How To Build An Audience With Zero Followers (6 Beginner Strategies)

Summary

The video script offers an in-depth guide for aspiring social media influencers and content creators, particularly those aiming to succeed on platforms like YouTube and Twitter. The speaker shares their personal journey and the lessons learned from years of trial and error. Key takeaways include the importance of understanding writing as a foundational skill for content creation, leveraging the power of persuasion and psychology to engage audiences, and the necessity of building a unique personal brand that resonates with followers. The script emphasizes the value of starting with platforms like Twitter to control growth and then funneling that audience to other platforms. It also provides practical tips on creating compelling content, such as mastering hooks, choosing the right topics, and treating social media growth like a strategic game. The speaker encourages creators to see social media as a platform for personal and professional evolution, where the right approach can lead to sustainable growth and success.

Takeaways

• 🚀 **Persistence is Key**: The speaker emphasizes the importance of not giving up, as they failed for years before achieving success on YouTube.
• 📈 **Growth Strategies**: Discusses the best ways to grow on social media, especially for those starting with zero followers, highlighting the lack of knowledge as a common issue.
• 🤳 **Leverage Your Strengths**: Suggests using other people's authority and one's unique identity to build a personal brand, leading to faster growth.
• 🎮 **Social Media as a Game**: Treating social media like a video game is crucial for success, as it encourages a mindset of continuous learning and adaptation.
• 📝 **The Power of Writing**: Writing is a fundamental skill that can be used to structure messages effectively and persuade an audience.
• 🧠 **Understanding Your Audience**: Recognizes the importance of knowing your audience and creating content that resonates with them on a personal level.
• 📱 **Twitter as a Testing Ground**: The speaker shares their experience of using Twitter to test ideas and build an audience before transitioning to YouTube.
• 📉 **Control Your Growth**: Advises controlling your growth by understanding and leveraging social media features rather than relying solely on algorithmic recommendations.
• 🌟 **Be a 'DJ' with Ideas**: Encourages users to remix and synthesize ideas from various sources to create unique content that reflects their individual perspectives.
• 🔄 **Leverage Authority**: Suggests starting by curating others' ideas to gain authority and then building on that to create original content.
• 📉 **Master Hooks and Topics**: Stresses the importance of crafting compelling hooks and selecting the right topics to attract and retain an audience's attention.

Q & A

What was the main reason the speaker failed at becoming a YouTuber initially?

The speaker failed initially because they didn't understand the importance of skills like persuasion, psychology, copywriting, marketing, and sales in creating impactful content.

How did social media influence the speaker's life and perspective?

Social media served as a powerful tool for the speaker, changing their life by providing role models and ideas that they couldn't find in real life, shaping their identity, and influencing their views on self-improvement, business, and other domains.

Why is writing considered a crucial skill for success on social media according to the speaker?

Writing is crucial because it allows creators to structure messages persuasively, making their content more interesting and engaging to audiences. It's also a way to pass down information and shape human evolution.

What is the significance of using Twitter for building an audience before moving to platforms like YouTube?

Twitter allows for easier manual control of growth due to features like DMs and reposts. It's simpler to use, focusing on writing, which can then be repurposed into content for other platforms like YouTube.

How did the speaker overcome their limiting beliefs and start growing their audience on Twitter?

The speaker overcame their limiting beliefs by observing others who were successful on Twitter, realizing they had similar knowledge, and then taking the leap to start posting their own content.

What are some strategies the speaker suggests for leveraging other people's authority to grow one's own social media presence?

The speaker suggests writing about others' ideas and tagging them, creating threads with multiple ideas from different people and tagging them all, and using authoritative figures' ideas to create high-performing posts.

Why is it important to master hooks and topics when writing for social media?

Mastering hooks and topics is important because they are key to attracting readers' attention and making them want to engage with the content. Without a compelling hook and a relevant topic, even valuable content may go unread.

What does the speaker mean when they say to treat social media like a 'global video game'?

The speaker means that social media is a platform where you must continuously improve your skills and collaborate with others, much like playing a multiplayer game with individual missions. It involves building a tribe and working with others towards common goals.

How did the speaker's approach to growing on social media change after understanding the power of writing?

The speaker started to focus on writing as a core skill, using persuasive structures, and creating content that resonated with their audience's interests and goals. They also began to leverage Twitter's features to control their growth before expanding to other platforms like YouTube.

What is the 'holy trifecta' the speaker refers to for social media growth?

The 'holy trifecta' refers to the combination of the right topic, a compelling hook, and directing traffic to the content. When these three elements align, it can lead to significant growth in followers.

Why is it beneficial to have a broader audience on social media rather than just focusing on a niche target audience?

A broader audience increases the potential for more people to spread the content to the target audience, thus increasing reach and opportunities. It's more advantageous to have a large following, some of whom are the target audience, than a small following that is exclusively the target audience.

How does the speaker define the term 'DJ with ideas' in the context of social media?

A 'DJ with ideas' is someone who takes various ideas from multiple sources and combines them into a unique blend, much like a DJ mixes different sounds and music. On social media, this means curating and synthesizing ideas to create original, personalized content.

Outlines

00:00

🚀 The Struggles and Strategies of Becoming a YouTuber

The speaker reflects on their journey to becoming a YouTuber, highlighting the initial failures and eventual discovery of effective social media growth strategies. They emphasize the importance of understanding persuasion, psychology, copywriting, marketing, and sales to create engaging content. The power of social media to influence and change lives is discussed, along with the realization that traditional educational systems often fall short in preparing individuals for real-world success. The speaker also stresses the significance of writing as a foundational skill for human evolution and success in social media.

05:01

📝 The Impact of Writing and Building an Audience on Twitter

The paragraph discusses the transformative power of writing in building an online presence. The speaker shares how they first encountered success on Twitter by observing others and leveraging writing to attract an audience and clients. They highlight the importance of personality and unique interests in standing out. The process of learning from others, overcoming limiting beliefs, and experimenting with different writing structures is outlined. The speaker also talks about the benefits of taking online courses to accelerate learning and the compound growth they experienced from Twitter to other platforms like YouTube.

10:03

🤔 Becoming a 'DJ of Ideas' and Leveraging Authority on Social Media

The speaker advises on growing a social media presence by becoming a unique synthesizer of ideas, much like a DJ mixes music. They stress the importance of originality and leveraging one's own experiences and perspectives to create content. The concept of curating and then creating content is introduced as a means to gain authority. The strategy involves engaging with existing audiences of influencers by tagging, referencing, and building relationships with them. The paragraph also covers the necessity of mastering hooks and topics to attract readers and emphasizes writing from the reader's perspective to maximize impact.

15:03

🎯 Mastering the Art of Crafting Hooks and Choosing the Right Topics

This section focuses on the importance of hooks and topics in writing for social media. The speaker explains that writing must appeal to the reader's self-interest and emotions, not just be clever. They suggest reading one's writing from the reader's perspective to refine its impact. The tips include choosing broadly applicable topics, assuming the reader is a beginner, and using specific frameworks like the Eisenhower Matrix to create curiosity. The speaker also recommends studying successful hooks and ensuring the hook implies transformation, awareness, and effortlessness for the reader.

20:03

🌐 Treating Social Media as a Global Video Game for Growth

The final paragraph likens social media to a multiplayer game requiring a combination of solo skill development and teamwork. The speaker encourages acquiring a wide range of skills, from business and marketing to design and video editing. They emphasize the importance of forming a 'tribe' or mastermind group to share strategies and support each other's growth. The paragraph concludes with the recommendation to treat social media engagement as a collaborative effort and to build a brand through writing, suggesting resources such as the Cortex Second Brain app for creators.

Keywords

💡YouTuber

A YouTuber is an individual who creates and shares content on the video-sharing platform, YouTube. In the context of the video, the speaker's aspiration to become a YouTuber signifies the broader dream of leveraging social media for personal and professional growth. The speaker reflects on their journey, highlighting the challenges and lessons learned from their initial failures to eventual success.

💡Social Media Growth

Social media growth refers to the process of increasing one's followers, views, or engagement on social media platforms. The video emphasizes strategies for growing a social media presence, particularly focusing on content creation and leveraging the power of writing to attract and retain an audience.

💡Writing

Writing is a fundamental skill for content creation and communication. The video underscores the importance of writing in building a social media presence. It is portrayed as a tool for structuring messages persuasively, attracting an audience, and conveying ideas effectively. The speaker's realization of the power of writing was a turning point in their journey to becoming a successful content creator.

💡Persuasion

Persuasion is the art of convincing others to adopt a belief, change their opinion, or take a specific action. In the video, persuasion is discussed as a key component of effective writing and communication on social media. It is presented as an ethical means of gaining influence and power without resorting to force or deceit.

💡Personal Branding

Personal branding is the process of creating a unique image or identity in the public eye. The video suggests that one's social media account is akin to a personal brand, where the individual's unique blend of interests, opinions, and personality can be showcased. The speaker's experience on Twitter helped them understand the significance of personal branding in attracting an audience.

💡Algorithm

In the context of social media, an algorithm refers to the automated processes that determine the visibility and promotion of content. The speaker discusses the limitations of relying solely on the algorithm for growth and advocates for strategies that allow for more control over how content is discovered and shared.

💡Curating Content

Curating content involves selecting, organizing, and presenting existing content in a way that adds value for an audience. The video advises starting with curating others' ideas to leverage their authority before creating original content. This approach can help build credibility and attract an audience by associating with established voices in a field.

💡Hooks

Hooks in writing are attention-grabbing devices used to draw readers into the content. The video stresses the importance of crafting compelling hooks to increase the likelihood of readers engaging with the content. A well-structured hook can create curiosity and imply a transformation or solution, which is crucial for social media success.

💡Topics

Choosing the right topic is crucial for social media growth. The video suggests that topics should be broadly applicable and resonate with a wide audience. It also emphasizes the need to consider the reader's perspective and awareness level when selecting and presenting topics to maximize engagement and reach.

💡Treating Social Media as a Game

The video metaphorically describes social media as a global video game where players undertake single-player missions within a multiplayer environment. This perspective encourages a strategic approach to skill development, collaboration, and growth. It also highlights the need for a community or 'tribe' to support and amplify each other's efforts.

💡Digital Economy

The digital economy encompasses the economic activities related to digital technologies, including social media. The speaker's journey and the advice given in the video are framed within the context of the digital economy, where writing and content creation are valuable skills for building a brand and achieving success online.

Highlights

The dream of becoming a YouTuber involves overcoming initial failures and learning effective social media growth strategies.

Social media can be a powerful tool for personal growth and change, not just for entertainment.

30% of children and 54% of adults in the US aspire to be YouTubers, reflecting a shift towards digital careers.

Writing is a fundamental human skill that can be leveraged for social media success, not just a form of self-expression.

Understanding persuasion, psychology, and marketing is crucial for creating impactful content.

The speaker failed initially as a YouTuber due to a lack of understanding of what makes content engaging and persuasive.

Using Twitter as a platform to build an audience before transitioning to YouTube can be a strategic growth path.

Controlling your growth on social media by leveraging features like DMs and reposts can lead to more predictable outcomes.

Personality and unique interests are key differentiators for social media success, not just business value propositions.

Becoming a 'DJ of ideas' involves curating and synthesizing information from various sources to create unique content.

Leveraging the authority of others by tagging and referencing them in your posts can increase visibility and credibility.

Mastering hooks and topics is essential for engaging readers and driving social media growth.

Social media growth is not linear and requires patience and persistence, with periods of rapid increase followed by stagnation.

Choosing broadly applicable topics and framing them to educate a wider audience can lead to exponential growth.

Treating social media like a video game with multiplayer and single-player elements can enhance your strategic approach to growth.

Building a tribe or network within social media can provide support, accountability, and shared growth opportunities.

The speaker emphasizes the importance of learning to write as a foundational skill for building a personal brand and growing on social media.

Transcripts

Like many

people, I've always had the dream of becoming a YouTuber,

but I failed for years before I saw any shred of success.

And that's why in this video,

I want to talk about the best way to grow on social media.

Even if you have zero followers,

simply because I feel like a lot of people

don't know what they're doing. So we'll talk about that.

But in this video, you're going to learn why I failed

and what you can learn how to start.

Even if you lack confidence

and aren't a ten out of ten supermodel.

How to use other people's authority to build your own.

This will lead to the fastest growth

and why

treating social media like a video

game is the key to being a success.

This will lead to sustainable growth.

My dream of becoming a YouTuber started in high school,

when I would get home from school

and just go straight to my computer

and start watching the people that I loved to watch on YouTube.

The creators at the time.

And I was very into fitness

because I wanted to get jacked as a kid for vanity reasons,

and I would go home,

watch these people, and they had no idea that a guy

in a completely different

location was taking

and implementing their advice, soaking in their ideas,

and changing his identity

to become very similar to them

because he couldn't find those role models in real life.

Now that's a very big power of social media.

A lot of people think that it's just entertainment and memes

and cheap dopamine, when I don't believe that to be the case.

Social media has changed my life, and the creators on it

have changed the way that I view the world, and I would give

a lot of the credit to my success in

whatever domain of life, self-improvement, business,

anything to those people for at least kickstarting the journey

and helping me along the way and teaching me

the things that I wasn't taught in school.

It's no wonder why 30% of children and 54% of the adults

in the US said they wanted to become a YouTuber as a career.

This isn't some delusional aspiration.

This is where evolution has led us.

People want to do what they love,

and when you peel back the layers and discover

what social media

actually is, a way for anyone

to attract an audience to the work they love to

do you realize that it is a path almost anyone can take to shape

the future.

Work is going,

digital education is going, digital commerce is going.

Digital society is going digital as automation

and AI disrupt

everything we thought were safe and secure,

the second lives

we live on social media

indicate a transition of something larger

communication, education,

value, meaning and what it means to be human have evolved.

The first thing we need to discuss.

If you have the ambitions and the dreams of doing what you enjoy,

and one thing here,

realize that other people are not watching this video too.

I feel like it's very easy to get caught up

in the fact that I'm watching this video,

so everyone knows what I know now, and that's just not the case.

If you're here, it means you're ambitious. It's me.

It means you have an open mind.

It means that you're willing to do more for your life,

and you're willing to take in unknown and potentially risky

path to get there.

But as we know, the greatest risk is no risk at all.

So the first thing we do here with an open mind is to start

with writing amoebas sensed information with touch.

Animals sense.

The information was sight, smell, sound, and memory.

Humans have the ability to shape evolution

because we are the first to pass down information with writing.

Writing isn't just a skill, it's what makes us human.

So why did I fail at my dream of becoming a YouTuber?

It's because I didn't actually know what I was doing.

I saw what other people are doing.

I thought it would be wise to just like,

pull out a camera, start

filming myself and talk to it, and expect people to actually find

what I have to say. Interesting.

That's where a lot of people go wrong,

is that they think they just have

interesting things in their mind. That's not the case.

You need to understand persuasion, psychology,

copywriting, marketing, sales,

all of the skills that make writing a success

or turn you into a good writer or creator.

Those are the things that allow you

to structure a message to make it interesting.

When you just like spew information out,

people probably aren't going to find it interesting.

You have to use a persuasive structure,

like starting with a problem, making them aware of it,

hinting towards a goal that they can achieve with

what you're about to tell them,

and then bridging the gap with your interest to do so

is how you do that.

Notice how I'm using writing as a vessel to achieve a goal,

and you probably didn't think writing was a way to do that,

or to solve the problem in your life

of doing what you love for a living.

If I were to just say, learn to write,

you're not going to find that very interesting

unless you have the context and frame

from which you're going to apply it

to actually get a desired outcome in life,

you don't understand the benefits of it.

So this is what I did wrong throughout my entire journey.

Actually, as I started as a YouTuber seven years ago,

went to college, went to high school like failed

at seven different business models,

from dropshipping to actual ecommerce brands to SEO, multiple

marketing agencies, freelancing, digital art,

growing on social media.

All of the above.

Simply because I didn't understand writing.

And it wasn't that I didn't understand writing.

It's because I didn't understand what I just talked about.

What makes writing impactful?

What makes communication impactful,

how you attract people to what you do.

Writing is not just writing in a journal or writing

certain things.

It's about attracting people

and persuading them, which is how you gain power

outside of force and deceit, right?

You're not being deceptive

and you're not being forceful through something like slavery

or lying to people.

Persuasion is about inspiration.

You're inspiring people to do more,

and that is the only ethical way to actually get what you want

out of life is through persuasion.

I discovered writing when I first logged on to Twitter,

which I'd never used before.

Long story short,

I saw others

building an audience

and landing web design clients without manual outreach or ads.

And I was doing web design freelance at this time.

That was the first business model that I actually saw

some kind of success with.

That allowed me to quit my job

and introduce me to this world of social media.

I noticed that they weren't only talking about web design,

they were talking about their lifestyle interests and web design

or whatever skill you want to monetize.

I noticed that what made them unique

was not their business value proposition,

but their personality,

their unique blend of interests and opinions.

I noticed that Twitter was writing based.

They weren't spending time on visuals or video editing.

They didn't have to show their bodies.

They were building a business with their ideas, not looks.

I studied what they were doing

and realized they could write the same content.

I had very similar knowledge.

And so what was holding me back from doing what they do?

And the hint?

It was my own limiting beliefs.

So I took the leap and just started posting.

That's another mistake that most people make is like,

oh, I don't, I can't post anything.

I don't know that you get in your head

and you never end up posting.

So I just started posting every time I saw posts that

I could have written,

I took it and wrote it from my own point of view.

That's writing tip number one.

Every time I saw a post I disagreed with,

I took it in write my own opinion on the subject.

Writing tip number two.

Every time I saw a post

that was well-structured with bullet points, hooks, line

breaks, and flow,

I would experiment with that structure

by plugging one of my own ideas into it.

Last writing tip.

And along the way

I took a few courses here

and there to kind of connect the dots in my head

about what I was missing, and that helped quite a bit.

I offer to our writer

now is of course, or digital economics for the same reason

where it's like you technically don't need them, but

are they going to accelerate your progress

and is that worth the money to you? Potentially.

In my first year

I gained around 10,000 followers,

which is a pretty decent amount.

It's not too high, it's not too low.

I'd say it's about average for people

that actually put their time

and effort into learning how to do social media.

Then after that,

compounding growth kicked in and over the course of four years,

I gained 435,000 followers and diversified platforms

with my best tweets.

I repurposed them

and gained that much more on other platforms like YouTube.

YouTube, to me is writing based.

People ask for a YouTube course,

write a newsletter, read it to the camera,

send the footage to your editor. Boom. You're done.

But the secret there is that you need to learn how to write.

Because the writing, the structure of the words in the newsletter

transfer over to the structure of the actual YouTube video.

You write a script before you actually read it.

You don't just sit down and film

a YouTube video and expect it to be impactful.

Tip number two for growing on social media as a beginner

is to control your growth and not rely on the algorithm.

The second reason I failed on YouTube is because I want to talk

about what I want to talk about,

not what the algorithm wants me to talk about.

And when I discovered the power of writing on Twitter,

I realized that that could be a path to YouTube growth.

If you don't understand what I mean.

I knew that I could control my growth on social media

because Twitter has various features that YouTube doesn't.

YouTube doesn't have DMs or repost button

that people actually click.

It's hard to manually control traffic that way.

Or follower growth.

Twitter has DMs, forum style replies, frictionless

and encourage reposts, and the ability to quote post.

YouTube takes a lot of skill

and effort to nail all of the moving parts of video production.

Twitter is

as simple as writing a post in 2 to 3 minutes and hitting send.

I talk about how to control your growth in the video.

The only way to grow on social media,

even if you have zero followers.

Very similar to this title, but different.

So with writing and not having to learn video editing, design

and all these other things that take up my time,

I could just straight up take my ideas,

put them out there,

learn how to grow on that platform, control that growth

through various strategies that YouTube doesn't allow for,

and then once

I have an audience there, I can start to funnel

those followers

to YouTube

to allow me to get initial views

and then get seen by the algorithm.

So my end goal was still becoming a YouTuber, but

I just had to take a different path

to get there that most people weren't taking.

And that's how I outperformed them.

And of course, it took more time.

It took 1 to 2 years to be able to do this, but

personally, I had very difficult time

growing on YouTube at the start.

Maybe I could go back

and do it better this time,

but I just saw that as a more better long term option

and instead of just one YouTube audience, I get two audiences,

another one being Twitter.

Now that YouTube is one of my largest

audiences, people think that I started out here

because that's where they find me first.

But I will tell you

for a fact that I would not be here without Twitter,

and I would not be growing if it weren't for Twitter.

Twitter is a testing ground for my ideas

that turn into every other piece of content that I put out.

Twitter is like the house of it all.

Not only that, but writing 50 tweets

rather than just posting one video

because you can write 50 tweets in a probably the amount of time

it takes you to write and film and record one video,

you're able to test

those 50 tweets for how well they're going to do so.

If one out of those 50 tweets does well, that's awesome.

You can turn that into a YouTube video.

But if you just put out one YouTube video and it doesn't do well,

you don't have much data there,

you're going to have to spend so much more time

creating videos every single week,

or however often you want to create them,

in order to get any form of data

to see whether or not you're going to improve.

It's going to take much, much, much more time on YouTube alone

to reach that point where you can just send out

Bangers on demand, which is what most big accounts do.

Tip number three

for growing on social media

as a beginner is to become a DJ with ideas.

Nobody can replicate your mind, your worldview,

your story, your identity, your goals, values, beliefs,

traits, interests, drive, skills, experiences and problems.

The most profitable, unique and irreplaceable niche

is you writers or DJs with ideas.

So deejays, they take sounds and music from other people

and combine them into one mix or song or whatever it is

that they create.

They're synthesizers of ideas, not ideas of sounds.

Writers take ideas from multiple sources and mash them together

into their own.

Your social media account

is your Spotify profile,

and your job is to put out music worth listening to.

Now, the beautiful thing about digital music or digital writing

is that there are no limits.

There's 8 billion

different genres of EDM or electronic dance music.

There's infinite styles and sounds

and ideas to use in the digital world,

because you have so much information

and ideas at your fingertips, this part is very important.

An artist, DJ or producer has their own sound.

We all have certain artists because of that sound.

In EDM, excision

is very similar to resurrect,

but they have slight differences that make them unique.

Now, if excision

made a country song,

I find it hard to believe that much of his fan

base would listen to that.

They want to hear excision.

As a writer, your sound is your worldview.

Your sound is how your ideas are articulated through the lens

of your goals, problems, and experiences.

This is why you are the niche.

All of the ideas

you collect

and synthesize should be written from your worldview

or your point of view.

You're a perspective vessel.

You are taking ideas,

you're putting them in your mind,

and then you're spitting them out

in the way that you make sense of them.

So in short, just write.

Don't think, oh, I need to write like this guy.

I need to write like this.

Guys, just take the idea and write it,

because two people can take the same idea

and will come up with something completely new for it.

Someone with an emotional management

problem will write about personal responsibility

to solve that problem.

Someone with a business goal

will write about personal responsibility to reach that goal.

So both are writing about personal responsibility,

but they're both writing it towards two different goals,

or to solve two different problems,

or from their worldview

from what

they're trying to achieve in life,

or what problems

they have in their life that they're trying to solve.

That's what all content is filtered

through is your experience,

and that's how you turn ideas into your own.

You don't copy, you remix.

Tip number

four is to leverage authority

because how do you grow in social media

if you don't have any authority or experience?

You have to curate, then create.

So you don't start by creating all of this original stuff.

You start by curating others ideas that you can leverage

to bank off of their authority as your own.

Another thing with this

is that the only way to sustainably grow in social media

is to attract people to your audience

from where they already are.

So where are

potential followers there in other people's audiences, right?

You follow a bunch of people.

Everyone on social media

is following someone,

meaning that audience is where the followers are.

It's not in the algorithm,

it's under the creators, it's in their audiences.

So you need to get in front of those audiences

in order to get those people to follow you.

That is the only way, literally the only way to grow.

Do you know why people make YouTube videos

on other popular YouTubers?

So that video gets recommended to their audience and they watch.

Do you know why most YouTube titles sound the same?

Because they're trying to show up in the recommended video

section of the popular videos with that title.

Do you know why people tell you to comment?

So much on other people's posts?

Because they have an audience that goes into the replies

and see your hopefully good and not boring reply and follow you.

You need to get your posts

in front of other people's audiences,

rather than relying on the algorithm to spread them.

And there are a few ways to do this.

Write about their ideas and tag them.

People like it when you quote them

and will want to share your post with their audience.

In short, just tag more people.

Read their ideas, write about them in your own words,

reference them, tag them, become friends with them.

Reply to them.

Get your name in their mouth.

Create a thread with multiple ideas

from other people and tag them all.

Some will repost you and most will engage

what I mean by a thread.

If you don't know what that is on Twitter.

It's like the carousel on Instagram where it has multiple slides.

A thread on Twitter

is something that has multiple posts under the first, so

it's like a blog article but sectioned off into multiple posts.

If you include references in your thread on the topics

that you're writing about

and tag the people,

they're more likely to see it

and they're more likely to share it

because they know that if they're tagged,

people that read that thread are going to follow it too.

So it's a win win situation.

If they retweet it

and make that thread go viral for you,

then they're going to get more followers and they know that.

Create a post on one authoritative person

and use their best ideas to create a high performing post.

So here's an example from Jack Moses where he says, I'm 22.

Two years ago, I had no idea what I wanted to do with my life.

Then I found novel Rava Khan

on the Joe Rogan Podcast

and created a life of freedom and meaning via the internet.

Here are his ten most powerful teachings

that will change your life two.

Then he went into each post

giving some of the lessons from the post.

So if you want to recreate something

like this, watch a popular podcast or YouTube video,

take notes on their ideas and turn those ideas into content.

The thing with this is, is that if these people are way

too mega-popular, they're probably not going to see the thread

and they're probably not going to repost it.

So you need to watch the other video that I mentioned about.

The only way to grow on social media

to understand how to manipulate traffic sources in a sense,

so you can get it in other people's eyes.

Because if you just write this post

when you're at zero followers, nobody's going to see it.

You have to get it in

front of other people's

audiences through DMing them, making friends, etc.

and of course, I teach about that in to our writer as well.

Shameless plug yet again.

Tip number five is to master hooks and topics.

This one is important.

Your writing sucks because you only think about yourself.

People don't want clever, they want clear.

People don't want a lecture.

They want emotion. People don't care about you.

They care about themselves. Right?

With this in mind, and watch your readers pay attention.

Aside from hooks and topics, it's just a very good thing

to when you write an idea and you're about to post it,

read back over it outside of your perspective.

Read from the reader's lens.

How are they going to think of it?

What are they going to question?

What are they going to object?

If I say the best way to grow on social media

is this and I read it,

then people are like, well,

that's not the best way to grow on social media.

Okay, I have a way to refine the post

and actually make it more impactful

and make more sense to those people.

So tip for just writing in general.

Read over your writing from the perspective of your reader.

Poke holes in it and make it more impactful.

Growing on social media is not as simple

as just writing about whatever you want.

95% of your growth will stem from two things.

One is choosing the right topic to write about.

Two is perfecting the hook to get people to read more.

It doesn't matter how valuable

your YouTube

video, newsletter or thread is,

if people don't click to read more, it won't get read.

If people don't care about what you're talking about,

they won't click.

If people don't see how it benefits their lives,

they won't click. Social media growth is not linear.

Sometimes you see zero growth in a week,

and sometimes you see 50,000 followers in a month,

and sometimes you see little growth

for a few weeks to a few months.

But then once you hit the holy trifecta of topic,

hook and traffic,

getting that in front of other people,

you double your followers in a day.

Social media growth is random.

You aren't paying for ads

that place your writing

in front of the specific demographic of your choice.

So you need to choose a topic that is broadly applicable.

You need to assume that 95% of people reading

your content are beginners.

Even if you have a specific target audience, this still works.

Rather than writing about how to lead

a team of 50 people

as a founder,

write about the skill that will take you from 100 K to 5 million

and use

leading a team of 50 people

as a way to frame the lesson you are teaching.

It's the same idea

just reposition to reach and educate more people.

You will still attract your target audience,

but you will also attract a larger

audience that can spread your work

to more of your target audience.

Getting too specific may hinder more than help.

I'd rather have a 100,000 follower audience with 10,000 of those

being my target audience

than only a 10,000 follower audience of my target.

More leverage, reach, and opportunity.

So when you choose the right topic,

the hook becomes pretty simple to write.

And if the hook is difficult to write,

you may want to go back and actually refine

the topic that you're trying to talk about.

So how do you write a good hook?

Look over your writing for the most impactful parts

and take note.

Imply a transformation with pain points and benefits.

To open a curiosity loop in information gap,

use concepts, big ideas, and processes like the Eisenhower Matrix

or the one person business.

To create the effect of a unique mechanism, try to create a time

frame to achieve the result like two hours, 30 days,

or six months,

and an important one is study other hooks and program your mind

to think in that structure.

Now use these as a checklist to refine your hook.

Relevance.

How relevant

is it to their everyday life result pains or potential benefits?

What's in it for the reader? Awareness.

Is it simple or complex enough for the level of awareness

you are targeting?

Will they understand what you are about to show them effort?

How fast will they receive the result?

Education, entertainment or inspiration?

And is it easy to get so run through this?

The next time you create a YouTube title or a thread, hook

or tweet or anything.

Tip number six is to treat social media as a global video game.

Because social media is a multiplayer game

with single player missions

as a single player, you must constantly add to your skill set.

You should have

at least

a general understanding of every single skill

that goes into building a business marketing, sales, web design,

graphic design, video editing, writing, marketing, product, etc.

binge watching 75 plus hours of YouTube is a requirement.

Everything else is multiplayer.

You need others audiences to grow.

You need people to hold you accountable.

You need a tribe that people can associate you

with in digital society or social media.

You need to recreate your team's voice chat to identify where

enemies are, share strategies, and help your team win.

In other words, you need a mastermind, which is multiple minds

working toward the same goal

and that allows you to achieve the goal faster.

In practical terms, you need to DM people

you want to team up with.

Comment on people's posts

you want to be associated with, form group chats with people

to share strategies and share each other's

best posts to get more traffic to them.

This should be viewed

as one of the few ways to control your growth

without relying on the algorithm.

This creates a tribe,

and I'm not talking about engagement

groups here, or like engagement pods

where you're just thrown into a group

with a bunch of random people that don't care about you.

This is about making friends and building together

because that's what you're going to do anyways, right?

This isn't an engagement group.

This is just you texting your friend

about a goal that you're both working towards

and you're helping each other.

It's like helping someone on their homework.

The tribe aspect of this is important

because when you go on social media

and you see someone,

you can usually associate them with like 4 to 5 more people

within that little tribe.

That's important.

People will follow that tribe and the people within it

because they want to be a part of it.

They want to work toward the goal as well.

So those are the tips if you want to.

Our writer, digital economics build a brand, learn to write.

Check out

Cortex Second Brain app for creators and like subscribe.

Do all that stuff till the next one. Peace.