Moda e Negócios: Tommy Hilfiger conta os destaques do livro sobre sua história.

Summary

In this interview, the designer reflects on 30 years in the fashion industry, highlighting key milestones such as using celebrities in campaigns, expanding globally, and becoming a publicly traded company. They discuss the evolution of fashion marketing, from celebrity endorsements to the influence of social media. The designer also shares thoughts on the future of fashion, emphasizing fast fashion, omni-channel shopping, wearable tech, and sustainability. They reveal some favorite items from their collection, including a sport jersey and stylish knitwear, while expressing excitement for continued innovation in the industry.

Takeaways

• 😀 The speaker has 30 years of experience in the fashion business and is currently writing a book reflecting on those years.
• 😀 The speaker pioneered the use of celebrities in fashion campaigns, starting with musicians like Britney Spears and David Bowie to attract their fanbase.
• 😀 The shift to social media is a major focus now, with direct engagement through platforms like Instagram, Twitter, and Snapchat being crucial for modern business.
• 😀 Fast fashion and quick delivery are emphasized, with the speaker noting that consumers want immediate gratification from their purchases.
• 😀 Omni-channel shopping is key, which includes e-commerce, mobile apps, and even TV shopping, particularly in the U.S.
• 😀 There's a continued effort to shorten the time between runway shows and product availability, though it can still take several months.
• 😀 The speaker believes Brazilian consumers are similar to Europeans in their love of fashion and luxury, while also reflecting American style influences.
• 😀 The global fashion scene is becoming increasingly homogenized, with the same brands and clothes available in cities worldwide, making it harder to find unique regional items.
• 😀 The future of fashion may include wearable tech and sustainability, though both need to be perfected before widespread adoption.
• 😀 The speaker highlights key items in the collection, such as a leather sport jersey with a skirt, and describes knitwear as a key favorite for its 'portable luxe' quality.

Q & A

What is one of the highlights of the speaker's career?

One of the highlights mentioned is being one of the first brands to use celebrities in fashion campaigns, which was a pioneering move at the time.

How did the speaker initially approach advertising with limited resources?

The speaker used musicians in campaigns, hoping their fans would be drawn to the brand. This strategy included stars like Britney Spears, Lenny Kravitz, Jennifer Lopez, and David Bowie.

Why is the speaker a fan of using musicians in fashion campaigns?

The speaker is a music fanatic and saw an opportunity to tap into the fanbase of musicians, thus driving attention to the brand.

What was the significance of the speaker's global expansion?

The global expansion was a major highlight as it marked the growth of the brand, making it more accessible to consumers around the world.

What are the current trends in the fashion industry according to the speaker?

The current trends include a heavy focus on social media platforms like Instagram, Twitter, and Facebook to directly engage with consumers, as well as the shift towards omni-channel shopping, where consumers shop via mobile apps, e-commerce, and even TV shopping.

How does the speaker view the impact of fast fashion?

The speaker acknowledges that fast fashion is important because it allows for quick delivery of clothing to consumers, meeting their demand for instant gratification.

What are the challenges related to fashion timelines discussed by the speaker?

One of the challenges is the time gap between runway shows and when products are available to consumers. While the goal is to shorten this period, it can still take months, such as the three to four months between showing and delivering collections.

What distinguishes Brazilian fashion, according to the speaker?

The speaker notes that Brazilian fashion shares similarities with European fashion, particularly in the love of life and fashion. Brazilians are also described as being comparable to Americans in their dress and overall fashion sense.

How does the speaker approach regional variations in fashion collections?

The speaker mentions offering some items tailored to local markets, like in Miami or Brazil, where the weather or local preferences may influence certain product choices, while the core collection remains the same globally.

What does the speaker predict for the future of fashion?

The speaker predicts that wearable tech and sustainability will become increasingly important in the future of fashion, though both need to be perfected before they can be fully embraced.