The Age of Cushy Salesforce Jobs is Over.
Summary
TLDREl guion del video desmitifica la idea de que conseguir un puesto en ventas de Salesforce es fácil, una creencia popularizada por el movimiento Trailblazer de la comunidad. La realidad muestra un mercado saturado y una plataforma cada vez más compleja, lo que hace que los roles de administrador de Salesforce requieran habilidades más especializadas. A pesar de la demanda histórica, el crecimiento actual de Salesforce se ha ralentizado, lo que ha provocado despidos y un mercado laboral altamente competitivo. El consejo final es enfocarse en la especialización para destacar en un mercado que ya no es tan accesible como antes.
Takeaways
- 🚀 La idea de que conseguir un trabajo en Salesforce es fácil gracias a la certificación de administrador y la apertura de oportunidades laborales, ha sido propagada por Salesforce y otros líderes de la comunidad, pero esta realidad ha cambiado con el tiempo.
- 🌐 La plataforma de Salesforce se ha vuelto cada vez más compleja y la saturación de talento indica que los años de carreras de ventas fáciles en Salesforce podrían haber terminado.
- 💼 El primer trabajo en Salesforce del narrador fue como administrador en una organización con 120 usuarios, utilizando principalmente Sales y Service Cloud, lo que muestra cómo las responsabilidades han evolucionado desde entonces.
- 📈 La demanda de Salesforce ha crecido enormemente desde 2012 hasta 2023, lo que ha llevado a un aumento en la búsqueda de empleo en roles de administrador de Salesforce.
- 🌐 Salesforce lanzó Trailhead en 2014, lo que desencadenó el movimiento Trailblazer y abrió la educación en tecnología a cualquier persona, lo que ayudó a aumentar el talento en la comunidad de Salesforce.
- 📊 El auge del mercado laboral de Salesforce en 2021 y 2022 fue impulsado por la pandemia de COVID-19, que generó una ola de proyectos de transformación digital y un aumento en la demanda de roles tecnológicos.
- 💡 Los salarios en los roles de Salesforce se dispararon durante este periodo, con algunas empresas ofreciendo más de £100,000 a candidatos con menos de dos años de experiencia.
- 📉 Sin embargo, la guerra, la inflación y la desaceleración del crecimiento han afectado a la industria tecnológica, lo que ha llevado a despidos y restricciones presupuestarias en 2023 y 2024.
- 🔍 En 2024, la búsqueda de empleo en Salesforce se ha vuelto más difícil debido a la economía global, las restricciones presupuestarias y la saturación de talento en los roles de entrada.
- 🏆 Para destacarse en el mercado laboral de Salesforce, es importante especializarse en productos específicos o en conocimientos de la industria, ya que los roles generalistas están perdiendo su ventaja en un mercado saturado.
Q & A
¿Qué mensaje ha estado perpetuándose en el ecosistema sobre los roles de ventas de Salesforce?
-El mensaje perpetuado es que conseguir un rol de ventas en Salesforce es fácil, solo necesitas obtener tu certificación de administrador y las puertas se abrirán. Esta noción ha sido difundida por Salesforce con su movimiento Trailblazer y la comunidad.
¿Cómo describió la realidad actual del mercado laboral de Salesforce en comparación con años anteriores?
-La realidad actual es muy diferente a la de hace muchos años. Ahora hay una plataforma cada vez más compleja y una saturación de talento, lo que indica que los años de carreras de ventas fáciles podrían haber terminado.
¿Qué experiencia tenía el orador cuando obtuvo su primer rol de administrador de Salesforce?
-El orador tenía tres meses de experiencia en la plataforma Salesforce en un programa de capacitación para graduados y había obtenido recientemente su certificación de administrador, comenzando con un salario de £30,000.
¿Cómo ha cambiado el enfoque de las empresas hacia las soluciones de Salesforce a lo largo de los años?
-Las empresas ahora requieren integración, automatización de marketing, productos especializados como Field Service Lightning o CPQ, y procesos de despliegue como DevOps, lo que indica una mayor complejidad en comparación con solo reglas de flujo de trabajo, campos personalizados y diseños de página.
¿Cómo describe el orador la situación del mercado laboral de Salesforce en 2021 y 2022?
-El orador describe estos años como el pico del mercado laboral de ventas, donde hubo un gran demanda de proyectos de transformación digital y las empresas estaban dispuestas a pagar lo que fuera necesario para asegurar candidatos.
¿Qué factores han contribuido a la disminución de la demanda de roles de Salesforce y a la saturación del mercado?
-La guerra, el aumento de la inflación, la subida de las tasas de interés y el desaceleración del crecimiento han contribuido a la disminución de la demanda y a la saturación del mercado, lo que ha llevado a despidos y restricciones presupuestarias.
¿Qué impacto han tenido los despidos en el ecosistema de Salesforce?
-Los despidos han afectado directamente al ecosistema de Salesforce, con Salesforce despidiendo a 7,000 empleados en 2023 y una serie de despidos en empresas de App Exchange y consultorías que continúan.
¿Cómo describe el orador la situación actual de buscar un trabajo en 2024 en el ecosistema de Salesforce?
-El orador describe la situación como desafiante, con factores como la economía global, restricciones presupuestarias, saturación de talento a nivel de entrada y cambios en las expectativas y demandas de los clientes.
¿Qué consejo da el orador a aquellos que buscan un rol en el ecosistema de Salesforce en 2024 y más allá?
-El orador aconseja que los candidatos se especialicen, ya sea a través de productos o conocimiento de la industria, ya que parece ser la única manera de destacarse en la masa de candidatos en el mercado saturado.
¿Qué tendencia se está desarrollando en el mercado laboral de Salesforce y cómo afecta a los candidatos generalistas y especialistas?
-La tendencia es que los roles especializados están en mayor demanda y tienen tasas de desempleo más bajas, mientras que los roles generalistas comienzan a sentirse como productos genéricos, perdiendo su ventaja en el mercado saturado.
Outlines
😔 Cambios en la demanda de roles de Salesforce
El primer párrafo aborda la evolución de la carrera en Salesforce, destacando cómo la facilidad para obtener un puesto ha disminuido con el tiempo. Se menciona que, aunque en el pasado había una gran demanda y poca oferta de talento, hoy la plataforma es más compleja y la saturación de talento ha hecho que los puestos de ventas sean menos accesibles. El orador comparte su experiencia personal al obtener su primer trabajo en Salesforce y cómo ha observado cambios significativos en los requisitos y habilidades necesarias para los puestos actuales, como la integración, la automatización de marketing y procesos de implementación avanzados.
📉 Impacto económico en la oferta de empleo de Salesforce
El segundo párrafo explora los desafíos actuales en el mercado laboral de Salesforce, incluyendo restricciones presupuestarias y el aumento de talento desempleado debido a los despidos masivos en la industria tecnológica. Se señala que la economía global y las expectativas cambiantes de los clientes han hecho que los puestos de Salesforce sean más competitivos y demandantes en habilidades especializadas. Además, se discute la dificultad de encontrar roles remotos y la necesidad de especialización para destacarse en un mercado saturado.
🚀 La importancia de la especialización en el mercado laboral de Salesforce
El tercer párrafo enfatiza la necesidad de especialización para los profesionales de Salesforce que buscan destacarse en un mercado altamente competitivo. Se sugiere que los candidatos con experiencia y habilidades específicas en productos como Revenue Cloud o Moft tienen una tasa de desempleo casi nula debido a la alta demanda. Se argumenta que, a medida que el ecosistema se satura, las ofertas generalistas pueden perder su ventaja, y se comparan las tendencias en el mercado laboral de Salesforce con otros sectores que también ven el crecimiento de las publicaciones especializadas. El orador también ofrece consejos para aquellos que están luchando por encontrar un puesto en el ecosistema de Salesforce, sugiriendo cambios en la estrategia de búsqueda de empleo o la consideración de otras tecnologías y sectores.
Mindmap
Keywords
💡Salesforce
💡Trailblazer movement
💡Saturación del talento
💡Digital transformation
💡Boot camps de Salesforce
💡Economía global
💡Especialización
💡Roles de nicho
💡Generalista
💡Despliegue de tecnología
Highlights
Salesforce admin roles are no longer as easy to land as they used to be due to an increasingly complex platform and saturation of talent.
The Trailblazer movement by Salesforce helped democratize technology education but also contributed to an influx of talent in the Salesforce ecosystem.
The demand for Salesforce admin jobs peaked in 2021 and 2022, driven by digital transformation projects and high priority tech projects post-COVID.
High salaries offered during the peak hiring period were unsustainable, leading to layoffs and budget cuts in the Salesforce ecosystem.
Salesforce boot camps emerged, promising high tech salaries, but the reality of the job market is more complex and competitive.
The slowdown in Salesforce's growth and layoffs in 2023 have impacted the job market, making it more challenging for new entrants.
The global economy and budget restrictions are affecting the availability of Salesforce roles in 2024.
An unprecedented amount of talent in the Salesforce ecosystem due to layoffs and saturation at an entry level is making the job market hyper-competitive.
Customers now demand more specialized skills such as multicloud administration, integration experience, and expertise in products like CPQ and Marketing Cloud.
The narrative that anyone with an admin certification will easily get hired is no longer true as the market has shifted towards specialization.
Specializing in niche markets or products within Salesforce, such as Revenue Cloud or Moft, can increase job prospects.
The generalist versus specialist debate is ongoing, with a trend towards specialization in the Salesforce ecosystem.
Remote roles are becoming harder to find as companies shift back to requiring some in-office presence.
Experienced and specialized candidates still have a better chance in the job market, despite the overall saturation.
Switching to adjacent technologies or industries might be a strategic move for those struggling to find a Salesforce role.
Content creators continue to push an unrealistic narrative of easy Salesforce job acquisition, which may not reflect the current job market reality.
The future of the Salesforce job market is uncertain, and strategies for job seekers might need to adapt to changing dynamics.
Transcripts
there's been a message perpetuated
around the ecosystem that Landing a
sales role is easy just land your admin
sir and the doors will open this notion
has been spread by Salesforce with their
Trailblazer movement Community leers
MVPs and yes even Yours Truly the
reality is that this was somewhat true
for many years Salesforce was a
relatively unknown career option with
surging demand and a trickling talent
pool of Supply the status quo of today
however couldn't be more different an
increasingly complex platform mixed with
an saturation of talent signals at the
age of easy salesh horse careers could
be
over I landed my first sales force admin
role at 120 user org using Sales and
Service Cloud I had three months of
experience on the salus platform at a
graduate training program I just left
and had recently landed my admin sir I
was piding
£30,000 I was mainly required to work
out of a ticketing system Fielding
questions and requests from users and
making sure the General Health of the
system is optimal I would occasionally
engage with stakeholders from across the
business to tackle more complex issues
such as solutionizing and building new
business processes on Salesforce using
my limited knowledge and building
directly in production I got by using
page laout record types custom object
workflow rules and reports and
dashboards to field requirements from
the business since I landed that job in
early 2013 the landscape of sales
source's products and its ecosystem have
changed so much sales sources planned
for their customers has always been to
drive massive digital transformation
workflow rules some custom fields and a
page layout isn't enough to achieve this
customers need integration they need
marketing automation specialist products
such as field service lightning or cpq
and deployment processes such as devops
in other words
complexity whilst I don't want to
diminish the accomplishments of anyone
who has landed a salesource job in
recent years by passing a stiic and
perhaps working on a portfolio to
Showcase their experience is kind of too
good to be true isn't it revise for a
few months and lands a $70,000 job which
can rapidly climb after a few years well
if something's too good to be true it
probably is but technically wasn't for
many years Salesforce has the unique
attributes of being a company That Grew
From 2 billion in revenue in 2012 when I
started my career to over 30 billion in
2023 whilst also staying under the radar
to most as being a viable career choice
as you can see from the growth in sales
admin jobs via Google Trends in the
chart the search has recently hit an
all-time high but has been slowly
building over many years salesource
announced trail head at dreamforce 2014
which kickstarted the Trailblazer
movement and opened up the salesource
education to anyone regardless of
educational background aside from the
noble mission of opening up technology
education to everyone I think it's safe
to say the salesource ecosystem needed
more Talent at that time and Trailhead
was the answer from 2014 you can see a
measurable impact in the search for
Salesforce admin jobs and it's safe to
say that trail head is and continues to
be a huge driving force in democratizing
technology
education to many candidates and
recruiters that I speak to they regard
2021 and 2022 as the year that the sales
job market really peaked the covid-19
pandemic drove a wave of digital
transformation projects and as the World
opened back up technology projects were
the highest priority for businesses
luckily for many candidates that were
waiting on the sidelines after Skilling
up on trail head and Landing their admin
stif foration this Surge and demand
drove a hiring spree it was also the
time when companies were willing to pay
whatever it took to secure candidates I
heard a few stories of large
consultancies paying over
£100,000 to candidates with two years of
experience or less whilst this must have
been amazing for the candidates and I
applaud them for securing the job these
kind of salaries aren't sustainable
these years of peak Salesforce job
inflation will also where the rise of
salesource boot camps came into play
essentially training programs that cost
thousands of dollars seducing you with
the Allure of a six figure salary in
Tech that you can shortcut with their
program these types of programs rely on
creating the impression that it's easy
to land a tech
job after the technology boom of the
covid years with tech companies thinking
this growth could carry on forever
reality came knocking war broke out
inflation Rose interest rates were hiked
and growth slowed down for the first
time in nearly a decade salesforce's
growth slowed from 20 to 35% each
quarter down to nearly single digits
this led to layoffs and tightening of
budgets across the board Tech crunch
reported that 262,000 layoffs occurred
in the technology industry in 2023 with
2024 not kicking off much better these
layoffs have also directly impacted the
Salesforce ecosystem with Salesforce
laying off 7,000 employees in 2023 and a
slew of layoffs from App Exchange compan
companies and consultancies that are
continuing at the moment unfortunately
end users have been affected too one
Salesforce admin I spoke with in the US
had just started his salesource career
at a large software company when budget
cuts came into effect another salesource
product manager with nearly a decade of
experience was laid off along with two
other direct reports leaving just one
admin to run a highly compact Salesforce
or for the first time possibly ever
Salesforce roles are being hit and being
hit
hard
if the golden years of the Salesforce
job market boom are over what is the
reality of searching for a job in 2024
there are a few factors at play here
that will make 2024 and possibly Beyond
a little tricky firstly we have the
global economy and budget restrictions
on companies that hold the pur strings
for these roles whilst everyone is
feeling more positive at the start of
2024 this is yet to translate into
actual growth secondly layoffs and
saturation at an entry level have
created an unprecedented amount of
talent in the Salesforce ecosystem 10K a
Salesforce advisory company reported
that whilst demand was down by 46% in
2023 the supply of sales professionals
grew by 28% this is why when applying to
many salesource roles you'll often be
competing against hundreds of other
candidates in the words of Max gooder
recruitment consultant at investigo when
you have a huge injection of people
entering the ecosystem but the amount of
opportunities half it makes for a hyper
competitive Marketplace thirdly and
possibly most importantly customer
demands and expectations have shifted
this is the combination of the two
factors above as well as the complexity
of the sales's platform increasing
customers no longer want or need a Ben
mcarthy style admin from 2013 who might
have landed a 50 to 60k job in the boom
year of 2022 they need a multicloud
admin who is a wizard with flow has
integration experience and preferably
marketing plus cpq experience and and
when customers are spoiled for Choice
with hundreds of applicants applying for
the same role with varying breadths of
experience they'll make sure they get
the best bang for their buck in the age
of belt tightening even a Salesforce CTA
reached out to me who frustratedly
explained that it's been hard for her to
find a role that matched her celery
expectations citing an increase in
offshoring tightening of budgets and a
lack of projects another factor that is
restricting candidates choice of roles
is that remote roles are hard to come by
while Salesforce is one of the first
Enterprise businesses to announce that
they will be fully remote after covid-19
struck they have since had a change of
heart amongst many other businesses in
ensuring that employees are at least in
the office a few days a week Ivan who is
an 11-year Salesforce ecosystem veteran
has seen the same Trend in the Czech
Republic for Salesforce consultancies he
says whilst the market has shrunk
significantly with budget restrictions
buyers have become much more educated
and they want resources who are based in
the local market with specific
expectations regarding experience he
says if you don't specialize then you're
out of the game Ivan's wife also had
experience trying to get into the
Salesforce Market through a Salesforce
sponsored training program but had to
Pivot to an adjacent it Market due to a
lack of demand however it's clear that
your job search will depend on your
experience and specializations the sales
house admin who is laid off from a large
software company has just had over a
year of experience in total but has
struggled to land a job in over 4 months
despite many interviews where the number
of applications have been above 100
however this sales as product manager
with nearly a decade of experience had
relatively little stress in landing the
next role overall the market has changed
drastically and rapidly in the past
couple of years and it's hard to see a
fast path back to
Prosperity after promoting a career in
Salesforce to my blog followers friends
family and even girlfriend I fear the
Glory Days of Landing a relatively easy
salesource job Are Over The Narrative
that there is a huge demand not enough
Supply app and the fact that anyone with
an admin CT will get hired just isn't
true anymore as Salesforce and many
other technology companies pivot from a
grower or cost mentality to focus on
profitability we may not see the hyperco
competitive salesource job market level
out with a large swing in sales growth
anytime soon it's important to remember
that the growth of salesource is made up
of multiple products some of these
products will grow at faster rates than
others and it's the older core products
such as Sales and Service Cloud that are
lagging behind the likes of tableau soft
and data Cloud this chart further
supports the argument that has started
to emerge that the only Shire way to
stand out from the massive crowd in the
Salesforce ecosystem is to specialize
either through products or through
industry knowledge for example in a
recent LinkedIn discussion I asked my
network what are the hot roles in the
industry right now The Usual Suspects
pop up in the form of Revenue Cloud cpq
marketing Cloud field service lightning
and moft one individual did point out
that he is still getting multiple jobs
sent to his inbox each week which
doesn't signal a change in demand but he
has over 10 years of experience on the
sales platform further supporting the
argument that if you are experienced and
specialized your job search will be much
easier Matt Hafford is a specialist
salesource recruiter and business owner
that focuses on Niche markets and he
tells me that candidates who are
experienced in products such as Revenue
cloud or moft probably have a 0%
unemployment rate simply due to the
demand and the lack of skilled candid
that's out there in the market the
generalist versus specialist argument is
something that continues to develop in
the Salesforce ecosystem and Beyond in
separate markets Andrew Riser CEO of
mounting point a gold sales's partner
goes on to say in his article as the
ecosystem becomes oversaturated
generalist offerings begin to feel
commoditized losing their Edge in the
sea of similar Solutions which seemingly
could apply to candidates consultancies
and app exchange apps similar Trends are
happening in the media space whilst
generalist Publications such as Sports
Illustrated Vice and Buzz feeder on the
decline Niche or specialist online
Publications are
thriving some may accuse me of
gatekeeping that is protecting the
ecosystem from new entrance to keep
salaries and demand high but that
couldn't be further from the truth I've
always been a huge advocate for new
entrance to enter the ecosystem for
years and whilst it be pretty easy to
continue doing so the mood has changed
and I feel the content I produce needs
to reflect that in order to better
prepare people for reality of the job
market or at least make people question
the current narrative with facts so if
you are holding out for that elusive
first role in the salesource ecosystem
and have been trying for months or maybe
years to no avail it may be time to
switch up tact this may come in the form
of applying to different types of roles
for example switching from a sales's
admin to sales or revops business
analysis or customer success roles in
isvs it may come in the form of
switching to an adjacent technology
salesource isn't the only technology
around there are plenty of other
declarative platforms out there that
don't require coding such as zenes
HubSpot Microsoft Dynamics and Tableau
if you've built up core foundation in
knowledge about CRM and business
processes working on a Salesforce role
much of this will be transferable to a
potentially less saturated industry does
your previous industry experience mean
that you could specialize in a
particular vertical such as nonprofit or
financial services could you even look
to gain CRM experience in your current
role before going out to the sales as
Market to switch roles or based on the
current saturation of the sales source
market and the uncertainty of when
things are going to bounce back do you
give yourself a break and free up your
evening and weekends to focus on
something other than Tech
careers many content creators in the
ecosystem continue to push the narrative
that is easy to get a salesource role
simply get certified volunteer a bit and
the jobs will come whilst it's great fun
creating this type of content and
there's a feel-good factor in knowing
you are helping others I don't think it
reflects what most people are seeing on
the ground it's hard to know what the
future holds for the sales ecosystem job
market especially those who are just
starting out their careers could we see
another boom with artificial
intelligence being the Catalyst or will
AI create even deeper specializations
within the sales's market that makes
returning to the generalist days
impossible if you have any questions
after watching this video or you simply
want some advice I've set up a new inbox
to answer your questions feel free to
reach out to advice sales.com
[Music]
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