Pertemuan 11 Prof. Eko PTIK UBSI

Summary

In this mentoring session, a business mentor advises a student on creating a proposal for a tech-based entrepreneurial venture, focusing on selling dry cakes like bolu kering and onde-onde. The mentor highlights the difference between traditional entrepreneurship and technopreneurship, emphasizing the importance of integrating technology into business models. Key elements of a successful proposal are outlined, including identifying target customers, financial projections, sourcing resources, and future growth expectations. The mentor stresses the need for clarity in all aspects of the business before seeking investment, ensuring a well-prepared and clear approach to entrepreneurship.

Takeaways

• 😀 Understanding the difference between entrepreneurship and technopreneurship is key. Traditional entrepreneurship often involves physical sales, while technopreneurship integrates technology into the business model.
• 😀 Entrepreneurs should clearly define their target market and customer base. Identifying who will buy the product is essential for success.
• 😀 A clear business proposal is necessary when seeking funding from investors. This includes understanding your market, product, and financial projections.
• 😀 Technopreneurship relies on leveraging technology to enhance or create a new business model, unlike conventional businesses that may rely on traditional methods.
• 😀 Products like dry cakes, snacks, and other food items can be sold through both online platforms and local markets, widening the customer base.
• 😀 It's important to calculate financial projections, including sales numbers and profit margins, to attract investors.
• 😀 Investors require clear and solid plans before providing capital. If there's uncertainty, the investment might not happen.
• 😀 A key question for any business is: 'How will you make money, and when can you expect to see a return on investment?'
• 😀 The process of building a business involves understanding the sources of revenue, costs, and how to break even.
• 😀 Five crucial components of a business proposal include: defining your customer, detailing the product/service, listing the necessary resources, outlining financial projections, and envisioning future business growth.

Q & A

What is the main concept being discussed in the transcript?

The main concept discussed is technopreneurship, where traditional entrepreneurship is enhanced by utilizing technology to develop and sell products.

How does the speaker differentiate between entrepreneurship and technopreneurship?

Entrepreneurship involves conventional business methods, like selling physical products such as food or traditional goods, whereas technopreneurship incorporates technology into the business model, such as using digital tools or platforms to sell and promote products.

What types of products are mentioned in the script?

The products mentioned are various types of cookies, such as bolu kering (dry sponge cake), onde-onde, banana molen, donuts, and dried fruits.

What is emphasized as necessary for a business proposal?

The speaker emphasizes the need for a clear understanding of the target market, the products or services being offered, resources needed, financial calculations, and future business projections.

What is the role of the investor or 'pemodal' in the business?

The investor requires a well-detailed proposal before providing funding, and they are interested in understanding the business’s potential to return the investment.

What is the speaker's advice on the clarity of a business proposal?

The speaker advises that all aspects of the business plan must be clear, especially about who the customers are, what the products are, how resources are utilized, and how the financials work, in order to secure investment.

How does the speaker suggest calculating profit from sales?

The speaker provides an example calculation, where a business selling bolu kering (dry sponge cake) for IDR 10,000 per piece to 50 customers could earn IDR 500,000, showing the importance of clear financial projections.

What advice does the speaker give regarding the profitability of an investment?

The speaker highlights that investors expect more than just the return they could get from a bank interest (e.g., 5% monthly); the business should promise a higher return on investment to make it attractive.

What are the key elements that must be included in a technopreneurship proposal?

The proposal must clearly define the target market, the products or services, required resources, financial projections, and future growth expectations.

How does the speaker approach the idea of failure or uncertainty in business?

The speaker suggests that if the proposal is unclear or the plan is poorly executed, it can lead to failure, as investors are unlikely to invest in unclear or risky ventures.