How To Get a Digital Marketing Job with NO Experience | My Journey & Tips
Summary
TLDRThis video offers a comprehensive guide for aspiring digital marketers, emphasizing the importance of learning the basics, identifying one's ideal job role within the vast field, and tailoring resumes to specific job descriptions. It highlights the value of internships and volunteering for gaining experience and building a network. The speaker also suggests creating a portfolio to showcase skills and advises on the significance of perseverance in the face of job rejections, encouraging viewers to keep striving for their dream roles in the industry.
Takeaways
- đ Digital marketing is a fun and in-demand industry with great career prospects and good pay.
- đ Start by learning the basics of digital marketing in your spare time through free or paid courses.
- đŻ Have a clear idea of your ideal job in digital marketing, as it encompasses various areas like SEO, paid advertising, social marketing, and email marketing.
- đ Tailor your CV and cover letter to the specific job description to stand out, especially when you have no experience.
- đŒ Internships and volunteering are crucial for gaining experience and making industry connections, even if they're often unpaid.
- đ Perform well in internships to receive recommendations that can be invaluable for future job applications.
- đŒ Create a portfolio showcasing your digital marketing skills, such as building a website, to demonstrate your abilities.
- đ Consider working for free for small businesses to gain testimonials and experience if you lack referrals.
- đ€ Network extensively as it's vital for learning about job opportunities and making industry connections.
- đ± Utilize platforms like Instagram, LinkedIn, and Facebook groups to connect with professionals in the digital marketing field.
- đ« Don't give up despite facing rejections; they are part of the process and can lead to better-suited opportunities.
Q & A
Why is digital marketing currently an in-demand industry?
-Digital marketing is in-demand due to its fun nature, great career prospects, and competitive pay.
What should one do to learn digital marketing basics?
-One should take free or paid courses in digital marketing, such as those offered by Google Skill Shop or Social Marketing Mastery.
Why is it important to have a clear idea of your ideal job in digital marketing?
-Having a clear idea helps you focus on learning specific skills relevant to that job and tailor your CV and cover letter to match the job description.
What is the role of internships and volunteering in breaking into the digital marketing field?
-Internships and volunteering offer entry-level experience, knowledge, and the opportunity to make industry connections, which are vital for career growth.
How can an unsolicited recommendation from a CEO benefit your career prospects?
-An unsolicited recommendation from a CEO can act as a strong referral letter, enhancing your credibility and increasing your chances of securing future internships or jobs.
What is the significance of creating a portfolio in digital marketing?
-A portfolio showcases your digital marketing skills, design abilities, and achievements, providing tangible proof of your capabilities to potential employers.
Why should one not work for free without expecting something in return?
-Working for free should be a strategic move to gain testimonials or experience, which can add value to your profile and increase your attractiveness to future employers.
How can networking on social media platforms like Instagram benefit a digital marketing career?
-Networking on platforms like Instagram allows you to connect directly with industry professionals, offer value through volunteering, and potentially gain employment opportunities.
What is the importance of LinkedIn in the context of job hunting in digital marketing?
-LinkedIn is an organic platform where you can connect with professionals, make industry connections, and discover job opportunities without the need for paid advertising.
How can joining Facebook groups related to digital marketing help in career development?
-Facebook groups offer a platform to connect with like-minded individuals, industry leaders, and potential employers, providing access to opportunities and learning resources.
What is the key advice given for dealing with job rejections in the digital marketing industry?
-The key advice is to not give up despite rejections, as they are part of the process and can be a blessing in disguise, guiding you towards the right job that aligns with your aspirations.
Outlines
đ Kickstarting a Digital Marketing Career
This paragraph introduces the allure of the digital marketing industry, highlighting its demand, fun nature, and lucrative career prospects. The speaker, an entrepreneur and digital marketer, addresses common questions from students and career changers about breaking into the field, emphasizing the importance of learning the basics of digital marketing, such as marketing funnels and metrics, through free or paid courses. The speaker also stresses the need to have a clear idea of one's ideal job within the vast digital marketing landscape and tailoring one's CV to specific job descriptions to stand out, especially when starting with no experience.
đ Building Skills and Experience in Digital Marketing
The speaker continues by discussing the importance of internships and volunteering for gaining practical experience and building connections in the digital marketing field. They share a personal anecdote about receiving a commendation from a CEO, which served as a valuable referral. The paragraph also covers the strategy of creating a portfolio website to showcase one's digital marketing skills and the benefits of working for free to gain testimonials and experience. Networking is highlighted as crucial for discovering job opportunities, with recommendations to use platforms like Instagram, LinkedIn, and Facebook groups to connect with industry professionals.
đ€ The Power of Networking and Persistence
In the final paragraph, the speaker emphasizes the significance of networking for job opportunities and the importance of not giving up in the face of rejection. They provide tips on using social media platforms for professional connections and joining industry-specific groups to meet potential employers. The speaker also shares a bonus tip about the value of rejections in the job search process, viewing them as indicators that one is holding out for the right fit rather than settling for less. The paragraph concludes with words of encouragement and an invitation for viewers to share their success stories.
Mindmap
Keywords
đĄDigital Marketing
đĄCareer Prospects
đĄMarketing Funnel
đĄOptimization
đĄSEO (Search Engine Optimization)
đĄPaid Advertising
đĄSocial Media Marketing
đĄEmail Marketing
đĄInternships
đĄPortfolio
đĄNetworking
đĄRejection
Highlights
Digital marketing is an in-demand industry with great career prospects and good pay.
Learning digital marketing basics is crucial, with resources like Google Skill Shop and Social Marketing Mastery.
Having a clear idea of your ideal job within digital marketing is important due to its diverse areas.
Tailoring your CV to specific job descriptions is recommended, especially for those with no experience.
Experimenting with different areas of digital marketing can help determine your preferred career path.
Internships and volunteering are vital for gaining experience and making industry connections.
An unsolicited positive email from a CEO can act as a powerful referral for future opportunities.
Creating a portfolio website demonstrates digital marketing skills and can showcase past achievements.
Working for free for testimonials can provide value to future employers and show initiative.
Networking is essential for staying updated on job vacancies and making industry connections.
Instagram DMs can be an effective way to connect with professionals in the digital marketing field.
LinkedIn is a valuable platform for making professional connections and finding job opportunities.
Facebook groups are an underutilized resource for connecting with like-minded professionals.
Persistence is key in job hunting; rejection is inevitable but should not deter continued effort.
Rejections can be a blessing in disguise, ensuring you don't settle for a job that isn't right for you.
The importance of not giving up and continuing to network and apply for jobs is emphasized.
The speaker encourages viewers to share their success in securing a job in digital marketing.
Transcripts
getting a job in digital marketing is a
hot topic right now because it's an
in-demand industry and I mean rightly so
it's a really fun industry to be in
there's great career prospects and of
course it pays well ever since I shared
my day my life video as an entrepreneur
and digital marketer I've had so many
high school students uni and college
students and even people looking to
switch their careers reach out to me on
Instagram and YouTube ask me so many
different questions questions like how
do I get a job in digital marketing what
should I study during high school and
uni how well does it pay and I've even
had questions like should I drop out of
high school to pursue Dodger marketing
and the answer for that is no so in this
video I want to break it down for you
and share with you how to actually get a
job in digital marketing with absolutely
no experience at all how I did it and
what you should be doing right now if
you're currently thinking about getting
a job integer marketing let me know down
in the comments below I'd love to hear
from you so the first things first what
you need to be doing is learning digital
marketing I think that's completely fair
to say you should be learning digital
marketing in your spare time you should
be learning the absolute basics first if
you don't know that already things like
marketing funnels optimization basic
different marketing metrics and
equations there are a whole range of
free and paid courses that you can take
right now things like Google skill shop
or social marketing mastery which I'll
leave links down to in the description
below
number two is have your most ideal job
in mind and never ever compromise on
that job description or what that job
looks like to you I say this because
digital marketing is huge it's an
umbrella term for so many different
areas within digital marketing things
like SEO paid advertising social
marketing email marketing these are all
subsections of digital marketing so the
next two steps from there is you should
be learning certain aspects from that
most ideal job description that you just
read whether that be in email marketing
or whether that be as a paid ad
specialist whatever it might be start
learning skills from that sector and
then of course general broader digital
marketing and then the second
recommendation is to tailor your CV
specifically to that
position that you looked at do not make
the mistake of sending very generic you
know especially if you have no
experience at all you don't want to be
sending generic Seavey's to all the
companies that you're applying for you
want that CV and that cover letter to be
specific to that job description that
you're sending it to and then going back
to my original point you don't want to
make the mistake of going down the
rabbit hole of pursuing a path within
digital marketing that you won't even
enjoy because that's the last thing you
want and you end up hating your career
which is you know absolutely terrible
and I totally understand that you might
not absolutely grasp the feeling of that
career path just yet but the best thing
you can do is honestly experiment and
study it up and you know use your spare
time to take exams and learn up whatever
you decide to go to whether the email
marketing or pay-per-click advertising
wherever it might be and get a feel for
it step number three or I should say tip
number three is internships and
volunteering this is very important if
you have absolutely no experience at all
or even if you do have a bit of
experience internships is extremely
vital to you and what they are is you're
basically offering a company your time
to enter into an entry-level position
where they'll feed you ad and knowledge
and teach you the basics of digital
marketing or whatever you're doing that
certain position in exchange for you and
your time helping out the company they
are often unpaid though if you're lucky
you can get a paid internship though
they're quite rare and if you're able to
secure an internship you're going to be
learning loads and loads which is the
most important part and on top of that
you're going to be getting a feel for
how it is in the digital marketing
industry and of course you're going to
be making great connections which is
just as important as experience and one
of my first internships and this is
going to be a subtle brag but it's going
to make a good and useful case study for
you by the end of the internship I
received an email from the CEO of that
specific company and I'll put the email
up on the screen some
we're and essentially what this CEO said
what this person said was you were one
of the most talented interns that we had
in quite some time now that specific
email proved to be super useful for
future internships and even landing my
first job and basically acted as a
referral letter
so my recommendation here is to go into
the internship do the best possible job
that you can do even if that includes
coffee runs just do them and then ask
for a recommendation the email that I
received was unsolicited which was
amazing but you don't need to wait
around for a potential recommendation
you can go ahead and ask your senior to
write up a recommendation for you
whether that be on LinkedIn or through
email and then keep that specific
document number four and this is for
those ambitious ones out there is to
create a portfolio spend your spare time
creating for example a website with your
own portfolio rather than just a page of
a CV because this proves to them that
you do have digital marketing skills
from the out out set already you're able
to build a website you know you have
design skills you a skills UX skills and
mobile design skills SEO whatever it
might be if you've achieved results for
a past client or for an internship then
make sure that you put down that
campaign all those results into your
portfolio your website whatever it might
be even your CV that's super important
to and then of course work for free if
you don't have these testimonials in the
first place approach small businesses
with whatever knowledge you might have
and tell them that you're willing to
work for them for free for a little bit
in exchange for a testimonial if you do
a good job this is going to provide
immense value to your future employer
and and showcase that you have
initiative and that you do have an
experience without any experience in the
first place number five is network
network and network having a network
that is relevant to your industry is so
important because jobs constantly change
and vacancies constantly pop up so if
you make connections within your network
okay they might be able to approach you
or vice-versa you
approach them when the time is right and
therefore you can learn your first job
so here's my recommendations on how to
network Instagram is actually a great
place to network okay so you can
actually DM people directly to mort's
the people that you know are in the
digital marketing industry and then just
let them know that you're wanting to
connect up with them and you're looking
for future employment opportunities
you could even provide them value right
now by volunteering for them so this is
a great way okay to gain experience so
one example of this is I actually
constantly get a request to work for me
for free you know video editing SEO
wherever it might be through my
Instagram jams which is great but yeah
DMing on instagram is actually a great
great way to not only socialize and
slide it into the teams but also to
professionally connect up with people
talking about professional connections
of course you have LinkedIn as well if
you're not on LinkedIn you are missing
out massively it is a massively
organic platform what I mean by that is
that you don't need to pay to play
unlike Facebook ads or Google Ads or
whatever it might be you can hit up
connections right now and just DM people
through there as well and I find that
it's a great response rate on Instagram
harder response rate or lower response
rate I should say on LinkedIn though
they're more willing to set you up with
a job or wherever whatever might be an
opportunity through LinkedIn another
great way to connect up with people or
like-minded people in the digital
marketing industry is of course Facebook
groups this is underutilized and a lot
of people we just basically use it for
you know our business or like just
learning things but it's actually a
great great way to connect up with
people who might have opportunities for
you an easy way is just to go onto
Facebook and search up in groups
whatever the topic it is that you're
looking for SEO paid ads just different
marketing in general and then enter the
group and then just browse through the
list of people inside this group and see
if there's any founders CEO CEOs
marketing managers and just connect up
with them just message them
and see if they have any opportunities I
also run a small digital marketing
Facebook group if you're interested it's
called mastery and it's completely free
to join so I'll leave links down in the
description below if you're interested
in joining us and I'm going to share
with you a bonus tip that I think is
actually really important to underlay
all the advice I've given you which is
don't give up it's so easy to give up
when you're constantly rejected from
jobs and internships it is absolutely
inevitable that you're going to be
rejected from jobs and interviews over
and over and over again until you get
the job and unless you're extremely
lucky or extremely talented chances are
you're not going to get your job from
the first interview so you do need to
get used to the rejection it doesn't
mean that you're not capable
it doesn't mean you that you're done it
doesn't mean that you're not suited to
digital marketing it just means that
it's not the right time for you just yet
so you shouldn't give up you should
continue persevering continue networking
continue with all the advice that I've
given you in this in this video and I
have absolutely no doubt that you're
going to secure the job that you do want
and if you do please let me know I would
love to know because at the end of the
day it's not the rejections that will
appear on your CV it's the job that you
end up getting that will appear on your
CV so who cares about the rejections and
if anything rejections are actually good
because going back to my first point you
do not want to settle for a job that is
subpar that is not in line with your own
dreams and aspirations
so having being rejected from a job is
actually a blessing in disguise because
the employer knows that you're not right
for the job so how is it that you're
going to be right for the job that
they're potentially offering you so
don't worry about rejection continue
persevering is my point so I hope this
video has helped you and I wish you all
the best in your job hunting within the
digital marketing industry and if you
found this video useful or interesting
drop this video like and subscribe for
more in the future until then keep on
hustling
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