Email Marketing for Beginners: How to Get Started with Email Marketing
Summary
TLDRThis video script offers a beginner's guide to email marketing, emphasizing its high ROI and importance for small businesses to build a subscriber list. It covers how to create a lead magnet to attract subscribers, the necessity of using email marketing software for segmentation and automation, and tips for crafting engaging emails. The script also advises on avoiding spam triggers, maintaining a clean subscriber list, and measuring campaign success, ultimately aiming to foster trust and drive sales.
Takeaways
- đ° Email marketing is highly profitable, generating $42 for every $1 spent, making it an excellent tool for small businesses.
- đ Building an email list is crucial for email marketing success, and it should be done ethically without buying lists or spamming.
- đ A lead magnet, or valuable free content, is an effective way to grow an email list by offering something in exchange for contact information.
- đ± Social media followers are not as reliable as email subscribers because they are controlled by the platform, whereas email lists are owned by the business.
- đ Email marketing helps build trust with consumers, overcoming the hesitation they might have when purchasing from an unfamiliar brand.
- đ Email marketing software is essential for managing contacts, segmenting lists, and automating email campaigns.
- đ Segmentation allows for personalized email campaigns based on subscriber behavior and demographics, leading to higher engagement and sales.
- đ The content of emails should be value-driven initially, with sales pitches introduced later in the relationship with the subscriber.
- â ïž Avoiding spam triggers in email campaigns is vital to ensure emails reach the inbox and are not marked as spam.
- đ Regularly cleaning up the email list to remove inactive or bouncing addresses helps maintain a high engagement rate and deliverability.
- đ Effective subject lines are key to getting recipients to open emails, and the body of the email should be easy to read and engaging.
- đ Measuring the results of email campaigns and adjusting strategies based on analytics is crucial for optimizing performance and increasing profits.
Q & A
What is the return on investment for email marketing according to the video?
-Email marketing generates $42 for every $1 spent, making it a highly effective tool for businesses.
Why is it important for small business owners to have an email list?
-An email list allows business owners to connect with their audience directly without relying on third-party platforms like social media, which can be subject to changes or shutdowns.
What is a lead magnet and how is it used in email marketing?
-A lead magnet is a piece of valuable content offered for free in exchange for a person's name and email address, which helps in building an email subscriber list.
How can a small business owner promote their lead magnet to attract subscribers?
-Business owners can promote their lead magnets through lead generation campaigns on social media or via pay-per-click (PPC) campaigns on platforms like Google.
What is the significance of segmentation in email marketing?
-Segmentation allows businesses to send targeted emails to specific groups of subscribers based on demographics or behaviors, leading to more personalized and effective communication.
Why should businesses avoid buying email lists or sending unsolicited emails?
-Buying email lists or sending unsolicited emails can lead to low engagement, potential legal issues, and being flagged as spam by email providers, which can harm the business's reputation and effectiveness of email marketing.
What are automated emails and how do they save time for business owners?
-Automated emails are pre-set email sequences that are automatically sent to subscribers based on specific triggers or schedules, reducing the manual effort required to send individual emails.
What are some examples of spam triggers that should be avoided in email marketing?
-Examples of spam triggers include using all caps in subject lines, excessive punctuation, and certain trigger words like 'earn cash now', 'prize', or 'free trial'.
Why is it recommended to clean up your email list periodically?
-Cleaning up the email list helps maintain a high engagement rate by removing inactive subscribers or bounced email addresses, which can otherwise trigger spam filters and reduce the effectiveness of email campaigns.
How can a business owner ensure their emails are easy to read and engaging?
-Business owners should use short sentences, break up text with line spacing, and avoid jargon to make the body of their emails easy to read and engaging.
What is the importance of measuring the results of an email marketing campaign?
-Measuring results allows business owners to understand what content resonates with their audience, optimize their strategies, and increase the profitability of their email marketing efforts.
Outlines
đ§ Introduction to Email Marketing for Small Businesses
This paragraph introduces the concept of email marketing, emphasizing its high return on investment ($42 for every $1 spent) and its importance for small business owners to connect with their audience and convert subscribers into customers. It clarifies misconceptions about mass emailing and introduces the use of user-friendly programs for effective email marketing. The speaker, Brandi from Life Marketing, encourages viewers to subscribe and engage with the channel for weekly business growth tips. The paragraph also highlights the importance of owning your subscriber list as opposed to relying solely on social media platforms, which can be unpredictable and limit your access to followers.
đïž Building an Email Subscriber List with Lead Magnets
The second paragraph focuses on the strategy of building an email subscriber list using lead magnets, which are valuable pieces of content offered for free in exchange for contact information. The method is explained as a way to qualify subscribers and obtain their permission to send them emails. The paragraph advises against buying email lists or sending unsolicited emails, as this can lead to negative consequences with email providers. It suggests using social media and PPC campaigns to advertise the lead magnet to a targeted demographic. The importance of creating a relevant and valuable lead magnet that resonates with the target audience is also stressed, as it helps in both qualifying leads and establishing a positive initial interaction with the brand.
đ Utilizing Email Marketing Software for Segmentation and Automation
This paragraph delves into the functionalities of email marketing software, which is essential for managing and organizing a business's contact list. It discusses the ability to segment contacts based on demographics and behaviors, allowing for targeted and personalized email campaigns. The software also facilitates the setup of automated emails, which can be triggered based on specific conditions or actions taken by the subscriber. The benefits of segmentation are highlighted, including increased revenue and efficiency. The paragraph provides an example of how to use segmentation in email campaigns and stresses the importance of creating value-driven content in early emails before introducing sales-focused content.
đ Tips for Launching a Successful Email Marketing Campaign
The final paragraph offers six crucial tips for running an effective email marketing campaign. It starts with avoiding spam triggers to prevent emails from being flagged and sent to the spam folder. The paragraph advises cleaning up the email list regularly to maintain engagement rates and ensure deliverability. Effective subject lines that pique customer interest without appearing spammy are also emphasized. The body of the emails should be easy to read, with short sentences and paragraphs. The speaker recommends signing up for one's own and competitors' email lists to gain insights into customer experiences and competitor strategies. Lastly, measuring results and adjusting the campaign based on analytics is highlighted as a key step in optimizing email marketing efforts and increasing profits.
Mindmap
Keywords
đĄEmail Marketing
đĄLead Magnet
đĄSegmentation
đĄAutomation
đĄROI (Return on Investment)
đĄPersonalization
đĄSpam Triggers
đĄEngagement Rate
đĄSubject Line
đĄCall to Action (CTA)
đĄOpt-in
Highlights
Email marketing generates $42 for every $1 spent, making it a highly effective tool for small businesses.
Building an email list is essential for successful email marketing, starting with never having done it before.
Email marketing is defined as a type of direct marketing using personalized mass emails to persuade leads to take action.
Avoid common misconceptions about mass emailing by using user-friendly programs for email marketing.
Email marketing is important for owning your subscriber list and not being dependent on social media platforms.
Creating brand consumer trust is a significant advantage of email marketing, especially for small businesses.
Offering a lead magnet in exchange for contact information is an effective way to build an email subscriber list.
Lead generation campaigns on social media and PPC can be used to promote lead magnets and attract subscribers.
Never buy email lists or send unsolicited emails to avoid penalties and ineffective marketing.
Email marketing software is crucial for managing contacts, segmentation, and automated email campaigns.
Segmentation allows for personalized email campaigns based on subscriber actions and preferences.
Automated email sequences can be set up to respond to specific actions, like filling out a contact form.
Crafting value-driven emails initially establishes trust before introducing sales-focused content.
Six crucial tips for running profitable email campaigns are provided, including avoiding spam triggers.
Regularly clean up your email list to maintain high engagement rates and avoid spam filters.
Effective subject lines are key to getting recipients to open emails and engage with the content.
Make email content easy to read by using short sentences and proper spacing.
Signing up for your own and competitors' email lists can provide insights into effective email strategies.
Measuring results and adjusting your email marketing strategy based on performance is essential for improvement.
Transcripts
email marketing generates 42 dollars for
every one dollar spent making it a great
tool for small business owners to
connect with their audience and convert
their subscribers to customers so how do
you get started with email marketing how
do you build up an email list what are
the steps you take to go from never
having done this before to having a
successful email marketing strategy for
your business i'm answering all of those
questions and more in today's video
about email marketing for beginners
what's up everybody welcome back to the
channel i'm brandi with life marketing
the digital marketing agency with a
mission to help small businesses grow
super quick go ahead and like this video
for me subscribe to the channel and hit
that notification bell so that you don't
miss out on any of the videos that we
put out every week that help you grow
your business alright let's start out by
quickly defining what email marketing is
often monster said email marketing is a
type of direct marketing that uses
personalized mass emails to educate and
convince a lead to take a specific
action like making a purchase so you as
a business owner would have a list of
email addresses from your target
audience that you can send emails to and
we'll talk more about how you get a list
of email addresses in a minute but i
want to clarify something right out of
the gates because a lot of people hear
that definition about sending mass
emails and think that that means you're
logging into your gmail account and
sending emails one by one to all of your
customers or sending one giant email to
a list of 100 people with all of them
cc'd no that is not how you perform
email marketing there are super easy
user-friendly programs you will use to
conduct your email marketing that we'll
cover today i just wanted to clarify
that up front to take away some of the
stress people have about even
approaching email marketing it is not
that time-consuming or labor-intensive
when done right and i'm going to teach
you how to do it right in this video so
make sure to watch to the end all right
so now let's talk about why email
marketing is important slash still
relevant if you're on social media you
may have experienced the struggle a lot
of small business owners face and
growing their followers don't get me
wrong it can be done and we have several
videos on that but the downfall is that
ultimately your profile on social media
and your followers there are in the
hands of the social media platform if
the platform experiences issues and
isn't working for the day you don't have
access to your followers for that day
you don't have any way to contact them
and if the platform shuts down
permanently then you just lost all your
followers and potential customers email
marketing is important because your list
of subscribers is your list you own it
and it's not dependent on another
platform think of it this way if
instagram were to die today and you lost
all 40 000 of your followers would you
still feel pretty stable because you've
gotten the email addresses of the
majority of those followers or would you
be panicking like i just lost all my
potential business if the latter then
you need to stop putting all your eggs
in one basket and diversify how you
connect with your followers to do that i
would suggest email marketing no matter
if you're b2b or b2c either way now some
of you might be wondering why i would
suggest email marketing specifically
over other channels the biggest reason
was stated at the beginning of this
video email marketing generates forty
two dollars for every one dollar spent
so contrary to what a lot of people may
think email marketing is not dead it is
very much alive and profitable but in
addition to that it helps create
something a lot of small businesses
desperately need brand consumer trust
one of the biggest hesitations consumers
have in purchasing from a small business
is their lack of trust or familiarity
with the brand people are gonna have a
harder time giving you their payment
method to purchase something if they've
never heard of you or feel like they
don't know you and therefore aren't sure
if they can trust you email marketing
allows you to send what feels like
personalized emails directly to their
inbox to help bridge that gap and gain
their trust so that when they are making
a purchasing decision they think of you
fondly and not negatively or skeptically
alright so now you know what email
marketing is and why it's important
let's talk about how to get started with
email marketing the first thing you'll
need to do is learn how to build your
email subscriber list because you need
to have people who you're sending the
emails to right the best way to build
this list is to offer a free piece of
valuable content which is called a lead
magnet in exchange for their name and
email address so if you're a restaurant
owner you could offer a free drink
coupon in exchange for their name and
email if you run a dog grooming business
you could offer a pdf on how to best
manage your dog's hair in between grooms
for different breeds in exchange for
their name and email if you're in retail
and sell things like clothes or home
decor online you could offer a style
guide using your products etc point is
you want to offer something of value
something your audience would care about
and want enough to give you their name
and email for it and you can then
advertise this lead magnet on social
media with a lead generation campaign
something i show you how to do in this
video link will be in the description
or on google with a ppc campaign to show
the offer to a specific demographic of
people who would be interested in the
lead magnet your target audience will
see the ad offering the free lead magnet
they'll click on it and submit their
name and email address to get it this
method works well for two reasons one it
qualifies your email subscribers and two
it allows them to opt in to receive
emails from you meaning they are giving
you permission to email them you do not
under any circumstances want to buy
email lists or send emails to people who
have not given you permission to do so
not only does that fail to ever work in
generating purchases but it can also get
you in trouble with email providers and
either permanently land you in spam or
prevent you from sending emails at all
using the lead magnet method works
because your lead magnet should be
related to what your business offers so
if someone is interested in your lead
magnet you can safely assume they'd be
interested in what you sell as well so
it automatically qualifies the person as
a good lead and since they're opting
into your emails to receive something
they want it creates a positive first
impression and interaction with your
brand if you need a little help on how
to create a good lead magnet for your
business and promote it watch this
videos of sherman's next and it'll teach
you how to do exactly that now after
you've started collecting some email
addresses you'll want to store them in
an email marketing software so let's
talk about email marketing software's
how they help you and how to utilize
them first of all i want to say that
there are a lot of different email
marketing software's out there all the
way from free and rudimentary to paid
and more complicated so depending on
where you're at in your small business
journey you'll want to pick the one that
best suits your needs quran goes over
his top six recommended email service
providers in this video so i'm not going
to rehash all of that here you can check
out his video for that but i am going to
cover the basics and what an email
marketing software should do for you it
will house all of your contacts and
their information and allow you to group
them by demographics and or behaviors
this is important because instead of
just sending the same email blast to
every person you can send certain emails
to certain people this is what's called
segmentation or segmented emails and
we'll get more into this in a second
your email marketing software will also
allow you to set up automated emails in
advance meaning you are not manually
going in and sending an email every time
it needs to be sent instead you go in
one time to set up the emails you want
to be sent and your software will
automatically send them to the right
people at the right time based on the
conditions you've set now i know that's
a lot of information especially if
you've never dabbled in this before so
let's look at an example let's say
someone just filled out the contact form
on your website you can set up an email
sequence so that every time someone
fills out that form they automatically
receive a thank you for contacting us
email that lets them know a member of
your team will reach out to them shortly
now you wouldn't want the same email to
be sent to someone who just made a
purchase on your website right you'd
want someone who just purchased
something to receive a confirmation
email with a tracking number or if
someone submitted their email to you
through a lead magnet campaign on
facebook the first email they should
receive is an introductory email with
the lead magnet in it segmented emails
allow you to set all of this up
automatically this is why segmented
emails are so important they allow you
to send emails to people based on the
actions that they have taken so far and
this applies to all emails not just the
logistic emails like what i just
mentioned the real marketing magic
begins when you start setting up
conditions like if they didn't open
these first three emails send them this
one next because clearly they're not as
invested in my business just yet but if
they did open these three emails then
send them this one with a cta to
purchase because they seem like a warmer
lead marketers who use segmented
campaigns know as much as a 760 percent
increase in revenue and an email
marketing software is going to make
segmentation like that easy fast and
efficient so on that note let's talk
about what kind of emails to send to
your subscriber list my biggest tip to
you here is to always create emails with
the audience in mind you don't want to
come out with the sell sell sell emails
right out of the gates because that's a
quick way to get people to unsubscribe
from your emails like all content and
marketing you want your emails to be
value driven first and then later down
the pipeline after you've seen them take
certain actions that indicate that they
are interested and or a good fit for
your business then you can start sending
them cta driven emails asking for the
sale i think a lot of small business
owners get stumped here because we're
always seeing the big photo promotional
emails from brands and our inboxes right
and so small business owners start to do
the same but the difference is what i
mentioned earlier people don't know who
you are yet they need to be wooed they
need to have a few positive brand
interactions with you first where
they're receiving value from you for
free before they can feel confident
purchasing from you so when drafting
your emails keep that in mind brainstorm
how you can give them free value in the
first emails before hitting them with
the sales content now before we wrap up
i do want to leave you with six tips
that are extremely crucial to keep in
mind when launching your email marketing
campaign but first here is a quick
message on our new life program hello we
just helped a small business make over
1.5 million dollars through facebook
advertising after managing millions of
dollars of ad spent for thousands of
small businesses and creating thousands
of social posts to help businesses
connect with their customers we know how
to get results and we want to help small
businesses get results too so we've
decided to give away our knowledge
learning experiences resources tools and
feedback to help you achieve results for
your digital marketing efforts if you
want to learn the blueprint for success
the best practices from some of the
fastest growing companies in the world
get access to all the tools you'll need
and get live expert guidance from yours
truly stop what you're doing and sign up
for our coaching program today all right
six tips to help you run the most
profitable email campaign possible
number one avoid spam triggers a big
ongoing obstacle you're going to want to
avoid in your email campaign is landing
in someone's spam inbox because nobody
will ever see your emails if they're
going to spam so what are spam triggers
there are things in your email that
raise a red flag to email providers that
cause them to be directed to the spam
inbox instead of the regular inbox the
email software you choose will probably
have some material on this for you to
look at like a list of common spam
triggers to avoid and you can often run
what's called a spam test through your
email software which i would also
recommend but some common spam triggers
across the board include having a
subject line that is in all caps or
includes a lot of punctuation like this
there are also a lot of spam trigger
words that email providers pick up on
and filter to spam like earn cash now or
the word prize or free trial etc so just
do your research there it can literally
be as minimal as a quick google search
to see a list of the words you should
avoid using in your emails tip number
two is to clean up your list every six
to twelve months what does that mean
well over time as your email list builds
you may get some people who don't
unsubscribe but don't necessarily open
your emails either or maybe you've
gotten a few email addresses that are
bouncing meaning the emails can't be
delivered all of this registers as a low
email engagement rate to email providers
and having a low delivery rate is
another spam trigger so just make sure
you're going through your contact list
every so often to make sure it only
consists of people who are actively
opening your emails tip number three is
to use effective subject lines i always
say that the rest of your email won't
matter if the subject line doesn't get
them to open your email to begin with so
you want to write a subject line that
peaks your customer's curiosity but does
so without getting flagged a spammy
click bait you want it to speak to the
receiver's goals and pain points to get
their attention and give them an
exciting idea of what to expect if they
open the email now i feel like i could
make a whole other entire video on how
to construct an effective email subject
line because there's so much that can go
into that so comment below and let me
know if that's something you'd like to
see from me but for this video i'm gonna
leave it at that tip number four is to
make the body of your emails easy to
read nobody is gonna sit there and read
a clunky long paragraph i would suggest
entering down after every one to two
sentences and to keep your sentences
short and simple this keeps the spacing
nice and the text consumable if they
open your email and see one big
paragraph or words they don't understand
their brain is going to go ugh i do not
want to read that and they're going to
click out so don't do that tip number
five is to sign up for your own email
list and for your competitors either use
your personal email or create a new
email just for this test to sign up for
your business's emails as well as your
competitors this will a put you in your
customers shoes to see what they receive
from your business when they fill out
your contact form and b it will show you
what your competitors are sending to
your shared target audience to learn
from what they're doing well and what
they're doing poorly take this
information and use it to your advantage
when writing out your emails and lastly
tip number six is to measure your
results and adjust accordingly most
email softwares will allow you to set up
goals that you can track including how
many people open your emails subscribe
or unsubscribe click the link in your
emails and convert from them you want to
measure this the same way you would for
any marketing channel because it will
show you what your audience is
responding well to and what they're not
so you can optimize accordingly this
will allow you to make more of what's
working and ultimately increase your
profits all right you guys that wraps up
my email marketing for beginners video i
hope this was helpful please give this
video a thumbs up if it was and don't
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watch the other videos i mentioned and i
will see you in the next episode
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