions.
π Replacing the Link in Bio with ManyChat for Enhanced Engagement
The second paragraph discusses the limitations of the traditional link in bio for driving traffic and introduces ManyChat as an alternative. ManyChat is an Instagram-approved automation tool that facilitates user engagement through workflows triggered by specific keywords. The summary explains how to set up a workflow with a call-to-action, automated comment responses, and direct messages that provide value to the audience, such as a free social media strategy template. This method not only enhances engagement but also signals to Instagram's algorithm that there's a strong relationship between the account and its audience, leading to increased visibility in recommendation services.
π Utilizing Freebies to Grow and Convert Your Audience
This paragraph emphasizes the power of freebies or lead magnets in growing an Instagram following and converting audience members. Freebies are valuable resources, such as ebooks or PDFs, that don't require much effort to create but provide substantial value to the audience. They are used to build a sales funnel and email list while attracting new followers. The paragraph suggests aligning freebies with content pillars and using them to direct people to more in-depth resources, thereby growing the account and establishing a direct line of communication with the audience through email.
π― Running Instagram Profile Visits Ads for Targeted Growth
The fourth paragraph suggests using Instagram's ad service to run profile visits ads, which are designed to drive targeted traffic to the profile. It's recommended to ensure the profile is fully set up with all necessary information before investing in ads. The strategy involves creating value-driven content with a clear call to action, which is then presented to a selected audience to increase profile views and potential conversions. The paragraph also mentions the importance of having a complete and professional profile setup to ensure a smooth user experience when new visitors arrive from the ads.
π£οΈ Encouraging Comments to Boost Algorithm Visibility
The final paragraph focuses on the importance of comments in increasing the visibility of content on Instagram. It explains that Instagram uses engagement signals to determine content distribution. The use of platforms like ManyChat for automated comments is highlighted as a strategy to increase engagement, which in turn signals to the algorithm that the content is worth sharing with a broader audience. The paragraph also encourages genuine social interaction, both in responding to comments and by engaging with the audience's content, to build a real community and strengthen algorithmic preference.
Mindmap
Keywords
π‘Instagram
π‘Add Yours Sticker
π‘Engagement
π‘Algorithm
π‘ManyChat
π‘Lead Magnet
π‘Instagram Profile Visits Ads
π‘Conversion
π‘Comments
π‘Social Media Strategy
π‘Community
Highlights
Introducing the return of the quick tip series for Instagram growth and audience conversion.
First quick tip: leverage the 'Add Yours' sticker in Instagram stories to increase engagement and reach.
'Add Yours' sticker creates a prompt for others to participate, boosting story views.
Popular 'Add Yours' stickers often have around a thousand uses, increasing visibility.
Using 'Add Yours' stickers can re-engage followers and attract new audiences.
Second quick tip: replace the 'Link in Bio' with ManyChat for streamlined audience interaction.
ManyChat automates actions on Instagram, increasing engagement and driving traffic.
Using trigger words in posts with ManyChat can automate comment responses and direct messages.
Third quick tip: leverage freebies like eBooks or PDF downloads to attract and retain followers.
Freebies serve as lead magnets, building email lists and generating new followers.
ManyChat can automate the delivery of freebies, enhancing engagement.
Fourth quick tip: run Instagram profile visit ads to reach targeted audiences.
Ensure your Instagram profile is fully optimized before running ads.
Fifth quick tip: increase comments by using automated tools like ManyChat and engaging with your audience.
Encourage audience interaction through questions and comments to boost algorithmic visibility.
Transcripts
hello you wonderful people welcome to or
welcome back to the channel today we're
bringing back an old quick tip style
series that we used to have and you all
really seem to love which was basically
just quick hits of tips and tactics you
can test this week to help you grow on
Instagram and convert your audience
let's dive in now the first quick tip to
help you grow your audience on Instagram
and convert them this week is to
leverage the add yours sticker in
stories this has been working so well it
is very much the thing right now so we
spoke about how to increase your stories
views in this video but here we want to
specifically focus on the tactic that
has been working really well for not
just us but many accounts on Instagram
which is leveraging that add yours
sticker and template the add yours
sticker is a feature of Instagram
stories where you or someone else
creates a template with a prompt on a
specific topic that you'd want to
encourage others to participate in so
for example some fun ones that we've
used in our post are like post the last
photo in your camera roll no cheating or
post a Roundup from the month that
you're in like that's those are very
popular topics that are coming up and
then we're seeing this work really well
especially when you tap into the already
popular stickers which usually have
about a thousand uses or more you can
see that when you actually go and look
at the sticker it's shown directly on
the sticker but when you use an adur
template in your stories the views they
get are a lot higher than your regular
stories because at the time of recording
Instagram is pushing these to the top of
the stories feed it's pretty incredible
when you look at the difference like if
you just today decide to post something
with an add your sticker and one without
it what you'll see in the difference and
this helps you grow for two reasons
specifically one some people are just
actually cruising through the ad your
stickers and seeing what others are
posting posting so this opens you to a
wide new audience and two it can bring
you back in front of current followers
whose algorithm you may have just fallen
out of which can happen so working
yourself back into a followers algorithm
can trickle down to your feed post as
well and we already know that the more
people who engage with your feed post
the more likely you are to show up in
front of new audiences in the
recommended surfaces so thinking about
how the algorithm works right the more
interaction you have on your post the
more likely you are to show up in the
discoverable surfaces like explore or
you know like the suggestions in feed as
a conversion bonus though we'd recommend
throwing in a product or service in that
series of stories so for example uh
behind the scenes of you creating your
product or behind the scenes of you just
doing your creative work or whatever
your creative Outlet is whether that be
painting mountain biking whatever you're
doing showcasing that in with the adure
sticker you could also Al just showcase
content that best represents what people
can expect from you so that they're more
enticed to follow or interact with it
even just giving it a heart or replying
to that story is going to make sure that
you stay in their algorithm more
consistently than you may have before
the next quick tip that you can use this
week to grow on Instagram and convert
your audience is to replace the Linkin
bio with many chat so while the link in
your bio has essentially been the that
main point where you can drive traffic
off in Instagram and into your websites
or any other sales funnels it also
carries like a lot of friction like you
have to get users to jump off your post
tap the link in your bio go through the
options if you've got multiple links to
finally get where you want them to go
and not to mention they might even have
to dig through that final link to get
where you're telling them to go and most
people just won't spend the time to do
that but thanks to the sponsor of this
video there is another way and that is
thanks to many chat so you might have
heard us talk about chat on the channel
in the past if you've been watching at
all has easily been the biggest driver
of Engagement for our account at High
season Co and it's also been the biggest
drivers of traffic to our lead magnet
like by far now if you don't know what
many chat is it's an automation tool
fully approved by Instagram that allows
you to create workflows that therefore
Drive actions on Instagram to grow your
engagement and grow your sales and
convert so many chat can actually
completely replace the link in your bio
feature via its incredible automation so
here's how we use it to grow so firstly
we decide what we want to promote in any
given post and then come up with a
trigger word for it so if we want to
promote our free social media strategy
template we would say something like
just comment strategy that would be the
keyword and we'll send you your free
template right to your inbox something
like that now you can say that in the
caption and or the actual video say if
you're doing a real you can actually say
in a real you can put it up on the
screen it doesn't matter how you convey
the message as long as that's the CTA
for what you want someone to do now we
would then set up a workflow for that
posts and or if it was in many chats Pro
planet can be for all posts or any post
and that would include the trigger word
and then we'd set up a series of
automated comment responses so usually
we do about three to five just so they
don't repeat too much but to be honest
on High season we're getting a pretty
lot of comments a lot so in the end most
very rare you're going to see too many
of them back to back that are identical
and then we set up a direct message
which explains what they're getting and
of course include the link to download
that template so what this does is give
you two comments on your post so one
from the audience member one automator
that you wrote in your voice so it
doesn't seem weird or out of place and
then one direct message which often
leads to more direct messages and a bit
of a back and forth is people tend to
thank you for the link and then you can
follow up hey if you got any questions
let us know things like that so this
also contributes to your growth because
the engagement on your post will also
signal to the algorithm that there's
actually a relationship between you and
the person who commented and then it'll
continue to serve your content and your
stories just as important as Tiff was
talking about to that person and the
people with similar interest to them in
recommendation services like explore or
suggested in the feed so if you want to
up your engagement and sales and replace
the link in your bio with many chat hit
the link in our description and use the
code High season at checkout for a free
month of their Pro Plan thank you so so
much again to many chat for continuing
to support the channel now another way
that you can grow on Instagram this week
and specifically let's talk about
converting because you know having
numbers is one thing but we also should
have numbers do things and again we're
going to talk a little bit more about
this in a second but remember the
numbers are people right so I just want
to always keep that keep that in mind
but something that works extremely well
is leveraging freebies so when we're
speaking of freebies we were just
talking about in many chat because of
course this has been a really great way
for us to grow on Instagram but freebies
or lead magnets are something that
you've created like an ebook or a PDF
download that are packed with value for
your audience but don't take a lot for
you to put together because you're
already the true subject matter expert
on the topics so freebies can be
leveraged to build a sales funnel and
email list while gener generating new
followers due to the value that you're
delivering within the Instagram content
that you're creating and sharing in
order to promot it so for example you
would generally be speaking everything
that we have can generally be tied to a
freebie because it's already part of our
content pillars and all of our freebies
have to do with our content pillars
because it's the topics that we talk
about it's the subject matters that we
are experts in which should be the same
case for you so for example if you had a
gardening profile I'm saying gardening
cuz I keep looking at our plants over
there that are just blowing in the so
nicely but if you had a platform where
you taught people like the best
gardening tips you would likely share
one or two tips and then you would
direct them to your guide in your
caption to learn more we did an entire
video on this I recommend you check it
out where we go into more detail on how
to leverage Instagram to promote your
freebie but many chat also has
automations to help with email capture
and delivering the free resources too
which you've likely encountered if
you've ever like interacted with
anything from like a major brand or some
of those major marketers that you can
see online and while the freebies are
great for delivering value keeping your
current audience happy and growing your
account they're also amazing for
building your email list and it's never
been more important to set up a way to
communicate with your audience that
nobody can take away from you very
important we did a deep dive on that
whole Topic in this video on why
diversification is important and we
definitely recommend that you check that
out and we also recommend that you look
at diversifying your platforms too the
next quick tip on how you can grow on
Instagram this week and convert is to
run Instagram profile visits ads so ads
are really the only true guaranteed way
to reach your target audience On Any
Given platform and fortunately for all
of us here Instagram has a really
powerful ad serice so one ad type that
they offer specifically is designed to
drive people to your profile through an
Instagram profile visits conversion
location so this would involve putting
value driven content with a clear quar
action to follow for more in front of an
audience you've selected which will
drive more views to your profile and
therefore hopefully some more
conversions now we'd only suggest to run
ads if your profile is 100% on point so
you need to have your profile photo your
name field the bio including all the
contact details and opening hours and
all those types of things links
highlights pinned posts and a full of
content before spending any money on
bringing people to see what you're
offering so think of Instagram like a
business card or like a website
everything should be in place to make it
as frictionless as possible for someone
to find exactly what they want from you
so nothing is more frustrating and I'm
sure you guys can agree when you're
trying to find something on an Instagram
profile it's just not there so make sure
your R set up professionally totally
good to go before spending any money on
ads so we also very fortunately have a
free resource our ultimate checklist
linked below and once you're good to go
check out this video to learn how to run
Instagram profile visits ads another
growth tactic that you can focus on this
week in order to reach more people is to
get more comments now Instagram has
shared that they use a variety of
signals to decide who to share your
content to and how many people to show
that content to and a lot of of this
relies on engagement this is no secret
we've talked about this a few times on
this channel and Instagram tells you
this really themselves they have very
detailed articles on what they use as
signals now this is why we've all seen
so many accounts essentially blow up
using platforms like many chat because
having the automated comments written
set up and controlled by us or by you
can completely change the game and has
completely changed the game for us now
our comments have exploded since using
many chat which we it's really it's
really impressive like truly truly just
even if you want to go through our
profile and scroll back and look at the
difference like our comment section has
blown up and a lot of that is just
because we're working smarter and
understanding how to use platforms like
many chat automation AI all these things
more strategically and it's really
really shows so just like it's done for
us you can check out many chat and do
what we do which is on almost every
single post we leverage many chat to
help us attract new followers by making
it easy for us to deliver our lead
magnets directly to their inbox and when
we do this Instagram starts
understanding that our content is
engaging because of all the comments
we're receiving so it suggests our
content to more people and again this is
us but it's happened to many many people
there are many studies data case studies
on how well this software is working and
then even if someone comments but it
isn't your trigger word you can always
make sure you're responding and even
asking secondary questions to keep the
conversation going as in the end this is
again what the algorithm really wants to
see right that interaction they're using
that as a signal yes being social on
social even if you choose though not to
use automation we just highly recommend
you encourage your audience to talk to
you through comments or DMS by asking
questions in your captions or in your
actual content and by going out and in
interacting again being social going out
and interacting with their content to
build a real relationship this will not
only benefit you algorithm wise but more
importantly help you build a real
community of real people which is the
most important why we're all here this
is why we are all here to build real
connections and numbers again are only
part of the equation remember who is
behind the number is way more important
it matters much much more and that is it
those were five strategies you can apply
today to help you grow on Instagram and
convert your audience let us know if you
tried any of them already especially the
first one cuz I just feel like it's fire
also many chats fire so there's some
good stuff in here let us know how it's
working for you and we really really
really would love to get feedback
because we really just want to see you
win so getting that information and
feedback from you is super helpful for
us especially if there's new things that
are working for you that you can share
in the comment section and help other
people out we want to thank many chat
again for supporting this video to give
their Pro Plan a try for free for a
month hit the link in the description
and use the code High season at checkout
thank you so much for coming back to
watch another video we will see you in
the next one but in the meantime check
out this one next and give us a like
maybe yeah all right we'll see you in
the next one subscribe peace bye
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