O que é um Storymaker Profissional?

Summary

In this video, Malu Andrade, a professional Storymaker and mentor, explains the role of a Storymaker—someone who creates engaging digital content for brands, events, and experts. She discusses the growing demand for digital content creators due to the digital era, where social media, smartphones, and the internet have changed how people consume, buy, and interact with brands. Malu emphasizes the importance of investing in skills to stand out in this competitive field and become the first choice for businesses seeking content creators. She encourages viewers to follow her for more valuable insights on becoming a successful Storymaker.

Takeaways

• 😀 Storymaker is not just a 'story maker' but a creator of stories, with a key role in content creation and communication.
• 😀 The term 'Storymaker' is rooted in the concept of being a creator of intentional and strategic content, not just making stories on social media.
• 😀 The rise of digital platforms and the internet has drastically changed the way people consume, purchase, and interact with brands.
• 😀 84% of people make purchases after viewing a video about a product or service, underlining the importance of video content in sales.
• 😀 With over 20 million registered businesses in Brazil alone, companies are increasingly shifting to social media for marketing and engagement.
• 😀 There is a growing demand for professionals who can create content that connects with audiences, drives sales, and strengthens brand presence.
• 😀 A Storymaker combines three roles: strategist, creator, and communicator of content, all through digital tools like smartphones.
• 😀 Storymakers are experts at creating content with a native digital language that speaks to modern audiences.
• 😀 Brands, events, and experts all need Storymakers to produce high-quality, engaging content that resonates with digital natives.
• 😀 The Storymaker market is far from saturated; there is still a massive demand for qualified professionals in the field.
• 😀 To stand out as a Storymaker, one should invest in professional knowledge and avoid competing solely on price, focusing instead on delivering value.

Q & A

What is a storymaker, according to Malu Andrade?

A storymaker is a professional who creates stories or narratives, primarily for the digital world. They combine the roles of strategist, creator, and communicator, producing content for brands, events, and experts using mobile devices.

How did the term 'storymaker' come to be misunderstood?

Many people associate the term 'storymaker' with creating social media 'stories' due to Instagram's use of the word. However, a storymaker is actually someone who crafts narratives in a broader sense, not just social media content.

Why has the demand for storymakers increased?

The demand has grown because businesses and brands need to create intentional and strategic content to engage their audiences, build relationships, and drive sales in an increasingly digital world.

What role do social media, smartphones, and the internet play in the storymaker profession?

These technologies have transformed how people consume content, how brands interact with customers, and how purchases are made. Storymakers create content that resonates with these digital shifts, helping brands communicate effectively in the new digital landscape.

How can a storymaker impact a brand or expert's digital presence?

By producing content that is aligned with the digital language and trends, a storymaker helps brands and experts establish a strong online presence, connect with their target audience, and engage them in meaningful ways.

What percentage of people make purchases based on videos they watch, according to Malu's research?

According to research from golve.com, 84% of people make purchases after watching a video about a product or service.

What advice does Malu Andrade give to aspiring storymakers?

Malu advises aspiring storymakers to invest in gaining knowledge and professional skills. By doing so, they can differentiate themselves in a competitive market and avoid competing solely on price.

What are the key qualities of a successful storymaker?

A successful storymaker is a skilled strategist, creator, and communicator. They are able to produce high-quality, engaging content that is tailored to the needs of digital platforms and the audiences they serve.

What does Malu mean by the 'native language of digital'?

The 'native language of digital' refers to the way content is created and consumed on digital platforms. It includes understanding the trends, formats, and communication styles that resonate with audiences in the online world.

Why is professionalization important for storymakers?

Professionalization helps storymakers stand out in a crowded market. It ensures that they are seen as valuable assets by brands, events, and experts, allowing them to avoid competing on price alone and be chosen for their expertise and quality.