this exact strategy gets me $4.8k copywriting clients

Summary

Dennis, a six-figure copywriter, shares his strategy for growing a copywriting business beyond six figures without relying on outdated methods like Facebook groups or job boards. He emphasizes that traditional approaches are ineffective and suggests focusing on creating an undeniably good offer that impacts clients' results and is needed monthly, rather than trying to attract a large number of clients with low-value services. Dennis provides a framework for evaluating and improving one's offer, advocating for innovation and learning new skills to stay ahead in a saturated market.

Takeaways

• 😀 Dennis, the founder of 6figurecopywriters.com, shares his experience in growing a copywriting business to six figures without excessive workload.
• 🔍 The common methods of using Facebook groups, job boards, and referrals may not be as effective as they used to be, and relying on word of mouth can be insufficient for growth.
• 💡 Traditional marketing strategies are not yielding the desired results, and many copywriters are stuck in a cycle of trying new methods without significant success.
• 🤔 The speaker suggests that the inefficiency in client acquisition is not due to superficial issues like website quality or portfolio size, but rather deeper issues with the offer itself.
• 🚫 Albert Einstein's definition of insanity is doing the same thing over and over again but expecting different results, which is a trap many copywriters fall into with their marketing strategies.
• 💡 The analogy of a popular fishing spot illustrates the concept of market saturation, where too many copywriters are competing for the same clients, making it harder to stand out.
• 💰 The importance of having a compelling offer is emphasized, as it can lead to success even with average marketing, whereas a great marketing plan cannot save an average offer.
• 🔑 The speaker argues that solving inefficiencies in the offer is key to reducing the burden on the copywriter and improving the chances of client retention and acquisition.
• 📈 A good offer should directly impact the client's results, be something they need every month, and solve all potential bottlenecks in their business, turning the copywriter into a valuable asset.
• 🛠️ The speaker encourages copywriters to innovate and learn new skills to create offers that are more efficient and valuable, such as email marketing management, SEO, or chatbot development.
• 🌟 To achieve a balanced work-life and higher income, copywriters should focus on creating offers that require less effort but yield higher returns, such as high-value retainers and commissions.

Q & A

What is the speaker's name and what does he claim to be an expert in?

The speaker's name is Dennis, and he claims to be an expert in growing copywriting businesses to multiple six figures.

What is Dennis' view on using Facebook groups, job boards, and Upwork for growing a copywriting business?

Dennis believes that using Facebook groups, job boards, and Upwork will keep a business at the same level and won't help it grow, as these methods have slowed down dramatically and are unreliable sources of referrals.

According to Dennis, what is the main reason why many people's client acquisition methods are not working?

Dennis suggests that the main reason client acquisition methods are not working is that people are solving problems that don't exist, such as focusing on improving their website or portfolio, rather than addressing the real issue of inefficiency in their offer.

What is the analogy Dennis uses to explain the inefficiency in growing a copywriting clientele?

Dennis uses the analogy of a popular fishing spot in a small lake that becomes overcrowded with fishermen as the reason for inefficiency in growing a copywriting clientele.

What does Dennis suggest is the key to growing a copywriting business to six figures?

Dennis suggests that the key to growing a copywriting business to six figures is to create an undeniably good offer that directly impacts the client's results and is needed every month, rather than focusing on marketing or improving one's skills.

What is Dennis' opinion on the importance of the offer in relation to marketing plans?

Dennis believes that having a great offer is more important than having an extraordinary marketing plan. He suggests that success can be achieved with a great offer and an average marketing plan, but not the other way around.

What is the definition of insanity according to Albert Einstein, as mentioned by Dennis?

According to Dennis, the definition of insanity, as quoted by Albert Einstein, is doing the same thing over and over again but expecting different results.

What does Dennis mean by 'solve all potential bottlenecks of that business owner'?

Dennis means that to be an asset to a business owner, one should offer solutions to all potential problems they might face, not just writing copy but also managing email marketing, SEO, and other related tasks.

What are some examples of high-value offers that Dennis suggests copywriters could create?

Dennis suggests examples such as email marketing management with automations, SEO-optimized blog posts with website SEO management, chatbot development, and AI sales agent prompt engineering as high-value offers that copywriters could create.

What advice does Dennis give for copywriters who want to improve their business and client acquisition?

Dennis advises copywriters to innovate, learn new skills, and stack them on top of each other to build a better offer that people will say yes to, in order to maximize efficiency and charge more while working with fewer clients.

Outlines

00:00

🚀 Scaling a Copywriting Business Beyond Traditional Marketing

Dennis, a successful 6-figure copywriter and founder of Copywriters.com, introduces his expertise in online business and his experience working with over 131 clients. He challenges the conventional methods of growing a copywriting business, such as relying on Facebook groups and job boards, which he suggests are no longer effective due to market saturation. Dennis emphasizes the importance of moving beyond these methods to break free from the cycle of ineffective marketing and constant searching for new strategies. He points out that competitors are likely using the same strategies, which dilutes their effectiveness. Instead, he suggests focusing on efficiency and solving real problems that hinder business growth, rather than chasing after perceived issues like website quality or portfolio size.

05:00

🎣 The Importance of a Compelling Offer in a Saturated Market

The second paragraph delves into the concept of market saturation and its impact on the copywriting industry. Using the analogy of a popular fishing spot, Dennis illustrates how an initially undiscovered opportunity becomes crowded as more people enter the market. This makes it harder for individual copywriters to secure clients. He stresses that simply calling oneself a copywriter is no longer sufficient to attract business owners. Instead, innovation is key to standing out. Dennis argues that having a great offer can compensate for an average marketing plan, but not the other way around. He encourages copywriters to focus on crafting offers that directly impact clients' results and are needed on a monthly basis, rather than constantly starting from scratch to find new clients.

10:03

🔑 Crafting an Irresistible Offer to Simplify Client Acquisition

In the third paragraph, Dennis discusses the importance of creating an offer that is so compelling that it simplifies the process of acquiring clients. He suggests that it's more manageable to focus on landing two high-value clients in six months than to write 50 blog posts per month. Dennis provides a three-step process for evaluating an offer's effectiveness: Does it directly impact the client's results? Is it something the client needs monthly? And does it solve all potential bottlenecks for the business owner, turning the copywriter into an asset? He encourages copywriters to expand their skills to include services like email marketing management, automation, and chatbot development, which can be sold at a premium to high-value clients.

15:03

🛠️ Leveraging Innovation and Efficiency for Business Growth

The final paragraph wraps up Dennis's message by emphasizing the need for innovation and efficiency in the copywriting business. He suggests that learning new skills and building a better offer is more effective than repeating the same unsuccessful strategies. Dennis provides examples of high-value offers such as email marketing management with automation, SEO-optimized blog posts with website SEO management, and chatbot development. He encourages copywriters to innovate, learn new skills, and create offers that clients cannot refuse, ultimately leading to a more balanced work-life and a more profitable business.

Keywords

💡Freelance copywriter

A freelance copywriter is a self-employed individual who specializes in creating written content, such as advertising copy, marketing materials, and website content, for clients on a contract basis. In the video's context, the speaker identifies as a successful freelance copywriter who has developed strategies to acquire clients and grow their business, emphasizing the importance of efficient client acquisition methods over traditional means like Facebook groups or job boards.

💡Six-figure business

A six-figure business refers to a company or individual's business that generates an annual income ranging from $100,000 to $999,999. The video's theme revolves around strategies for growing a copywriting business to reach this income level. The speaker shares personal experience and insights on how to scale a copywriting business to achieve a six-figure income without relying on outdated or ineffective marketing strategies.

💡Client acquisition

Client acquisition is the process of attracting and securing new clients for a business. The video discusses the inefficiency of traditional client acquisition methods and suggests that focusing on creating compelling offers that directly impact clients' results can lead to more efficient and successful client acquisition in the copywriting industry.

💡Marketing plan

A marketing plan outlines the strategies and tactics used to promote a business, product, or service. The speaker in the video argues that while having an extraordinary marketing plan is beneficial, it is not as crucial as having a great offer. The video emphasizes that a strong offer can compensate for an average marketing plan, but not the other way around.

💡Offer

In the context of the video, an 'offer' refers to the service or product proposal presented to potential clients. The speaker stresses that the quality of the offer is pivotal to the success of a copywriting business, as it directly impacts the client's results and their willingness to engage in a retainer or long-term contract.

💡Retainer

A retainer is a fee paid by a client to a service provider, such as a copywriter, for ongoing services over a specified period. The video suggests that securing clients on retainer is a more efficient way to grow a business than constantly seeking new projects, as it provides a stable income and reduces the need for continuous client acquisition.

💡Inefficiency

Inefficiency in the video refers to the lack of effectiveness in the processes used to acquire clients or deliver services. The speaker argues that solving inefficiencies in the copywriting business, such as by creating offers that clients need monthly, is more important than focusing on superficial improvements like website design or portfolio size.

💡Market saturation

Market saturation occurs when a market becomes flooded with similar products or services, reducing the effectiveness of traditional marketing approaches. The speaker uses the analogy of a popular fishing spot to illustrate how the copywriting market has become saturated, making it harder for copywriters to attract clients using outdated methods.

💡Innovate or die

This phrase, attributed to Peter Drucker, suggests that businesses must continually innovate to survive in a competitive market. The video emphasizes the importance of innovation in the copywriting industry, advising copywriters to develop new skills and offers to stay competitive and avoid being outpaced by the market.

💡SEO optimized blog posts

SEO, or Search Engine Optimization, is the process of improving the visibility of a website or content in search engine results. In the video, the speaker suggests that offering SEO-optimized blog posts as part of a retainer service can be an attractive offer for clients, as it addresses a consistent need for businesses to improve their online presence.

💡Chatbot development

Chatbot development involves creating automated conversational agents that can interact with users on websites or messaging platforms. The video proposes chatbot development as a high-value service that copywriters can offer, capitalizing on the growing trend of AI in business and providing a unique and innovative service to clients.

Highlights

Freelance copywriter Dennis shares his strategy for acquiring high-paying clients without excessive work.

Dennis is the founder of a 6-figure copywriters' community and has extensive knowledge of online business.

He has worked with over 131 customers and has a successful Stripe history.

Dennis emphasizes the importance of growing a copywriting business efficiently rather than just working hard.

Traditional methods like Facebook groups and job boards are becoming less effective for client acquisition.

Relying on customer kindness for upgrades is not a sustainable business strategy.

Investing in marketing courses and coaching may not necessarily lead to desired business growth.

Competition is fierce with many people using the same strategies, leading to an overwhelming environment.

Dennis suggests that solving non-existent problems, like needing a better website, is a common mistake.

Efficiency in client acquisition is key, not just the quantity of work.

A good offer is more important than an extraordinary marketing plan for business success.

Market saturation requires innovative offers to stand out among competitors.

Dennis provides an analogy of a fishing spot to illustrate the concept of market saturation.

He advises copywriters to innovate or face obsolescence in their business.

A high-value retainer offer can lead to a more balanced work-life and less client acquisition stress.

Dennis recommends focusing on creating an undeniably good offer rather than competing in a crowded market.

He suggests asking three key questions to evaluate and improve one's offer.

Examples of high-value offers include email marketing management, SEO services, and AI chatbot development.

Dennis encourages copywriters to learn new skills and leverage trends like AI to create better offers.

Transcripts

freelance copywriter this exact strategy

gets me 4.8k copyrighting clients right

my name is Dennis I'm the found 6figure

copywriters decom I know a thing or two

about online business I work with over

131 customers this is what my stripe

history looks like um and this is me

speaking in front of like 50 people at a

mastermind event right so let's get

right into it because this is not about

me this is about you how can you grow

your copyrighting business to multiple

six figures without having to write a

100 BL posts per month to do

it right now you're probably using

Facebook groups job boards upor and just

unreliable sources of referrals to grow

your business um which is still going to

keep you at the same level you're at

right so it's not that bad even though

for most people in 2024 these things

have slowed down dramatically you're

probably here because of that you're

probably here because what worked for

you last year and like word of mouth and

everything else just stopped working all

of a sudden

right you solely rely on customers

kindness to actually upgrade them to

retainers right so you kind of wait for

it for it to happen um which is still

going to get you a few deals here and

there but you're leaving a lot of money

on the table and ultimately you're in an

endless cycle trying to figure out

marketing stuff spending lots of money

on marketing courses coaching programs

new methods the moment a new social

media channel pops up you try to break

it and like break the code and you know

get clients from there which is great

because you're still investing in

yourself and growing but is it really

getting you where you want to be because

that is the important thing right

investing and getting courses that's the

easy stuff there's hundreds of thousands

of people doing it every single day but

is it that is that really getting you

where you want to be because here's your

reality check every single one of your

competitors in your Niche are doing the

exact same strategies so of course it

doesn't matter and it doesn't work and

it feels overwhelming right there's a

100 people that's why there's 100 people

bidding on the same upwork project

that's why there is 80 people commenting

on a job post in a Facebook group

right and the definition of insanity

this a qu by Albert Einstein is doing

the same thing over and over again but

expecting different

results if you know job words and opw

work and all of that other stuff is like

eras to the bottom then why do you keep

doing it why do you feel like just doing

it again and again and again again is

going to get you a different

outcome 90% of the time the reason isn't

what you think it is right the reason

why your client acquisition methods

don't work isn't what you think it is

and let me tell you a very cool analogy

right so the only way to fail at growing

your clientele as a

copywriter is solving problems that

don't

exist right so you're brainwashed into

thinking that you need a better website

you need a bigger port folio you need a

you know better whatever Tex stack or

whatever and that's that's a problem

that doesn't exist it's not a problem

right and solving problems that are not

the cause of your

inefficiency because that's really what

it is right you not getting clients is

you not doing something efficiently

enough because there it's not like

you're going to discover a magical new

way of doing things right you still have

to go on Facebook you still have to go

LinkedIn you still have to put yourself

out there you still have to talk to

people you still have to sell to people

it's not like you will discover a new

fancy way of doing things it's about

doing it in an efficient way and solving

these problems that are not the cause of

the efficiency equals getting

inefficient fixes right you're not

solving the inefficiency you're just

pretending to solve the inefficiency so

stop worrying about your website and

portfolio and all that stuff if you

don't get attention and people um that

you can speak with about your offers

we've had clients that were three months

into the copyrighting space only had one

testimonial from a friend that wasn't

even paid work and they got a 1.8k month

retainer why because instead of spending

six months with their art director

building their website they actually

went out there and tried to be more

efficient with getting clients right and

the more of these inefficiencies you

have that you don't solve they build on

your back while you're trying to go up

the mountain

and if you think about it you combine

the size of the boulder on your

shoulders with the elevation of the

mountain and the more you go the harder

it gets and that's why people end up

failing

right but what if you would you wouldn't

have this in your

back because you solve the inefficiency

right most of the time let me tell you

what your inefficiency is okay I'm just

I'm giving you everything right here

don't need you to

um don't need you to buy any 9.97 course

to tell you what this is okay your

inefficiency is your offer and what you

sell to other

people because ultimately you can have a

great offer and an average marketing

plan and

succeed but you can't have an

extraordinary marketing plan and an

average offer and

succeed you can reach out to I I I I

promise

you go Reach Out to 10,000 business

owners with a bad offer and see how many

of them you get and now go reach out to

100 targeted business owners with an

offer they need and see how many clients

you

get right the marketing plan average you

just reach out to people right it's easy

these days it's the easiest stuff ever

but what is the thing that moved the

needle the offer right and let me tell

you something about Market Market

saturation of as well right this is

Market saturation

101 this is why offering is important

okay imagine a popular fishing spot in a

small Lake and initially this spot was

known only to a few skilled fishermen

AKA copywriters who constantly called

Plenty of Fish and enjoy the serenity of

the lake right peace you would just go

on Facebook post that you're a

copywriter get tens of business owners

in your inbox and do all of that stuff

back in 2015 because that's what the

world looked like like okay but as word

spread about the abundance and quality

of fish in this Lake right the more

people started teaching others how to

become copywriters the more people that

saw how to become copywriter courses

more and more fishermen started to

visit and soon every day hundreds of new

fishermen arrive each hoping to catch

fish just as easily as those before them

right because they heard it's a

lucrative way of making money

however the Lakes Rec resources are

unlimited right with so many lines cast

into the water not only does it become

harder for each individual to catch a

fish but the overall experience is

diminished because now the same fish

that's in the

pond have gone through tens and hundreds

of fishermen trying to catch them so

they build emotional resistance to that

type of stuff right and this is what

business owners have you can't just get

around with calling yourself a

copywriter and thinking that business

owners will come waving their credit

cards in front of you because it doesn't

work anymore okay not in a world where

the barrier of Entry is so small that my

my my 2-year-old n can learn how to type

on Facebook and she can send messages to

business owners right not in this world

my

friend that's why you innovate or die

it's a quote by Peter drer right

innovate or die

and this is not something you would

consider in a short term right if you

don't innovate in the next month or two

nothing's going to happen to you but if

you look at it from a two years five

years 10 years perspective you got to

innovate or else you'll

die right so let me give you a very

tangible example of what a good offer

looks like okay let's

compare trying to promote yourself as a

copywriter selling blog posts and you're

selling $150 per blog and compare that

to a 4.8k retainer offer that you would

sell to a business

owner right with the blog posts you need

to write about 50 of them per month to

make six

figures with a 4.8k

retainer you need to sell and retain two

people in this big world in this big

pond of fish to make six figures all

right with the with the $150 a Blog

offer customers will ask you for six

revisions all the time because you know

how it is I don't have to explain this

to you and then with the 4.8k offer

customers that pay more respect you more

because they understand the value of

money and what they're

paying right someone that can pay $150 a

Blog on Fiverr and can replace you is

not going to see the value in what

you're promoting or offering right and

then you end up because of this hustle

right here you end up considering a 9

to-5 agency job because you're tired of

figuring this out and I believe you how

can you not be tired right I would be

tired myself then with a 4.8k retainer

because you have two clients making

impact in their business you can keep

your work life balanced as well now

here's the thing this is very

hard and this is also very hard it's not

like you can just start telling people

your services cost 4.8k on a call and

you will get money right it's not how it

works but

what do you

prefer because both are hard this is you

know easy to find gigs but you need to

sell hundreds to make your desired

income this you have to work a bit on

the back end and actually figuring out

what people want and you can sell two of

them and be successful right so how do

you feel if I told you that in order to

hit six figures you only need to land

two clients in the next 6

months would that be more a more

manageable process for you instead of

telling you that you need you need to

write 50 blogs a month right so that's

two blogs a day

almost would it be more manageable if I

just told you yeah man so you just need

to in the next six months you just need

to go and uh find two clients for this

XY and Z offer and you you will be at at

six figures you don't even have to find

two clients you can just find one really

good client and then ask for a

referral what I wanted what I want to

say with this right here is that it's

easier to actually spend a week or two

or three or even four for God's sake and

craft an undeniably good

offer than drowning in the Red Sea of

competition for 12 months trying to be

the best priz have the best samples do

the best this do the best

that it's way easier

okay so what I want to do now is I want

to give you what you need okay here's

what you need in order to Prof an

undeniably good offer okay there's there

is no magic Playbook there is no magic

offer and wording and that you would

tell people that would buy from you

right it's just these three simple

questions okay ask these three questions

about your

offer and let me know in the comment

section what you um come up with okay

first of all ask yourself is my offer

something that directly impacts my

client's results if yes how

right is your offer actually generating

front-end results for your

customers like improving the ad copy and

increasing the RAS right that's

something that generates results in the

front end is your offer doing

that right then you need to ask yourself

is my offer something that my client

needs every single month to keep things

going and if yes why

because here's the thing if you rely on

starting back from zero every single

month you're putting yourself in a

position where you have to work

forever so why would you do that when

you

can build an undeniably good

offer get two

clients and not have to worry about

client acquisition anymore and just

doing what you love which is writing

right so your offer needs to be

something that your client needs every

month do your client need emails every

month yes okay go sell that do your

client need are they running like 1

million in ad spent per year and they

need new ads every month yes go do

that do they need to constantly stay on

top of Google and attract high quality

organic leads yes go write blog posts

SEO optimized blog posts right right go

do everything that you know your client

needs every single month and then ask

yourself is this thing directly

impacting my client's

results is this going to get him enough

results so that he sees the value in

paying me month and month and month and

month again right and then is my offer

solving all potential botx of that

business owner and ultimately turning me

into an asset for his company yes or no

because I'm telling you a fact right

now if a business owner is on a call

with

you and you tell them that you're just

going to write them the emails and send

them in a Google lock you're still going

to do well but your client is looking

for an asset in his company somebody

that can solve all of his potential

problems so why don't you go on goddamn

YouTube right after you watch this video

and look at how you can also build the

autoresponder for the client also look

at how to correctly track metrics with

emails also look at what sorts of

sequences you can put together from

scratch for them so that they make more

money

okay go on YouTube and learn how to

write cold emails and how to set up cold

email systems for your

clients because you need to solve all

the potential bottls imagine being on a

call with somebody and they

say yeah so instead of writing the copy

just writing the copy I can also build

your autoresponder manage your email

marketing and your list clean it up and

make sure the response rate is good um

I'm also going to build XY and Z

sequences which will ABC your results

right so you don't really have to deal

with anything when it comes to email

marketing uh because I'm gonna I'm going

to do it for you isn't that undeniably

good isn't that better than trying to

sell uh yeah so I'm going to write three

emails for you every single week at 250

I can guarantee anything because I just

just going to send you Google doc with

it right do you see where I'm coming

from so what are some examples of offers

that I would easily um that I would sell

to easily make more money well email

marketing management plus automations is

a very good one just charge a retainer

fee plus a commission from email sales

and just land yourself to Big clients

right instead of writing for local mom

and pop businesses go taret Target the

whales of the industry and get yourself

two clients that are willing to pay you

a hefty retainer plus a commission right

you can easily scale this to five to

sixk per client if you know what you're

doing right and it's ultimately easier

to spend a month re vamping your skills

relearning new things um not relearning

new things but learning new things and

relearning what your clients actually

need right because the world has changed

it's way easier than and trying to do

the same thing over and over again and

being insane right go sell 10 SEO

optimized blog posts per month plus

website SEO management right and set a

retainer

fee for that go sell this is very good

go sell a

chatbot development or AI sales agent

prompt engineering plus management

charge a high setup fee like 6 to 7K and

then a small management cost and

potentially if you want to host that as

well good for you this is the future

right AI is not going to wipe out

copywriters but it's going to wipe out

copywriters that don't use it right and

I'm not necessarily saying to use it for

um writing I'm saying leverage the trend

ride the bandwagon everybody's getting

into AI you need to do it as well right

and if it's going to take you a goddamn

10-hour course to learn how to write and

develop chat Bots and you can sell that

to clients for a big chunk of cash why

wouldn't

you right so my point is go

innovate go learn new skills and stack

them on top of each other and build a be

a better offer that people are going to

say yes to because in order to make more

money you need more people to say yes

and in order to keep your work life

balanced you need to

also maximize the efficiency of your

offer so that you can charge the most

amount of money and work with the least

amount of people um to get the same

outcome right so go take what I uh

showed you here today implement it build

your offer put it in the comment section

and I'm going to give you my honest

feedback on it and other than that if

you enjoy this type of video where I

just tell you the truth about what's

working and what's not then like this

video subscribe to my channel because

I'm trying to post as consistently as

possible and I will see you in the next

one