YouTube SEO : NEW Strategies to Get YOUR VIDEOS to Rank #1

Summary

This video script offers a comprehensive guide to YouTube SEO, emphasizing the importance of keyword research and video optimization for increased visibility. Jamal from HubSpot introduces various tools like YouTube's auto-complete, Google Trends, and Google Keyword Planner to find the right keywords. He also discusses the use of SEO tools like TubeBuddy, VidIQ, and Ahrefs for deeper insights. The script concludes with general best practices for boosting video performance on YouTube, including creating compelling thumbnails and engaging content to extend viewer watch time.

Takeaways

• 📈 Optimizing videos for new customer discoverability is crucial due to the massive volume of content on YouTube.
• 🔍 Understanding keyword research and optimizing your video for YouTube is essential for ranking.
• 🎯 YouTube is the second largest search engine in the world, making keyword research vital for success.
• 🛠️ Utilize YouTube's autocomplete feature and other SEO tools for effective keyword research.
• 📊 Google Trends helps understand the popularity of topics and provides insight into seasonal trends.
• 💡 Google Keyword Planner offers data on monthly search volumes and relevant keywords for better targeting.
• 🔧 TubeBuddy and VidIQ provide advanced features for keyword research and tag management.
• 📋 VidIQ's trending videos feature allows you to see top videos by view velocity and average views per hour.
• 📊 Ahrefs Keyword Explorer offers robust data mining capabilities, ideal for comprehensive SEO strategies.
• 📉 YouTube Channel Analytics helps identify top-performing videos, audience demographics, and engagement metrics.
• 📝 Include keywords in your file name, title, description, and tags to optimize video discoverability.
• 📸 Create custom, high-quality thumbnails to boost click-through rates.
• ⏰ Extend viewer watch time by creating engaging content to improve YouTube ranking.
• 📢 Cross-promote videos on other social media platforms to increase reach and views.
• 👍 Encourage viewers to like, comment, and subscribe to boost engagement and channel growth.

Q & A

What is the primary goal of posting on YouTube according to the video?

The primary goal of posting on YouTube is to get views, with the video emphasizing the importance of standing out among the millions of videos uploaded daily.

Why is optimizing content for YouTube's search engine crucial?

Optimizing content for YouTube's search engine is crucial because YouTube is the second largest search engine in the world, and it has a separate set of best practices for video creators to learn and implement to determine how it will recommend videos and where they'll rank in search results.

What is the first step in finding the right keywords for video content according to the video?

The first step is to find a YouTube optimization tool that can help generate keyword ideas to get videos ranked and viewed.

How can YouTube's auto complete feature be used for keyword research?

YouTube's auto complete feature can be used for keyword research by providing quick and easy ideas around what people are searching for and how it relates to the topic, offering insight into popular search queries and competitors' strategies.

What role does Google Trends play in YouTube SEO?

Google Trends shows how popular a topic is relative to other topics on the web, providing trend data that can help identify currently popular channels and what people are searching for, which is useful for YouTube SEO.

How can Google Keyword Planner assist in video optimization efforts?

Google Keyword Planner can help discover relevant keywords that people are searching for on Google, providing data on monthly search volume and allowing for filtering by geographic location, language, and other parameters to further hone in on the target audience.

What are some popular SEO tools for YouTube video creators?

TubeBuddy and VidIQ are popular SEO tools that provide capabilities including keyword research, tag management, and analytics to assist YouTube video creators in optimizing their content.

What feature differentiates VidIQ from TubeBuddy for YouTube channels?

VidIQ has a 'trending videos' feature that allows users to see any competing channels' top videos by view velocity or average views per hour, which is particularly useful for identifying newly published videos that are gaining traction.

What is the significance of Ahrefs Keyword Explorer in SEO?

Ahrefs Keyword Explorer is known for having strong data mining capabilities, offering features for analyzing competitor's websites and optimizing one's own website, making it a premier program for comprehensive SEO.

How can a video's thumbnail impact its performance on YouTube?

A strong thumbnail using contrasting colors and high-quality images that accurately represent the video, title, and brand can help with high click-through rates and is a significant factor in YouTube's ranking algorithm.

What general best practices should be followed to improve the chances of ranking highly on YouTube?

General best practices include creating a strong thumbnail, ensuring content quality and engagement to extend viewer watch time, cross-promoting videos on other social media platforms, and adding calls to action to encourage likes, comments, and subscriptions.