How to Create Facebook Ads That Convert Like CRAZY: A Beginners' Guide

Summary

This video script reveals a step-by-step system for creating high-converting Facebook ads based on an innovative marketing formula. It emphasizes the importance of appealing to emotions and maximizing the value of an offer by focusing on the dream outcome, likelihood of achievement, minimizing time delay and effort required. The script provides a framework for crafting ad copy, including using emojis, clear headlines, and social proof, and introduces a tool called InVideo for creating eye-catching video ads without extensive video editing skills.

Takeaways

• 📈 The video discusses a step-by-step system for creating highly effective Facebook ads based on an innovative marketing formula.
• 🎯 It emphasizes the importance of ad customization to cater to various products or services being sold.
• 📝 The speaker addresses common struggles with Facebook ads and offers solutions for better ad performance.
• 🧠 The video introduces the 'value equation' from the book '100 Million Dollar Offers' by Alex Hormozzi, highlighting its significance in ad creation.
• 🏆 The 'value equation' consists of four parts: dream outcome, likelihood of achievement, time delay, and effort and sacrifice, which are crucial for ad effectiveness.
• 💡 The script suggests focusing on selling the emotion behind the offer, as 95% of buying decisions are based on emotion according to Harvard Professor Gerald Zaltman.
• 📝 For writing ad copy, clarity and simplicity are recommended over cleverness, especially in headlines.
• 📋 The primary text should address the dream outcome, likelihood, time delay, and effort, maximizing the positives and minimizing the negatives.
• 📈 Use bullet points to list benefits derived from the features of the offer, leading with the benefit and explaining it with the feature.
• 🗣️ Social proof in the form of reviews or testimonials is highly effective in enhancing ad credibility and conversion rates.
• 🎨 The visual component of the ad is crucial for capturing attention and should be eye-catching, with video often outperforming other formats.
• 🛠️ The video introduces 'InVideo' as a tool for creating video ads easily, even for those without video editing skills, and offers a discount for viewers.

Q & A

What is the main purpose of the Facebook ad discussed in the script?

The main purpose of the Facebook ad is to demonstrate a proven step-by-step system for creating highly effective Facebook ads based on an innovative marketing formula that is customizable and works for any product or service.

What does the speaker mean by 'plug and play' in the context of the marketing formula?

The term 'plug and play' refers to the ease of use and adaptability of the marketing formula, suggesting that it can be easily implemented and adjusted to fit various marketing needs without requiring extensive customization.

What is the significance of the comment from 'Michael' in the script?

The comment from 'Michael' signifies a common sentiment among marketers who struggle with Facebook ads, indicating that they are not effective for him, which prompts the speaker to address this issue and offer solutions in the video.

Why is it important to focus on the emotion behind an offer when creating a Facebook ad?

Focusing on the emotion behind an offer is crucial because, according to Harvard Professor Gerald Zaltman, 95% of buying decisions are based on emotion. By tapping into the emotional aspect, the ad can resonate with a broader audience.

What is the 'value equation' mentioned in the script, and how is it used in ad creation?

The 'value equation' is a concept from the book '100 Million Dollar Offers' by Alex Hormozzi, consisting of four parts: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. It is used in ad creation to maximize the positive aspects of the offer and minimize the negative ones, making the offer seem more valuable.

How does the speaker suggest using the value equation in crafting ad headlines?

The speaker suggests using the dream outcome from the value equation as the basis for the ad headline, ensuring it is clear and compelling, and possibly incorporating an emoji to make it stand out.

What is the role of social proof in enhancing the effectiveness of a Facebook ad?

Social proof, such as positive reviews or testimonials, plays a significant role in enhancing ad effectiveness by building trust and credibility with potential customers, as it is considered as reliable as personal recommendations.

Why does the speaker recommend using video over other visual formats in Facebook ads?

The speaker recommends using video because numerous studies have shown that video ads tend to perform better in capturing attention and converting viewers, despite the occasional outperformance of a good photo.

What is the 'InVideo' tool mentioned in the script, and how does it assist in creating video ads?

InVideo is a tool that allows users to create eye-catching and scroll-stopping video ads quickly, even without video editing experience. It offers customizable templates and access to a vast library of stock videos and images, making the ad creation process efficient and cost-effective.

How can the 'InVideo' tool help in customizing video ads according to the script?

InVideo provides thousands of templates that can be easily customized, including changing images, videos, text, fonts, and music tracks. It also offers a user-friendly interface with features like the storyboard editor and live chat support for assistance.

Outlines

00:00

📈 Unlocking High-Converting Facebook Ads

The video introduces a step-by-step system for creating highly effective Facebook ads based on an innovative marketing formula. It emphasizes the importance of understanding the basic anatomy of a Facebook ad and the role of emotions in driving buying decisions. The speaker promises to reveal the secrets behind a successful ad, addressing common struggles like ineffective ad strategies and the need for compelling storytelling that communicates the value behind the offer. The 'value equation' from the book '100 Million Dollar Offers' by Alex Hormozzi is introduced as a key concept, highlighting the importance of dream outcomes, likelihood of achievement, time delay, and effort and sacrifice in crafting an appealing offer.

05:00

🎯 Crafting Compelling Ad Copy with Emotional Appeal

This paragraph delves into the specifics of writing ad copy that resonates with potential customers. It suggests using a clear and direct headline that reflects the dream outcome of the product or service. The use of emojis is recommended for standing out. The primary text should address the customer's desire for the outcome, the likelihood of achieving it, and the ease of obtaining it, using a question format to engage the reader. The paragraph also discusses the transformation of features into benefits, creating '3D benefits' with emojis, and the importance of social proof through customer testimonials and reviews, which can significantly influence buying decisions.

10:01

🎬 Maximizing Ad Impact with Video Content

The speaker transitions to the visual component of Facebook ads, advocating for the use of video over single images or slideshows due to higher engagement rates. They introduce 'InVideo' as a tool for creating video ads, even without video editing skills. The tool offers thousands of customizable templates and a wide range of stock videos and images. The paragraph provides a walkthrough of creating a video ad using InVideo, from selecting a template and customizing it with text and images to editing scenes and adding a call to action. The process is presented as simple and quick, with the option to seek help through InVideo's chat support.

15:01

🛠 Customizing Video Ads with InVideo's Features

The paragraph continues the tutorial on creating video ads with InVideo, focusing on the customization of individual scenes within the storyboard editor. It covers adding and trimming videos, changing fonts and text spacing, and customizing logo placement. The speaker demonstrates how to replace images with videos for better performance and emphasizes the ease of use of InVideo's features, including access to a large library of fonts and the ability to change text and music throughout the entire video. The goal is to create an eye-catching and informative ad that can be exported in high resolution for use in Facebook Ads Manager.

20:02

🌟 Finalizing the Video Ad with Music and Call-to-Action

The final paragraph wraps up the video ad creation process by discussing the addition of music and a strong call-to-action. It highlights the importance of selecting music that fits the ad's vibe and provides instructions on how to change the default music track in InVideo. The speaker also explains how to customize the final slide with contact information, special offers, and a clear call-to-action. The paragraph concludes with instructions on exporting the completed video and mentions an exclusive discount for InVideo, encouraging viewers to visit the provided link for more information.

Keywords

💡Facebook Ads

Facebook Ads refers to a form of online advertising that businesses use to promote their products or services on the Facebook platform. In the video, the speaker discusses a system for creating effective Facebook ads, emphasizing their importance in capturing attention and conveying the value proposition of the offer.

💡Plug and Play

The term 'plug and play' is used to describe a system or device that is easy to use and requires no complicated setup or configuration. In the context of the video, the speaker mentions an 'Innovative marketing formula that's completely plug and play,' meaning it can be easily implemented without much hassle.

💡Customizable

Customizable refers to the ability to modify or adapt something to suit one's needs or preferences. The video script mentions that the marketing formula is customizable, which means it can be tailored to fit various types of products or services that one might want to sell on Facebook.

💡Emotion

Emotion is a strong feeling derived from one's thoughts, beliefs, or experiences. The speaker cites Harvard Professor Gerald Zaltman, stating that '95% of buying decisions are based on emotion,' highlighting the importance of appealing to the emotional aspects of potential customers in ad creation.

💡Value Equation

The value equation is a concept from the book '100 Million Dollar Offers' by Alex Hormozzi, which the speaker references. It is a framework for understanding what makes an offer valuable to customers, consisting of dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. The speaker uses this concept to explain how to craft compelling ad messages.

💡Dream Outcome

Dream outcome is a term used in the value equation to describe the ideal result or benefit that a customer desires from a product or service. In the video, the speaker explains that focusing on the dream outcome of an offer can make an ad more appealing, as it speaks to the customer's aspirations.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the context of the video, the speaker talks about using social proof, such as positive reviews and testimonials, to enhance the credibility and appeal of an ad.

💡Bullet List

A bullet list is a vertical list of items or points, typically marked with a bullet or other symbol, used to present information concisely. The speaker suggests using a bullet list in the ad to clearly outline the benefits of the offer, making the ad copy more compelling and easy to read.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to guide a viewer to take a specific action, such as making a purchase or signing up for a service. The video script includes a discussion on the importance of a strong CTA in an ad, instructing viewers on what steps to take to avail of the offer.

💡InVideo

InVideo is a tool mentioned in the script that allows users to create video ads easily, even without video editing experience. The speaker promotes InVideo as a 'secret weapon' for enhancing ad creation, highlighting its features such as customizable templates and a large library of assets.

Highlights

The Facebook ad system is based on an innovative marketing formula that is customizable and works for any product or service.

A common issue with Facebook ads is that they don't convert well if the ad itself isn't compelling.

The video will reveal a step-by-step system for creating effective Facebook ads.

People buy the results or feelings that a product provides, not the product itself, with 95% of buying decisions based on emotion.

The value equation from '100 Million Dollar Offers' by Alex Hormozzi is introduced, consisting of dream outcome, likelihood of achievement, time delay, and effort and sacrifice.

Maximizing the top level items of the value equation and minimizing the bottom ones makes an offer seem more valuable.

The importance of emphasizing the good parts of the value equation and minimizing the bad ones for effective advertising.

An example of how a cleaning company can use the value equation to create compelling ad copy.

Using clear and concise language in headlines and avoiding cleverness for better ad performance.

The primary text should start with the desired outcome phrased as a question to engage the audience.

Creating a bullet list of benefits derived from the features of the product or service.

Transforming features into benefits to appeal to the emotional part of the brain for better conversion.

The power of social proof in advertising, with 72% of consumers trusting online reviews as much as personal recommendations.

Using testimonials effectively in ads by keeping them brief and relevant to the value equation.

The importance of a strong call to action in ads to guide potential customers on what to do next.

The visual component of Facebook ads is crucial for capturing attention and should be eye-catching to stop scrolling.

Using video in ads is more effective than images, and InVideo is a tool that can help create compelling video ads easily.

InVideo provides over 6,000 customizable templates and access to 8 million premium video and image assets.

A walkthrough of creating a video ad using InVideo, from selecting a template to editing text and changing music.

The final step of exporting the video ad from InVideo and uploading it to Facebook Ads Manager.

An exclusive 25% off deal for InVideo is available for viewers, promoting the tool's ease of use and effectiveness.

Transcripts

why is this Facebook ad five times as

likely to convert than any of these it's

because it follows a proven step-by-step

system for creating Facebook ads it's

based on a really Innovative marketing

formula that's completely plug and play

and it works for absolutely anything you

would want to sell because of how

customizable the formula is and in this

video I'm going to reveal each part of

this ad showing you exactly what goes

where and how you can do the same thing

for your ads so a few weeks ago I put

out another Facebook ads video and I got

this comment from Michael that reads

your right Facebook ads are different

now they're becoming worse now luckily I

happen to speak fluent Michael and what

he really means to say here is that he

hasn't gotten Facebook ads to work for

him and no I'm not calling him Michael

out here it's actually a really common

story because all of the cool tricks and

the latest trends that I can teach you

none of it's going to work if your ads

didn't selves aren't good so Michael

this video is for you but also for

anyone who wants to create really good

Facebook ads let's do it in this video

I'm going to be walking you through a

really simple to master ad creation

framework that's based on one of the

most powerful marketing concepts that

I've ever found all you need to do is

plug in a few easy specifics about what

you're selling then together we're gonna

turn those specifics into a finished ad

that's primed to convert you don't need

to have any copywriting experience and

you don't even need to be particularly

creative to pull it off it's already

worked out and later on I'm going to

show you my secret weapon for turning up

the heat even more by playing into an ad

type that Studies have shown time and

time again to convert the best now to

get this right you need to understand

the basic anatomy of a Facebook ad and

where the attention goes in what order

first you really have to capture

eyeballs and stop people scrolling with

the visuals so this can be a single

image or a video or a slideshow or

Carousel and if you successfully stop

them wherever they look next at the

headline and if that's interesting

enough to them they'll go back up to

read the primary text up top and I'm

going to show you the best way to handle

the visual part A little later on but

first we're going to focus on dialing in

the text now the first thing to

understand about selling anything on

Facebook whether it's a product a

service or even a free lead magnet is

that people are almost never buying the

thing that you're selling they're buying

the results or the feeling of what

you're selling provides them according

to Harvard Professor Gerald zaltman 95

of buying decisions are based on emotion

so what that means is if you focus on

selling the emotion behind your offer

you'll be speaking to nearly your whole

audience as a opposed to just five

percent of them if you only talk about

the facts the truth is anyone can make

an offer so good that people will feel

stupid saying no Without Really changing

the offer itself it's all about how well

you communicate the value behind your

offer so your job here is to figure out

what people will value most about your

offer than doubling down on it and our

ad framework is mostly based on the

value equation I discovered this earlier

this year in the book 100 million dollar

offers by Alex hormozzi and this concept

is so simple yet so meaningful for

anyone trying to sell anything anywhere

especially on Facebook it's made up of

four parts dream outcome what's the

result that your service or product

delivers what's the perceived likelihood

of achievement in other words How likely

is someone to actually get that result

then on the bottom line we have time

delay how long is it going to take to

get that result and finally effort and

sacrifice how much exercise studying

working or planning do they have to put

into it to get the dream outcome and the

more you can maximize these top level

items and minimize the bottom level ones

the more valuable your offer will seem

and most marketers will just focus all

their attention on the top two items

making bigger and bigger claims but

they're really good marketers will pay

just as much attention to those on the

bottom making their offers seem seamless

fast and easy so I want you to think

these out for the offer you want to

advertise on Facebook you know what

dream outcome can someone get as a

result How likely are they to get that

result how long will it take and how

much effort do they need to put into it

and some of these values may be more

appealing than others for your specific

offer and that's okay like maybe you

offer an online course that actually

takes a lot of work to complete or you

might be a personal trainer where you

can't realistically say they'll get

results right away not every part of the

equation is always going to be perfect

it's just all about emphasizing the good

parts and then minimizing the bad ones

take a look at this example for a

cleaning company right it would make

sense that the dream outcome they

deliver is a sparkling clean home right

it's not earth-shattering or

life-changing but it is a very real

result so as long as the result you

provide is a compelling one it's almost

always the best thing to use for your

headline and when you go to write your

headline no need to get clever just be

super clear a sparkling clean home on

demand and see what I did here with that

emoji so those can definitely help your

ad copy stand out if it makes sense to

use one and if you have an actual offer

to make you want to add that here so

something like on-demand house cleaning

starting at 99 then you could use this

title description to give a short detail

like when it's good through or if it's

for new customers whatever next let's

tackle the primary text so this business

may have filled out their value equation

like this dream outcome a sparkling

clean home likelihood of achievement

guaranteed to be done right time delay

schedule today clean tomorrow effort and

sacrifice zero work on your part now all

they really need to do is write this out

in a few sentences and one tried and

true method is to start with that

desired outcome phrased as a question do

you want this as in want a

floor-to-ceiling sparkling clean home

but don't have the time so I also added

in the main problem that's standing in

the way of getting the result they want

from there we'll just go bit by bit

trying our best to really maximize those

top level items while minimizing the

lower ones how about our experienced

house cleaning Pros will do the job

right Gary guaranteed every time it's as

easy as scheduling your service today

then enjoying that clean feeling as soon

as tomorrow all with zero work on your

part now this is already pretty strong

but there are a few more things that we

can add in here to make it even stronger

so the first is a crystal clear easy to

read bullet list of your benefits now

I'm not talking features here but

features are often the best place to

start so think of every important

feature or inclusion that they'll get so

sticking with our cleaning company

example maybe they'll get things like a

dedicated cleaner included cleaning

products and online scheduling next I

want you to turn each of those into the

real benefit behind the feature so a

dedicated cleaner isn't a benefit in

itself right but it means that you'll

get a consistent cleaning every time

that's a benefit and included cleaning

products what that really means is you

never have to worry about locking up or

running out of anything an online

scheduling makes for a seamless

effortless experience so write out as

many included features as you can think

of for your offer and then the benefit

that that feature provides so you'll

take your top three benefit feature

Combos and turn them into what I call 3D

benefits so pick an emoji for each as

the bullet and start by writing the

benefit then a hyphen then explain it

using the feature for example we have

enjoy consistent clean with a dedicated

cleaner each and every time no stocking

up or running out our pros come prepared

with all the cleaning products they need

seamless effortless scheduling it's all

online so you can schedule your time

whenever it works for you so we're

leading with the benefit then explaining

it with the feature not the other way

around doing it this way is much more

powerful because it speaks to the more

emotional part of the brain which is

again again how buying decisions are

actually made and adding to that let's

kick this whole thing up a few notches

with social proof so this can be either

in the form of showing numbers of how

many people you've helped or how many

hours you've saved your customers or

even how much money you've helped them

make but the most powerful social proof

is a positive review or testimonial

which in my experience definitely works

best so in fact 72 percent of consumers

Trust online reviews and testimonials

just as much as a personal

recommendation from a friend and 50 are

motivated to buy based on a good review

even more than by a discount or a

special offer so if you have a review

that mentions any part of your value

equation or any of your benefits add it

right here is a quick snippet emphasis

here on quick though you don't want to

add in a really long testimonial that

goes into every little detail and things

that may or may not really matter and

also ditch any that are just too bland

to be helpful you know great service

highly recommend is nice but it's not

going to help you much then just make

sure you emphasize that it's a real

quote with quotation marks a name and

then top it all off with five star

emojis then end it all with a strong

call to action telling them exactly what

to do to get the offer you know

something like click here to schedule

your top to bottom home cleaning today

then you'll add your link yes Facebook

does give you the call to action button

below but you can improve your

conversion rate by giving them another

place to click too so that's the basic

framework but of course you may want to

eliminate certain parts if they just

aren't relevant for what you're

promoting like if you're selling

sunglasses you probably don't need to go

into the whole value equation because

they don't really get much of a result

other than looking super cool in other

words if you write this all out and it

sounds like you're reaching all right

this is sounding like it now trust

your gut and scale it back generally

speaking the lower what you're selling

costs and the more people already

understand it the shorter your ad copy

can be okay now that we've got the

written part taken care of we can focus

on the really fun part which is the

visual component so if you remember this

is the part people will see first and it

has a really important job to do it's

got to be eye-catching enough in one way

or another to actually stop them

scrolling so they can pay attention to

the rest of the ad that you've worked so

hard to perfect and you've got a few

choices here so you can use a single

image a slideshow of a few images but if

you want the perfect Facebook ad you

should probably be using video instead

and sure sometimes a good photo can

outperform a video but countless

marketers have studied this and in

almost every experiment they do find

that video just works better so great

but what if you don't have a video and

you don't know how or you just don't

want to make one well that's where my

little secret weapon tool comes in so

that tool is called in video and they

were good enough to sponsor today's

video and give you guys a really great

deal which I'll tell you all about in a

minute okay so here we are on nvidia.io

and I've worked out that special deal

with you guys with my viewers to get 25

off so all you need to do is go to

westmcdowell.com in video and then use

the promo code west 25 and I'll leave

all that stuff down in the description

below but I love Nvidia because it lets

you create these incredibly eye-catching

and scroll stopping video ads in minutes

even if you have no idea how to edit a

video as you can see here they've got

tons of these templates they've actually

got over 6 000 and they're completely

customizable including a bunch of them

that are really based on recent Trends

so you can always create something new

that's going to be really current and

you know much more likely to convert

basically you can't go wrong when you

use one of these templates so to start

with I have a few basic selections

select selected I have square selected

because what we want to do is we want to

take up a good portion of real estate in

the feed and I found that square kind of

generally works the best for that and

then I've also checked ads just to make

sure that that's all we're looking at is

these add templates now from there what

you could do is if you really wanted to

make it easy on yourself and you didn't

want to really change around too many

Graphics you can type in something

related to your industry like for our

cleaning example I could just type in

cleaning and then we've got some choices

here that are all about that meaning

like we wouldn't have to change out many

of these videos or anything like that

but truth be told it's really easy to

change the videos and the images out so

it'll open up a lot more choices if we

were to get rid of that plus I just want

to show you how to be able to change all

that stuff anyway so we're just going to

be going rogue here on our own so what

you really want to do is just find a

basic layout that's going to serve your

content the best and I think something

like this works really well because it

had it really doesn't feel much like an

ad at all which I kind of like I think

it works best in Facebook too or even

Instagram to use something that feels

more like this so I'm going to go ahead

and click on it and then make sure we

have square selected and then use

template okay so here is what we've got

we have the editor but I actually like

to edit a different way I like to go to

the storyboard especially if you're just

getting started I think it's a lot

easier just to kind of go one thing at a

time in the storyboard editor so and

while we're on that subject if you ever

need any help with any of this in videos

got you covered just click on this

little chat icon down here and someone

will be with you really quickly they're

really super helpful I use them all the

time whenever I need to ask a question

or I'm just not sure where something is

so they're great I can't recommend them

highly enough it's going to go ahead and

minimize that for now but you can see

here when you're in the storyboard

editor we have several different panels

so this is our like our first scene our

second scene and so on it goes all the

way through so I'm just going to start

with our first one so the first thing

I'm going to show you to do how to do is

add a new image or a new video so this

just happens to be a still image which

you know you can absolutely use images

and by the way you get access with a

subscription to more than 8 million

included premium video and image assets

that would otherwise cost a whole lot of

money to get I have a shutter stock

subscription and basically videos aren't

even included in the subscription you

have to buy those a la carte and they're

like 70 bucks each but you get all that

included with your in Video subscription

for me that's worth the price of

admission alone so I'm going to go ahead

and switch this out with a video because

I just think that's gonna perform better

in a video

so over here on the left panel here's

where we can access all the stock videos

all the stock images and by the way you

can use your own images or videos you

would just drag those right here and

then you can use them but for this

tutorial I'm going to assume you aren't

coming in with video or images of your

own so let's go ahead and click on

videos and then I'm just going to type

in cleaning and see what comes up or

cleaning house let's do that cool so we

have access to all of these images now

and I'm going to choose this one I think

just the color is kind of really stand

out to me so I'm going to go ahead and

click on that and drag it right over

like so and then click on ADD and then

I'm just going to click on the trash can

on the house we're going to delete that

and one thing so this video is like nine

seconds long we don't need it to be that

long we need it to be more like two or

three seconds so they make it really

easy to trim it I'm just gonna click on

the minus till we get to three seconds

and now we can edit our text super easy

to do just click on it actually double

click on it and that pops up the text

editor so over here I'm just going to

type in I'm just going to base this on

that desire from the value equation if

you remember that

something like want your home to Sparkle

and then we can change the font so I'm

just going to go ahead and shoot click

on font and you have access to all of

these fonts let me tell you there are

thousands of them so it can sometimes be

a little intimidating to find the right

one but there's a ton to choose from you

get all the Google fonts so you can

really customize the heck out of this

thing but I've got one I want to use

called avocado Sans font I think that

looks pretty good and then you can do

things like you can change up the

spacing like I feel like there's a lot

of spacing between these lines if you

don't like that you can just go ahead

and click there and you can tighten that

up if you want I think that looks good

and then we can make the font size

bigger if we wanted to do that let's see

what 160 would look like that's pretty

big

then we just drag that out there we go I

think that looks pretty good and then we

can change our logo if you've got a logo

you want to use you can just click right

here and then I've got my logo file I'm

going to use right there could not be

any easier so I think it's time now to

go on to our next uh scene so I'm going

to go and do the same thing so I'm just

going to start by replacing the image

I'm going to go over to videos I type in

cleaning house again let's see what pops

up we've got this nice one of a cleaning

crew so I'm just going to drag that

right on over then add delete our house

right here and then of course make this

three seconds again just keep hitting

the minus key then I don't think we need

this like second version of text I'm

just going to click on that and then

delete it and then we're left with this

text block I'm going to double click on

that I'm just going to type in something

like

and I'm going to change our font to the

same one avocado Sans font and there's

actually an interesting option where you

can change that font across the whole

video which I'm going to do I think

that's going to make it easier so I'm

going to click on all text down here

that way we don't have to do that each

and every time and it'll change our logo

again so the same one we were using and

we could even move this down if we

wanted to we can kind of change the

positioning of these from slide to slide

now slide three we will find a new video

to use choose this one get rid of the

first and I'll change our text

and I'll change the spacing here

I think that's better and I will also

move that down here and change out our

logo

oh and one last thing let's just bring

this back down to three seconds cool and

we're going to go on to the next slide

now we'll choose a video

we'll drag this one over

and click add get rid of this one and

we'll change our text

and we'll change our logo

and bring this down to three seconds and

then we have

another slide but I'm I'm going to show

you like we can actually delete a scene

I'm going to delete this one I don't

think we need it and then we'll just go

right to the final slide which is where

we'll have all the contact information

and the call to action and all that good

stuff so we would just change the

website address right here

cleanpros.com and we would add the phone

number we would just change that right

here and then if you wanted to have an

email address or something like that you

could do that here or you could even

change it to something like

you know somebody had 20 off for new

customers if you've got any kind of a

deal like that go ahead and add it there

and then I'm just going to change our

logo one more time and then I'm just

going to change our image I'm going to

get another video

just type in clean house let's get a

nice after shot of something that's

already clean I think that'll be a nice

way to end it it's like here I'm going

to drag that over

click add

and then get rid of this guy and bring

this down to let's make this be a little

bit longer just so it can Linger on

screen for a bit maybe seven seconds

okay so once we're happy with everything

let's go back up to editor I want to

show you one more thing because this

does come with music attached to it I'm

just going to turn my sound up and then

you can hear what we have and I'll show

you how to change it

it's kind of like sexy right I think we

might want to do something a little more

upbeat and peppy and just kind of more

friendly so what I'm going to do is go

over to music and you've got just like

you have all the all that access to all

those videos and images you also have

access to a ton of music tracks so I

might look for something playful and

then you can you know play each of these

and preview them

[Music]

I actually like this one I like fresh

fresh I'm going to go ahead and drag

that

right down here

and then I'm going to go ahead and

delete the one we currently have just

click on that and delete and then if we

want to hear that one

I think that's more the vibe we're going

for so I'm happy with that

pretty slick right could not be any

easier to get that done it only took us

a few minutes now finally when you're

happy and you got it the way you want it

all you have to do is click on export

make sure you've chosen 1080p that's

going to make it high res for you and

then just click on export then you're

going to have a file that's ready to

upload right into the Facebook ads

manager so to get your exclusive 25 off

deal from Nvidia just click right here

or go to westmcdowell.com in video and

if you want to learn more video hacks

and ways you can use in video for your

marketing and your Facebook ads head

over to nvidia's channel right down here

I'll see you there