5 Mistakes You're Making With Facebook Ads Creative

Summary

In this video, the speaker partners with Motion to offer a four-part series on crafting ad creatives that convert in 2023. They share insights on building an in-house creative team, conducting strategy research, analyzing creative data, and identifying top-performing ad formats. The speaker also highlights common mistakes in Facebook ad creatives, such as not using customer language, dull testimonials, lack of inclusivity, ignoring ad comments, and insufficient testing of formats. They emphasize the importance of data-driven messaging and diversity in ad representation to improve ad performance.

Takeaways

• 🤝 Partnership: The speaker has partnered with Motion to provide a four-part series on creating ad creatives that convert in 2023.
• 📊 Data Analysis: Motion is the speaker's go-to platform for analyzing creative data, which simplifies the process of deciphering creatives to make more effective ads.
• 🛠️ Team Building: The series will cover how to build an in-house creative team, which is crucial for ad creation.
• 🔍 Strategy Research: The speaker will share insights on conducting creative strategy research, emphasizing the importance of understanding customer needs and desires.
• 📈 Performance Ads: The series will teach how to analyze creative data to make winning ads and discuss the top-performing ad formats in 2023.
• 🗣️ Customer Language: Brands should use their customers' own words in ads, reflecting the language and concerns of the target audience.
• 💬 Engaging Testimonials: Brands often fail to use compelling customer reviews, which are key to creating engaging and authentic marketing content.
• 🌈 Inclusivity: The script highlights the importance of diversity in ad creatives, noting that inclusivity can improve ad performance and reach.
• 👀 Monitoring Comments: Paying attention to and responding to comments on ads is essential for maintaining performance and gathering valuable feedback.
• 🧪 Ad Creative Testing: The need to test various ad creative formats is stressed, as finding a variety of successful formats is key to scaling ad accounts.
• 📚 Upcoming Course: The speaker is launching a course on ad creative strategies, indicating a comprehensive dive into the subject matter for interested marketers.

Q & A

What is the purpose of the four-part series mentioned in the video script?

The purpose of the four-part series is to teach marketers how to make ad creative that converts in 2023, covering topics like building an in-house creative team, conducting creative strategy research, analyzing creative data, and creating winning ads.

What platform does the speaker use for analyzing creative data?

The speaker uses the platform 'Motion' for analyzing creative data, which helps in deciphering creative ways to make more ad creative that converts.

What is the first mistake that brands are making with their Facebook ads according to the speaker?

The first mistake is that brands are not using their customers' own words, which often indicates a lack of sufficient research to determine the trigger points or problems that customers are trying to solve with the brand's product.

Why is it important to use customer reviews in ad creatives?

Using customer reviews in ad creatives is important because they can provide authentic testimonials that resonate with potential customers, making the marketing more effective and relatable.

What does the speaker consider a pet peeve when it comes to testimonials in ad creatives?

The speaker considers the use of boring testimonials a pet peeve, as they believe that ads should be engaging and entertaining rather than causing people to lose interest.

Why is inclusivity important in ad creatives according to the video script?

Inclusivity is important in ad creatives because it not only reflects a wider audience but also improves performance. Meta's algorithms take into account the diversity in ads and show them to people who resemble the individuals in the ads.

Which brands are mentioned in the script as examples of good inclusivity in ad creatives?

Tower 28 and Bobby Brown (the makeup brand) are mentioned as examples of brands that do well in terms of inclusivity, featuring a diverse range of races and body types in their ad creatives.

What is the significance of monitoring comments on ad creatives?

Monitoring comments on ad creatives is significant because it provides valuable feedback and data that can be used to improve ad performance and create iterations for future ad creatives.

What is the fifth mistake that the speaker identifies in the script?

The fifth mistake is not testing enough ad creative formats. The speaker emphasizes the importance of exploring various sub-formats within the main categories to reach different types of people and scale up ad accounts.

What advice does the speaker give regarding the testing of ad creative formats?

The speaker advises to rapidly test several different formats to find a variety of winners that can provide a good foundation for scaling up ad accounts.

What course is the speaker launching, and what is its focus?

The speaker is launching a course focused on making Facebook ads work and thrive. The course is set to launch next month and will include high-quality video content due to the recent purchase of camera equipment.