How to Create, Setup & Run Facebook Ads Campaign in Just 15 Minutes! 🔥

Summary

In this Facebook Ads course video, instructor Umar Tazkeer guides viewers through setting up a campaign from scratch. He covers campaign, adset, and creative levels, focusing on a traffic campaign aimed at driving website visitors. Tazkeer explains selecting audiences, setting budgets, and choosing placements. He demonstrates creating ads with various creative formats, including images and videos, and emphasizes the importance of targeting and testing to optimize ad performance. The tutorial concludes with ad creation, review, and publishing processes, providing a comprehensive foundation for beginners in Facebook advertising.

Takeaways

• 📚 The video is a Facebook Ads course taught by Umar Tazkeer, focusing on setting up campaigns from scratch.
• 🛠️ The course covers campaign, adset, and creative levels of Facebook Ads setup.
• 🚀 The scenario presented is a traffic campaign aiming to drive traffic to a website or landing page.
• 🖼️ Creatives for the campaign can be in various formats, including image, video, or carousel.
• 📝 The importance of naming campaigns and adsets for clarity and organization is highlighted.
• 🎯 The audience selection process is crucial, with the example given targeting a cold audience in India interested in digital marketing.
• 🌐 The redirection options for traffic campaigns include website, application, Facebook Messenger, or WhatsApp, with the example choosing a website.
• 📈 The adset budget can be set with options like a fixed amount or lifetime budget, influencing the campaign's reach.
• 📱 The script discusses manual and automatic placement options for ads, with automatic allowing Facebook to decide ad placements.
• 🖋️ Creative elements like images and text are customizable, with the script providing examples of ad text and headlines.
• 🔗 The necessity of selecting the correct page for ad posting and the automatic selection of Instagram when a Facebook page is chosen is explained.
• 🔄 The process of creating multiple ads within an ad group by duplicating and changing elements like images is demonstrated.
• 🔄 The script concludes with the steps to publish a campaign, noting that it will go through a review process before going live.

Q & A

What are the three levels of a Facebook campaign mentioned in the video?

The three levels of a Facebook campaign mentioned are the campaign level, the ad set level, and the ad (creative) level.

What type of campaign is being set up in the video?

The video demonstrates setting up a traffic campaign.

What is the purpose of a traffic campaign?

The purpose of a traffic campaign is to drive traffic to a website or landing page.

What formats can creatives be in for a traffic campaign?

Creatives for a traffic campaign can be in the form of an image, a video, or a carousel (which contains multiple images or videos).

What is the scenario assumed for the campaign in the video?

The scenario assumed is running a traffic campaign to drive traffic to a landing page or website.

How should the campaign be named?

The campaign should be named based on its objective and target audience, such as 'traffic campaign for YouTube' or 'traffic campaign for courses.' Additionally, the name can include the creator's name and the date of creation.

What audience is being targeted in the video’s example?

The targeted audience in the example is a cold audience in India interested in digital marketing.

What are the options for redirecting traffic in a traffic campaign?

Traffic can be redirected to a website, an application, Facebook Messenger, or WhatsApp. In the video, the traffic is redirected to a website.

How can the placement of the ad be decided?

The placement of the ad can be automatic, where Facebook decides the placement, or manual, where specific placements (such as Facebook or Instagram) can be chosen.

What are the steps to create an ad within the ad set?

To create an ad, you select the format (e.g., single image), upload or select an image, write the primary text, headline, and description, enter the URL to redirect traffic, and then choose the call-to-action button. Finally, the campaign is published and reviewed.