Income Report Amazon KDP | 20 Coloring Books = How Much Money?

Self Publishing Empire
17 Jul 202318:30

Summary

TLDRThe video offers a transparent review of the creator's experience with Amazon KDP, detailing the performance of their first 20 coloring books over seven months. It discusses sales, profits, ad spends, and the challenges of ranking and selling on Amazon, ultimately revealing the need for approximately 200 books to achieve a £1,000 monthly profit.

Takeaways

  • 😀 The creator has been making coloring books for Amazon KDP for almost a year and shares transparent insights on their performance.
  • 📈 The first 20 coloring books were analyzed for sales performance, with a significant boost during the December Christmas season.
  • 🦖 The 'Dinosaurs in Space' coloring book was the top seller, showing the impact of niche research and keyword ranking on sales.
  • 💰 The total revenue from the 20 coloring books over seven months was £1,384.29, without accounting for taxes or ad spend.
  • 📉 There was a noticeable drop in sales after the initial Christmas boom, but sales steadied and showed slight growth monthly.
  • 🚀 The importance of timing is highlighted, as releasing books ahead of high-demand periods like Christmas can boost sales.
  • 💡 Niche targeting and keyword ranking are crucial for organic sales, as demonstrated by the success of the 'Dinosaurs in Space' and 'Lucha Libre' coloring books.
  • 📉 Not all books performed well, with some failing to rank well for keywords and resulting in low or no sales.
  • 💸 The creator spent approximately £723 on ads to promote the coloring books, which is a significant portion of the total revenue.
  • 📊 After deducting ad spend and expenses, the net profit from the coloring books was £491.29.
  • 📚 The creator suggests that to make £1,000 profit per month, one might need to create around 200 coloring books, considering their current sales data and ad spend.

Q & A

  • How long has the speaker been making coloring books for Amazon KDP?

    -The speaker has been making coloring books for Amazon KDP for almost a whole year.

  • What was the speaker's strategy for the first 20 coloring books?

    -The speaker used AI to create the coloring books and focused on niche research to improve their ranking and sales on Amazon.

  • What was the best-selling coloring book among the first 20 created by the speaker?

    -The 'Dinosaurs in Space' coloring book was the best-selling among the first 20, selling 223 copies over the past seven months.

  • What was the total revenue generated from the 20 coloring books over the past seven months?

    -The total revenue generated from the 20 coloring books was £1,384.29, before deducting any expenses or taxes.

  • How much did the speaker spend on ads for the coloring books?

    -The speaker spent approximately £723 on ads for the coloring books, including campaigns across multiple countries.

  • What was the speaker's total profit after deducting ad spend from the royalties?

    -After deducting ad spend, the speaker's total profit was £661.29.

  • What additional expenses did the speaker incur for creating the coloring books?

    -The speaker incurred additional expenses for using mid-journey AI to create the coloring pages, which cost approximately £170 over the seven months.

  • How much tax did the speaker have to pay on the earnings from the coloring books?

    -The speaker had to pay approximately £196.52 in taxes on the earnings from the coloring books.

  • What was the speaker's net profit after deducting all expenses and taxes?

    -After deducting all expenses and taxes, the speaker's net profit was £294.77.

  • How many coloring books would the speaker need to create to make a £1,000 profit per month, based on the current data?

    -Based on the current data, the speaker would need to create approximately 194 coloring books to make a £1,000 profit per month.

  • What advice does the speaker give for new Amazon KDP publishers regarding ad spend and keyword ranking?

    -The speaker advises new publishers to release their books a month and a half to two months in advance of a big sales push, go hard on ad spend, and focus on making the books rank for keywords to generate organic sales.

Outlines

00:00

📈 Earnings Breakdown of Coloring Books on Amazon KDP

The speaker discusses their experience creating and selling coloring books on Amazon KDP for nearly a year. They provide a transparent view of the performance of their first 20 books, including sales, ad spend, and overall profit. The video aims to reveal the number of coloring books needed to earn £1,000 per month. The speaker is based in the UK and uses English Pounds for all financial figures. They note the importance of timing, niche research, and keyword ranking for successful sales, with 'Dinosaurs in Space' and 'Lucha Libre Wrestling' being top sellers. The fluctuating sales post-Christmas are also highlighted.

05:02

📊 Analyzing Sales Performance and Ad Spend

This paragraph delves into the specifics of the speaker's ad spend across different countries and the resulting sales figures. They reveal the total revenue generated from the 20 coloring books, which amounts to £1,384.29, before taxes and ad costs. The speaker emphasizes the importance of not only creating the books but also investing in ads to boost visibility and sales. The paragraph also discusses the varying performance of different books, with some generating significant revenue and others struggling to sell, illustrating the unpredictable nature of book sales on Amazon KDP.

10:03

💰 Calculating Profits and Long-Term Earnings Potential

The speaker provides a detailed account of their expenses, including the cost of using AI for creating coloring pages and ad spending. After subtracting these costs from the total revenue, they reveal a profit of £661.29. The paragraph also considers the ongoing potential for earnings from the books, suggesting that while the initial profit may not be substantial, the books could continue to generate income over an extended period. The speaker also discusses the importance of improving keyword ranking and ad strategies to increase future earnings.

15:04

🚀 Scaling Up: From Part-Time Side Hustle to Full-Time Income

In the final paragraph, the speaker contemplates the scalability of their coloring book business, aiming to increase the volume of books and improve their marketing strategies to boost earnings. They acknowledge the time and effort invested in creating the books part-time around a full-time job and the tax implications of their earnings. The speaker provides a realistic assessment of the potential to make a significant income from selling coloring books on Amazon KDP, suggesting that creating around 200 books might be necessary to achieve a monthly profit of £1,000. They conclude by inviting viewers to follow their journey as they aim to increase their book sales and revenue.

Mindmap

Keywords

💡Amazon KDP

Amazon KDP (Kindle Direct Publishing) is a platform that allows authors and creators to self-publish their eBooks and paperbacks on Amazon. In the video, the creator discusses their experience with Amazon KDP, specifically focusing on the sales and revenue generated from their coloring books published through this platform.

💡Coloring Books

Coloring books are a type of publication that typically contains illustrations or designs to be colored in, often used for relaxation or as a creative activity. The video script revolves around the creator's journey of making and selling coloring books on Amazon KDP, analyzing their performance and profitability.

💡AI

AI, or artificial intelligence, is used in the video to refer to the technology that the creator employs to generate the coloring pages for their books. The script mentions that the quality of the coloring books has improved drastically with the use of AI, particularly over the last six months.

💡Sales

Sales in the context of the video refer to the number of coloring books sold on Amazon KDP. The creator provides a detailed analysis of sales figures for their first 20 coloring books, which is crucial in understanding the revenue generated and the success of their publishing venture.

💡Revenue

Revenue is the total income generated from the sales of the coloring books. The video discusses the revenue earned from the sales, which is a key metric in evaluating the financial success of the creator's Amazon KDP publishing efforts.

💡Ad Spend

Ad spend refers to the amount of money spent on advertising to promote the coloring books. The creator details the ad spend for their books across different marketplaces, which is an important factor in calculating the net profit after accounting for expenses.

💡Profit

Profit is the financial gain after deducting the costs, expenses, and taxes from the revenue. The video script provides a calculation of the total profit made from the coloring books, which is a critical measure of the overall success of the creator's Amazon KDP publishing strategy.

💡Niche Research

Niche research is the process of studying a specific market segment to identify potential opportunities for products or services. In the video, the creator mentions conducting niche research for their coloring books, which helps in targeting specific audiences and improving the chances of sales.

💡Keywords

Keywords are specific words or phrases that users type into search engines to find relevant content. The video discusses the importance of ranking well for certain keywords on Amazon KDP to increase the visibility and sales of the coloring books.

💡Organic Sales

Organic sales refer to sales generated through unpaid, natural search results on a platform like Amazon. The creator highlights the significance of organic sales in the long-term profitability of their coloring books, as opposed to sales driven by paid ads.

💡Tax

Tax is a compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization. In the video, the creator calculates the tax they need to pay on their earnings from the coloring book sales, which is a necessary deduction from their total profit.

Highlights

The creator has been making coloring books for Amazon KDP for almost a year.

The first 20 books were analyzed for performance, with complete transparency on titles and earnings.

A significant boost in sales occurred in December due to the Christmas season.

Dinosaurs in Space and Lucha Libre wrestling coloring books were the top sellers.

The importance of ranking for keywords and organic sales was emphasized for long-term profit.

The creator used AI to improve the quality of coloring books, especially in the last six months.

Sales data showed a steady growth after the initial drop post-Christmas.

The creator spent 723 pounds on ads to boost sales and ranking of the coloring books.

The lifetime value of the books is still being assessed, as they continue to generate sales.

The creator made a total of 1,384 pounds and 29 Pence in royalties over seven months.

After ad spend and expenses, the net profit was 491 pounds and 29 Pence.

The creator plans to grow their following and create more books for increased volume and revenue.

Tax implications were discussed, with 40% tax rate applied to the earnings.

The take-home profit after tax and expenses was calculated to be 294 pounds and 77 Pence.

To achieve a monthly profit of a thousand pounds, approximately 194 books would need to be created.

The creator aims to improve niche research and ad strategies for better performance in the next 20 books.

An honest account of the creator's experience with Amazon KDP was provided, setting realistic expectations.

Transcripts

play00:00

how many coloring books does it take to

play00:02

make 1 000 pounds on Amazon per month

play00:04

stay tuned to find out

play00:07

I've been making coloring books for

play00:08

Amazon KDP now for almost a whole year

play00:12

so let's take a little look at the first

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20 books I've created and see how

play00:16

they've performed

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in this video I'm going to be completely

play00:21

transparent with all my titles how much

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every single book has made how much

play00:26

money I've spent on ads in order to

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gather the sales right at the end of the

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video we'll look at the total profit and

play00:34

then I'll also tell you how many

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coloring books you need to make in order

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to make a thousand pounds a month

play00:41

so just to caveat this video

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everything's going to be done in English

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Pounds seeing as I'm based in the UK but

play00:47

hopefully for everyone else it's pretty

play00:48

easy to understand how much that is for

play00:50

you in your country

play00:51

so ever since mid-journey came out last

play00:54

year I've been using AI to create

play00:56

coloring books

play00:58

quality of those coloring books has

play00:59

improved drastically especially over the

play01:01

last sort of six months so we're gonna

play01:04

have a quick look at 20 of my coloring

play01:06

books from the first one I ever made up

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until the last one I produced maybe a

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couple of months ago so let's look at

play01:13

these 20 books on the Amazon KDP

play01:15

royalties dashboard and see how many

play01:17

sales we've made over the past

play01:18

approximately seven months

play01:21

so as you can see here we started

play01:23

publishing coloring books towards the

play01:25

end of November in 2022.

play01:28

fortunately for me this was just in time

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for that December Christmas boom on

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Amazon and therefore we got a nice boost

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in December

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but then as you can see after that there

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was a big drop off but then they have

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steadied and and shown a little bit of

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growth every month

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so I started with a dinosaurs in space

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coloring book and a Lucha Libra

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wrestling coloring book

play01:50

those were the two that really took off

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in December and got most of the sales

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but then as you can see here on the

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December bar we did start publishing a

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few more in time for Christmas

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I also don't think it's a coincidence

play02:03

that these two tended to be our best

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sellers most of the months so it kind of

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shows that once something starts selling

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once something starts ranking for a

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keyword that you're going to get organic

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sales along the way for a good period of

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time

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so for the past seven months the

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dinosaurs in space has been my number

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one coloring book every single month

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and if we scroll down we can see our top

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selling coloring books over the past

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seven months

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okay so number one dinosaurs in space

play02:33

this was my first ever coloring book uh

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I did put a lot of time and effort into

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it and did some Niche research around

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dinosaur clearing books for adults so it

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ranks quite well for a few keywords and

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the interior is really really nice

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especially for mid-journey at that time

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this was created back in November as I

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mentioned

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um so if I was to recreate this book now

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it would be a lot stronger but it's

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still a really fun coloring book and the

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reviews have generally been really

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positive about this book

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so this one has sold 223 copies over the

play03:06

past seven months

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coming down to the wrestling coloring

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book Lucha Libre one we sold 93 of those

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and as you can see here the majority of

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our sales are in the US but then we do

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have a good amount in the UK and some in

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Canada and just occasional purchases in

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other countries

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coming down further we've got a lazy

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Labrador coloring book I wanted to

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Target the dog lovers Niche

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um I did find it quite hard to get this

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one to rank and most of these uh orders

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were actually from ads in the end and

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I've not really got this one to rank

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very well for keywords so I'm not sure

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how many that's going to sell moving

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forward

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then we have another dinosaur coloring

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book I created this one because of the

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popularity of of the first one the

play03:54

dinosaurs in space coloring book but as

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you can see here it's only got 10 of the

play04:00

sales of the first one so it also shows

play04:03

that Amazon publishing can involve a bit

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of luck uh it can be about the time that

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you publish what keywords you end up

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ranking for how the ads perform and all

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of that can help generate your organic

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sales which is where you're going to

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make the most money in the most profit

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in the long term so this one didn't

play04:22

perform as well as the dinosaurs in

play04:25

space one

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and then coming down we've got a few

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more we have an insects coloring book

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which ranks pretty well but there's just

play04:33

not that much demand for the keywords

play04:35

that I ended up ranking for

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I tried a few different fun ones here so

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we've got the book of beards again I was

play04:42

thinking like really Niche down uh beard

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coloring book found it quite easy to

play04:47

rank for that keyword but again I think

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outside of Christmas how many people are

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really going to be searching for that

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and probably not that many and the sales

play04:56

kind of show that

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um I then went a bit broader with a fish

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coloring book I think this is probably

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one of my best covers you can see here

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it stands out really nicely on thumbnail

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view uh it's using a later version of

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mid Journey so the pages are really nice

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but again the sales are pretty low

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so I'm still working on that one with

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getting the keywords to rank for fish

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coloring book fish color in the book for

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adults Etc but I'm hoping that come

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Christmas some of these books will start

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taking off and getting a few more sales

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and then moving down to some of the ones

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that didn't really perform very well

play05:35

you've got an alien coloring book

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a cat's in space coloring book again

play05:40

trying to play on the popularity of the

play05:43

dinosaur dinosaurs in space I thought

play05:45

maybe a cat's in space and again I'll

play05:48

try that again here with the dogs in

play05:49

space but you know even though that this

play05:52

is one of my favorite coloring books

play05:54

that I've ever created the dogs in space

play05:55

one

play05:56

it's got six sales and I think every

play05:58

single one of those was fire ads so

play06:02

it kind of shows that it doesn't really

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matter how good your coloring book is

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it's all about ranking for those

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keywords or getting it out there and

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getting sales

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uh we've got a few more here Sweet

play06:12

Treats a hipster coloring book

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this was my uh kids Halloween coloring

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book that I was trying which I found it

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really hard to to get sales for I found

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that the kids Halloween uh keywords very

play06:27

very expensive

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um and so I ended up turning off Those

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ads and just uh accepting that that one

play06:33

might not sell

play06:36

we've then got a swear word coloring

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book which uh the ads don't work for con

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I can't run ads for that book due to

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swearing so they were just four organic

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sales I think they were like me and my

play06:47

friends

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um and then you've got a few here which

play06:50

we've got a couple of sales

play06:51

so you can actually see here the bottom

play06:53

before

play06:54

uh this one actually bought a copy

play06:56

myself so the bottom four have got zero

play06:58

sales on Amazon apart from this one

play07:00

which is the one that I bought for

play07:02

myself so out of the 20

play07:05

4 have got zero sales

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so that's about 20 of the books that

play07:10

I've created have literally not sold at

play07:12

all it'd be really interesting to hear

play07:14

if that's uh similar with you so for me

play07:17

it seems like one or two tend to perform

play07:21

really well you've then got a decent

play07:24

amount kind of in them in the middle and

play07:26

then the bottom twenty percent just

play07:28

aren't selling okay so overall we

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managed 534 sales for the 20 books

play07:34

pretty much over the past seven months

play07:37

but I suppose what you want to know is

play07:39

how much money that is and so those

play07:42

orders equate to 1

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384 pounds and 29 Pence

play07:49

so what you need to remember about this

play07:51

figure is that it doesn't include any

play07:54

tax and it doesn't include any AD spend

play07:57

or expenses so this is the amount of

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Revenue that I've brought in for myself

play08:00

that will have to take tax off of

play08:02

that'll have to take expenses out of

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which we'll go into a little bit later

play08:07

but for now let's have a little look at

play08:10

how much money each book has made as you

play08:13

can see here the dinosaurs in space

play08:15

coloring book has made 603 pounds over

play08:18

the past sort of seven months so that

play08:21

kind of shows the power of Amazon KDP uh

play08:24

once you start ranking well for a

play08:26

keyword and get those sales coming in

play08:28

coloring books can make a decent amount

play08:30

of money

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but then as we scroll down you can kind

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of see a lot of these books are making

play08:35

sort of between

play08:38

10 and 80 pounds so that's not really

play08:41

much money especially if you need to pay

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for cover creation and taking into

play08:46

account how much time that you're going

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to spend on these books

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then then scrolling right down to the

play08:51

bottom seven of these 20 books haven't

play08:54

even made 10 pounds and that is the

play08:57

experience that I've found so far with

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Amazon KDP

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you either rank well and sell well or

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it's very very hard to sell your books

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so if I'm looking at this and thinking

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are my best coloring books selling the

play09:10

best my answer would actually probably

play09:12

be no

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I think the reason why this dinosaurs in

play09:15

space book is selling so well and has

play09:18

sold so well is I released it just

play09:20

before Christmas so there is an active

play09:23

audience there looking for coloring

play09:25

books

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um I investigated the niche and I was

play09:28

trying to rank for some key keywords

play09:30

that I knew people were searching for

play09:32

and then I've then had organic sales

play09:35

coming to that book from those keyword

play09:37

Search terms

play09:39

the wrestling coloring book actually got

play09:41

a few sales organically through Reddit

play09:43

and Facebook

play09:44

and then the rest of the sales have

play09:46

pretty much been through ads and some

play09:48

organic Search terms

play09:49

so if I was taking some learnings from

play09:51

this it would probably be release your

play09:53

book a month and a half to two months in

play09:55

advance of when you're trying to like

play09:57

get that big sales push so if you're

play09:59

releasing a Christmas coloring book you

play10:02

might want to release at the end of

play10:03

October early November go hard on your

play10:06

ad spend and then hopefully you'll get

play10:08

those organic sales when people are

play10:10

searching for it as well

play10:12

and so this is the amount of money I've

play10:14

made off these 20 books but there's

play10:16

nothing to say that these won't continue

play10:18

selling and making me money over the

play10:21

next one to 10 years even so that'll be

play10:24

something interesting to come back to

play10:26

and actually figure out what the

play10:27

lifetime value is of these books because

play10:30

they are still generating a few sales

play10:32

per month but I think this is a really

play10:34

good indication for now especially

play10:35

within the first first sort of seven

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months of how much money you can expect

play10:40

to make on your coloring books

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the one thing I do want to say is that

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if you just create 20 coloring books

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upload them to Amazon don't put the

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niche research in and don't spend any

play10:51

money on ads you probably won't make

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that you probably won't even make that

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much money

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so as you'll see soon we'll go into how

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much money I've spent on ads which has

play11:02

helped to rank some of these coloring

play11:04

books for their keywords and help to

play11:06

almost get the ball rolling with Amazon

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with pushing those books out and getting

play11:10

sales

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okay so going on to ad spend there are

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20 books here I've got tons of campaigns

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running for them across multiple

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countries so I had to go and tally up

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how much money I've spent on ads in the

play11:22

past sort of seven eight months on these

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books and the results are I've spent 230

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pounds in the UK Marketplace

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582 dollars in the U.S Marketplace

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thirteen dollars and twenty cents in

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Australia

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and seventy dollars in Canada

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so once I've changed all of those values

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to pounds and rounded it up a little bit

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I have spent approximately

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723 pounds on ads on these books now if

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you're not great with maths don't worry

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I'm going to put the numbers on the

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screen right now and that we and we can

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see from the royalties of 1 384 pounds

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and 29 Pence

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taking off the ad spend of 723 pounds

play12:14

that we have made

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661 pounds and 29 Pence on these 20

play12:20

bucks

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however in order to make these coloring

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books we had to make the coloring pages

play12:26

which kind of makes sense as mentioned

play12:28

I've been utilizing mid-journey AI to

play12:31

create these coloring pages and that

play12:32

costs approximately 30 pounds a month I

play12:35

did have a break for one month which

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I've taken off and I did a couple of

play12:38

months on a lower tier so over those

play12:40

seven months my mid-journey expenses has

play12:43

been 170 pounds approximately give or

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take and in terms of other expenses I

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could take up other things like a

play12:51

creative Fabrica subscription but those

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are things I already had in place and

play12:55

that aren't bespoke to these coloring

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books and I would have had anyway so for

play13:00

this video the only expense I'm going to

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remove is the mid-journey cost now

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if we're taking that 661 pound profit

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minusing the expense of mid-journey

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we come out with

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491 pounds and 29 Pence

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so almost 500 pounds that is how much

play13:22

money I have made off of my first 20

play13:24

coloring books across the last seven

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months now has it been worth all of my

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time and effort to make these coloring

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books in order to make 500 quid

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definitely no is the short answer but

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what I'm hoping to do is to grow my

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following to create more volume of books

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and as it keeps growing and growing and

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growing I'm hoping to make more and more

play13:45

money

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also over the long term I'm hoping that

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these books continue to earn a small

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amount of money which will keep

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improving the amount of profit that I

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make

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I'd also like to think that I'm getting

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better at needs to research I'm getting

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much better on my Amazon ads and turning

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off ads that aren't working properly

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trying to make the books rank for

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keywords Etc so I'm hoping that this is

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a really good starting point to build on

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with my first 20 books and then for my

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next 20 books I hope to make even more

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money

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so one thing I've not mentioned yet

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about these books is I was creating them

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part-time around a full-time job so I

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also need to pay tax on these earnings

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and I'm not sure if you know how the UK

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tax system works but with the amount of

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money I made through other income these

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books would be taxed at 40 percent so

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the amount of tax I'd have to pay on

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this would be approximately 196 pounds

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and 52 Pence

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that actually means the total amount of

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money I have in my pocket after paying a

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tax man after paying all of my expenses

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from all the time and effort spent

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making 20 coloring books is

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294 pounds and 77 Pence

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whilst that is not a lot of money over

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seven months it is additional revenue

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and the idea is this is going to create

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income over a large amount of time and

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that I can keep replicating this success

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building on it and making more profit

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over the next 20 40 60 80 coloring books

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breaking this down because tax differs

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in different countries and you might not

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need to pay tax if you're below a

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certain threshold

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the amount of money that I've made per

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book is 24 pounds and 56 Pence

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and then taking off the tax for me that

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means that each book has made me a take

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home of 14 pounds and 63 Pence

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that means for every coloring book I

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create I can expect to make about 15

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quid

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now you know that are you still gonna

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pump out all of those coloring books

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I hope so

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this is of course just my experience

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with these coloring books some people

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might have made no money other people

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might have made 50 000 off of 20 books

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you just don't know this is just an

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honest account of my experience

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publishing on Amazon KDP

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the aim of this channel my aim and

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hopefully your aim as well is to

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generate some decent income through

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selling books

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if we take a thousand pounds profit as a

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good first Target using this data we can

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see that you would need to create

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approximately

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194 coloring books to make a thousand

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pounds profit and if you're doing this

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around a full-time job and you are

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within that 40 tax bracket for example

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you might even need to make over 300

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coloring books to hit a thousand pounds

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take home every month

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for now we're going to focus on the

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profit area so just under 200 books

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that's 10 times what I've done in the

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past six months

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now I'm getting quicker at my coloring

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books my coloring books are getting

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better AI is getting better and that

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gives me a good Target to aim for and

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the hope would be within those 200 books

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that I create some of them are going to

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rank better for keywords some of them

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might go viral on social media and get

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shared around and then hopefully you're

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also going to continue to generate money

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over the long term as well

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so I always love to look at data like

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this what it does is it just puts it on

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the page there it shows how much money

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I've made per book and it shows me how

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many books I would need to make in order

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to generate a thousand pounds profit a

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month

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unfortunately this video isn't one of

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those where I claim to have made twenty

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thousand dollars from a single coloring

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book you know those are few and far

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between and I feel like this is a

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slightly more realistic look at what

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publishing on Amazon KDP could look like

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especially for newcomers who haven't got

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the head completely around ads yet as I

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had in a few months ago

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what I think would be really useful is

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in say six months time have a look at my

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next 20 coloring books knowing adds a

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little bit better creating better

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products and seeing how they're

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performing compared to these 20. that'll

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give us even more data and then we're

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well on our way to creating those 200

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coloring books that I need to make a

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thousand pounds per month I hope that

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you found this honest and transparent

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review of my first 20 coloring books

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useful don't forget to hit that like And

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subscribe button and I'll see you in the

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next one

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