How I Attract Clients With Loom Recordings (Watch me do it)

Flux Academy
26 Dec 202216:42

Summary

TLDRThis video guides freelance designers on an effective method to find clients using Loom critique videos. The presenter demonstrates a three-step process: finding potential clients’ websites through Google Maps, preparing for the video by reviewing the sites and making notes, and finally recording and sending a Loom critique video. The walkthrough covers two examples—a productivity app and a dental website—offering actionable tips on website critique. The creator also emphasizes the importance of building rapport with potential clients, offering helpful insights, and including a call to action at the end of the critique.

Takeaways

  • 🎯 One effective way for beginner freelance designers to get clients is by sending Loom critique videos.
  • 🌐 Use Google Maps to find potential clients by searching for specific industries, like productivity apps or dentistry.
  • 💻 Open multiple websites of potential clients and identify those that may benefit from design improvements.
  • 📝 Before recording the Loom video, analyze the website and make notes on areas that need improvement, such as messaging, design, or user experience.
  • 📹 When recording the Loom video, introduce yourself and your expertise, and provide constructive feedback with actionable suggestions.
  • 🔍 Always start by highlighting something positive about the client's website before transitioning into areas for improvement.
  • 🔧 Focus your critique on key areas like legibility, design simplicity, and user flow to help the client see value in your suggestions.
  • 🚀 After the critique, end the Loom video with a call to action, such as offering a free consultation or inviting them to contact you.
  • 📅 Send multiple critique videos daily to increase your chances of getting responses and building a client base.
  • 📄 A checklist of website critique points (such as branding, usability, and hierarchy) can help streamline the process of creating Loom videos.

Q & A

  • What is the main challenge addressed in the video?

    -The video addresses the challenge of finding new clients as a beginner freelance designer.

  • What method does the speaker recommend to find clients?

    -The speaker recommends sending Loom critique videos to potential clients as a way to get noticed and demonstrate value.

  • How does the speaker find websites to critique?

    -The speaker uses Google Maps to search for businesses, such as productivity apps or dental practices, and then opens their websites to assess for potential improvements.

  • What should you focus on in the Loom critique video?

    -You should focus on identifying areas for improvement in the website's design, messaging, usability, and overall user experience. You should also point out positive aspects of the website.

  • What industries are used as examples in the video?

    -The speaker uses a productivity app and a dental practice as examples to show how to conduct website critiques for different industries.

  • What is the structure of a good Loom critique video?

    -The structure includes three steps: introducing yourself and what you do, providing a balanced critique with positive points, and ending with a call to action.

  • How can the website heading be improved, according to the speaker?

    -The speaker suggests making the website's heading more benefit-driven by focusing on how the business helps clients, rather than just displaying the company name.

  • Why is it important to offer something positive in the critique?

    -Starting and ending with something positive helps build rapport and shows that you recognize the business’s strengths, which can make the critique more well-received.

  • What should you do after recording the Loom video?

    -After recording, you should leave your contact information (such as email) in the video description and invite the business to reach out for a follow-up conversation.

  • How can you streamline the process of doing multiple critiques efficiently?

    -The speaker suggests using a checklist of common website elements (like messaging, imagery, and branding) to quickly identify areas for improvement during each critique.

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Related Tags
Freelance TipsClient OutreachLoom VideosWebsite CritiqueSEO HacksDesign StrategyFreelance DesignBeginner GuideClient AcquisitionWeb Development