How to ACTUALLY Find Winning Dropshipping Products (Free method)

Summary

In this video, the presenter walks viewers through the process of finding profitable niche products using the Facebook Ad Library. The method involves searching for ads, applying filters, and analyzing product types and ad performance to identify potential winners. Emphasizing unique and personalized items like custom pet products, the tutorial highlights how to spot profitable trends and test products effectively. By evaluating competitor ads, conducting supplier research, and focusing on high-margin items, viewers can optimize their e-commerce strategy and discover winning products for their stores.

Takeaways

• 😀 Ensure that you turn off ad blockers when using Facebook Ad Library to view ads.
• 😀 Use the 'All Ads' filter in Facebook Ad Library and search by niche (e.g., 'cat') to discover relevant products.
• 😀 Apply filters such as 'English' language, 'All Advertisers,' and 'Facebook & Instagram' platforms to narrow down results.
• 😀 Filter by date to see ads that have been running for at least a month, indicating successful products.
• 😀 Avoid low-cost and overly saturated products like cat combs or toys that are unlikely to be profitable in ad campaigns.
• 😀 Focus on unique or higher-value items such as personalized cat products or pet gadgets that aren't widely available.
• 😀 Personalized products often perform well as they offer a unique customer experience, which sets them apart from competitors.
• 😀 Study ad creatives (videos, images) and ad copy to understand successful marketing strategies.
• 😀 Watch multiple ads and evaluate components such as length, models used, and how the visuals attract attention to improve your own ad strategy.
• 😀 Avoid suppliers that offer 'pure choice' stores without reliable communication or customization options, as these are risky for long-term business.
• 😀 Analyze related ads and products in different niches (like jewelry) using the same method to find profitable opportunities.

Q & A

Why is it important to turn off ad blockers when using Facebook Ad Library for product research?

Ad blockers prevent the display of ads, which are essential for the research process on Facebook Ad Library. Turning them off ensures that you can view all the ads, making it possible to identify trending products in your niche.

How do you filter results effectively in the Facebook Ad Library?

To filter results effectively, select the right ad category, set the language to English, choose Facebook and Instagram as platforms, and adjust the date range to one month before the current date. This helps narrow down relevant ads while removing irrelevant ones.

Why is it recommended to avoid selling cheap products like cat combs or toys?

Cheap products like cat combs or toys are highly saturated and are often available in many places, including pet stores and Amazon. They also have lower profit margins, making it difficult to achieve profitability when running ads for them.

What makes personalized products a good choice for dropshipping?

Personalized products stand out because they offer a unique experience, which increases customer interest and engagement. Since they are not sold by other drop shippers, they can help create a strong brand identity and higher perceived value.

How can you evaluate whether a product is worth selling based on its ad performance?

If an ad has been running consistently for an extended period (e.g., a month or more), it indicates that the product is likely generating profits. Long-running ads suggest that the product has passed the test of profitability and customer interest.

Why is it important to consider the average order value (AOV) when selecting products to sell?

The average order value (AOV) is important because it impacts your profitability. Products with higher AOV provide better margins, allowing you to cover ad costs and generate a sustainable profit. It’s essential to focus on products with higher perceived value.

How do you determine whether a supplier on AliExpress is reliable?

To determine a supplier’s reliability, check their reviews, ensure they allow communication and customization, and verify that they don't use deceptive pricing strategies. Avoid suppliers who don’t engage with you or provide poor customer service.

What should you do if a product’s price on AliExpress is misleading due to 'comparison prices'?

If you encounter misleading pricing with 'comparison prices,' make sure to sign in to your AliExpress account and place an order to see the actual price. Many suppliers inflate the 'comparison price' to make the product seem like a better deal.

What role does content creation play in the success of Facebook ads?

Content creation is crucial for Facebook ads because the platform uses multiple creatives to optimize ad delivery. The more varied and engaging content you provide, the higher the chance of finding successful ads and products. Pay attention to ad scripts, captions, visuals, and video lengths.

Can the product research method used in this video be applied to niches other than cats?

Yes, the method outlined in the video can be applied to any niche, such as jewelry or home goods. By following the same research process—using Facebook Ad Library and AliExpress—you can identify winning products in any category.