How To Run Facebook/Instagram Ads For E-commerce, Dropshipping, or POD from India (in Hindi) | NS

Summary

This video script is a comprehensive guide for e-commerce and dropshipping business owners, focusing on leveraging Facebook, Instagram, and Meta Ads for marketing. It outlines six key steps: campaign creation, targeting the right audience, budget allocation, ad creation with effective copy and media selection, and scaling up strategies. The speaker also promises to share examples and a free guide on when to scale or stop ads for optimal results, ensuring viewers can effectively promote their print-on-demand products.

Takeaways

• 😀 The video provides a guide on running e-commerce print-on-demand or dropshipping businesses using Facebook, Instagram, or Meta Ads.
• 🎯 The speaker outlines six key aspects to focus on for successful ad campaigns, including campaign creation, targeting, budgeting, ad creation, scaling, and optimization.
• 📈 The importance of campaign level settings is emphasized, such as explaining the purpose of the campaign to Facebook, whether it's for brand awareness, traffic, or conversions.
• 🤑 Targeting is crucial; the audience should specify the interests and demographics of the target audience to ensure ads are shown to the right people.
• 💰 A budget strategy is suggested, recommending setting a budget of around ₹400 for each ad set within a campaign, with a total campaign budget of ₹1200 for three ad sets.
• ✍️ Ad creation involves writing effective ad copy and selecting impactful visuals, with simplicity being key for better ad performance.
• 🔼 Scaling up ads is discussed, indicating when and how to increase the budget for ads that are performing well to maximize results.
• 🛑 The video introduces a 'three-dee cap' rule for deciding when to stop or scale ads based on performance metrics such as clicks, unique link clicks, and purchases.
• 📊 The necessity of monitoring ad performance is highlighted, using Facebook's Ads Manager to track clicks, unique link clicks, and conversions.
• 📝 The speaker provides practical examples and a free guide to illustrate how to scale and stop ads based on performance data.
• 🔗 The transcript is in Hindi, but the video content is aimed at teaching an online business strategy applicable to various audiences.

Q & A

What is the main topic of the video?

The main topic of the video is explaining how to run a print-on-demand or dropshipping business effectively using Facebook, Instagram, or Meta Ads.

What are the six things the video will cover?

The six things the video will cover are: campaign creation, targeting the right audience, setting campaign budgets, creating effective ads, scaling up ads, and providing examples and a free guide on when to scale and stop ads.

What does the video suggest for campaign creation on Facebook Ads?

The video suggests understanding the different levels of campaigns on Facebook Ads, such as campaign level, ad set level, and ad level, and choosing the right objective for the campaign, like conversions, sales, traffic, or brand awareness.

How does the video guide viewers on targeting their audience for ads?

The video guides viewers on targeting their audience by specifying interests on the ad set level, which involves selecting the right audience based on their interests in the products or services being offered.

What is the recommended budget for each ad set according to the video?

The video recommends setting a budget of around ₹400 for each ad set, which is considered a sweet spot that is recommended for effective ad performance.

How should one decide when to stop an ad set that is not performing well?

The video suggests monitoring the performance of the ad set and stopping it if it is not generating the desired results, such as clicks or conversions, within the set budget.

What is the importance of ad copy in the video's context?

Ad copy is important as it should be simple and convey the message effectively to attract the audience. The video emphasizes that simpler ad copy tends to perform better.

What is the 'Three D Cap Rule' mentioned in the video?

The 'Three D Cap Rule' is a set of guidelines for deciding when to scale or stop an ad set based on its performance over three days, focusing on metrics like clicks, auto cuts, and parcels (sales or conversions).

How does the video use examples to illustrate the scaling and stopping of ad sets?

The video uses examples to show different scenarios of ad performance, explaining when to scale up the budget if the ad set meets certain performance criteria over three days, and when to stop if it does not meet these criteria.

What is the final guidance provided in the video regarding ad management?

The final guidance provided in the video is to apply the 'Three D Cap Rule' effectively, review the performance of ad sets regularly, and make informed decisions on scaling or stopping ads based on the performance data available in the Facebook Ads Manager.