Tugas Wawancara Penjual Makanan Tradisional Daerah Termodifikasi || Ondeso

Summary

This interview features a seller of *ondesco*, a modern twist on the traditional *onde-onde* pastry, filled with flavors like chocolate, strawberry, and green tea. The seller shares her journey, from starting the business as a high school project in 2018 to navigating the challenges of the pandemic. She discusses the ups and downs of sales, marketing through WhatsApp, Facebook, and Instagram, and how she adapts her product to attract customers. Despite facing competition and setbacks, including equipment failures and supply issues, she emphasizes the importance of persistence, adaptation, and gratitude in business.

Takeaways

• 😀 The interview discusses a traditional food called 'Ondesco,' which is a modern modification of the traditional 'onde-onde' pastry.
• 😀 Ondesco differs from traditional onde-onde because its filling includes modern flavors like chocolate, strawberry, and green tea, unlike the classic mung bean filling.
• 😀 The entrepreneur initially started the Ondesco business as a school assignment in high school but later became motivated to continue and expand it.
• 😀 The entrepreneur received a capital investment of IDR 100,000 from their mother to start the Ondesco business and has been operating it since 2018.
• 😀 The business has faced fluctuations in revenue, with the entrepreneur mentioning some months bringing in significant profits, while other months yield little to no profit due to the pandemic.
• 😀 The pandemic has negatively affected the sales, with people being cautious about purchasing food due to concerns about COVID-19.
• 😀 The entrepreneur faced challenges with product photos being used by competitors who replicated their Ondesco products, leading to some lost customers.
• 😀 Another challenge was inconsistent ingredient measurements, which led to mistakes in the preparation of the dough, causing product failures.
• 😀 Marketing of Ondesco is done through various channels like WhatsApp, Facebook, and Instagram, helping reach customers online.
• 😀 When business faces a decline, the entrepreneur focuses on modifying the product's appearance, toppings, and promotional images to attract more customers.

Q & A

What is 'Ondesco' and how is it different from traditional onde-onde?

Ondesco is a modern variation of the traditional Indonesian snack onde-onde. Unlike the traditional onde-onde, which is typically filled with mung beans, Ondesco is filled with a variety of modern flavors such as chocolate, Jeju orange, strawberry, green tea, and more.

What motivated you to start selling Ondesco?

Initially, I wasn't particularly motivated, as it was part of a school assignment for my entrepreneurship class. However, after realizing there was potential in the business, I decided to continue and grow it. I even asked my mother for a capital of Rp 100,000 to start selling Ondesco.

How long have you been running the Ondesco business?

I have been running the Ondesco business since 2018, starting in my second year of high school. So, it has been about four years now.

What has been your revenue like from this business?

The income from this business is not consistent, as there are both losses and profits. When I first started, I earned around 15 million rupiahs in a month, but during the pandemic, even earning one million rupiahs a month was considered a blessing due to difficulties in finding customers.

Has the COVID-19 pandemic affected your business?

Yes, the pandemic has had a significant impact. People were afraid of getting infected, and many chose not to buy food from others, especially from unknown sources. The situation has made it harder to attract customers, affecting overall sales.

Have you experienced any failures in running your Ondesco business?

Yes, I have faced several challenges, including issues with my phone and lost customer contacts. Some competitors even copied my product photos. Additionally, there were times when the ingredients did not match the recipe, leading to failed batches.

How do you promote and market your Ondesco business?

I use various platforms for marketing, including WhatsApp, Facebook, and Instagram. These platforms have been key in helping me reach potential customers.

What do you do if your business faces a decline in sales?

When my business faces a decline, I rely on prayer and continued effort. I believe that prayer without action is futile. I also work on modifying the product, such as changing the shape, topping, and photography, to attract more customers.

What lesson have you learned from your experience running this business?

The main lesson I’ve learned is that every business faces ups and downs. We must be grateful for what we have and continuously strive to improve and adapt to the situation.

What future plans do you have for your Ondesco business?

I plan to keep improving and expanding my business by introducing new flavors and creating more diverse offerings. Additionally, I aim to increase online presence and possibly collaborate with other platforms to boost sales.