$192,504 PER/MO Publishing Coloring Books on Amazon KDP - Here's How

Summary

This video explores the success story of Meg Publishing on Amazon KDP, which earns over $192,000 a month by selling simple coloring books. The presenter reveals the brand's best-selling books, their revenue, and how the minimalistic designs have attracted thousands of positive reviews. The key to Meg's success is attributed to TikTok marketing, where consistent posting of short, engaging videos has driven massive views and sales. The video also offers practical advice on creating coloring books using various methods like Canva, AI, Creative Fabrica, or hiring illustrators, emphasizing the importance of uniqueness and originality. Finally, the presenter suggests a three-step strategy for aspiring KDP publishers: creating high-quality books, leveraging TikTok for daily content, and considering Amazon ads for scaling the business.

Takeaways

• 📈 The brand 'Meg Publishing' is achieving remarkable success on Amazon KDP, generating over $192,000 a month in revenue.
• 🔍 The high revenue is attributed to Meg Publishing's best-selling coloring books, which are noted for their surprisingly simple interior designs.
• 💰 Profit margins are substantial, with the potential for multiple five-figure months, even when considering the conservative estimates.
• 🎨 The coloring books' simple designs have defied expectations, proving that minimalistic pages can be highly appealing to customers.
• 👀 The books have received a significant number of positive reviews, with one book boasting 208 reviews at an average rating of 4.8.
• 💡 The success of these books challenges the notion that complex designs are necessary for a coloring book to be successful.
• 📚 The cost to create such a book can be as low as $2 to $3 per page if outsourced to an illustrator, making it a potentially profitable endeavor.
• 🌐 The initial marketing strategy that propelled Meg Publishing's success was the use of TikTok, where simple videos of the books being colored have garnered millions of views.
• 📈 Consistency on TikTok is key, with the channel growing after four to six weeks of daily posting, leading to increased views and engagement.
• 🛍️ Amazon ads are used as an additional strategy to boost sales once the brand has gained traction, targeting broad but profitable keywords.
• 🛠️ Various methods for creating a simple coloring book are discussed, including using Canva, AI, Creative Fabrica, or hiring an illustrator for custom designs.

Q & A

What is the monthly revenue of Meg Publishing on Amazon KDP according to the video?

Meg Publishing is reported to be making over $192,000 a month in revenue on Amazon KDP.

What is the significance of the book 'Food and Snacks Coloring Book' in the context of the video?

The 'Food and Snacks Coloring Book' is highlighted as a bestseller by Meg Publishing, generating between $30,000 to $60,000 a month in royalties.

What tool does the video suggest for determining a book's royalty earnings on Amazon?

The video recommends using 'BookBeam' to determine a book's royalty earnings on Amazon.

What is the surprising aspect of the coloring books featured in the video?

The surprising aspect is the simplicity of the coloring pages, which the video suggests is contrary to the common belief that complex designs are necessary for coloring books to be successful.

How many reviews and what is the average rating of the 'Food and Snacks Coloring Book' mentioned in the video?

The 'Food and Snacks Coloring Book' has 208 reviews with an average rating of 4.8.

What marketing strategy is attributed to the success of Meg Publishing's coloring books?

The video attributes the success to a combination of professional packaging and marketing on TikTok.

What is the role of TikTok in promoting Meg Publishing's coloring books?

TikTok played a significant role in promoting Meg Publishing's coloring books by generating millions of views on simple videos featuring the books.

What advice does the video give for creating a successful coloring book?

The video suggests creating a high-quality, unique, and original book, and emphasizes the importance of consistency in posting promotional content on TikTok.

What are some methods suggested in the video for creating simple coloring book pages?

The video suggests using Canva, AI-generated images, Creative Fabrica for pre-made images, and hiring an illustrator for custom illustrations.

How does the video suggest scaling the TikTok marketing strategy for the coloring book business?

The video suggests scaling the TikTok marketing strategy by outsourcing the content creation and posting process to a virtual assistant once the business grows.

What additional advice is given in the video for scaling the business beyond TikTok?

The video advises considering running Amazon ads as an additional way to scale the business once it has grown and there is more capital available for advertising.