How To Make $100K/yr Copywriting WITHOUT Buying Courses (No BS)

Summary

In this video, Matia shares a 10-step master plan to become a successful six-figure copywriter without spending money on courses. The plan includes learning fundamentals, reading good copy, writing and reviewing copy, finding clients through outreach, getting results, creating case studies, increasing prices, getting referrals, and potentially forming partnerships or agencies. The key is consistent daily practice and never stopping learning.

Takeaways

• 📚 Learn the Fundamentals: Understand the basics of direct response marketing and the emotional aspects of copywriting from Kyle Milligan's book.
• 🔍 Conduct Market Research: Use provided resources to learn about human desires and how to research in copywriting.
• 📖 Actively Read Good Copy: Analyze sentences using 'new easy safe big' emotions to understand the copywriter's intent and the reader's psychological journey.
• 📘 Subscribe to Newsletters: Gain insights into modern email marketing and copywriting by subscribing to industry leaders' newsletters.
• 📝 Write Your First Copy: Practice by writing emails, starting with personal brands or businesses you admire.
• 🔎 Get Copy Reviewed: Improve your skills by reviewing others' work and getting your own copy critiqued by experienced copywriters.
• 🔄 Daily Practice Routine: Dedicate time each day to reading, writing, and reviewing copy to build a strong foundation.
• 🚀 Outreach for Clients: Once confident in your skills, actively reach out to potential clients and refine your strategy over time.
• 📈 Focus on Results: Prioritize delivering results for clients over immediate earnings to build credibility and experience.
• 📋 Create a Case Study: After achieving results, document them in a case study to showcase your capabilities and attract more clients.
• 💰 Increase Prices and Get Referrals: As you gain experience and results, adjust your pricing and leverage client referrals to grow your income.

Q & A

What is the main topic of the video?

The main topic of the video is a 10-step master plan to become a six-figure copywriter without spending money on courses.

What is the first step in becoming a successful copywriter according to the video?

The first step is to learn the fundamentals of direct response marketing and understand the emotions involved in copywriting.

Which book is recommended for understanding the emotions of copywriting?

The book recommended is by Kyle Milligan, which can be found by searching for his name online.

How does the video suggest learning about human desires and conducting market research in copywriting?

The video suggests using a specific video on the speaker's channel, which provides all the necessary information on these topics.

What is the significance of actively reading good copy?

Actively reading good copy helps in understanding what makes a piece of copy effective and allows the reader to analyze the psychological journey the copywriter is trying to create.

Who are some of the copywriters mentioned in the video to analyze their work?

Some of the copywriters mentioned are Gary Halbert, Dan Kennedy, Todd Brown, Kevin Rogers, and others whose work can be found on platforms like swiped.co.

What is the recommended starting point for writing copy?

The recommended starting point is to write emails, picking a personal brand or business to write for.

Why is reviewing and getting a copy reviewed important for a copywriter's growth?

Reviewing and getting a copy reviewed is important because it helps in learning from others' mistakes and receiving constructive feedback that can improve one's own copywriting skills.

What is the recommended daily practice for a copywriter according to the video?

The recommended daily practice includes reading for 30 minutes, actively reading a piece of copy, handwriting a piece of copy, writing a piece of copy, getting it reviewed, and reviewing another piece of copy.

How does the video suggest finding clients as a new copywriter?

The video suggests starting to outreach to prospects after having written a few pieces of copy, read a lot of professional copy, and received some reviews.

What is the importance of getting results for clients in the copywriting business?

Getting results for clients is crucial as it builds credibility and authority, which in turn can attract more clients and higher-paying projects.

What is the significance of a case study in a copywriter's career?

A case study is significant as it provides tangible proof of a copywriter's ability to generate results for clients, which can greatly enhance their credibility and attract higher-paying clients.

How can a copywriter increase their income significantly?

A copywriter can increase their income by raising their prices once they are getting results for clients and by getting referrals, which can lead to more clients and higher earnings.

What are the two options for scaling a copywriting business according to the video?

The two options for scaling a copywriting business are either starting a partnership or looking for partnerships, or starting an agency and hiring more copywriters.

Why do some people buy courses to become copywriters even when the steps to success are available for free?

People buy courses to accelerate their learning process, gain access to in-depth knowledge, proven strategies, expert feedback, and a supportive community, which can potentially save time and help them achieve success faster.

What is the key to continuous success as a copywriter according to the video?

The key to continuous success as a copywriter is to never stop learning and improving one's skills, ensuring that they do not get stuck at a certain income level.