[PRINCIPAIS CONCEITOS] Iniciando no e-mail marketing na leadlovers

Summary

This video script provides a comprehensive guide to email marketing strategies, focusing on maximizing ROI through segmentation, automation, and customization. It explains how to build and customize email campaigns, using both sequential funnels and flowchart-based automations. The script also highlights features like drag-and-drop email editors, customizable templates, and the ability to segment leads based on various criteria for more targeted communications. It covers both scheduled and immediate email sends, with tips on monitoring campaign performance and reusing email templates for future use. The video is designed to help businesses create efficient, engaging email marketing strategies.

Takeaways

• 😀 E-mail marketing is one of the most effective marketing strategies for ROI, being cost-efficient in terms of time and money.
• 😀 As your contact list grows, the value of your email marketing strategy increases, offering better engagement with your leads.
• 😀 Segmentation is a key feature, allowing you to send targeted content to specific groups of leads based on criteria like tags, funnels, and user actions.
• 😀 There are two types of funnels: Sequential Funnels and Fluxogram Funnels. The sequential funnel sends emails in a defined order, while the fluxogram offers a more visual and organized approach.
• 😀 The platform allows easy customization of emails with a drag-and-drop editor, supporting images, videos, text, and links.
• 😀 Multiple email templates are available, categorized to help you find the right one quickly for your campaign.
• 😀 You can automate your email campaigns, sending messages based on lead actions or specific timings, such as after a sign-up or at a set time.
• 😀 Event integration in emails allows leads to add events directly to their calendars, making it easier for them to keep track of important dates.
• 😀 You can test your emails before sending them, ensuring that everything looks right and functions correctly before going live.
• 😀 Manual sending options are available for unscheduled emails, and you can use filters to segment your audience and send emails to specific leads as needed.
• 😀 After sending your emails, the platform offers analytics to track open rates, clicks, and engagement metrics, helping you refine your strategy.

Q & A

What is the primary benefit of email marketing according to the script?

Email marketing provides a high return on investment (ROI), is cost-effective in terms of time and money, and allows businesses to build relationships and engage with their audience directly.

How can email marketing be used to segment an audience?

You can segment your audience by various criteria such as leads from specific funnels, those with specific tags, or those who have reached the end of a funnel. This segmentation allows for targeted and relevant communication.

What are the two types of email funnels mentioned in the script?

The two types of email funnels are the sequential funnel and the flowchart funnel. The sequential funnel follows a set order of emails, while the flowchart funnel allows for a more visual and flexible organization of email sequences.

What should you do before sending an email in a sequential funnel?

Before sending an email in a sequential funnel, you need to configure the subject, sender account, and the timing of the email. You can also attach files and set event-related information if needed.

How do the flowchart email funnels differ from sequential ones?

Flowchart email funnels provide a visual representation of the email sequence, making it easier to understand and manage the path leads take. The flowchart also allows for additional conditions and triggers, offering more customization compared to the sequential funnel.

What is the function of a ‘broadcast’ in email marketing?

A broadcast is a quick email send-out to all the leads in a specific funnel without needing to segment them further. This is useful for sending out emails without complex targeting.

How can you create and customize an email in the system described?

You can create an email by choosing between two editors: a simple text editor or a drag-and-drop editor. The drag-and-drop editor allows for easy customization with a variety of templates, fonts, colors, and images.

What is the significance of using tags in email marketing as mentioned in the script?

Tags allow businesses to identify and segment leads based on their actions or characteristics, such as whether they've completed a funnel or have a specific interest. This helps in sending more relevant and targeted content.

How do you handle unplanned email sends to all webinar participants?

You can send an unplanned email to all webinar participants using two methods: through a campaign or a broadcast. Both allow for immediate or scheduled email sends, but campaigns also provide advanced segmentation options.

What should you do if you want to reuse a previously sent email?

If you want to reuse a previously sent email, you can copy it. After copying, the email will be moved to the ‘scheduled’ section where it will be inactive but ready for future use.