How To Get Millions Of Streams On Spotify In 2024

Summary

The video script offers a comprehensive guide for artists to grow their presence on Spotify, emphasizing the importance of understanding the platform's algorithm and marketing strategies. It covers key areas such as optimizing artist profiles, crafting effective release strategies, engaging with the community, and leveraging editorial and AI-generated playlists. The speaker also discusses the significance of organic growth, avoiding fake plays, and utilizing Spotify's promotional tools like Marquee and Showcase to boost streams and visibility.

Takeaways

• 🚀 Spotify is the primary platform for audio streams, accounting for 80-85% of an artist's total streams, and offers extensive marketing opportunities.
• 📝 To grow on Spotify, it's crucial to understand the platform's algorithm and engage with playlist creators and the community effectively.
• 🏠 Ensure your Spotify for Artist profile is up-to-date with a compelling bio, high-resolution images, and links to your latest releases and merchandise.
• 🎶 Develop a strategic release schedule, ideally releasing new music every 45-60 days to keep fans engaged and capitalize on the platform's algorithm.
• 📅 Submit your music for editorial playlist consideration 30 days in advance, with a compelling pitch that highlights where your song fits within the Spotify ecosystem.
• 🔍 Utilize tools like Chartmetric to understand playlist journeys and identify smaller playlists that can lead to larger ones, enhancing your song's visibility.
• 🙅‍♂️ Avoid paying for plays or using bots, as Spotify is cracking down on these practices, which can lead to penalties and hinder growth.
• 🎥 Prepare and launch short-form content on platforms like TikTok, Instagram, and YouTube to promote your music and capitalize on the earworm effect.
• 🔄 Continuously promote your music post-release and engage with your community to drive streams and algorithmic recommendations.
• 🔢 Focus on building a high popularity score by attracting saves, reducing skips, and encouraging playlist adds to increase algorithmic visibility.
• 🤝 Collaborate with other artists, participate in remixes, and create split releases to expand your reach and strengthen your algorithmic connections.

Q & A

What is the significance of Spotify for an artist's growth in the music industry?

Spotify is crucial for an artist's growth as it accounts for 80 to 85% of all audio streams, and it's the only streaming platform offering extensive marketing opportunities to build a fan base.

Why is it important to have a well-maintained Spotify artist profile?

A well-maintained Spotify artist profile is important because it ensures that you're a 'good citizen' of Spotify, making a good impression on listeners and increasing the chances of Spotify promoting your music.

What should an artist's bio on Spotify include to attract more listeners?

An artist's bio should be compelling, making people want to listen to more of the music, or even something silly if that's the artist's style. It should be something that resonates with the audience and encourages them to explore more of the artist's work.

How often should an artist release new music on Spotify to maximize algorithmic promotion?

Artists should release new music no more than every 45 days and at a minimum, every 60 days, to take advantage of the Spotify algorithm and maintain fan attention.

What is the recommended strategy for submitting a song to an editorial playlist on Spotify?

Artists should submit their song to their distributor 30 days in advance and include a well-written editorial playlist pitch. This increases the chances of getting on Spotify playlists and benefiting from algorithmic promotion.

What is a 'playlist journey' and how can it help an artist's growth on Spotify?

A 'playlist journey' shows the path artists take to get on larger playlists, starting from smaller ones. It helps artists identify and target playlists that are suitable for their music, increasing the chances of being picked up by larger, more popular playlists.

Why is it important for an artist to be on user-generated playlists on Spotify?

Being on user-generated playlists is important because it helps the artist gain exposure to a targeted audience that is interested in the specific genre, which can lead to more streams and better algorithmic positioning.

What is the difference between 'playlist consideration' and 'paying to be on a playlist'?

Playlist consideration involves submitting a song for potential inclusion in a playlist, while paying to be on a playlist refers to buying a guaranteed spot. The former is recommended as the latter can lead to penalties from Spotify for artificial manipulation.

How can an artist use short-form content on platforms like TikTok to promote their music on Spotify?

Artists can use short-form content to create 'earworms' that encourage listeners to engage with the music on Spotify. This engagement can help build the artist's algorithm, leading to more streams and better visibility.

What is the role of the 'popularity score' on Spotify and how can an artist improve it?

The popularity score is a metric used by Spotify to rate how much people like a song. It can be improved by driving streams, getting saves, reducing skips, and making algorithmic connections with similar artists to increase the chances of being recommended to listeners with similar tastes.

Why is it beneficial for an artist to create and maintain their own artist playlist on Spotify?

Creating and maintaining an artist playlist helps an artist to curate a collection of songs that represent their style and genre. It can attract fans of similar artists, build algorithmic connections, and increase the artist's visibility on Spotify.