pov: you spend $200 million on facebook ads to learn this

Summary

This video script reveals five 'cheat codes' for maximizing ad ROI, learned from spending over $200 million on ads. The speaker emphasizes the importance of an irresistible offer, understanding consumer psychology over algorithms, selling the click rather than the product in ads, making ads look like native content, and identifying the 'bullseye' of the market to trigger irrational buying behavior. The speaker's experience in marketing and creating successful ads is highlighted, promising to share the skill of converting attention into profit.

Takeaways

• 🚀 Invest in an 'Irresistible Godfather Offer': The speaker emphasizes the importance of having a compelling offer that solves a pressing problem and incites an immediate response from the audience.
• 🧠 Focus on Psychology, Not Technology: Instead of obsessing over algorithms, concentrate on understanding the viewer's problems and providing specific solutions to them.
• 🔗 Sell the Click, Not the Product: The primary goal of an ad is to drive clicks, not to sell the product directly. The ad should be designed to capture attention and lead to a landing page where the sale can be made.
• 🎯 Create Hyper Dopamine Ads: Use a formula that combines intrigue with a specific benefit to create ads that stand out and entice clicks.
• 👀 Make Ads Look Like Content: To increase ad consumption, design ads that blend in with the content that the audience is already interested in, rather than making them stand out as traditional ads.
• 🤔 Understand Your Audience's Pain Points: Successful marketing requires a deep understanding of the audience's problems and being able to articulate a solution in a way that resonates with them.
• 🎯 Target the Market's Bullseye: Identify the core desire or need within your market that, when addressed, will trigger an emotional and rapid buying decision.
• 📈 Conversion is Key: The speaker clarifies that traffic is not the issue; it's the ability to convert that traffic into sales that matters.
• 📊 Obsess Over People, Not Metrics: Personalize the marketing approach based on the audience's needs and desires rather than just focusing on ad performance metrics.
• 📝 Tell a Compelling Story: Use storytelling in ads to create a connection with the audience and demonstrate the value of the offer.
• 🛠️ Test and Iterate: The speaker implies the importance of testing different approaches and continuously refining the marketing strategy based on results.

Q & A

What are the five cheat codes mentioned for doubling the ROI from any advertisement?

The script does not explicitly list the five cheat codes but implies they involve creating an irresistible offer, understanding the target audience's psychology, selling the click, making ads look like native content, and finding the bullseye of the market.

What is the speaker's background in online marketing?

The speaker has been marketing online for 17 years and has generated billions online. They have also been featured on Shark Tank Australia and create ads that are seen daily.

Why do many people think they have a traffic problem according to the speaker?

Many people believe they have a traffic problem because they think more visibility will lead to more sales. However, the speaker argues that they actually have a conversion problem, not being able to effectively sell to the traffic they do receive.

What is the 'Godfather offer' in the context of the script?

The 'Godfather offer' refers to an irresistible offer that when shown to people, they instinctively reach for their wallet because it provides a specific solution to a pressing problem they have.

Why should one not obsess over algorithms according to the speaker?

The speaker advises not to obsess over algorithms because they change frequently, whereas people and their problems do not. It's more important to focus on understanding and addressing the viewer's problems.

What is the main goal of an advertisement according to the speaker?

The main goal of an advertisement is to sell the click, meaning to get the viewer to click on the ad and then direct them to a page where the desired action can be taken.

What is the formula for creating a 'hyper dopamine ad'?

The formula for creating a 'hyper dopamine ad' is to combine burning intrigue with a big specific benefit, which attracts the audience by addressing their desires and needs.

Why should ads be made to look like native content on platforms like Facebook?

Ads should look like native content because users on platforms like Facebook are there for social interaction and content consumption, not to see ads. Making ads look like content increases the likelihood of them being consumed.

What are the two lenses through which the speaker suggests looking at advertising on platforms like Facebook?

The two lenses are 'pattern interrupt' which uses weird and unusual elements to grab attention, and 'pattern match' which uses elements that match the viewer's interests or identity to create a visual trigger.

What is the significance of finding the 'bullseye' of the market?

Finding the 'bullseye' of the market is crucial because it represents the core need or desire of the target audience. Hitting this bullseye can lead to rapid, emotional, and irrational buying decisions from the prospects.

What lesson did the speaker learn about targeting when creating ads?

The speaker learned the importance of focusing on a single dream prospect and creating an ad that speaks directly to that individual, rather than trying to appeal to a broad audience with complex targeting.

Outlines

00:00

🚀 Unlocking Sales with Top-Performing Ad Strategies

The speaker introduces five cheat codes to double ad ROI, based on $200 million spent on ads. They share their journey of online marketing success and the importance of creating an 'irresistible Godfather offer.' The speaker emphasizes that a conversion problem, not a traffic problem, is often the issue with ads. They stress the need for a compelling offer that addresses a pressing problem, which is essential for successful advertising.

05:02

🎯 Focusing on Human Psychology Over Algorithms in Advertising

The speaker warns against obsessing over algorithms and instead encourages focusing on people's problems. They argue that understanding the viewer's needs and offering specific solutions is more effective than chasing the latest ad strategies. The speaker also discusses the importance of selling the click, not the product, in the ad itself, and using curiosity combined with a specific benefit to create 'hyper dopamine ads' that attract clicks.

10:02

🌐 Making Ads Blend In Like Native Content for Higher Engagement

The speaker explains the importance of making ads look like native content on platforms like Facebook to increase ad consumption. They discuss the two lenses through which ads should be viewed: as pattern interrupts or pattern matches, which can capture attention by being unusual or by resonating with the viewer's interests. The speaker advises against making ads stand out too much, as this can lead to viewers scrolling past them quickly.

🎯 Identifying the Market's Bullseye for Targeted Sales

In the final paragraph, the speaker discusses the concept of finding the 'bullseye' of the market, which is the key element that, when addressed, can lead to rapid and emotional buying decisions. They argue that modifying the product to hit this bullseye can make marketing efforts much more effective. The speaker shares a personal anecdote of how focusing on selling to one ideal customer led to a significant increase in leads and sales.

Keywords

💡ROI

Return on Investment (ROI) is a financial metric used to measure the return of an investment relative to its cost. In the context of the video, it refers to the profitability of advertising campaigns. The speaker mentions doubling the ROI from any ad, emphasizing the importance of effective marketing strategies to maximize the financial return on ad spend.

💡Cheat Codes

In the video, 'cheat codes' is a metaphor for strategies or shortcuts that can significantly enhance the outcome of a task—in this case, increasing sales from advertisements. The speaker promises to share five such strategies that could dramatically improve the effectiveness of ad campaigns.

💡Conversion Problem

A conversion problem refers to the inability to persuade potential customers to take a desired action, such as making a purchase, after they have been attracted to a product or service. The script highlights that many people mistakenly believe they have a traffic problem when, in reality, they struggle with converting the traffic they already have.

💡Godfather Offer

The term 'Godfather offer' is used to describe an irresistible deal or proposal that compels people to take out their wallets and make a purchase. The video emphasizes that having such an offer is crucial for converting cold audiences into paying customers.

💡Traffic Supermarket

In the script, 'traffic supermarket' is a metaphor for platforms like Google and Facebook where businesses can 'buy' traffic, or potential customers, by investing in advertisements. It illustrates the idea that attracting visitors is not the main challenge; the real issue lies in converting them into sales.

💡Algorithm

An algorithm, in the context of online marketing, refers to the set of rules that a platform like Facebook uses to display ads to users. The speaker warns against obsessing over these algorithms, suggesting that understanding human psychology is more important for effective advertising.

💡Psychology

The video stresses the importance of focusing on the psychological aspects of marketing, such as understanding the problems and desires of the target audience. It suggests that successful advertising is rooted in empathizing with and addressing the needs of potential customers.

💡Hyper Dopamine Ad

A 'hyper dopamine ad' is a term coined in the video to describe an advertisement that is highly engaging and triggers a strong desire to learn more, click, or take action. It involves creating a sense of intrigue combined with a specific benefit that appeals to the audience.

💡Sell the Click

In the video, 'sell the click' refers to the strategy of making the primary goal of an ad to entice a user to click on it, rather than trying to sell the product or service directly within the ad itself. This approach aims to direct traffic to a landing page where the selling process continues.

💡Pattern Interrupt

Pattern interrupt is a technique used in advertising to break the viewer's usual consumption pattern and grab their attention. The video suggests using unusual or unexpected elements in ads to stand out and increase the likelihood of viewers engaging with the content.

💡Bullseye

The term 'bullseye' in the video represents the ideal target or the core need of the market that, when addressed, can lead to rapid and emotional buying decisions. The speaker advises marketers to identify and focus on this 'bullseye' to make their advertising efforts significantly more effective.

Highlights

Invested over $200 million in ads to discover five 'cheat codes' to potentially double ROI.

Generated billions online with marketing strategies before gaining public recognition.

Advocates against complexity in marketing, criticizing overpriced courses that complicate ad strategies.

Stresses the importance of converting attention into money as a vital skill for success.

Identifies a common misconception that traffic is the issue, when it's often a conversion problem.

Introduces the concept of an 'irresistible Godfather offer' to solve conversion issues.

Warns against obsessing over algorithms, instead focusing on understanding people's problems.

Advises to avoid trying to sell directly in the ad, but rather aim to sell the click to a landing page.

Presents a formula for 'hyper dopamine ads' combining intrigue with a specific benefit.

Discusses the importance of making ads look like native content to increase ad consumption.

Differentiates between 'pattern match' and 'weird/unusual' ad strategies for attention.

Criticizes marketers who treat all products the same, missing the 'bullseye' of their market.

Encourages modifying products to hit the market's 'bullseye' for more effective marketing.

Shares a personal story of a breakthrough ad campaign that led to a significant increase in leads.

Emphasizes the power of focusing on a single ideal customer in ad creation.

Concludes with the hope that the shared 'cheat codes' will greatly benefit the viewer's marketing efforts.

Transcripts

what did I told you that there was five

simple cheat codes that you could apply

that would double the ROI from any AD

well after spending over $200 million on

ads I'm going to be sharing with you the

five cheat codes that could blow up your

sales overnight but first I've got a

secret to share I've been Marketing

Online for 17 years but up until about 4

years ago no one had ever heard of me

but I had generated billions online I'm

looking for a man in sa he got a marke

Shark Tank

Australia and every day you see ads that

either I or my team create it look there

is a lot of BS out there from people

just trying to make things seem way more

complicated than they actually are so

that they can try and sell you their

$2,000 Facebook ads course having the

ability to flip attention into money is

the single greatest money-making skill

that you can ever acquire and in today's

video I'm going to be giving you that

skill which brings us to Point number

one and this is without a shadow of a

doubt the tip of the spear it doesn't

matter if your creatives are fire if you

have the best account structure if you

get this one thing wrong every single

day people reach out to me they stop me

in the street and they say hey hey hey

sub like I've just got this product it's

incredible you got to hear about it do

you think that you or your team could

just help me get the word out I could

just get some more eyeballs on this

thing it would sell like hotcake and the

thing is that all of these people they

think that they have a traffic problem

when they don't because traffic is a

commodity just like you go to the

supermarket and buy groceries you can go

to the traffic Supermarket that is

Google and Facebook give them your

credit card and you can buy as much

traffic as your little heart desires but

then most people say well I do that and

I don't make any money and there lies

the problem they don't have a traffic

problem they have a conversion problem

meaning that they can't push a message

out in front of cold audiences and have

the numbers stack up that you actually

make more money than you give to these

big Platforms in order to buy attention

and that's cuz most people don't have

what I call an irresistible Godfather

offer where you show it to people and

they just start to reach to get their

wallet and they want to throw money at

you because it is a specific solution to

a pressing problem that they have no

amount of the best laser targeted

traffic the best ads the most dialed in

funnel can solve an offer problem which

is point number one which is the offer

trumps all which brings us to point

number two every day people sit online

in Discord groups and Facebook groups

obsessing and just talking about the

algorithm though because these

gigs think that all you need to do is

have the most most upto-date bleeding

edge ad strategy and account structure

and that all of your problems in your

business will miraculously fall

away and you can't go online without

seeing one of these Geeks posting some

screenshot of their

2,888 Roi on their ads and just talking

about how incredible they are and what

they don't tell you is that that's on

like

$1,500 of AD spend and it isn't going to

change anybody's life they always

pretend like there's some Ninja little

tactic that they've got and that is the

reason that you don't have the success

that you want in your business and it

could not be further from the truth you

do not want to obsess over algorithms

you want to obsess over people because

algorithms change and people don't the

person that is viewing your ad from that

algorithm is the person that you want to

obsess over what is the problem that

they've got what is keeping them up at

night at 3:00 a.m. tossing and turning

unable to sleep in a cold sweat what are

the problems that they've got that you

have the specific solution to that

problem and the person that can

articulate that problem in the most

visceral detail is the one that wins

which is point number two which is to

focus on psychology and not technology

which brings us to point number three

this is where I see nine out of 10

people get it wrong and it is the first

thing that me and my team correct on any

of our clients at accounts and when it

comes to ads the biggest sin that I see

people commit is they are trying to sell

people their product or service on the

actual ad and you might be thinking dude

like that's the point of the ad no no no

no your ad has one goal and that one

goal is to sell the click what do you

mean by that sub well what I mean is

that your ads are competing in a

marketplace where everybody is vying for

your prospect's attention and you can't

sell people from the ad what you can do

is get somebody to click that ad and

then go to a page where you ask them to

take the desired action that you want

them to do so that begs the question

well how do you get a disproportionate

amount of people to actually click on

your ads so here is the formula for

creating what I call a hyper dopamine ad

and the formula for doing so is burning

Intrigue plus a big specific benefit

because I have found from spending over

$200 million on ads that you can catch

more flies with honey than you can with

vinegar and that means that you want to

lead with a big bold and specific

benefit that your audience wants but

seriously if you finally want to get

more clients customers and sales and you

can possibly handle then listen up but

when it comes to curiosity it's not all

created equal you can have blind

curiosity and that's not what you want

that is what clickbait is that's when

you basically put a message out there

that just creates a little itch that

anybody that reads it wants to scratch

and an example of that is what you can

see on the screen at the moment you

won't believe what Ivanka Trump does in

the morning there's no targeted benefit

like it's just going out to anybody

anyone maybe that's remotely interested

in Ivanka Trump but other than that

you're not going to be bringing in the

right type of audience to what it is

that you would potentially be selling

off the back end of that and that's

because it's just complete blind

Intrigue where take this example super

models apply these three simple tricks

to look young click here to know what

they are now you've still got the

Curiosity on that but you also have the

benefit of wanting to look young so

you're going to be attracting people

that naturally want to look young which

is Intrigue plus big benefit and that's

Point number three sell the click which

brings us to point number four if I

asked you to sit down and create a

Facebook ad what would be the first

thing that you would do if you were like

most people you'd sit down and be like

okay I just need to make this ad pop and

I need to make it stand out as much as

physically possible in the news feed and

truth be told it took me way longer than

I would like to admit to learn this next

lesson when we're talking about

advertising on something like Facebook

which is a native platform right people

go there not to look at ads they go

there to look at stupid memes check in

on their family members as soon as they

see an ad they just scroll faster if you

want to increase your conversions and

increase your sales then the number one

way to do that is to increase the

consumption of your actual ad in the

first place and in order to do that you

need to make your ads look like content

that your audience is already consuming

on these platforms so when it comes to

advertising on these platforms I look at

it through two different lenses the

human brain is a patent recognition

machine everything is a patent in the

universe there's the cadium Rhythm which

is a pattern you got the ties the es and

flow and the human brain is only really

forced to pay attention to things that

are going to be of threat to them

because they're just going through their

normal pattern and there's nothing

that's interrupted them then they're

almost like a sleep walking zombie and a

way to interrupt that pattern is to use

things that are weird and unusual and

not like they would typically see cuz by

definition is it's weird it's different

and they can't match that to a pattern

then you have something called a pattern

match and this is something that can be

like an identity trigger I.E if

someone's really into to football and

then they see something of football in

their feed that is something that

matches their current pattern but it's

not just of Interest it could be any

technology ology that they use anything

that is going to be a visual trigger

that is going to match somebody's

pattern of something that they're

interested in and you need to make sure

that whenever you're putting out ads

that they fall into those two distinct

categories which is Step number four

don't make your ads look like ads which

brings us to the fifth and final point

in every Market there is a bullseye that

when hit will set your prospect on fire

and will get them to buy irrationally

emotionally and rapidly and it doesn't

matter if you hit that Bullseye with a

rubber mallet or if you hit it with a

sniper rifle all that it matters is that

you hit it so most business owners

marketers and copywriters are just

product sellers they sit down and they

think about these are all of my wees

these are my products and services that

I've got to sell and let me do my best

job at trying to sell it and then they

go out there and they just scream it

from the top of the roofs to their

Marketplace these are my products and

services that I've got to sell and they

scream and they scream and they scream

until they lose their voice and it is a

very hard life and you get very very

exhausted by doing so they believe that

they are changed to the current product

or service that they've got and they

don't need to change the product or

service all they need to do is change

the marketing and the promotion of that

product and service in order to sell

more but what they don't realize is that

if they modify their product to hit that

Bullseye of their market then all of

their ads and everything that they do as

a marketer will be 10 times more

effective and in order to learn to sell

to many people you first have to learn

how to sell to one because I like most

people when I just first got started I

read books I did courses I went to

seminars got my hard-earned money and I

chucked it into my credit card and I

went over to Facebook and I gave them my

money and I ran ads doing everything

that these people told me it just lit my

money on fire I went through that

exercise many many times until I said I

am going to pretend like I am sitting

down in front of my dream Prospect and

I'm going to write an ad that

specifically talks to just that one

individual forget about all the ad

targeting all these crazy ideas and let

me just go back to fundamentals and keep

it very very simple and the day that I

did that I never forget yet I set the ad

live in the evening and I went to bed

and then I woke up in the morning and I

thought that there was some kind of

issue with my CRM because I had so many

leads my ad account just took off like a

freaking rocket and that was because I

was obsessed over one person and not

many people find the bullseye of your

market and when you find it put your

foot to the floor and go I hope these

cheat Cates make you a lot of money like

like subscribe and I'll see you in the

next one