How to find winning products in 15 minutes (live results)

Summary

In this video, the speaker emphasizes the importance of product research in finding winning products for online advertising. They share their experience with a successful product launch, illustrating the necessity of a winning product, creative, and ad strategy. The speaker introduces the 'rabbit hole method' for discovering products through Facebook's ad library and discusses using AdScout for easier product validation. They stress the need for a compelling creative to accompany a winning product and suggest improving upon existing creatives to achieve sales success.

Takeaways

• 🔍 Start with a winning product: The script emphasizes that having a winning product is crucial for success in advertising, regardless of how good your ad strategy is.
• 🎯 Test products strategically: The speaker mentions a previous video that detailed a testing strategy for products, indicating the importance of a systematic approach to product testing.
• 📈 Importance of product research: The video focuses on product research as a key component of successful product advertising, suggesting that a winning product needs to be researched and validated.
• 📊 Use Facebook Ads Library: The speaker recommends using Facebook Ads Library to find competitors and winning products, highlighting it as a valuable tool for product research.
• 🐰 The 'Rabbit Hole' Method: The script introduces a method of using related keywords to explore different niches and find potential winning products.
• 📹 Prioritize video ads: The speaker suggests focusing on video ads over image ads when researching on Facebook Ads Library, as videos are more likely to be related to dropshipping.
• 🛒 Look for active ads: When researching, the speaker advises to filter for active ads only to ensure that the products being advertised are currently successful.
• 📈 Analyze ad performance: The video script discusses analyzing the performance of ads, including looking at the number of ads, adsets, and the overall strategy of the advertisers.
• 🔗 Validate products before advertising: The speaker stresses the importance of validating a product's success on Facebook before investing in it, to ensure it's a winning product.
• 👍 Create better creatives: To sell a winning product, the speaker suggests creating better creatives than the competition, which can help in outperforming them in advertising.

Q & A

What is the main focus of the video script?

The main focus of the video script is on product research and identifying winning products for advertising, emphasizing that having a winning product is crucial for successful advertising campaigns.

Why is product selection considered more important than ad strategy according to the speaker?

The speaker suggests that even the best ad strategy will not be profitable if the product itself is not a 'winning product', meaning it does not sell well or meet market demand.

What was the first day result of the ad campaign mentioned in the script?

On the first day of launching the ad, the campaign achieved $447 in sales with the ads manager showing a return on ad spend (ROAS) of $21, indicating profitability.

What is the 'rabbit hole method' mentioned in the script?

The 'rabbit hole method' is a strategy used to find winning products by starting with a product, identifying related keywords, and then using those keywords to discover new niches and additional products within those niches.

How does the speaker use Facebook's ad library for product research?

The speaker uses Facebook's ad library to find competitors who are dropshipping or running e-commerce brands by searching for specific keywords related to niches and then exploring related ads.

What is the significance of a high number of active ads for the same product?

A high number of active ads for the same product suggests that the product is likely selling well, as advertisers are investing in scaling their campaigns, which is a good indicator of a winning product.

What role does a good creative play in the success of an ad campaign?

A good creative is essential for the success of an ad campaign because it can significantly influence the ad's performance and ultimately its profitability, even if the product itself is a winner.

Why does the speaker recommend using a tool like AdScout over Facebook's ad library?

The speaker recommends AdScout because it provides more filters and focuses on Shopify, which is more likely to show relevant dropshipping ads, making it easier to find winning products and good creatives.

What is the importance of validating a winning product before advertising it?

Validation is important to ensure that the product is indeed selling well for other advertisers before investing in it. This helps to avoid wasting resources on a product that may not be successful.

How does the speaker suggest improving the chances of a successful ad campaign?

The speaker suggests improving the chances of a successful ad campaign by finding a winning product, creating a better creative than existing ones, and then advertising it effectively.