5 Phrases To Include In Your Next VENDING Pitch (Say This To Get A Location)

Summary

In this video, the presenter shares their experience and tips on cold calling for vending machine placements, emphasizing the importance of persistence and a well-crafted pitch. The script outlines five key phrases for effective communication with business decision-makers, including a professional introduction, sharing the business's purpose, explaining machine placement, highlighting benefits, and solidifying next steps. The presenter also offers a bonus tip on setting follow-up times to ensure serious engagement. The video concludes with an exciting 'yes' from a barbecue joint, illustrating the success of the presented strategies.

Takeaways

• 📞 The importance of persistence in cold calling: The speaker emphasizes the need to continue making calls even after hearing multiple 'no's, as it eventually led to a 'yes'.
• 🕒 Designate time for cold calling: It's crucial to set aside specific time blocks dedicated to making calls and being prepared to commit to reaching out to numerous locations.
• 📈 The value of a professional introduction: Starting a pitch with a professional introduction helps establish credibility and shows that you are a reputable business.
• 📍 Personalizing the pitch: Including the name or type of the location in the pitch makes it more personalized and shows genuine interest in doing business with that specific place.
• 📏 Explaining machine placement: It's essential to inform the decision maker where the vending machines can be placed and how they will fit into the business environment.
• 🍭 Offering a variety of products: Highlighting the range of traditional and healthy snack and drink choices provided by the vending machines can be a persuasive point in the pitch.
• 🔄 Benefits of having vending machines: Emphasizing the benefits such as reducing the spread of COVID-19 by keeping employees on location and offering multiple payment options is key.
• 💳 Mentioning credit card readers: Even if not currently available, including the potential for credit card readers in the pitch shows adaptability and a commitment to meeting customer needs.
• 📝 Solidifying next steps: Ending the pitch by setting a clear next step for communication ensures follow-up and demonstrates seriousness about the business proposal.
• ⏰ Setting follow-up times: If not given a follow-up time, it's important to proactively set one to ensure a guaranteed follow-up and show persistence in the business endeavor.

Q & A

What is the main activity described in the script?

The main activity described in the script is cold calling to secure locations for placing vending machines.

How many locations did the speaker call before getting a 'yes'?

The speaker called eight locations before getting a 'yes' on the eighth call.

What is the speaker's advice for those who are new to cold calling?

The speaker advises to designate time for making calls, be ready to commit to calling numerous locations, and be prepared to hear 'no's before getting a 'yes'.

What are the five best phrases mentioned in the script for a pitch?

The five best phrases are: 1) having a professional introduction, 2) sharing your 'why' or what your business is about, 3) explaining where the machines can fit, 4) emphasizing the benefits the location will receive, and 5) wrapping up the pitch by solidifying the next time to speak with the decision maker.

Why is a professional introduction important according to the script?

A professional introduction is important because it allows the decision maker to see that you are a reputable business and handle yourself professionally.

What should be included in the pitch to make it personalized?

To make the pitch personalized, include the name of the location or the location type during the pitch.

What is an example of how to explain where the vending machines can fit?

An example is stating that the machines can be placed anywhere convenient for the customers and staff, and offering both traditional and healthy snack and drink choices.

What benefits should be emphasized in the pitch according to the script?

The benefits to emphasize include helping to stop the spread of COVID by keeping employees on location and offering multiple payment options such as credit card readers.

What is the purpose of wrapping up the pitch by solidifying the next time to speak with the decision maker?

The purpose is to ensure that the follow-up is guaranteed and to show that you are serious about placing your machines in the location.

What is the speaker's advice on persistence and aggression in cold calling?

The speaker advises that sometimes you have to be persistent and slightly aggressive because you're not always going to get a 'yes'.

What type of business did the speaker mention as an example of a successful pitch?

The speaker mentioned a barbecue joint as an example of a successful pitch where they got a 'yes'.