Onsite SEO Checklist: Onpage Guide for Google in 2024

Summary

This video script offers a comprehensive 45-point checklist for maximizing organic traffic on Google through onsite SEO. It explains the difference between onsite and offsite SEO, emphasizing the importance of the former in improving website ranking. The guide covers keyword research, technical SEO, content optimization, internal and external linking strategies, and the impact of website design on mobile user experience and page speed. It also addresses the significance of E-A-T and schema markup, and provides tips on enhancing readability and avoiding over-optimization penalties.

Takeaways

• 🚦 Onsite SEO is crucial for website ranking, alongside offsite SEO like backlinks.
• 📈 The 'Evergreen Onsite SEO Guide' is a constantly updated resource for SEO professionals.
• 🔍 Keyword research is the foundation of onsite SEO, guiding content creation and optimization.
• 🛠️ Technical SEO involves fixing issues that affect website performance and search engine indexing.
• 🌐 Ensure website mobile-friendliness and fast load times for optimal user experience and search rankings.
• 📝 Quality content should match search intent and be easily understood by Google's natural language processing algorithms.
• 🏆 The 'Three Kings' (title, H1, URL) are critical elements for on-page optimization.
• 🔗 Internal and external linking strategies can enhance SEO, but must be natural and relevant.
• 📊 Use tools like Google Analytics and Google Search Console for tracking and improving website performance.
• 🛑 Avoid over-optimization and spammy links to maintain a good standing with search engines.
• 💡 Schema markup and other structured data can help search engines better understand and display content.

Q & A

What is the main focus of the 'Evergreen Onsite SEO Guide'?

The 'Evergreen Onsite SEO Guide' focuses on providing a comprehensive and constantly updated playbook for onsite optimization, detailing strategies and techniques to maximize organic traffic on Google in response to algorithm changes.

What are the two main components of SEO according to the guide?

The two main components of SEO are onsite SEO (also known as OnPage SEO), which includes everything done on the website to improve its ranking, and offsite SEO, which involves actions taken outside the website to increase traffic, primarily through link building.

Why is onsite SEO considered important in the context of SEO?

Onsite SEO is important because it is likened to a car in a race to the top of Google. Without a well-optimized website, even the best backlinks (fuel) cannot effectively improve the site's ranking and traffic.

What does Google look for in terms of content quality?

Google, as a robot, looks for specific signals to determine content quality rather than human-like absorption and understanding of content. It seeks certain indicators that a content is good enough for higher rankings.

What are the key onsite SEO factors mentioned in the guide?

The key onsite SEO factors include keyword optimization, copywriting, design and user experience, expertise, authoritativeness and trust, and conversion optimization.

How can you determine if your article is targeting keywords within your difficulty range?

You can determine this by assessing your website's domain authority and comparing it with similar niche websites. Using a content gap tool with these websites can reveal keywords that they rank for and that you could potentially outrank.

What is the purpose of a rank tracker in SEO?

A rank tracker is used to monitor your keyword rankings over time, allowing you to measure your progress and manage your SEO strategies effectively.

What are some technical SEO issues that Google Search Console (GSC) can help identify?

GSC can help identify issues such as Google manual action penalties, index coverage issues, 404 errors, schema markup errors, mobile experience problems, and website speed issues.

How can you ensure that your webpage is crawlable by Google?

You can ensure crawlability by using a tool like httpstatus.io and checking that your URL returns a status code 200, which indicates that Google can access your page.

What is the significance of the 'three kings' in onsite SEO?

The 'three kings' refer to the title, H1 (heading title), and URL, which are the three most influential elements for onsite SEO when optimized correctly, as they significantly impact rankings and user experience.

How does the structure of headings (H1, H2, H3, etc.) contribute to SEO?

A proper heading structure contributes to SEO by providing a semantic outline that makes it easier for Google to understand the content's main topic and subtopics, thus improving the content's relevance and clarity.