Obinna Okerekeocha Shares Funding Hurdles And Tips | MTN Career Series

Summary

In this episode of the MTN career series, host AD Adaka engages with multifaceted director of content, OB Oker Culture, discussing the challenges and strategies for young creatives seeking funding and recognition. OB emphasizes the importance of self-investment and innovation, while also highlighting the evolving landscape of content creation in the digital age. The conversation delves into the role of social media in storytelling and the opportunities it presents for African creators to explore their rich cultural heritage and inspire unique content.

Takeaways

• 🎙️ The importance of originality and innovation in creative endeavors is emphasized, as it helps to stand out from the crowd.
• 💡 Creators are encouraged to be the first investors in their own projects, demonstrating belief and commitment to their work.
• 🤝 The script highlights the changing landscape of funding in the creative industry, with a shift towards viability and return on investment.
• 📈 The role of social media in storytelling is discussed, noting its impact on expanding horizons and providing inspiration.
• 🌍 Travel and experiencing different cultures are suggested as ways to gain fresh perspectives and fuel creativity.
• 💰 A key message is that creators should view their output as a product, focusing on its quality and marketability.
• 📊 The script points out that the objective of content creation varies, from economic gain to making a social impact.
• 🚀 The power of personal investment in one's project is underscored, as it can attract further funding and support.
• 📱 The influence of social media on storytelling is seen as a double-edged sword, offering opportunities and challenges.
• 🎥 The interviewee, Mr. OB Oker, shares insights on content creation and the necessity of having a clear vision and purpose.
• 🏆 The episode concludes with interactive segments that engage the audience and emphasize the value of knowledge and participation.

Q & A

What is the main challenge discussed in the script regarding creative projects?

The main challenge discussed is the issue of funding and creating an enabling environment for young people to access funds to bring their creative visions to life.

What advice does OB Oker culture give to young content creators about funding their projects?

OB Oker culture advises young content creators to be the first investors in their projects, as this level of personal investment can attract external funding. He emphasizes the importance of developing a viable product that can provide a return on investment.

How does OB Oker culture view the role of the first investor in a creative project?

OB Oker culture believes that the creator should be the first investor in their project. This initial investment demonstrates commitment and can attract further investment from others.

What is the significance of viewing creative output as a product according to OB Oker culture?

Viewing creative output as a product is significant because it helps creators focus on developing well-developed, viable products that can provide a return on investment, making them more attractive to potential investors.

What is the role of innovation and thinking outside the box in content creation, as discussed in the script?

Innovation and thinking outside the box are crucial in content creation as they help creators develop unique and novel content that stands out and attracts audiences, which is essential for commercial success.

How does the script suggest young people can tap into the African content creation and storytelling market?

The script suggests that young people should travel within Africa to gain inspiration from different cultures, landscapes, and experiences, which can help them create unique and rich content that resonates with the African market.

What is the importance of stepping out of one's comfort zone in content creation, as mentioned in the script?

Stepping out of one's comfort zone is important in content creation as it allows creators to experience new things, gain fresh perspectives, and be inspired to create innovative content that can stand out in the market.

How does the script describe the impact of social media on storytelling and content creation?

The script describes social media as a platform that has eliminated many gatekeepers, allowing more people to share their stories and create content. It also provides opportunities for creators to be inspired by diverse cultures and perspectives.

What advice does the script give on how to make content creation more purposeful?

The script advises content creators to be clear about their objectives, whether it is economic gain, making an impact, or simply sharing a message. Being intentional and genuine in their content creation can help make it more purposeful.

What are some of the advantages and disadvantages of social media in storytelling and content creation, as discussed in the script?

Advantages include expanded opportunities for expression, inspiration from diverse cultures, and direct access to audiences. Disadvantages include the need for an internal filter to manage the influx of information and the challenge of standing out in a crowded space.