A APPLE SE LASCOU!!!

CORTES - Leon e Nilce [Oficial]
5 May 202517:54

Summary

TLDRThe video discusses the significant legal battle Apple is facing over its App Store monopoly, particularly regarding its 30% cut of in-app payments. The court ruled that Apple must allow app developers to include external payment links, albeit with restrictions. In response, Apple engaged in what’s called 'malicious compliance,' attempting to bypass the ruling with tactics that angered the judge. Ultimately, Apple must allow larger and more visible external payment options and stop monitoring or charging fees for transactions outside its platform. This case may set a precedent for broader changes in closed ecosystems, particularly in tech companies like Apple and Google.

Takeaways

  • 😀 Apple was sued for its monopoly on payments in the App Store, with Apple taking a 30% cut from digital goods transactions within iOS and iPadOS apps.
  • 😀 As a result of the lawsuit, Apple was ordered to allow app developers to offer alternative payment methods outside of the App Store, providing a link to external payment systems.
  • 😀 Despite complying with the judge's order, Apple implemented restrictive practices, including requiring small text for payment links and charging a 27% fee for external sales.
  • 😀 Apple also introduced a 7-day tracking system, where it would take a 27% cut of any sales made on the external website within that period, even if the original link wasn't clicked.
  • 😀 Apple's internal communications revealed a strategy of 'malicious compliance,' where they adhered to the ruling but made it as inconvenient as possible for developers and users.
  • 😀 Judge Ivone Gonzales Rogers was not satisfied with Apple's tactics and ordered Apple to allow larger, more visible payment links without restrictions on size or placement within the app.
  • 😀 The court also ruled that Apple cannot add warning messages that scare users when they leave the app to complete a purchase on an external website.
  • 😀 Apple cannot track or monitor consumer activity when payments are made outside the App Store, and it cannot impose fees or commissions on external transactions.
  • 😀 The decision could have a wide-reaching impact on the closed systems of mobile operating systems, potentially setting a precedent for more open systems on devices like iPhones.
  • 😀 The ruling could challenge Apple's business model, particularly its reliance on revenue from App Store commissions, and potentially lead to a shift in how payments and apps are managed on iOS.

Q & A

  • What lawsuit was Apple facing, and what was the main issue?

    -Apple was facing a lawsuit related to its monopoly on payments within the App Store. The main issue was that Apple took a 30% cut on all digital transactions made within apps on iOS and iPadOS, which was seen as monopolistic behavior.

  • How does Apple's 30% commission affect app developers?

    -Apple takes a 30% commission on all digital transactions made within apps on iOS or iPadOS, including subscriptions, microtransactions, and in-app purchases. This significantly reduces the profits of app developers who use the App Store's payment system.

  • What exception does Apple make for physical goods?

    -Apple allows the sale of physical goods, such as those on Amazon, without charging a 30% commission. However, digital goods like Kindle books are still subject to the 30% fee, as they fall under the in-app purchase rules.

  • What did the judge order Apple to do in response to the lawsuit?

    -The judge ordered Apple to allow app developers to include links within their apps that direct users to external payment methods, bypassing Apple's payment system and its 30% commission.

  • How did Apple respond to the judge's decision?

    -Apple responded with 'malicious compliance,' fulfilling the judge's order but in a way that minimized its impact. They allowed external payment links but imposed strict limitations, such as small text for links, restrictions on visibility, and a 27% fee on external transactions.

  • What was the role of Judge Ivone Gonzales Rogers in this case?

    -Judge Ivone Gonzales Rogers played a pivotal role in the case, rejecting Apple's 'malicious compliance' and ordering them to allow developers full freedom to use external payment links. She also criticized Apple for misleading the court and for deceptive internal communications.

  • What changes did Judge Rogers demand in Apple's implementation of external payment links?

    -Judge Rogers ordered Apple to allow external payment links to be as visible as the developer wishes, without restrictions on size or placement. Additionally, Apple could no longer charge a commission on external purchases, and it was prohibited from tracking or monitoring customer activities outside the app.

  • How did Apple's internal communications reveal their strategy during the case?

    -Apple's internal communications revealed that the company intentionally used fear tactics in their notifications to users about leaving the app for external purchases. They also discussed adding friction, such as requiring users to log in again on external websites, to discourage users from completing the purchase outside of Apple's system.

  • What broader implications does this case have for closed ecosystems like Apple's?

    -This case challenges the closed ecosystem that companies like Apple have established, particularly in mobile devices. It raises questions about whether these closed systems can continue in the future, especially as smartphones become essential tools for work and personal use, requiring more openness in their systems.

  • What other legal challenges is Apple facing beyond this lawsuit?

    -In addition to this lawsuit, Apple is also dealing with a broader legal challenge involving its relationship with Google. The ongoing Google antitrust lawsuit, where Google was accused of search and advertising monopolies, could lead to significant changes in the way Google and Apple operate together, especially regarding Google's payments to Apple for making its search engine the default on iOS devices.

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Étiquettes Connexes
Apple LawsuitApp StoreMonopolyTech WorldMalicious CompliancePayments SystemDigital GoodsApp DevelopersEpic GamesLegal DecisioniOS Update
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