I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED]

Summary

The speaker shares insights on content creation, emphasizing that social media offers free distribution, which provides tremendous value even for small audiences. They stress creating content tailored to the audience rather than chasing views or likes, focusing on delivering meaningful and business-centric content. The speaker also highlights the importance of experimenting, learning from mistakes, and showing unique insights that only they can offer. Additionally, they discuss the role of short-form content for brand awareness, stating it helps establish recognition, even if it doesn’t immediately lead to conversions.

Takeaways

• 😀 Focus on the value of your content, not just the number of views. A thousand views are still significant and free distribution via social media platforms offers great leverage.
• 😀 Don't compare yourself to others on social media. It's easy to feel bad about content performance, but views and numbers don’t always reflect true value.
• 😀 Business owners should create content that truly serves their audience's needs rather than focusing on viral success or metrics.
• 😀 Avoid putting excessive emphasis on high-tech production value. Simple, direct communication often works better and can lead to better engagement.
• 😀 Learning from mistakes is crucial, but make sure you don’t repeat the same mistakes twice. Improve by making narrow-field mistakes that can lead to expertise.
• 😀 Consistent content creation and testing different strategies are key to finding what works best for your audience. Volume can lead to luck and unexpected success.
• 😀 Showing what only you can show and sharing your unique insights helps to build trust and authority. Personal experiences and data matter.
• 😀 Focus on providing actionable value and be authentic in your content. This will resonate better with your target audience, even if views are not massive.
• 😀 Emphasize long-term value over short-term metrics. Metrics like views or likes don’t necessarily lead to cash flow or business growth.
• 😀 For short-form content (like YouTube Shorts), prioritize brand awareness over direct sales. It’s more about building recognition and trust for future conversion.
• 😀 Remember that the audience you cater to as a business owner may be niche, but that’s okay. Focus on making content for the people you want to serve, even if it means creating content for a smaller group.

Q & A

What is the main idea of the speaker's approach to social media content?

The speaker emphasizes focusing on creating valuable content for a specific audience rather than obsessing over metrics like views or likes. The goal is to build trust and engagement with the right people, which can lead to business growth, even if the view counts aren't extremely high.

How does the speaker view the importance of views on social media?

The speaker acknowledges that views are often seen as a benchmark of success, but stresses that they shouldn't be the primary focus. Instead, the true value lies in creating content that resonates with the right audience and helps them solve real problems.

What does the speaker mean by 'free distribution'?

Free distribution refers to how platforms allow content to be shared and viewed by a wide audience without charging for exposure. The speaker highlights that this is a significant advantage because it allows for reaching potential customers at no cost.

Why does the speaker emphasize the importance of 'deep content' over 'wide content'?

The speaker believes deep, niche content is more effective for business owners, as it provides value that is directly relevant to them. While wider content may reach a broader audience, it often lacks the specificity and depth needed to engage serious business owners.

What does the speaker mean by 'don't get the same scar twice'?

This phrase means learning from mistakes but not repeating the same errors. The speaker encourages making new mistakes, as that leads to growth, but insists on not making the same mistake repeatedly in content strategy or business decisions.

How does the speaker's approach to content creation differ when using slides versus just speaking to a camera?

The speaker found that using slides or a more staged production did not significantly improve the performance of their content compared to simply speaking to the camera. Both approaches yielded similar results, so the speaker now prefers the more direct, less produced method of creating content.

What is the importance of 'showing what only you can show' in content creation?

The speaker believes that sharing unique personal experiences and insights sets their content apart. By showing what only they can demonstrate—such as lessons learned from extensive experience—viewers are more likely to connect and trust the content.

How does the speaker view the role of shorts in their content strategy?

Shorts serve as a tool for brand awareness, particularly at the top of the funnel. While the content in shorts may be broader and less deep, the speaker views them as an effective way to familiarize a wider audience with their face and message, which can then lead to deeper engagement with follow-up content.

What is the speaker's philosophy about the relationship between content views and business outcomes?

The speaker argues that views and likes do not translate directly into revenue. The true goal is to create content that attracts and educates the right people, which ultimately drives business results, such as sales, applications, and other meaningful actions.

Why does the speaker continue to create wider content, despite focusing on deep content for business owners?

The speaker enjoys discussing broader topics like business philosophy and personal development, which align with their interests. They continue to create this type of content because it helps build a more holistic brand and can still be valuable, even if it's not directly tied to immediate business outcomes.