How I Profit from finding Terrible Home Service Websites
Summary
TLDRThis video demonstrates how to prospect for new clients by identifying local businesses lacking websites through Google Maps, and then creating professional websites using pre-built templates. It also covers website design flaws to avoid and highlights the importance of mobile optimization, interactive elements, and AI chatbots to enhance user experience and conversion rates.
Takeaways
- đ Building a website has become significantly easier with the help of tools like Google Maps and AI.
- đ Prospecting for new clients can be done by identifying local businesses on Google Maps that lack a website or have a poorly designed one.
- đ For a niche like roofers, searching 'roofers' on Google Maps can help find businesses that need website services.
- đŹ Companies without a website or with a subpar website can be contacted to offer them a better online presence.
- đ A poorly designed website can have issues like non-clickable phone numbers, lack of mobile optimization, and excessive form fields.
- đ A good website should be mobile-responsive, interactive, and have clear calls-to-action like 'Contact Us' or 'Get a Free Quote'.
- đ ïž The 'go high level' software allows for the creation of websites from pre-built templates, streamlining the website development process.
- đš The page builder in 'go high level' is user-friendly, enabling easy customization of elements like logos, phone numbers, and button colors.
- đ€ AI integration in website builders can assist in generating compelling ad copy and enhancing the overall user experience.
- đž Free stock images from sources like Unsplash can be used to improve the visual appeal of a website without incurring additional costs.
- đ° The potential to charge businesses for hosting fees and monthly maintenance after providing them with a pre-built website offers a lucrative business model.
Q & A
What is the main topic of the video?
-The video is about how to prospect for new clients using Google Maps and create websites from templates.
Why is it beneficial to look for local businesses on Google Maps?
-It's beneficial because you can identify businesses that lack a proper website or have a poorly designed one, which presents an opportunity to offer your services.
What is a common issue with the websites of local businesses mentioned in the video?
-A common issue is that many of these websites are not mobile-optimized, lack interactive elements, and have poor aesthetics and functionality.
How can you identify businesses that do not have a website attached to their Google My Business page?
-You can identify them by looking for the absence of a website icon on their Google My Business listing.
What is a critical feature that a business website should have for mobile users?
-A critical feature is a clickable phone number that automatically initiates a call when tapped on a mobile device.
Why is it important for a website to have a button that stands out?
-A standout button is important for conversion as it guides users to take action, such as requesting a quote or contacting the business.
What is the significance of having a mobile-responsive website in 2024?
-Having a mobile-responsive website is crucial as most users access the internet via mobile devices, and a non-responsive site can deter potential customers.
What is the 'go high level' software mentioned in the video, and what does it do?
-'Go high level' is a website building software that allows users to create websites from templates, making it easier to design professional-looking websites quickly.
How can AI be utilized in the website building process as described in the video?
-AI can be used to generate content, such as ad copy, by providing suggestions that can be easily incorporated into the website.
What additional feature is suggested to be added to websites to improve conversion rates?
-An AI chatbot is suggested as an additional feature to help guide users and improve the chances of conversion.
Outlines
đïž Building Websites with Google Maps and Templates
In this segment, the speaker demonstrates how to use Google Maps to identify local businesses, specifically roofers, who lack an effective online presence. They highlight the importance of having a well-designed website and show examples of poorly designed websites, pointing out issues like lack of mobile optimization, poor call-to-action buttons, and excessive form fields. The speaker also mentions the potential for using AI to assist in website creation and promises to show how to create a website from a template in a later part of the video.
đ± Improving Website Design and User Experience
This paragraph focuses on the importance of mobile responsiveness and user-friendly website design. The speaker critiques various roofing company websites, noting their lack of aesthetics and functionality. They emphasize the need for easy navigation, interactive elements, and effective call-to-action buttons. The speaker also discusses the benefits of social proof and transparent communication in building trust with potential clients. They introduce a software called 'go high level' for creating websites from templates and demonstrate how to use it to improve the design and functionality of a website.
đ ïž Customizing Templates with AI and Stock Media
The speaker continues to guide viewers on how to create and customize websites using the 'go high level' software. They show how to add elements like logos, change phone numbers, and adjust button colors to improve conversion rates. The speaker also introduces the AI feature of the software, which can generate copy for website sections. They demonstrate how to replace placeholder text with relevant content and how to use stock media from Unsplash to enhance the visual appeal of the website. The speaker concludes by encouraging viewers to join their school community for more in-depth training on selling websites to local businesses.
Mindmap
Keywords
đĄGoogle Maps
đĄGoogle My Business
đĄWebsite Templates
đĄAI
đĄMobile Optimization
đĄConversion Colors
đĄHyperlink
đĄWebsite Builder
đĄResponsive Design
đĄForm Fill
đĄAI Chatbot
Highlights
Building a website has become easier with the use of Google Maps and pre-built templates.
AI can be utilized in the process of prospecting for new clients.
Identifying businesses without a website through Google My Business pages is a strategy for finding potential clients.
Some local businesses lack a professional website, presenting an opportunity for web developers.
Poorly designed websites, such as those with no graphics or non-functional call buttons, indicate a need for improvement.
Mobile optimization is crucial, and many existing websites fail to meet this standard.
Websites with walls of text and outdated designs are less likely to convert visitors.
A well-designed website should have clear calls to action, such as 'Get a Free Quote'.
Buttons should be visually appealing with rounded corners and conversion colors like green or blue.
A website's form should be concise, requiring minimal information to reduce barriers to conversion.
AI chatbots can be added to websites to help convert visitors more effectively.
Go High Level is a software that allows for the creation of websites from templates.
The Go High Level page builder is user-friendly and allows for easy customization.
AI-generated content can be used to enhance website copy, making it more engaging.
Unsplash provides free, high-quality images that can be used in website design.
A well-designed website should be responsive, interactive, and have easy navigation.
Social proof, such as testimonials, can be added to a website to build trust with potential clients.
The video offers a course to learn how to sell websites to local businesses.
Transcripts
building a website has never been easier
and in today's video I'm going to show
you exactly how I Prospect for new
clients using just Google Maps and then
I'll show you exactly how to create
websites from templates that you can get
already pre-built now we can use AI for
a lot of this as well so I'll walk you
over to the next step now once you're
inside of Google Maps you're going to go
ahead and find a Google my business page
of local businesses and how you do this
you just type in for our specific Niche
we're going to do roofers so just type
roofers in on the left side and it's
going to populate all of the roofing
businesses in that area now if you
scroll on the left side here you're
going to see they have websites attached
right here some of them don't have
website icons so what that means is
their Google my business page doesn't
actually have a website attached to it
meaning they don't have a website so
looks like this company doesn't have a
website you could go ahead and call this
company right here with their number and
offer them a website now I'll show you
guys how to make the website from a
template in a later part of this video
but right now I just want to show you
how bad these websites are so let's just
go ahead and click into one of these
websites Noom Miss Roofing the Saints of
roofing business now look at their
website right now I don't see any
graphics it looks like a picture of a
dog here and as we scroll down they have
a call us number but the number isn't
even a button so if I was on mobile for
example and you can switch to mobile
view by pressing F12 inside of here this
is not a button so when you click this
on a phone it's it's not even going to
call it automatically now you need to
make that a hyperlink and I'll show you
guys how to do that a little bit later
as we scroll down here it's just a wall
of text now that's not what you're
looking for there's no email grab at the
top right there's no get a free quote so
this is somebody that I would contact
right away and then offer them a
pre-built website and then charge them
monthly for hosting fees now there are
tons of these horrible websites let's
just go scroll down the list and just go
to another one all right homar Roofing
as we can see here it's a very blank
looking website it does have a call us
today which is good let's check the
mobile and it is not mobile optimized as
you can see here there's something wrong
with their header and it looks like this
column here isn't really working this
callus should be at the top let's see
okay that is a button I don't know if
it's going to work on mobile though so
let's go back over here this company has
the same problem as we can see here they
just have a wall of text now as someone
that needs Roofing done if somebody
lands on this website they're really not
going to know what to do next now let's
go over to a different part of the
website about us okay this this part
looks a little better there's some
issues over here with clipping yeah the
website it feels very outdated in the
contact so okay CM Roofing LLC Minnesota
license so they have the registered
license here request free roof
inspection so as you can see this is a
button which just brings you to a form
fill at the bottom here this does not
look like a button to me Buttons should
be round and they should have some type
of movement to them and also they need
to be green or blue which are conversion
colors and this is a this is like a
purple red it does have a effect where
you highlight over it but they need to
have these Corners rounded and then it
needs to be fixed let's go ahead and
switch to mobile and see how it looks on
mobile now okay we ran into this on on a
previous website this is not mobile
optimized so right here they do have the
number up here but I can't click it if
you're on mobile you're going to have to
click and drag over and that's just not
going to fly when mostly everybody is
using mobile nowadays to go ahead and
find services for their home so this is
a company it looks like they have a few
good pictures here of them doing Roofing
which I think is a great ad but here we
see some clipping where the text is
getting clipped by the size of this
image
that's something you can actually do in
the website design so seeing this is a
red flag that the company is not really
keeping up to date on their website and
this form fill down here there's another
clipping error as we see where there
should be a little buffer here and this
form fill that's too many forms so it's
too many things to fill out for somebody
to come in first name last name email
address phone number how did you hear
about us comments and then proceed to
check out it's just too many things and
they're requiring everything so that's
something that needs to be changed
immediately for this website to start
converting if anybody landed here I
doubt this website's converting at all
I'm going to show you guys a website
that actually does it correctly and what
we have here is right at home ruine
contractor and exteriors the residential
roofing contractor trusted by and then
it has some about us this is great right
here this is maybe a little bit too big
but besides that they have everything
going for them phone number up in the
top right you are able to click it and
then call now let's just do our test
let's press F12 and yes it is mobile
responsive as you can see everything
minimized to fit on the mobile so as we
scroll down it looks and feels clean 97%
of clients recommended us to family and
friends we have some some social proof
right here so that's going to help any
buying resistance as they scroll down
it's going to show that they do things
the right way adding a nice little pun
in there that's good and here's a little
hack that they use since 2005 our family
business has provided five-star
experiences for neighbors just like you
we're proud to be a preferred
residential roofing contractor in
Minneapolis and hope to be yours too we
lead by example every day and that means
doing things with Integrity transparent
pricing and reliable communication so
they are putting their best foot forward
with their ad copy as you can see this
has done extremely well and as we keep
scrolling down here we can see that they
have Roofing services and this is a
button as we saw in the previous website
their button was awful this button
compared to this button are completely
different so we go ahead and we click
that and we even have storm damage
sliding windows it's very interactive
this website does a lot of things right
this is where the bar is in 2024 you
need to have a website that's responsive
that is interactive that has easy
navigation see all services you can go
ahead and contact them at any point in
this website on the right side here you
see a contact us so as somebody's
scrolling through here at any point that
they're like okay I think I've done my
research enough these guys look like the
guys they got their together they
can just hit contact us and boom you get
a free quote right here now I'm not sure
if everything here is required to get
the free quote but regardless this is
perfect to have on the side of your
website now something I don't see that
they have is an AI chatbot and an AI
chatbot helps get people across the
Finish Line to convert quicker and I'm
going to show you guys how to add that a
little bit later in this video but as we
scroll down this company does it well
this is the gold standard and what
should be done for websites as we looked
at those previous websites they are
trash everything about them they are
just not goodlooking the Aesthetics are
terrible the functionality how am I even
supposed to contact these company oh it
says request a quote or ask for more
information okay okay whoa look how many
this is a different company now this is
one of the ones we looked at earlier
no's Roofing but as we scroll down we
have 1 2 3 4 5 6 7 8 9 10 11 12 13 14 we
have 14 form fills to fill out before we
can submit nobody's going to sit here
and fill out that many form fills people
want to jump in get a free quote have
them send over some information with one
or two form fills all you really need is
somebody's phone their email and name so
as promised I'm going to take you guys
over to a software called go high level
and inside of go high level you're
actually able to create websites from
templates and that's super powerful
because all you have to do is go to
sites on the left go new funnel from
template go continue and then in here
they have all these pre-made websites
let's go ahead and type in Roofing and
all of these you can use and start
building out right now for some of those
terrible looking websites from the
roofing companies we just looked at so
let's go ahead and click one of these I
like this one and all you have to do is
hit continue and it's going to go ahead
and add that into your go high level
account now once that's added in you're
going to go ahead and get this page now
this is the page builder and the great
thing about the page builder it's one of
the easiest ones that I've actually ever
used and I've used about nine or 10
different website building softwares
before as we advance in technology the
software just gets gets better and
better and go high level does a great
job at doing this because inside of this
website builder you can move all of
these elements around right in here you
just click in here and you can just go
ahead and add your logo right here you
just hit this little icon here you can
go ahead and go in here and change the
phone number right here like that you
can change the conversion color of this
button that says get started for example
so like I mentioned earlier what you
want is a conversion color and we're
going to go ahead and click white for
that and then the background color up
here we're going to switch that to green
and that looks a ton better now same
thing down here we're going to just go
ahead and change this as well there we
go now as we scroll down here they use
something called Laura ipsum which is
Latin and it's just placeholder text add
copy so the coolest part about go high
level is theyve built AI into their
system here now we can go ahead and
click into this box down here where it
says 20 years guaranteed we can go so if
we click in here and select this text
and go ahead and hit this AI icon go
generate with AI and we're going to go
20y year Roofing guarantee add copy and
then we just hit continue now it gives
you three options here that you can pick
from protect your home with confidence
our unrivaled Roofing guarantee ensures
that your investment is secure rain or
shine don't let weather worries weigh
you down choose peace of mind act now
for unparalleled protection okay so as
you see it populated three different
different add copy Snippets that we can
go ahead and put right in so we just hit
copy here and it's going to fill this if
you want to go ahead and change this a
little more you can go ahead and do that
you just go ahead and hit continue here
and it puts it right in there now like I
said I don't really like this color so
we're just going to change this to Green
now as we scroll down further you can go
ahead and add some forms in here if you
want or if you wanted to change some of
these pictures if we go ahead and click
this picture I don't really like it
we're just going to go into the images
and go to unsplash and then in here you
can search stock media so Roofing let's
just go ahead and type that and we get
tons of roofing images and all of these
we can use and we don't have to pay any
fees these are all free images that you
can go ahead and use so let's just go
ahead and find a good one I think that
this is a pretty good one it look we
just double click that and it's going to
go ahead and put it right here now if we
wanted to delete any of these boxes we
can just go ahead and hit that hit that
perfect now that lines up a little
better if you want to change the size
you can go ahead and change the pixel on
the right side here now we can go ahead
and change the colors to conversion
colors change that to that phone number
that we had in here earlier now if they
have any socials you can attach them at
the bottom so already we have created a
website that is 10 to 20 times better
than one of these over here that I was
showing you earlier now all we have to
do is hit save on the right side here
when you have this done and it's going
to go ahead and finish the website once
you add a domain you're all clear from
there now if you guys want to learn more
on how I sell these websites to local
businesses go ahead and join my school
community in the description down below
and I have courses built to walk you
through every step of the way to get you
to start selling your first client
within 30 days all right I hope you gain
some value from this video I'll catch
you in the next one
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