$192,504 PER/MO Publishing Coloring Books on Amazon KDP - Here's How
Summary
TLDRThis video explores the success story of Meg Publishing on Amazon KDP, which earns over $192,000 a month by selling simple coloring books. The presenter reveals the brand's best-selling books, their revenue, and how the minimalistic designs have attracted thousands of positive reviews. The key to Meg's success is attributed to TikTok marketing, where consistent posting of short, engaging videos has driven massive views and sales. The video also offers practical advice on creating coloring books using various methods like Canva, AI, Creative Fabrica, or hiring illustrators, emphasizing the importance of uniqueness and originality. Finally, the presenter suggests a three-step strategy for aspiring KDP publishers: creating high-quality books, leveraging TikTok for daily content, and considering Amazon ads for scaling the business.
Takeaways
- đ The brand 'Meg Publishing' is achieving remarkable success on Amazon KDP, generating over $192,000 a month in revenue.
- đ The high revenue is attributed to Meg Publishing's best-selling coloring books, which are noted for their surprisingly simple interior designs.
- đ° Profit margins are substantial, with the potential for multiple five-figure months, even when considering the conservative estimates.
- đš The coloring books' simple designs have defied expectations, proving that minimalistic pages can be highly appealing to customers.
- đ The books have received a significant number of positive reviews, with one book boasting 208 reviews at an average rating of 4.8.
- đĄ The success of these books challenges the notion that complex designs are necessary for a coloring book to be successful.
- đ The cost to create such a book can be as low as $2 to $3 per page if outsourced to an illustrator, making it a potentially profitable endeavor.
- đ The initial marketing strategy that propelled Meg Publishing's success was the use of TikTok, where simple videos of the books being colored have garnered millions of views.
- đ Consistency on TikTok is key, with the channel growing after four to six weeks of daily posting, leading to increased views and engagement.
- đïž Amazon ads are used as an additional strategy to boost sales once the brand has gained traction, targeting broad but profitable keywords.
- đ ïž Various methods for creating a simple coloring book are discussed, including using Canva, AI, Creative Fabrica, or hiring an illustrator for custom designs.
Q & A
What is the monthly revenue of Meg Publishing on Amazon KDP according to the video?
-Meg Publishing is reported to be making over $192,000 a month in revenue on Amazon KDP.
What is the significance of the book 'Food and Snacks Coloring Book' in the context of the video?
-The 'Food and Snacks Coloring Book' is highlighted as a bestseller by Meg Publishing, generating between $30,000 to $60,000 a month in royalties.
What tool does the video suggest for determining a book's royalty earnings on Amazon?
-The video recommends using 'BookBeam' to determine a book's royalty earnings on Amazon.
What is the surprising aspect of the coloring books featured in the video?
-The surprising aspect is the simplicity of the coloring pages, which the video suggests is contrary to the common belief that complex designs are necessary for coloring books to be successful.
How many reviews and what is the average rating of the 'Food and Snacks Coloring Book' mentioned in the video?
-The 'Food and Snacks Coloring Book' has 208 reviews with an average rating of 4.8.
What marketing strategy is attributed to the success of Meg Publishing's coloring books?
-The video attributes the success to a combination of professional packaging and marketing on TikTok.
What is the role of TikTok in promoting Meg Publishing's coloring books?
-TikTok played a significant role in promoting Meg Publishing's coloring books by generating millions of views on simple videos featuring the books.
What advice does the video give for creating a successful coloring book?
-The video suggests creating a high-quality, unique, and original book, and emphasizes the importance of consistency in posting promotional content on TikTok.
What are some methods suggested in the video for creating simple coloring book pages?
-The video suggests using Canva, AI-generated images, Creative Fabrica for pre-made images, and hiring an illustrator for custom illustrations.
How does the video suggest scaling the TikTok marketing strategy for the coloring book business?
-The video suggests scaling the TikTok marketing strategy by outsourcing the content creation and posting process to a virtual assistant once the business grows.
What additional advice is given in the video for scaling the business beyond TikTok?
-The video advises considering running Amazon ads as an additional way to scale the business once it has grown and there is more capital available for advertising.
Outlines
đ Success Story of Meg Publishing on Amazon KDP
The video discusses the success of a coloring book brand, Meg Publishing, which generates over $192,000 a month on Amazon KDP. The presenter aims to reveal the strategies behind the brand's success and suggests how viewers can replicate it. Meg Publishing's best-selling books are highlighted, with 'Food and Snacks Coloring Book' being a top earner, making $1,000 to $2,000 daily in royalties. The presenter emphasizes the surprisingly simple interior designs of the books, which have garnered hundreds of positive reviews. The video also touches on the cost-effectiveness of creating such books, either by outsourcing to an illustrator for as low as $2 to $3 per page or by creating them in-house.
đš Analyzing Marketing Strategies and Content Creation
This paragraph delves into the marketing strategies that contributed to the success of Meg Publishing's coloring books. The presenter uses tools like Helium 10 Cerebro to analyze keywords and marketing tactics, revealing that the brand utilizes Amazon ads targeting broad and competitive keywords. However, the presenter suggests that the real catalyst for the brand's success was their TikTok presence, where simple videos of the books being colored have garnered millions of views. The video creator on TikTok consistently posts short, engaging content, which has led to significant organic growth. The paragraph also explores various methods for creating simple coloring book content, including using Canva, AI-generated images, Creative Fabrica, and hiring illustrators from platforms like Fiverr.
đ Scaling a KDP Business Through TikTok and Amazon Ads
The final paragraph outlines a three-step strategy for viewers to replicate Meg Publishing's success and potentially achieve a $192,000 monthly income from their KDP business. The first step is to create a high-quality, unique, and original book, with a recommendation to use Fiverr to hire illustrators for custom content. The second step involves daily posting on TikTok, with suggestions to outsource this task to a virtual assistant as the business grows. Lastly, the presenter advises considering Amazon ads to scale the business further once it's established and profitable. The video concludes with a call to action for viewers to like, subscribe, and share ideas for future content.
Mindmap
Keywords
đĄAmazon KDP
đĄRevenue
đĄBestsellers
đĄBook Beam
đĄBSR
đĄPackaging
đĄTikTok
đĄConsistency
đĄAI
đĄFiverr
đĄOutsourcing
Highlights
A brand named Meg Publishing is making over $192,000 a month on Amazon KDP with coloring books.
The brand's bestsellers include 'Food and Snacks Coloring Book' and 'Woodland Escape'.
Revenue is not the same as profit, but the profit is still very high for these books.
The 'Food and Snacks Coloring Book' is a bestseller with a 68 BSR, making $1 to $2,000 daily in royalties.
The simplicity of Meg Publishing's coloring book designs is surprisingly successful.
The books have very few spaces to color, yet they receive high ratings and numerous reviews.
The success of these simple coloring books challenges the notion that complex designs are necessary.
Creating a simple coloring book can be cost-effective, with pages costing as low as $2 to $3 each when outsourced.
The book's packaging is simple but professional, which is an important aspect of its appeal.
The book uses proper keywords in the title and subtitle, which is a key part of its marketing strategy.
The brand's success is not solely from the book's content but also from its marketing, particularly on TikTok.
TikTok has been a significant factor in the brand's growth, with videos getting millions of views.
Consistency in posting on TikTok is crucial for increasing views and growing an audience.
Simple videos of coloring in the books can go viral and attract a large audience.
There are various methods to create a simple coloring book, including using Canva, AI, Creative Fabrica, or hiring an illustrator.
Hiring an illustrator on Fiverr can be a cost-effective way to create unique and original coloring book content.
To replicate this success, one should create a high-quality book, post daily on TikTok, and consider running ads on Amazon once the business grows.
Transcripts
so I found a calling book brand that's
literally doing over
$192,000 a month on Amazon KDP so in
this video I'm going to show you exactly
what they did to become so successful
and how you can do the same so let's get
right into it so the brand is this one
Meg publishing uh if you've been in
publishing for a while you probably have
come across some of her books right so
these are her best sellers so on Katy
spy it tells you the actual Revenue so
it's not profit right it's Revenue but
it's doing
$192,000 a month month in Revenue right
so the profit is still really really
high up there I mean we're talking
multiple five figure months and these
are her top books so we got food and
snacks calling book bold and easy
Woodland Escape uh simple calling book
sweethearts calling book so let's go and
open up a few of them so this is her
bestseller food and snacks coling book I
have another tool called book beam you
do have to pay a little bit uh but book
beam tells you how much the book is
actually making in royalties so not
Revenue right so you can see that this
book is a 68 BSR doing $1 to
$2,000 every single day in royalties so
just from this book you know she's doing
30 uh to 60k a month right which is
absolutely insane even if this is kind
of exaggerated on the higher end I mean
that is still I mean 203k a month right
at a very conservative level that's just
incredible so the craziest part about
this is her interior is just mind
blowingly simple so this is something
that just absolutely blew my mind and
it's just incredible how simple it is
like I would never think that people
will buy this for a coloring book you
know it's way too simple like how much
can you color in there's like like how
much spaces are there to color in
there's 1 2 3 4 five literal space to
color in right six if you count the
background and yet and yet she got 208
reviews at 4.8 average real reviews not
fake so this just kind of changes the
game in the coloring book space because
a lot of people thought that you need
this complex designs you know that's uh
super cool to color in and that's what I
thought too but she just completely
destroyed the perception that hey people
actually enjoy these very simple calling
pages right which is cool because you
can make these kind of pages so easily
yourself or even if you hire someone
like I like to pay somebody else to make
the book uh so that I don't have to
spend any time if I would hire an
illustrator and upwork to go and create
me a coloring page like this this will
cost me $2 to $3 that is it so I can
make a whole book which is 40 pages
right for 80 to 120 bucks if I would
Outsource it and obviously once again
you can make it yourself so it's just
incredible what you can do and we're
going to talk about how she actually got
sales from this but once again looking
at the reviews people are liking it
people are liking these simple calling
book which is amazing right it's good to
see so that one had 200 reviews but she
was making sales from very very early on
like she was making sales from less than
10 reviews and this one right here is
her other bestseller right doing couple
hundred bucks a day and this is 78
ratings once again extremely simple like
extremely extremely simple and this is
her other one right sweethearts coloring
book this was her original bestseller
and uh you can see got 200 reviews but
once again it was selling from like five
reviews right and it's doing a couple
hundred bucks a day and it's the same
thing like crazy basic I'm just so
surprised that people actually consider
this a coloring page I'm not hating I'm
just I'm just surprised right uh but I
guess they do and they're happy with it
that's the main thing so how does sheit
become so successful because I always
talk about how you don't want to just
make a book everyone else is making
right because her books are very simple
if you want to you can make the same
book although I will say that her
Interiors are very simple uh it's
packaged very nicely right you know her
title is professional she has the
keyword the subtitle is really nice
right clean professional her book cover
as well is clean right and nicely
designed it doesn't have this cheap
cover to it so her packaging is very
nice it's simple but not cheap if that
makes sense and there's a difference
right A lot of people can create these
content but their packaging is pretty
bad that it looks cheap you know hers
look professional in a good way so going
back to analyzing the listing a little
bit once again she has the proper
keyword in the title food and snacks
coling book she has the descriptive you
know feature of the book in the subtitle
bold and easy designs for adults and
kids exactly what I teach in my videos
as well um and also and also her
description is clean uh Bolding out the
main feature of you know the book which
is good the book cover is nicely made as
well and it looks like she doesn't have
A+ content A+ content is not necessary
but if you add it it typically increases
conversion uh by a couple percent so
it's nice to have but anyways in terms
of how she blew her brand up is not from
the book right the book is good you know
but it's not something that really
stands out from the rest right there are
a lot of books like this um so how does
she do it well if I go to helium 10
cerebro which is the only app that you
can see if the book is running as or not
and type in her as I can actually go and
analyze what keywords she's ranking for
and what kind of marketing she's doing
so you can see that this book food and
snacks calling book uh is ranking for 14
paid keywords so these are 14 keywords
that she's running ads to so she is
running some Amazon ads which are uh
these books which are these keywords
right here so she's you know running ads
towards coling book book snack coling
book so basically just generic keywords
that are related to her book right so
she's just going after the same keywords
everyone else is going after right these
are broad really profitable but really
competitive keywords so although she's
running as I don't think this is a
secret right she's doing it after she
became successful as an additional way
to get sales what actually was the
initial Kickstarter of her success is
Tik Tok so I've covered Tik Tok for a
couple other brands in the past but she
is another case of how Tik Tok just blew
her up right so this is her Tik Tok
Channel and you can see that her top
videos are getting millions of views
right let's watch a little bit so all
she's doing is she ordered her book she
colored it in and then she just flipping
through the pages like this you know one
after another filming that with the
camera or her phone doesn't matter and
then posting it it's like 10 seconds and
that is it it got 6.6 million views this
one right here is another type of video
she makes which is more about ASMR
Styles so it's like ASMR for coloring
books right so she doesn't talk so she
just goes and colors in one of her books
or one of her pages right so you can
make a video for every single page right
and then you can repeat the same page
over and over again uh later on so you
have unlimited content there but this
got 3.5 million views and this one she's
actually talking just going over her
different you know books that she has
right and it has 179,000 views so you
can see that she's posting very very
consistently but in this video
specifically she talks about how she got
her calling books viral right so in the
description it says Tik Tok is all about
consistency trying new things finding
what works for you personally everyone
has their own style having good lighting
catching people's attention right so I
knew you can be discouraged to keep
posting and she also States here that I
know for my account it took at least
four to six weeks of posting one to
three videos every single day before she
started increasing her views so everyone
starts posting on Tik Tok right and
people tell me it doesn't work right
they're like oh I posted five videos
only got 10 views 20 views well she's
saying right here that it took four to 6
weeks of posting one to three videos
every single day just to have more views
right so obviously it takes time it
takes consistency just like literally
any other thing in life right but once
you get it going you know once it builds
up I mean look at this like every single
video she posts is 78k views 90k views
70k views and it's the same style over
and over and over again she's just
coloring you know out one of her page
and that is it that's a video this
probably takes couple minutes to maybe
10 20 minutes I don't know and then you
go and edit that video and post it so
maybe total 30 minutes or even if it's
longer right you do that once a day it's
not a lot of work considering the amount
of views that you can potentially get so
now she gets hundreds of thousands of
views so really it's all about being
consistent and posting every single day
all right so that is the marketing side
but how do you actually create a book
like this well there are many many ways
of creating a simple coloring book like
this the first way which is is one of
the basic way is just going to canva
there's a lot of built-in templates like
this and there are images that you can
only use if you have the pro membership
like this so you can get the pro
membership which is like 20 bucks orth
there are the free ones as well but it's
essentially just using it and obviously
you want to you know add some text
around it try and customize a page so
it's just not the same content as
everyone else but if you want to get
started with a very very easy way of
creating a coloring page CA is one way
of doing it another way is using AI so
you can see that I've been playing
around with trying to get a simple
coloring page so some of the prompt I
use is minimalistic clip art of a turtle
line art bold lines No Gray scale simple
coloring page for kids and it's still
pretty detailed like it's a lot more
detailed than her books here but it is
still a cool way to generate these
images like this one is pretty simple
right so you can definitely play around
with it in fact you don't want to make
the exact same book right her book stood
out because she had something extremely
simple compared to everybody else so you
want to go and find your own style but
once again AI is a pretty cool way to
start creating these calling pages
method number three is to use creative
Fabrica which is a kind of a image
library and this is a membership site or
you can pay uh or purchase these images
all a cart but I'll leave a link below
this video if you want to check it out
as an example right people are selling
these Graphics very very very similar to
what uh she is selling here right on
Creative Fabrica so you could go and
purchase a use it uh and compile these
images inside the book once again I do
recommend you try and add something
around it if you're using template
images uh so that the the page itself is
customized and it's Unique so that you
don't encounter duplicate content issue
so that's the risk of using a pre-made
templates like this but essentially this
is a really simple way for you to get a
similar simple image uh like what she
has so method number four is hiring a
illustrator to create a custom
illustration for you and honestly this
is the best way considering that you can
create higher quality books uh rather
than just using templates and it is
original it's not something that you
will run into duplicate content issue uh
in the future because you're using
templates that a lot of other people
used okay so if you go to Fiverr here
I'll leave a link to all these gigs
below this video if you guys want to
check it out but if you go to Fiverr and
look up you know draw coloring books or
illustration or custom illustration like
that there are a few gigs that looks
good that I found so this person right
here right for $5 she will create one
page of coloring book in any subject any
subject right and this is a $5 image so
if she can do this for five bucks she
can for sure do this for five bucks you
can even negotiate and see if she can do
it cheaper because it's way simpler
right so like 100% you can get something
like that done if not if you want
something more detailed right she can do
it so so that is one gig and this is the
next gig right this one uh five images
for 10 bucks guys five images for $10 so
that is $2 per image which is incredibly
incredibly cheap I think he's pricing
himself way too cheap and you can see
that the quality is pretty good right
especially if you once again want simple
calling page he can definitely do it so
that's another gig right here and if he
wants something a little more premium uh
this is $10 per page but it looks pretty
good as well so going back to this book
right you can see that this book has 40
pages to color in so basically 40 images
so all you have to do is order 40 images
from this illustrator this G gig can do
one page for $5 so that means it's going
to cost $200 uh to order from her for
this gig it'll cost 80 bucks cuz he's
charging two bucks per page and for this
gig it'll be $400 to get a book like
this which even at $400 honestly if you
can make this amount of money or even
just a fraction of this it's super worth
it and that is how I typically approach
this business is I just hire somebody
else who can make these books better
than me right uh and make the book and I
handle the marketing and I make back a
lot more than I invest in uh in creating
these books and then all the profit
after that so how can you do the same
and also make
$192,000 a month from your KDP business
so step one is you want to create a high
quality book I personally recommend you
go the Fiverr route as I mentioned uh
creating something unique and original
to you and step two is start posting on
Tik Tok daily so once again there's a
lot of examples of the type of videos
you can make it's literally 10 seconds
right it's literally 10 seconds long so
if you cannot post a 10-second video
every single day you probably should not
be building a business right this takes
work but it's not that hard posting
10sec videos every single day so you
just want to be consistent and do that
over a period of time and by the way
once your business grows you can
Outsource the Tik Tok process by hiring
a virtual assistant for $500 to $800 a
month for them to take over and post
every single day if not more than once a
day so for just $500 to $800 a month you
don't have to do any of this process
anymore while increasing your output and
posting more often I personally got
friends who hired somebody to do exactly
this where they ship their books to the
assistant's address and the assistant
has nice hands right so the assistant
never shows her face you know she just
goes and film herself coloring in the
page and make a video send it to my
friend and then they post it on Tik Tok
and so my friend does no work just pay
the assistant uh and that is it and they
have Tik Tok marketing going so if you
guys want tutorials on how to hire
full-time Vaas like that then let me
know in the comments below and step
three is to consider running ads once
your business grows so you know Tik Tok
organic is great right but you do have
to consistently post eventually once you
have the money it's easier to scale from
there just by running Amazon ads uh so
consider doing that but the great thing
is you don't have to do it in the
beginning right in the beginning you can
do everything for free posting on social
media and then once you have more money
you want to start saving time then you
can just pay for ads and get more sales
from there so if you want to know which
Amazon ad server that I personally use
myself then the link is below this video
as well but that is it for the video so
if you enjoyed it leave a like subscribe
if you haven't yet feel free to give me
some video ideas for the future in the
comments below and make sure you watch
this video that pops up next
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