Semrush SEO Crash Course | Lesson 5 | Track and Monitor Your SEO Results

Summary

In this final lesson of the SEO crash course, Brian Dean emphasizes the importance of measuring and tracking SEO results to ensure the effectiveness of one's efforts. He outlines key metrics to monitor, including organic traffic, keyword rankings, clicks and impressions, traffic costs, search engine visibility, and conversions. Dean stresses the necessity of adjusting strategies based on these insights to maximize SEO's impact on driving traffic and increasing conversions.

Takeaways

• 🔍 SEO requires significant effort and it's crucial to track results to determine if the work is paying off.
• 📈 Tracking SEO results helps identify if adjustments are needed in your SEO strategy.
• 📊 Organic traffic is the primary metric to monitor, as it reflects the effectiveness of SEO in driving traffic from search engines.
• 🔍 Rank tracking is important but should be considered alongside organic traffic to get a full picture of SEO performance.
• 🚀 Improvements in keyword rankings can indicate that SEO efforts are working, even if organic traffic hasn't increased significantly.
• 👀 Clicks and impressions from the Google Search Console provide insights into the overall SEO performance and user engagement with your site.
• 💰 Traffic costs, as estimated by tools like Semrush, can help understand the value of organic traffic compared to what it would cost via paid ads.
• 📊 Search engine visibility gives a high-level overview of how visible your site is in search results, indicating overall SEO health.
• 🛒 Ultimately, SEO is about conversions, so tracking conversions from organic traffic is key to measuring the success of SEO efforts.
• 📝 It's possible for organic traffic to increase while conversions decrease, which could be due to targeting non-commercial keywords or issues with conversion tracking or website changes.
• 🎓 Completing an SEO course and understanding these metrics empowers you with the tools to start implementing SEO strategies effectively.

Q & A

What is the main focus of the final lesson in the SEO crash course presented by Brian Dean?

The main focus of the final lesson is on measuring and tracking SEO results, which is often overlooked but crucial for understanding the effectiveness of SEO efforts.

Why is it important to track and measure SEO results according to the script?

Tracking and measuring SEO results is important because it helps to determine if the work put into SEO is paying off and if there's a need to change or modify the approach for better results.

What is the first SEO metric that Brian Dean recommends to track?

Organic traffic is the first SEO metric that Brian Dean recommends to track, as it directly relates to the ultimate goal of SEO, which is to increase traffic from search engines.

Why might an improvement in keyword rankings not necessarily correlate with an increase in organic traffic?

An improvement in keyword rankings might not correlate with an increase in organic traffic because a small change in ranking, such as moving from position seven to five, may not significantly impact the visibility and click-through rate of a website.

What tool does Brian Dean mention for tracking organic traffic and keyword rankings?

Brian Dean mentions using Google Analytics for tracking organic traffic and the organic research tool inside Semrush for tracking keyword rankings.

What is the significance of tracking individual keyword rankings in SEO?

Tracking individual keyword rankings is significant because it helps determine if the site is trending in the right direction and can indicate the effectiveness of SEO strategies like link building.

How can Google Search Console help in measuring SEO results?

Google Search Console provides information on a site's overall SEO performance, including clicks and impressions, which are crucial for understanding how users interact with the site in search results.

What does the Semrush traffic cost estimate measure and why is it valuable?

The Semrush traffic cost estimate measures the value of a site's SEO traffic by estimating how much it would cost to achieve the same traffic through Google Ads. It is valuable because it considers both the quantity and quality of traffic.

What is search engine visibility and why might it be less important to track compared to other metrics?

Search engine visibility measures how many people see a site in the search results. It might be less important to track because it focuses on visibility rather than actual clicks and conversions, which are more directly related to the success of SEO efforts.

Why is tracking conversions considered the ultimate goal of SEO in the script?

Tracking conversions is considered the ultimate goal of SEO because the primary purpose of SEO is to increase sales or achieve other desired actions from visitors, and conversions directly measure the success of these efforts.

What advice does Brian Dean give regarding taking action after completing the SEO crash course?

Brian Dean advises taking action on what was learned in the course, emphasizing that even though the course is complete, the real work begins with applying the knowledge to improve SEO efforts.