Catalog Block Problem Solved in 5 Minutes! | Meesho | Flipkart | Amazon

Summary

In this Day 15 of the BMW Car 90-day journey, the speaker highlights the challenges faced in e-commerce, such as blocked catalogues due to duplicate listings and poor ratings. He shares personal insights on how his e-commerce success allowed him to surprise his mother with expensive gifts. The speaker advises e-commerce sellers to focus on product quality, avoid fake ratings, and ensure their listings follow proper guidelines to prevent account blocks. He also shares a successful sale of Rs 11 lakh and encourages viewers to learn e-commerce from scratch to build their business.

Takeaways

• 😀 E-commerce businesses may face issues like blocked catalogues due to duplicate listings or poor fulfillment rates.
• 😀 Multiple listings with the same first image can result in duplicate product IDs, leading to blocks by platforms like Meesho.
• 😀 Product listings with poor ratings (below 3.5) are at risk of being blocked, and continuing poor ratings can eventually block the entire account.
• 😀 Fake rating reviews should be avoided, as they can harm a product's long-term performance and lead to blocked listings or accounts.
• 😀 It’s important to check product quality before dispatching, as defects (e.g., leaking bottles) can increase return rates and harm reviews.
• 😀 High return rates and customer complaints about wrong products can lead to blocks due to poor fulfillment rates by suppliers.
• 😀 Taking steps to ensure good product quality and accurate descriptions can help prevent catalogues from being blocked for incorrect dispatches.
• 😀 Duplicate product listings or uploading the same image for multiple products can lead to blocked catalogues. Variations in product images are key.
• 😀 Avoiding poor quality products and focusing on high ratings will reduce the risk of account or catalogue blocking on e-commerce platforms.
• 😀 Despite catalogues getting blocked, it’s a normal part of e-commerce, and taking corrective actions can help avoid long-term account issues.

Q & A

What caused 157 of the catalogues to be blocked?

The catalogues were blocked due to various reasons, including high wrong fulfillment rates by the supplier, duplicate listings, poor quality ratings, and violation of Meesho’s listing policies.

Why do products get flagged as duplicates on Meesho?

Products get flagged as duplicates if they have the same first image and are listed multiple times. Meesho checks the first image to identify duplicates, and it does not allow multiple listings with identical images.

What should sellers do to avoid their catalogues being blocked due to poor ratings?

Sellers should avoid fake ratings and reviews, as they will lead to poor ratings. It is essential to stop selling products that receive poor reviews or low ratings, as this will ultimately lead to the blocking of their catalogues and even accounts.

What is the impact of a poor fulfillment rate by suppliers on a product listing?

A high wrong fulfillment rate by suppliers occurs when customers claim they received the wrong product, even if it was sent correctly. This negatively impacts the product's reputation, and Meesho may block the listing if the fulfillment rate is too high.

What are the main reasons for product catalogues being blocked?

The main reasons for product catalogues being blocked include duplicate listings, poor quality ratings (due to one or two-star reviews), and incorrect fulfillment of orders (wrong products delivered).

What steps should a seller take to avoid multiple listings being blocked?

To avoid multiple listings being blocked, sellers should ensure the first image of the product is different for each listing. If the first image is the same, Meesho will flag it as a duplicate listing.

How can sellers avoid their Meesho account from being blocked?

Sellers should maintain good ratings and avoid posting duplicate listings. It’s also crucial to check products for quality before sending them to customers and to prevent poor customer experiences that lead to low ratings.

What should a seller do if they receive fake ratings or poor reviews on their products?

Sellers should stop using fake ratings or reviews and cease selling products that are receiving poor ratings. Continuing to sell such products will lead to blocked catalogues and possibly the entire account.

How did the seller manage to buy gifts for their mom?

The seller was able to buy gifts for their mom, including clothes, a gold set, iPhone 13, and a gold ring, using the money earned from their e-commerce business. They mentioned that earning through e-commerce allowed them to fulfill their dream of gifting such items.

What is the significance of Day 15 in the seller’s e-commerce journey?

Day 15 marks a milestone in the seller’s e-commerce journey. They shared their sale of Rs 11 lakh on that day, reflecting the success they have achieved in their business so far. The seller also emphasizes the importance of consistency and hard work in e-commerce.